How To Get Wholesale Customers (5 Steps)

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  • Опубліковано 24 сер 2024

КОМЕНТАРІ • 21

  • @LadyEmmaFND
    @LadyEmmaFND 8 місяців тому +1

    Thank you Paul, another amazing video - fantastic advice. I hope your both well x

  • @vitalijadapkute7251
    @vitalijadapkute7251 Рік тому +2

    Thank you 🙏 straight forward, easy to understand and very useful information 😊 love it ❤

  • @mariaalexandramarin9358
    @mariaalexandramarin9358 Рік тому +2

    Thank you ever so much for these amazing tips! Grateful for this! Thank you! Alex

  • @mayalippert2046
    @mayalippert2046 Рік тому +2

    Paul NEVER beats around the bush - like a LOT of other UA-camrs do! No bubblegum or word salad. He is to the point. Always! And this is exactly why we'll always stay tuned in.
    Thank you Paul. Thank you Tamar.x

  • @jupanhan1
    @jupanhan1 Рік тому +2

    Thank you. Always valuable content.

  • @tylerbhumphries
    @tylerbhumphries 11 місяців тому +2

    This was such a helpful video. Truly. I’ve been in business for 3 years and have been saying I want to wholesale for 2 years. I have everything I need to wholesale but I haven’t taken the step needed to break into wholesale because I am afraid to approach retailers. I don’t know what to say in the cold emails. Last Friday I went to a big Wholesale Conference where we had speakers such as Maxine Clark, the creator of Build-A-Bear. The conference was great and there is a trade show connected to it that’s happening next month but none of the speakers talked about how to talk to retailers. They talked about how they started and how they grew. And some even went into great detail about contracts and what to expect when you pick up a large, national account such as Target or Whole Foods. But no one ever talked about what to say in an cold email. So thank you.

    • @homefragranceacademy
      @homefragranceacademy  11 місяців тому

      No problem at all, I'm really pleased you found this useful. Good luck with your wholesale venture!

  • @cosyaromas
    @cosyaromas Рік тому +2

    Very helpful tips!

  • @michielb154
    @michielb154 Рік тому +2

    always so usefull, so greatfull for this thank you

  • @aidenatkinson7231
    @aidenatkinson7231 Рік тому +1

    Hi Paul, when it comes to advertising how do you work out how much to spend on advertising on platforms like facebook and tiktok

    • @homefragranceacademy
      @homefragranceacademy  Рік тому

      Hi Aiden,
      We start with a small ad budget for a new campaign, say £30 per day, then see what the performance is like in terms of CTR. We then scale this up by no more than 20% of the ad budget every few days.
      There's no right or wrong answer, but my advice is to start small, see the results, if they are performing well then start to scale them up.

  • @Dixoncandleandbath
    @Dixoncandleandbath Місяць тому +1

    Hi Paul, do you recommend sending out full sizes of your product for wholesalers to sample or a smaller sample size?

    • @homefragranceacademy
      @homefragranceacademy  Місяць тому +1

      Hi, yes definitely. They need to see the actual product they will be stocking. They'll want to check the quality but also sizing so they can envisage where in the shop it will be placed.

    • @Dixoncandleandbath
      @Dixoncandleandbath Місяць тому +1

      Thank you! You absolutely made a great point that would want to see exactly what they would be buying.

    • @homefragranceacademy
      @homefragranceacademy  Місяць тому

      @@Dixoncandleandbath 👍