Mastering UX
Mastering UX
  • 65
  • 52 385
Why Cognitive Load Matters for UX Designers
In the realm of UX design, cognitive load is not just a buzzword; it's a critical factor that can make or break the user experience. From John Sweller's research in the 1980s to modern-day studies on website usability, the evidence is clear: minimizing cognitive load is essential for creating efficient, accessible, and satisfying digital experiences. While it's easy to overlook subtle factors like load times or text complexity, these elements can cumulatively contribute to a mentally taxing experience, leading to user drop-off.
#cognitivefunctions #uxresearcher
Attributions
=======
Video by Mikhail Nilov: www.pexels.com/video/man-worried-about-credit-card-7534958/
Video by Kampus Production: www.pexels.com/video/exhausted-woman-sitting-at-her-computer-8632777/
Video by Polina Kovaleva: www.pexels.com/video/top-view-of-a-person-slicing-cherry-tomatoes-using-a-knife-5645107/
Video by George Milton: www.pexels.com/video/woman-talking-on-the-phone-7011568/
Video by cottonbro studio: www.pexels.com/video/a-woman-teaching-a-boy-6986414/
Video by Artem Podrez: www.pexels.com/video/a-woman-smiling-for-the-camera-5137046/
user test by Daniel T. from thenounproject.com/browse/icons/term/user-test/"
Survey by Arafat Uddin from thenounproject.com/browse/icons/term/survey/" (CC BY 3.0)
Eye Tracking by Sarah Mautsch from thenounproject.com/browse/icons/term/eye-tracking/" (CC BY 3.0)
a b testing by WiStudio from thenounproject.com/browse/icons/term/a-b-testing/" by Noun Project (CC BY 3.0)
check list by Mario Aji from thenounproject.com/browse/icons/term/check-list/" by Noun Project (CC BY 3.0)
user feedback by Matt Wasser from thenounproject.com/browse/icons/term/user-feedback/" by Noun Project (CC BY 3.0)
Переглядів: 1 002

