Nigel Clarkson on The Six Sells Podcast talks about area-based marketing and more

The Six Sells Podcast is a show for people working in marketing, advertising, media and related technology - in this episode of The Six Sells Podcast I speak to Nigel Clarkson, CRO, at TapTap Digital.
Nigel shares a Canadian inspired piece of career advice, a test and learn approach, the myths about location-based advertising, retail media, area-based marketing, contextual advertising, area-based marketing strategies and lots more.
#media #advertising #omnichannelmarketing #adtech #business #retailmedia #podcast #business