The Agile Brand™ with Greg Kihlstrom
The Agile Brand™ with Greg Kihlstrom
  • 1 587
  • 978 758
Quick Take: The impetus for focusing on ways to protect online identities
Host Greg Kihlström talks with Jesse Tayler, Founder of TruAnon and the app store about the impetus for focusing on ways to protect online identities on the latest episode of The Agile Brand with Greg Kihlström #podcast
In this episode of The Agile Brand, host Greg Kihlstrom welcomes Jesse Tayler, founder of Truanon and the inventor of the App Store. They discuss the subjective nature of success and failure, exploring how these concepts vary depending on perspective, timing, and the metrics used. The conversation delves into Jesse's background and the challenges he faced in creating the App Store, providing insights into digital identity and its implications for brands today. Tune in to gain a fresh perspective on defining success in marketing technology and customer experience.
Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
#martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #tech #marketingstrategy #business #adtech #technology #customerexperience #advertising #bmarketing #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #entrepreneur #cmo #leads #salesleads #marketer #digital #leadgen #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips
Переглядів: 385

Відео

#4: Heart and Hard-Work: The woman shaping the future of heavy civil software
Переглядів 4357 годин тому
In this episode of Bulk Exchanges, hosts Paul Foley and Rachael Mahoney welcome special guest, Amanda Ayles, who plays a pivotal role in shaping heavy civil construction technology at HCSS. The hosts highlight Amanda's contributions and her indomitable spirit, showcasing the importance of both well-known figures and those who work behind the scenes to drive the industry forward. Tune in to hear...
#104: Common Barriers to CX Success and How to Overcome Them
Переглядів 9327 годин тому
Cyndi Lyon is the VP of Customer Experience and Strategy at Otava. She's a Certified Customer Experience Professional and earned her Master of Science in Customer Experience Management from Michigan State University. In this episode, she broke down some of the key barriers that get in the way of building a successful customer experience management practice and offered some actionable ways to ov...
B2B Quick Take: Considering podcasts for a b2b #contentstrategy
Переглядів 37917 годин тому
Excerpt from the latest B2B Agility with Greg Kihlström podcast episode where Ryan Estes from Wildcast talks with host Greg Kihlström about considering podcasts for a b2b content strategy. In this episode of the B2B Agility Podcast, host Greg Kihlstrom welcomes Ryan Estes, co-founder of Wildcast, to discuss the powerful role of podcasting in B2B marketing. Ryan shares his extensive background i...
Quick Take: The true story of the invention of the app store
Переглядів 31218 годин тому
Host Greg Kihlström talks with Jesse Tayler, Founder of TruAnon and the app store about the true story of the invention of the app store on the latest episode of The Agile Brand with Greg Kihlström #podcast In this episode of The Agile Brand, host Greg Kihlstrom welcomes Jesse Tayler, founder of Truanon and the inventor of the App Store. They discuss the subjective nature of success and failure...
Quick Take: The challenge of looking at current progress in the context of success or failure
Переглядів 6553 години тому
Host Greg Kihlström talks with Jesse Tayler, Founder of TruAnon and the app store about the challenge of looking at your current state of progress in the context of success or failure on the latest episode of The Agile Brand with Greg Kihlström #podcast In this episode of The Agile Brand, host Greg Kihlstrom welcomes Jesse Tayler, founder of Truanon and the inventor of the App Store. They discu...
#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon
Переглядів 3223 години тому
Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about the definition of success-and failure-as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify. To help me discuss this topic, I’d like to welcome ...
#2: Three Ways To Ensure Success After a Huge Personal Loss
Переглядів 2783 години тому
Imagine learning your husband has committed financial infidelity on a Thursday and your house is set to be auctioned off the following Tuesday. That happened to Lisa Weldon at age 56. But instead of giving in, she got up, put herself and her great talents out there, and made a new, fulfilling, impactful life. She published a book, was asked to give Cindy Crawford Life After 50 Tips with Oprah, ...
Quick Take: Making the biggest impact with #b2bmarketing
Переглядів 2833 години тому
Excerpt from the latest B2B Agility with Greg Kihlström podcast episode where Ryan Estes from Wildcast talks with host @greg-kihlstrom about making the biggest impact with b2b marketing. In this episode of the B2B Agility Podcast, host Greg Kihlstrom welcomes Ryan Estes, co-founder of Wildcast, to discuss the powerful role of podcasting in B2B marketing. Ryan shares his extensive background in ...
