Paul NEVER beats around the bush - like a LOT of other UA-camrs do! No bubblegum or word salad. He is to the point. Always! And this is exactly why we'll always stay tuned in. Thank you Paul. Thank you Tamar.x
This was such a helpful video. Truly. I’ve been in business for 3 years and have been saying I want to wholesale for 2 years. I have everything I need to wholesale but I haven’t taken the step needed to break into wholesale because I am afraid to approach retailers. I don’t know what to say in the cold emails. Last Friday I went to a big Wholesale Conference where we had speakers such as Maxine Clark, the creator of Build-A-Bear. The conference was great and there is a trade show connected to it that’s happening next month but none of the speakers talked about how to talk to retailers. They talked about how they started and how they grew. And some even went into great detail about contracts and what to expect when you pick up a large, national account such as Target or Whole Foods. But no one ever talked about what to say in an cold email. So thank you.
Hi Aiden, We start with a small ad budget for a new campaign, say £30 per day, then see what the performance is like in terms of CTR. We then scale this up by no more than 20% of the ad budget every few days. There's no right or wrong answer, but my advice is to start small, see the results, if they are performing well then start to scale them up.
Hi, yes definitely. They need to see the actual product they will be stocking. They'll want to check the quality but also sizing so they can envisage where in the shop it will be placed.
Thank you Paul, another amazing video - fantastic advice. I hope your both well x
Thank you 🙏 straight forward, easy to understand and very useful information 😊 love it ❤
You're welcome, thank you for watching.
Thank you ever so much for these amazing tips! Grateful for this! Thank you! Alex
No problem at all Alex. Thank you for watching :)
Paul NEVER beats around the bush - like a LOT of other UA-camrs do! No bubblegum or word salad. He is to the point. Always! And this is exactly why we'll always stay tuned in.
Thank you Paul. Thank you Tamar.x
Ah that’s lovey to read, thank you for watching ❤
Thank you. Always valuable content.
No problem at all, thank you for viewing.
This was such a helpful video. Truly. I’ve been in business for 3 years and have been saying I want to wholesale for 2 years. I have everything I need to wholesale but I haven’t taken the step needed to break into wholesale because I am afraid to approach retailers. I don’t know what to say in the cold emails. Last Friday I went to a big Wholesale Conference where we had speakers such as Maxine Clark, the creator of Build-A-Bear. The conference was great and there is a trade show connected to it that’s happening next month but none of the speakers talked about how to talk to retailers. They talked about how they started and how they grew. And some even went into great detail about contracts and what to expect when you pick up a large, national account such as Target or Whole Foods. But no one ever talked about what to say in an cold email. So thank you.
No problem at all, I'm really pleased you found this useful. Good luck with your wholesale venture!
Very helpful tips!
❤
always so usefull, so greatfull for this thank you
Thank you for watching Michiel.
Hi Paul, when it comes to advertising how do you work out how much to spend on advertising on platforms like facebook and tiktok
Hi Aiden,
We start with a small ad budget for a new campaign, say £30 per day, then see what the performance is like in terms of CTR. We then scale this up by no more than 20% of the ad budget every few days.
There's no right or wrong answer, but my advice is to start small, see the results, if they are performing well then start to scale them up.
Hi Paul, do you recommend sending out full sizes of your product for wholesalers to sample or a smaller sample size?
Hi, yes definitely. They need to see the actual product they will be stocking. They'll want to check the quality but also sizing so they can envisage where in the shop it will be placed.
Thank you! You absolutely made a great point that would want to see exactly what they would be buying.
@@Dixoncandleandbath 👍