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Home Fragrance Academy
United Kingdom
Приєднався 4 жов 2014
👇 Free 'Ways to Make More Sales' Guide 👇
Hi, here at the Home Fragrance Academy we teach you how to start and grow a wax melt and candle business.
Whether you're thinking about starting a wax melt business, or are looking to get more customers this is where we will share all the knowledge we have.
We are the owners of Cosy Aromas and Craft HQ which is a multi-7-figure home fragrance company based in the UK. Over the course of 6 years we have generated in excess of £7.5 million in sales.
We're going to teach you exactly what we did, what went right, what went wrong and show you how you can build your own home fragrance business.
We'll share marketing tips, customer acquisition advice, Facebook Ads tutorials, email marketing advice and more whether you're a beginner or expert.
Hi, here at the Home Fragrance Academy we teach you how to start and grow a wax melt and candle business.
Whether you're thinking about starting a wax melt business, or are looking to get more customers this is where we will share all the knowledge we have.
We are the owners of Cosy Aromas and Craft HQ which is a multi-7-figure home fragrance company based in the UK. Over the course of 6 years we have generated in excess of £7.5 million in sales.
We're going to teach you exactly what we did, what went right, what went wrong and show you how you can build your own home fragrance business.
We'll share marketing tips, customer acquisition advice, Facebook Ads tutorials, email marketing advice and more whether you're a beginner or expert.
What If You Could FREE 10 Hours a Week from Admin Tasks? - Ep10
💰 Take our free course and learn how to get repeat orders on autopilot bit.ly/4hwxxxC
👉 Find out more about us here: bit.ly/3TigjKd
📈 Serious about growing your home fragrance business? Become a HFA member and we'll guide you every step of the way: bit.ly/3LkszWc
In this video, we dive into a game-changing approach for small business owners: focusing on tasks that directly drive revenue and delegating the admin work. We’ll talk about why handling everything yourself can hold back your business growth and how prioritizing money-making tasks can free up your time, boost productivity, and impact your bottom line. Whether you’re in the early stages or looking to scale, this video will show you how to make smarter decisions for long-term success.
👉 Find out more about us here: bit.ly/3TigjKd
📈 Serious about growing your home fragrance business? Become a HFA member and we'll guide you every step of the way: bit.ly/3LkszWc
In this video, we dive into a game-changing approach for small business owners: focusing on tasks that directly drive revenue and delegating the admin work. We’ll talk about why handling everything yourself can hold back your business growth and how prioritizing money-making tasks can free up your time, boost productivity, and impact your bottom line. Whether you’re in the early stages or looking to scale, this video will show you how to make smarter decisions for long-term success.
Переглядів: 136
Відео
£7.5m Marketing SECRETS That Made Our Business Boom! - Ep9
Переглядів 230День тому
💰 Take our free course and learn how to get repeat orders on autopilot bit.ly/4hwxxxC 👉 Find out more about us here: bit.ly/3TigjKd 📈 Serious about growing your home fragrance business? Become a HFA member and we'll guide you every step of the way: bit.ly/3LkszWc In this episode, we’re sharing the exact marketing strategies that fueled our success in the home fragrance industry. From social med...
Our Biggest Mistakes in our Candle/Wax Melt Business
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Hiring Friends and Family: The Good, the Bad, and the Awkward - Ep7
Переглядів 11521 день тому
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The SECRET to 5-Figure Revenue Days in Candle Business - Ep6
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Why Subscription Boxes Will EXPLODE Your Candle Business - EP5
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MASTERING Sales Funnel Mapping for Explosive Growth in 2025
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I Generated £500k Selling Candles During Q4 and You Can Too!
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We Built a £7.5M Business from Our Kitchen Table - Ep1
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How I Boosted My Online Presence with This One Powerful Content Creation Strategy!
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5 Candle Business Lessons I Wish I Knew Sooner
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Why Candle Businesses Fail (Avoid This!)
Переглядів 9 тис.10 місяців тому
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How To Start A Candle Business in 2024 (4 Steps)
Переглядів 8 тис.10 місяців тому
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Переглядів 1,2 тис.Рік тому
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How To Scale From 5 to 20 Orders Per Day (Sell More Candles)
Переглядів 1,9 тис.Рік тому
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Переглядів 1,5 тис.Рік тому
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Is Selling Wax Melts Profitable? (Secret Strategies)
Переглядів 2,5 тис.Рік тому
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Good things happen to good people 🎉 what a blessing for your business to boom and that the two of you made perfect business partners 😊❤
Thank you so much :)
lol 😂 hahaha
The accountancy aspect is incredibly hard but feels very unaffordable to hire someone for the role. I've also tried hiring people to take over selling at events and markets and that has been so difficult to find people wanting to work this kind of job :(
You just need a bookkeeper for probably 2 hours per week. Very affordable. Not only do you want people who 'want' this kind of job, but you need people who love it. They are going to be the face of your company when you're at these events. So therefore it should be difficult to find them, but when you do, and you will, you need to keep hold of them.