Quick Take: Half of the publisher inventory does not have a cookie
Переглядів 2423 години тому
Host Greg Kihlström talks with Eric Wheeler from 33Across about how half of the publisher inventory does not have a cookie on the latest episode of The Agile Brand with Greg Kihlström #podcast In this episode of The Agile Brand, host Greg Kihlstrom welcomes Eric Wheeler, CEO and founder of 33Across, to discuss the evolving landscape of cookieless advertising and the importance of first-party da...
#13: One Amazing Thing About Amplitude with Abbie Kouzmanoff
Переглядів 5 тис.6 годин тому
Collecting data about critical applications and experiences is make or break these days. But waiting for all the setup required can mean missing out on valuable insights and lost opportunities. And then you’ve got to get dashboards built, and wait for days and even weeks for all of this to be ready. But what if you could not only get up to speed collecting data within minutes, but then also ask...
Quick Take: Empowering insights from eric wheeler navigating the agile marketing landscape
Переглядів 2686 годин тому
Quick Take: Empowering insights from eric wheeler navigating the agile marketing landscape
#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
Переглядів 3376 годин тому
#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
Quick Take: Driving a positive outcome for customers with probabilistic advertising
Переглядів 1876 годин тому
Quick Take: Driving a positive outcome for customers with probabilistic advertising
Quick Take: Defining cookieless advertising
Переглядів 2486 годин тому
Quick Take: Defining cookieless advertising
Quick Take: Why a cookieless approach to advertising is still important
Переглядів 4238 годин тому
Quick Take: Why a cookieless approach to advertising is still important
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Переглядів 658 годин тому
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Quick Take: The growing percentage of #bot traffic compared to total internet traffic
Переглядів 58 годин тому
Quick Take: The growing percentage of #bot traffic compared to total internet traffic
CX Quick Take: Defining data visualization and why it is important to cx leaders and management
Переглядів 1310 годин тому
CX Quick Take: Defining data visualization and why it is important to cx leaders and management
Quick Take: The threat of bots during #holidayshopping season and what retailers can do
Переглядів 110 годин тому
Quick Take: The threat of bots during #holidayshopping season and what retailers can do
CX Quick Take: Examples when data visualization and reporting has resonated with leadership
Переглядів 1210 годин тому
CX Quick Take: Examples when data visualization and reporting has resonated with leadership
Quick Take: What companies should do to prevent account takeovers (ATO)
Переглядів 610 годин тому
Quick Take: What companies should do to prevent account takeovers (ATO)
#1: Buckle Up and Get Ready for Inspiration, Motivation, and Powerful Steps for Success. Introduc...
Переглядів 6233 години тому
#1: Buckle Up and Get Ready for Inspiration, Motivation, and Powerful Steps for Success. Introduc...
Failure Mode and Effects Analysis (FMEA)
Переглядів 1710 годин тому
Failure Mode and Effects Analysis (FMEA)
B2B Quick Take: What it means to deliver an irresistible customer experience
Переглядів 213 годин тому
B2B Quick Take: What it means to deliver an irresistible customer experience
Quick Take: Differentiating between good #bots and bad ones
Переглядів 913 годин тому
Quick Take: Differentiating between good #bots and bad ones
CX Quick Take: Providing an overview of the customer experience masters data analysis course
Переглядів 213 годин тому
CX Quick Take: Providing an overview of the customer experience masters data analysis course
Quick Take: Approaches to mitigate the risk of bots using the ticketing industry as an example
Переглядів 1713 годин тому
Quick Take: Approaches to mitigate the risk of bots using the ticketing industry as an example
Quick Take: Some of the primary security threats that bots pose to websites
Переглядів 3215 годин тому
Quick Take: Some of the primary security threats that bots pose to websites
B2B Quick Take: Ensuring the right data is collected to enable a better customer experience
Переглядів 4215 годин тому
B2B Quick Take: Ensuring the right data is collected to enable a better customer experience

КОМЕНТАРІ

  • @AliRajpoot-h6s
    @AliRajpoot-h6s 5 годин тому

    Linking CX metrics to business data and engaging champions within the organization is key! Curious to know how Cyndi recommends communicating these insights effectively to propel CX strategies forward.

  • @Дмитрий-г2о
    @Дмитрий-г2о 5 годин тому

    Digital transformation and customer experience are key focus areas - can't wait to hear the discussions around them.