Відео

Prioritizing Features with Personas
Переглядів 316Рік тому
One of the reasons that personas can fail is that they can be perceived as impractical, often regarded as only a nice-to-have asset, and are often poorly applied to projects. Well today, I will share with you this UX method (that I’ve used in consulting) which can make personas extremely practical, integral to the projects that you are on, and very rich in application. So stay tuned as we cover...
Mind Mapping: The Superior Alternative to Sticky Notes for UX Research Insights
Переглядів 684Рік тому
While sticky notes have long been a staple in UX research and design thinking, they come with limitations that can hinder the depth and breadth of insights generated. In this video, we'll get into why mind mapping offers a more robust and efficient approach for UX researchers. ATTRIBUTIONS Music by Ben Sound Video by Ketut Subiyanto: www.pexels.com/video/woman-using-a-computer-laptop-while-talk...
User-centered Data Visualization for UX/UI designers
Переглядів 1,4 тис.Рік тому
In this episode, I’d like to cover why data presentation needs to have a user-centered approach, provide you with a practical breakdown of 4 ways to present data and offer some universal principles and tips along the way. So stay tuned as we cover a topic that I believe is going to grow more important as data science grows and needs more effective ways to present data in a way that is digestibl...
Dual Track Agile for UX
Переглядів 1,1 тис.Рік тому
Dual-Track Agile for UX splits project work into two parallel tracks: discovery, which is centered on user research and design validation, and the main delivery track, which is focused on implementing and releasing the validated designs. We'll discuss why product teams benefit from UX having an additional track, the advantages for UX and project teams, and address some criticisms of Dual-Track ...
Comparing Design Thinking to Silicon Valley's Innovation Playbook
Переглядів 306Рік тому
In this episode, I’ll share why design thinking is only a methodology with principles, and there are still a lot more ingredients that play into why a team or organization is successful or not successful in creating innovative products and services. So to help round out our understanding of innovation, I want to look at some key factors in how Silicon Valley has produced hundreds of successful ...
Is UX Dead?.... Let's Talk About It
Переглядів 13 тис.Рік тому
In this episode I address a topic that’s been causing quite a stir in the UX community. You may have come across LinkedIn posts or articles saying "UX is Dead!", "The Glory Days of UX are Over!", or even "AI Will Replace Us!" With my 23 years in the industry, I’ll hopefully offer some grounded perspectives. #uxdesign #ux #uxbootcamp #uxtrends CHAPTERS 0:00 Introduction 1:09 Salaries 3:05 UX is ...
Design Simplicity - The Timeless Pursuit
Переглядів 553Рік тому
Simplicity in design is a multifaceted and timeless virtue. It's a pursuit that challenges and inspires designers to create works that resonate with users on a profound level. Through reduction, organization, and intuition, designers can craft experiences that feel not just simple but instinctively human. #simplicity #design #uxdesign CHAPTERS 0:30 Why Simplicity is a Top Aspiration for Designe...
The Design Thinking Name Explained
Переглядів 610Рік тому
One thing I like to do when facilitating a design thinking workshop is to let the audience know that they shouldn’t be intimidated by the word “design” in design thinking. Design thinking. The term itself sounds like it should belong in a room full of artistic people with sketchbooks, drawing fancy logos, and creating innovative designs, right? Well, it’s time to shake off that image. The word ...
Setting up UIkit with Sass
Переглядів 275Рік тому
In the first part of our series on setting up UI Kit, we explored three different approaches depending on the nature of your project. For users who seek a middle ground between ease-of-use and customization capabilities, using a GUI compiler like Codekit or Prepros can be a great choice. #uikit #sass #css Chapters 0:00 Introduction to Getting Started with UIKit 0:51 Various Ways to Setup 0:56 J...
Design for Eye Movement for Better User Engagement
Переглядів 560Рік тому
In this episode, I’ll explain the popular F and Z eye movement reading patterns and clarify when each one should be utilized for optimal user engagement and marketing effectiveness. From there, we'll move on to some common design pitfalls that can disrupt these patterns, and finally discuss some instances when it might be beneficial to break these rules. Use well known eye movement patterns to ...
Desirability, Feasibility, and Viability through the Lens of Tesla's Journey.
Переглядів 866Рік тому
Whether we like Tesla or not, I think Tesla is a fascinating case study of innovation. Today, we'll break down the fundamental building blocks of the Innovation Trifecta - Desirability, Feasibility, and Viability, and show how they intertwine to shape a company like Tesla. Tesla's journey is an exceptional example of this innovation trifecta in action. For decades, Electric Vehicles, also known...
The Essence of the Double Diamond
Переглядів 6 тис.Рік тому
Many have seen the Double Diamond depicted with sequential markers that say Discover, Define, Develop, and Deliver. Although these markers are not incorrect, they may give the impression that the Double Diamond must be followed as a strict, linear process - a methodical series of planned steps. However, the essense of the Double Diamond is much more fluid and explorative. In this episode we’ll ...
Understanding User Delight: Beyond the Surface Level
Переглядів 498Рік тому
In this video, we'll delve into the essence of user delight, dispel common misconceptions, and discuss how we should aspire for user delight as an outcome, not just a design feature or quality. By the time this video is done, we’ll answer questions like: - Why do UX designers analogize the concept of Maslow's hierarchy of needs and the pyramid of user needs and user delight? - Next, we’ll answe...
UX Labels.. More Important than You Think.
Переглядів 264Рік тому
Without clear and effective labels, users may struggle to understand how to use your product, regardless of how visually organized it is. After conducting numerous usability tests, I’ve found that labeling, more than visual design, was the most obvious cause for users misunderstanding and confusion.
UX Personas Wants and Needs and Ideation with ChatGPT
Переглядів 283Рік тому
UX Personas Wants and Needs and Ideation with ChatGPT
Unlocking UX Success: 4 Pillars to Transform Your Design Process
Переглядів 250Рік тому
Unlocking UX Success: 4 Pillars to Transform Your Design Process
Responsibly Using ChatGPT for Ad Hoc UX Personas for Airbnb
Переглядів 612Рік тому
Responsibly Using ChatGPT for Ad Hoc UX Personas for Airbnb
Information Architecture - Comparing Barnes and Noble to Libraries
Переглядів 205Рік тому
Information Architecture - Comparing Barnes and Noble to Libraries
Impress Hiring Managers with Your UX Case Study
Переглядів 231Рік тому
Impress Hiring Managers with Your UX Case Study
Why Five Users is All You Need
Переглядів 311Рік тому
Why Five Users is All You Need
Carousels… The Overused and Misused UX Pattern
Переглядів 296Рік тому
Carousels… The Overused and Misused UX Pattern
Why I Never Used Jakob Nielsen’s 10 Usability Heuristics
Переглядів 1,4 тис.Рік тому
Why I Never Used Jakob Nielsen’s 10 Usability Heuristics
UX Stakeholder Interviews - Positioning Yourself as a Problem Solver and Strategic Partner
Переглядів 388Рік тому
UX Stakeholder Interviews - Positioning Yourself as a Problem Solver and Strategic Partner
Coding HTML/CSS with ChatGPT
Переглядів 1,2 тис.Рік тому
Coding HTML/CSS with ChatGPT
Mindset Shifts for Effective Design Thinking
Переглядів 304Рік тому
Mindset Shifts for Effective Design Thinking
Design Systems are SYSTEMS
Переглядів 234Рік тому
Design Systems are SYSTEMS
When Users Lie to You
Переглядів 102Рік тому
When Users Lie to You
Hacking Graphics with Color Blend Modes
Переглядів 572 роки тому
Hacking Graphics with Color Blend Modes
Intranets / SharePoint Portals are Great UX Projects
Переглядів 1992 роки тому
Intranets / SharePoint Portals are Great UX Projects