LOL 😂
So lucky to be married to an accountant.
That would definitely be a big help!
❤
You guys sold your business?
We did
Hi, great informative video. is Waxkind your only website? Just wanting to get an idea of audience and following and engagement you've built over the last year or 2 using these tips 😊
Thank you. We had 3 businesses which we sold and exited in May this year: Cosy Aromas Craft HQ Waxkind
@@homefragranceacademy awesome! Really smart move having exit strategy for each business. Build the brand, make it profitable, sell and repeat. Assume this will form part of this youtube channel?
@@danwhite9940those 3 brands were all under 1 Ltd company, so it was only 1 exit. We talk about strategies on this channel and teach people how to do the same at www.homefragrance.academy
In Australia any items that influencers get needs to be declared as a cash amount as they see this as a payment. It’s become a bit of a tax minefield. I will have to do more research
I can understand how that is a minefield. I'm sure the influencers would have a process for that, as it'll be their issue to resolve.
@ very true 🌸
This is GOLD! Great work, I'm in your facebook group. Great information
That's wonderful, Tracey. Thank you for watching and for being in our Facebook Group :)
@@homefragranceacademy Are you doing a course on UFL? , as I struggle with this and my website gets hits all over the world. I find it quite complicated.
Not healthy
Just found your channel, so exited to check the videos out, thank you! 🙏🏼💙
No problem at all, I'm glad you found us :)
Well done for admitting your own faults. These toxic work expectations are something many of us learn from working in previous environments that have that set up. Thankfully, before I started my business, I worked in a place that taught me many lessons, and I unlearned that way of working where you think everyone should have the same work ethic you have. But it's true; it's a very entrepreneurial trait.
Thanks. Yep, it's a difficult one to be self-aware enough to know this.
Hey Guys - Hope you're good! A bit off topic...but did you ever ship to the US? If so, do you have any tips on best practise, please?
Hey, all good thanks, I hope you are too. We did a bit, yes. We used Royal Mail integrated with Shipstation. This would automatically sort out the paperwork for export/import (based on how we set the products up). It's vital to get the weights and values correct. I'd certainly recommend getting software to sort this out for you so you don't have to worry about it. Shipstation integrated with your courier is ideal.
Gems sprinkled throughout this whole episode, thanks!
@@RussellMomentum no problem, thanks for watching :)
Nawww guys, thank you so much for the shout out. Since selling all of those wax melt gift boxes we’ve decided that we really want to focus on the ‘gift market’ … including our art and stories seem to lend itself to this. People just loved the ‘whole package’ …watch this space…. 😊
That's fantastic news :)
I’m really enjoying this format. I feel like I’m eavesdropping on your conversation and picking up some valuable insights. Thank you!
@@dgillihan1 thanks so much for watching. We’re really enjoying creating these.
LOL 😂
Great 🎉thanks
Thank you so much! Lovin’ the conversations between the two of you. Learning lots! 🎉🎉🎉❤
@@JeanVMI thank you for listening :)
Love watching you guys ❤ Thank you for all your talks its appreciated!
@@Unearthedcandleco No problem at all, thank you for watching and listening :)
Awesome 👏
Thank you 😊
You're welcome :)
I can binge watch your channel all day 🎉❤
Thanks so much :)
I actually value your podcast/ channel! I love listening to it while making my candles. It motivates me! Thank you again!❤
That's really wonderful to know, thank you so much for listening :)
Just want to mention that it's great to see Tamar come out of her shell and truly into her own, not just throughout these podcasts but dating back on the Cosy Aromas channel too. I know speaking in front of a camera can be daunting but you've really become so relaxed and natural in front of the camera it's great to see :)
She's excellent at all this now :)
There's another home fragrance channel on here that does product reviews for smaller home fragrance businesses and comments on the labels, presentation etc. I think that would be a good series to watch on here that you could do exclusively with HFA members. That way it benefits you with more content but also benefits the member by getting constructive feedback on their business as well as putting them in the spotlight
Great idea, thank you.
Can't believe you'd marry a Slytherin
I know!