  • @famaliciouseditz4366
    @famaliciouseditz4366 5 годин тому

    As a marketer, I'm always looking for fresh perspectives on growth strategies - The Agile Brand seems to offer just that.

  • @ThinkEasy271
    @ThinkEasy271 5 годин тому

    The array of topics covered in The Agile Brand podcast is impressive - from lead generation to marketing technology and beyond.

  • @babatundetaiwo5577
    @babatundetaiwo5577 5 годин тому

    Greg Kihlström's expertise and insights must make The Agile Brand podcast a valuable resource for marketers and brands alike.

  • @АнтонФареник
    @АнтонФареник 5 годин тому

    Looking forward to gaining some actionable marketing tips and insights from this episode of The Agile Brand with Jesse Tayler and Greg Kihlström!

  • @ANNETTE1999
    @ANNETTE1999 5 годин тому

    Excited to hear how Amanda is driving innovation in heavy civil construction at HCSS.

  • @ЮляВовк-е1м
    @ЮляВовк-е1м 5 годин тому

    Can't wait to hear the stories and experiences that Amanda will share on the show.

  • @АлександрЦеглеев
    @АлександрЦеглеев 5 годин тому

    This episode promises to offer a unique perspective on construction technology.

  • @渋谷すばる-p9m
    @渋谷すばる-p9m 5 годин тому

    It's inspiring to see women making significant contributions in traditionally male-dominated industries.

  • @AliRajpoot-h6s
    @AliRajpoot-h6s 5 годин тому

    First-party data strategies, AI, consumer data privacy - the upcoming trends in marketing tech are definitely worth exploring.

  • @ThinkEasy271
    @ThinkEasy271 5 годин тому

    Cyndi Lyon's passion for enriching product and service delivery through innovation and collaboration is truly commendable. Her dedication to creating exceptional customer experiences is evident.

  • @ИннаШвец-1988
    @ИннаШвец-1988 5 годин тому

    Team leadership is such a crucial skill in product management, I'm sure Amanda has some valuable insights.

  • @hopewalutsachi8157
    @hopewalutsachi8157 5 годин тому

    The Agile Brand podcast seems to cover a wide range of topics relevant to marketers today, from AI to customer lifetime value. Impressive lineup!

  • @Анастасия-о9г8е
    @Анастасия-о9г8е 5 годин тому

    Amanda's background in computer science is impressive and relevant to the tech landscape.

  • @NazarPavlov-p3v
    @NazarPavlov-p3v 5 годин тому

    Jesse Tayler's journey in creating the App Store must be filled with valuable insights into digital identity - looking forward to learning more.

  • @ВседляВсех-б6д
    @ВседляВсех-б6д 5 годин тому

    It's inspiring to see how Cyndi Lyon balances her professional achievements with her roles as a wife and mother. Looking forward to gaining valuable insights from her experience and expertise in customer-centric practices.

  • @АнтонФареник
    @АнтонФареник 5 годин тому

    Paul and Rachael always bring such interesting guests to Bulk Exchanges.

  • @Дмитрий-г2о
    @Дмитрий-г2о 5 годин тому

    It's impressive how Cyndi Lyon has led Otava towards a customer-centric model, emphasizing continuous improvement and operational excellence. Excited to learn from her insights.

  • @渋谷すばる-p9m
    @渋谷すばる-p9m 5 годин тому

    Excited to hear from Jesse Tayler and Greg Kihlström about protecting online identities in the latest episode of The Agile Brand podcast!

  • @ЮляВовк-е1м
    @ЮляВовк-е1м 5 годин тому

    The discussion on success and failure from different perspectives is so intriguing, can't wait to listen in.

  • @Tatiana125-l8c
    @Tatiana125-l8c 5 годин тому

    Looking forward to learning about Amanda's journey in the construction field.

  • @AliRajpoot-h6s
    @AliRajpoot-h6s 5 годин тому

    It's great to see recognition for the behind-the-scenes players in construction tech.

  • @NazarPavlov-p3v
    @NazarPavlov-p3v 5 годин тому

    Amanda sounds like a true industry expert, can't wait to hear her insights!

  • @АлександрЦеглеев
    @АлександрЦеглеев 5 годин тому

    Cyndi Lyon's strategic foresight and ability to inspire teams are instrumental in the growth and success of Otava. Can't wait to hear more about her leadership approach.