КОМЕНТАРІ

  • @angiecdk
    @angiecdk 2 місяці тому

    Awesome video! Just a suggestion-try dropping the long channel intro around 0:30. Instead, add something short and catchy that brands your channel and makes it more fun! Using more visual effects to explain what you're talking about could also help keep it engaging. Love your speaking style and structure- and you’ve got a new follower here! <3

  • @exoner6110
    @exoner6110 2 місяці тому

    Thank you for this video. There is an option in VSCODE to support SASS by setting filenames and their output-destinations in the LiveSass-extension. Open the VSCODE-settings and look for the liveSassCompile-section (created when installing LiveSass). Add output-formats like so: "liveSassCompile.settings.formats": [ { "format": "expanded", "extensionName": ".css", "savePath": "/src/assets/css" } ] This saves the SASS-output to the project-subfolder '/src/assets/css'. The index.html is in the project-folder. Add a format-definition for any file-type you like to have from SASS (.map etc.). There are examples available on the Internet for supported file-formats. Peace.

  • @NorthWriter
    @NorthWriter 3 місяці тому

    This is so helpful, Ken. I really appreciate how accessible and applicable your videos are. As Einstein said, "You don't really understand something unless you can explain it to your grandmother." You, sir, clearly do understand it. As a senior designer, this is a really helpful reminder for me to keep it simple.

  • @NorthWriter
    @NorthWriter 3 місяці тому

    Great video. I've been a UX designer for 12 years now, and I really liked your comments about observations and how we gather feedback on a product or experience. I appreciate that you place value on the "evidence," and not just the data. Observations can be just as powerful as a bunch of metrics, even though it's harder to quantify. I'm glad you made this video, because I think it's imperative that those of us who have been around for a while do what we can to help businesses understand the WHY. Double Diamond does a really great job of helping us all "find your why," as Simon Sinek talks about.

  • @naveedullah7232
    @naveedullah7232 3 місяці тому

    Informative video! Thanks for sharing

  • @saqibbro6725
    @saqibbro6725 5 місяців тому

    Hello, Could you please arrange all your playlists in order? the videos are not in order now. Thank you

  • @DancingDeity
    @DancingDeity 7 місяців тому

    Thank you for this! This is very helpful for eliminating personal bias in feature prioritization. What happens though when a key feature is tied to the business objectives more so than the persona's priorities? Btw, could you please share a copy of the Google Sheets feature matrix you have in the video? Or a similar template with the formula intact?

  • @tehilalevy7015
    @tehilalevy7015 7 місяців тому

    thanks for posting! gives hope

  • @heyitsgee
    @heyitsgee 7 місяців тому

    Hi Ken, stumbled on this video, thanks for your take on the UX industry! For anyone who is looking to do a bootcamp right now.. As a bootcamp graduate, I would strongly advise against bootcamps right now. Even after completing the certification, working days and nights, it seems the entry level right now is extremely competitive. Just doing a bootcamp won't make you an attractive candidate. You still need to do your own homework and make yourself stand out from thousands of other bootcamp graduates. If I can do it over again, I would find volunteer work with a real client, and build my case study like that.

  • @ShondaD_
    @ShondaD_ 7 місяців тому

    Hi Ken! Im a career changer looking into UX Design, and I've been hearing and reading about layoffs and how it's terrible for people brand new to the field, but I only hear about Tech. No one talks about all the other industries. For example, im leaning towards maybe UX in the healthcare industry. Great video

  • @tahmidurrahmaneram
    @tahmidurrahmaneram 8 місяців тому

    Lmao clearly have not read Adam Smith fully but your point makes sense

  • @LovisaLindqvist-ib6qp
    @LovisaLindqvist-ib6qp 8 місяців тому

    This is so helpful! Thank you

  • @chikken007
    @chikken007 9 місяців тому

    Great content, would love to know which sources you recommend to read up on the topic. One of the classics I know is Edward Tufte e.g.