Wow 🤩
🥰
❤😊
Thanks for sharing. The chocolate cake looks so yummy ❤🎉
No problem. It was lovely!
Wonderful video❤ I’m grateful for your efforts and sharing your knowledge. We are about to launch our business in a few weeks. We have been researching and testing for a year. I can’t wait to watch and listen to the rest of your videos. Congratulations to all your hard work and success 🎉❤
@@JeanVMI Thank you for watching and for your kind words. Good luck with your launch :)
@@homefragranceacademy Thank you! I’ll be in touch when we need to get serious with marketing 🎉 Meaning when we need professional help 💵
Great video 🎉 Thank you! ❤
No problem at all, thank you for watching.
Do you recommend using normal discount codes or dynamic codes (ones that are custom generated per customer)?
I'm not too bothered about dynamic codes, but I like to have a different code based on the platform I'm advertising it on.
Thank you guys for answering my question. Tamar - special Ed!!! Wow!! I’d find that tough. I’m mainstream and am not experiencing the same issues as yourself… however, I just know I’ve done my time lol … I need out! The thing that stops me is finances (which I know is mad). The thought that, ‘what if’! I’m now only 2 days per week while we grow Wickwood - fingers crossed I’ll just ‘know’ when the time is right to release myself from the binds!!! Thanks again 🙏🏼
No problem at all. Yeah, I knew it was time and am glad I left in the end, even though I do miss the children. Good luck with it all!
Love watching your videos guys :) been following your journey since about 2020. Love your podcast. Only tiny thing i would suggest as an improvement just my personal thought is, i dislike the split screen. Feels a disconnect when i/we are used to podcasts being around a table/sat on sofas ect in one frame. But that is my only dislike, i love the material you talk about and post :) Q, i know you now run the service based business but would you ever start another retail business? Q, Do you still make wax melts / candles ect for yourself or do you just buy them now? Sean :) x
Thanks for your comment. We wouldn't start another retail business, but we would buy another business to them grow it. We don't make wax melts and candles, we just buy them from our members :)
Hi, wondering would you need marketing consent to send emails other than confirmation emails? I'm thinking specifically about the Stage 4 - between the customer ordering and receiving the product?
Hi, Yes. You would need to follow the normal GDPR consent processes for this as well.
Me and my wife are getting into this business and are looking for mentors or resourcing with other successful people in this industry. Any help in this area would be a huge help for us and our new business. Thank you for your content it is very helpful.
Good luck with your new venture. No problem at all, that's what we do. You can join our membership here: www.homefragrance.academy/hfa-growth-hub
Over how you've explained it all. I'm confused a bit still about the heading tags as my side. I can't find it. Looks like you're using shopify. I'm using wix. Any help would be great.
Looks like this will help: support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages
Yes please
Live shops are fantastic for getting sales and building customer loyalty
Change your mic.
👍
My name is Beatrice Cortez
Thanks for making this podcast, and congratulations on everything! You've worked your socks off and you should be very proud!
Thank you ❤
Hey guys, congratulations on your sale and inspirational story! Good luck on journey of fostering.
Thank you John 😊
I thoroughly enjoyed hearing your origin story. I happened upon your vids about a year ago in my own candle & wax melt making journey and I always enjoyed them. I was surprised when I saw that you had sold Cosy Aromas but now I know why 😊. I subscribed to HFA a few months ago and have enjoyed the content in those vids as well. Looking forward to more Podcasts from you as I ramp up my teeny tiny business for the holidays. It’s just me on a shoestring budget so those tips on getting the first customers and keeping them coming back, while not overspending on advertising, are what I’m listening for 👍
Thanks so much for watching/listening and for your kind words. All the best with your business ❤
You are both so freakin inspirational! Although I've reduced the size of the melts I carry (at one point over 100) and I now focus on growing the skincare arm of my business, there is still so much I can learn from you. I'm waiting to have a break in my schedule to then sign up to your HFA as I'd love to hear your expertise on areas such as email flows, increasing CT and conversions. My SEO is pretty good but as you know, making a sale is so much more than ranking on google!
Thanks so much for your kind words. We look forward to welcoming you as a member when you’re ready ❤
Ive watched your business grow from the beginning on here! Ive taken lots of advice from your videos. Ive also started giving advice on how to grow a small handmade business ❤ you guys will make wonderful parents ❤️
@@VanirCreations Thank you so much, that’s really lovely of you to say ❤️
CLP
Thanks for watching. We have a detailed CLP guide on our website which you can access 100% free here: www.homefragrance.academy/blog/sell-wax-melts-candles-legally
❤❤