  • @famaliciouseditz4366
    @famaliciouseditz4366 5 годин тому

    Cyndi Lyon's blend of experience in product management, technology operations, and marketing is invaluable in driving exceptional customer experiences. Looking forward to hearing how she leverages this expertise.

  • @ИннаШвец-1988
    @ИннаШвец-1988 5 годин тому

    Cyndi Lyon's dedication to Customer Experience is inspiring. Her journey to becoming a Certified Customer Experience Professional is truly remarkable.

  • @Tatiana125-l8c
    @Tatiana125-l8c 5 годин тому

    Iterating and celebrating small wins sounds like a great strategy to keep teams engaged and drive momentum. Can't wait to hear how Cyndi suggests implementing this approach in CX management.

  • @ЮляВовк-е1м
    @ЮляВовк-е1м 5 годин тому

    The importance of having a clear vision and plan for organizational success cannot be overstated. Looking forward to hearing Cyndi's insights on actionable steps to achieve this.

  • @NazarPavlov-p3v
    @NazarPavlov-p3v 5 годин тому

    Cyndi Lyon's expertise in Customer Experience Management is truly impressive. Excited to learn more about overcoming barriers in building successful customer experience practices.

  • @S.0.40
    @S.0.40 15 годин тому

    حسنآ

  • @fargaji1143
    @fargaji1143 15 годин тому

    The importance of creating converting content through podcasting is highlighted beautifully in this talk.

  • @ИннаШвец-1988
    @ИннаШвец-1988 15 годин тому

    The synergy between Greg and Ryan in this episode makes for an engaging and informative conversation.

  • @MohndAlhsen_alhsen
    @MohndAlhsen_alhsen 15 годин тому

    I'll definitely be tuning in for more episodes of the B2B Agility Podcast after this informative discussion!

  • @НиколайРУМЯНЦЕВ-ь2л

    Podcasting as a strategic tool for B2B brands is definitely something worth exploring after listening to this discussion.

  • @Наталья-ж8ф-1
    @Наталья-ж8ф-1 15 годин тому

    This episode offers valuable tips for adapting to the ever-evolving trends in marketing to stay ahead in the game.

  • @Дмитрий-г2о
    @Дмитрий-г2о 15 годин тому

    It's amazing to hear about Ryan's journey from Kitcaster to Wildcast and his expertise in the podcasting realm.

  • @MK_SCORPIONMK
    @MK_SCORPIONMK 15 годин тому

    I agree with Ryan that podcast audiences are often underestimated in the marketing world.

  • @natalyanatala7684
    @natalyanatala7684 15 годин тому

    Greg Kihlstrom is a fantastic host, leading a great discussion on the strategic value of podcasts in B2B marketing.

  • @AnnaRD-g1m
    @AnnaRD-g1m 17 годин тому

    The Agile Brand seems like a must-listen for marketers looking to stay ahead in the industry.

  • @LuoYun8
    @LuoYun8 17 годин тому

    Looking forward to gaining new perspectives on the evolving relationship between brands and their audiences.

  • @Наталья-ж8ф-1
    @Наталья-ж8ф-1 17 годин тому

    Greg Kihlström's expertise as an advisor and consultant adds credibility to the podcast.

  • @alexspas
    @alexspas 17 годин тому

    I'm curious to hear about the trends like first-party data strategies discussed in this episode.

  • @ЮляВовк-е1м
    @ЮляВовк-е1м 17 годин тому

    The variety of topics covered in this podcast is impressive, from AI to customer lifetime value.

  • @ComicArts-et2wl
    @ComicArts-et2wl 17 годин тому

    Excited to learn about defining success in marketing technology and customer experience.

  • @простойпарень-ь1ы
    @простойпарень-ь1ы 17 годин тому

    Jesse Tayler's journey in creating the App Store must have been filled with challenges.

  • @dilyaabrarova1977
    @dilyaabrarova1977 17 годин тому

    The conversation about the subjective nature of success and failure sounds really intriguing.

  • @ВікторіяЯнчук-е6ъ
    @ВікторіяЯнчук-е6ъ 17 годин тому

    This episode seems to provide valuable insights into digital identity and branding.

  • @natalyanatala7684
    @natalyanatala7684 17 годин тому

    Wow, can't wait to hear about the true story behind the invention of the app store!

  • @SriSasSa2015
    @SriSasSa2015 23 години тому

    The Agile Brand is definitely a podcast I'll be tuning into for more thought-provoking insights on marketing technology and business growth.