  • @beetauri
    @beetauri 10 місяців тому

    what is bro yappin about

    • @subiediaries6157
      @subiediaries6157 5 місяців тому

      My guy testing out his mic and voice is my guess

  • @FastlaneProductions1
    @FastlaneProductions1 10 місяців тому

    Most of those job postings are not real. I've seen a lot of hiring managers on social media saying the company's strategy is to post (and post multiple times) fake jobs to give the appearance of a healthy company.

    • @FastlaneProductions1
      @FastlaneProductions1 10 місяців тому

      so they will repost 1 job for every major city. So one potentially fake job will have 100 fake postings. So the actual job count may be closer to 150

  • @pulodian
    @pulodian 11 місяців тому

    Sound and voice greate!

  • @mcfdas
    @mcfdas 11 місяців тому

    Hi Ken! Your video has helped with some of my worries as I move toward my UX/UI career, and now that I feel more comfortable with UX demand, I'd like to ask a question or two. I plan on getting a Graduate Degree in UX, but a lot of people have gone with bootcamps with great success - is it worth it, in your opinion, to splurge on the Graduate Degree and will I stand out because it's not a bootcamp? Or do you think bootcamps are more than sufficient to get into the field successfully?

    • @masteringux
      @masteringux 11 місяців тому

      Great to hear! As far as bootcamps I created a video that give you my take: ua-cam.com/video/wNBGpKwaCUw/v-deo.html It's a very personal decision. In short I think you shouldn't do a bootcamp for the value on your resume but if you realize the cost and risk and still feel it matches your goals and learning style.

  • @colineskibashian4290
    @colineskibashian4290 11 місяців тому

    Hello, I am thinking about getting into ux design and wondering what the best way would be to get my self inserted into the field. Thank you

    • @masteringux
      @masteringux 11 місяців тому

      The answer is.....(I hate to do this). It depends. Some people are super gifted in a speciality, some people already have experience that are close to UX, some people really need to learn a lot. I think your stage in life, finances also factor in.

  • @edwardamaral6819
    @edwardamaral6819 11 місяців тому

    loved this

  • @olisa8518
    @olisa8518 11 місяців тому

    Glad I came across this video, got more clarity on the trends of Ux designers being layed off 🧢

    • @masteringux
      @masteringux 11 місяців тому

      Glad it was helpful!

  • @Lou-d2p
    @Lou-d2p 11 місяців тому

    Very clear, thank you !

  • @brs13-59
    @brs13-59 11 місяців тому

    I am UX designer and my company started layoff including me and senior layoff, finding job from last 2 months still not getting job at Ahemdabad

    • @masteringux
      @masteringux 11 місяців тому

      I hope everything work out!

  • @RafaelSantiagoBuenoArdila
    @RafaelSantiagoBuenoArdila 11 місяців тому

    Hello Ken, it's a great video. I'm still in the Google UX specialization, and I needed that kind of motivation. What do you think about combining UX/UI with website creation with Wordpress with DIVI?

    • @masteringux
      @masteringux 11 місяців тому

      I used Wordpress and Divi: usinsuranceaudit.com I PERSONALLY found it harder to find Wordpress freelance work in the past 3 years, probably because of SquareSpace and more emphasis on social media. Hope that helps

  • @AbstractFocus
    @AbstractFocus 11 місяців тому

    💎💎💎 a lot of insight here!

  • @pointofreflection1428
    @pointofreflection1428 11 місяців тому

    The quality of your videos are amazing, your channel definitely deserves more attention!

    • @masteringux
      @masteringux 11 місяців тому

      That's super encouraging!

  • @kruzader
    @kruzader 11 місяців тому

    Thank you. You might want to check on that Forrester reference. I remember reading about it back in like 2008. So the % you are presenting surely have changed.

  • @k0mmunicat0r
    @k0mmunicat0r 11 місяців тому

    Ken your analysis are factual. Thank you for sharing.

  • @misterliquidcity
    @misterliquidcity 11 місяців тому

    So I did a UX design remote job search for entry level and came up with 4 job openings especially when narrowing it down to jobs posted in the past month or week. Yes if you just put UX design jobs posted ever with no parameters you probably will get 14k openings. But if you are new it doesn't help a job posted 8 months ago or a experienced designer job. So it might be good possibly if you are experienced not sure if it is any good at this time to just get involved into UI UX design especially going into 2024.

