Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International

Simon and Laura are joined by Paul Thomas, International Insight Director and Global Head of Shopper Insight at Suntory who shares insights on the evolving premium spirits category and the consumer motivations behind alcohol purchasing decisions. Paul also shares insights on consumer planning, luxury goods spending, and brand marketing strategies.
Available on all your favourite podcast apps: link.chtbl.com...