    • @masteringux
      @masteringux 11 місяців тому

      Sorry it got narrowed down like that. My main point was "dead" was a bit extreme to say. Honestly, the market is more saturated for Juniors. And the market will always change and future for EVERYTHING is never certain. I still believe we are in an experience-based economy and designers have value that's needed.

  • @eric_aethos
    @eric_aethos Рік тому

    Ken, thank you for being a mature UX voice in the sea of nonsensical creators. You have a place up there with NN/g in terms of professionalism and quality. I appreciate your work!

  • @MANUnbound
    @MANUnbound Рік тому

    Great Video!

  • @emrahy.849
    @emrahy.849 Рік тому

    thanks a lot 🎯

  • @madalinavoiculescu2112
    @madalinavoiculescu2112 Рік тому

    I like that the information is very well structured in all the videos I have seen. I also like the tone of the voice and the rhythm of each presentation. They are important.

    • @masteringux
      @masteringux 11 місяців тому

      I'm glad you like them!

  • @schylerlewis8467
    @schylerlewis8467 Рік тому

    No, the Titanic is not sinking!

  • @worksmart8166
    @worksmart8166 Рік тому

    Hii sir, i just find your videos, its really useful. Can you a communith to help beginners

  • @shohinisarkar1116
    @shohinisarkar1116 Рік тому

    Nice Content sir

  • @Ianmundo
    @Ianmundo Рік тому

    what AI does well, is produce an average from a dataset, that is largely the opposite of good UX Design. Rather than the logic “this is what usually works in this context”, a good UX Designer considers what is unique about the context? what extra affordances should be made to better serve the users of this system? AI is tools which can help shortcut some processes, but usually a skilled person is required to use them effectively.

  • @heatherlee3323
    @heatherlee3323 Рік тому

    This does make personas really practical!

  • @expchrist
    @expchrist Рік тому

    Mind mapping is a more efficient approach!

  • @kp_kovilakam
    @kp_kovilakam Рік тому

    Thank you Sir! It would be good if you are showing how you usually mind map with an example.

  • @armazh5429
    @armazh5429 Рік тому

    thanks Ken I am following the videos and find them helpful

  • @chowchen11
    @chowchen11 Рік тому

    Super insightful video! Incredibly well-articulated.

    • @masteringux
      @masteringux Рік тому

      Super encouraging to hear! Thanks for the feedback.

  • @kdog24life
    @kdog24life Рік тому

    As a Director of a Data Team, I appreciate this video. I hope it's a series =]

    • @masteringux
      @masteringux Рік тому

      That means a ton! I will need to have you as a special guest!

  • @kdog24life
    @kdog24life Рік тому

    I learned something today!

    • @masteringux
      @masteringux Рік тому

      I am so glad you got something @kdog24life !

  • @cgray24
    @cgray24 Рік тому

    Always love using dual track in Enterprise work. It seems to be the only way to do agile in those environments without friction or the appearance of slowing things down.

  • @expchrist
    @expchrist Рік тому

    Great video explaining the benefits of a dual-track agile approach for UX! I appreciate you highlighting how UX workflows and needs can differ from those of software developers. A discovery track allows for more comprehensive user research, holistic design thinking, and validation before dev work begins. This ultimately leads to better products that truly meet user needs. I think you make excellent counterpoints to common criticisms of dual-track agile. Maintaining collaboration between tracks is so important to avoid silos, as is UX designers being flexible teammates willing to help where needed (not just focused on future state). Overall, dual-track agile seems like an effective way to leverage UX's strengths in a positive way that enhances agile development. Thanks for sharing these insights! Looking forward to more videos.

    • @masteringux
      @masteringux Рік тому

      Thanks Josh! I am so glad to have you be so active in providing feedback! This help me develop new content.

  • @kennethleephotography
    @kennethleephotography Рік тому

    Can dual track agile be performed in a way that is fair to all parties?

    • @expchrist
      @expchrist Рік тому

      great question. the UX workflow doesn't really gel with agile but you seem to have helped to explain why UX needs an additional track.

    • @kennethleephotography
      @kennethleephotography Рік тому

      @@expchrist I"m glad you got something! Have a good one Josh!

  • @expchrist
    @expchrist Рік тому

    Simplicity is elegant

  • @expchrist
    @expchrist Рік тому

    Great!

  • @expchrist
    @expchrist Рік тому

    very thoughtful video

  • @kennethleephotography
    @kennethleephotography Рік тому

    Leave a comment!