Stephanie Mitchell | Beauty Pro Marketing
Stephanie Mitchell | Beauty Pro Marketing
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The Ad Lab Course Tour 2024 - Instagram and Facebook ad setup for hair and beauty businesses
I'm Stephanie Mitchell, and I teach hairstylists, estheticians, and other beauty pros how to book more clients and boost profits with Facebook and Instagram advertising (sponsored posts). In this quick video, you'll get a tour of my program The Ad Lab, where I'll show you the 5 steps and 5 modules to make ads that get compliments, and build your business, even if you have NO idea where to start.
To learn more about The Ad Lab 👉 www.joinadlab.com/
Переглядів: 147

Відео

How to make the perfect Instagram bio for hairstylists and estheticians
Переглядів 1,1 тис.5 місяців тому
In today’s video, we learn from Jodie Brown, marketing and branding expert for the hair and beauty industry, about how to make an Instagram bio that gets you found, and gets you booked! Jodie shares: 👉 The key info that over 50% of hairstylists and estheticians still need in their Instagram bios to attract clients 👉 Why hashtags in your bio aren’t working the way you think they are 👉 The import...
Salon Marketing: Upselling, Retailing, and Creating the Ultimate Client Experience
Переглядів 2,4 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ Catie D. is a certified aesthetician, owner of two salons, and a Master Lash Lift Artist & Educator with a passion for teaching other beauty business owners how to maximize their sales by providing top-notch service to their clients. In this fun interview, Catie shows us how to grow yo...
How to hire your first employee as an esthetician /solo spa owner (with Raya Schwartz)
Переглядів 4,3 тис.Рік тому
Raya Schwartz has clocked 14 years in the beauty business, and 10 years as a business owner. She owns both Flirt Wax Bar and Bosses in Beauty. Her passion in life is educating spa and salon owners on how to go from a solo entrepreneur to a bustling team and a thriving business. These days, Raya proudly manages a team of 11, and her beauty and waxing biz does over 1 million in annual sales. She ...
Self promotion as a beauty professional: How to push fast fear to grow your beauty business
Переглядів 3 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ Even if you're an absolute pro at hair, makeup, tanning, waxing, nails, extensions, or skincare, chances are you still feel your stomach drop when you think about putting your face and your personality out there for people to see. Today I'm going to share with you the most prominent fe...
How to partner with local businesses as an esthetician or hairstylist
Переглядів 1,6 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ Teaming up with other local businesses is fun and often free - and ALWAYS a great way to meet new potential clients. Today we’re gonna dive into how to find potential good partner businesses, how to develop a good partnership offer that’s mutually beneficial, and most importantly, how ...
How to niche down and find dream clients as a hairstylist (with Laura Symons)
Переглядів 819Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ If you're struggling to figure exactly who the "right" client is for you, you don't want to miss this! In my interview with Laura, business coach for hairstylists, she breaks down how to filter out those "not for you" clients that make your life tough, and how to actively attract those...
How to advertise yourself as a new esthetician
Переглядів 8 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ I'm so excited that today I got to interview one of my favourite students inside of The Ad Lab, licensed esthetician Genevieve Santos Bann. She's the owner of Gen Santos Beauty, a facial spa in Long Island, NYC, and she's built up a thriving facial spa in just a few short years. Today ...
Solo esthetician business tips to build clientele from scratch
Переглядів 20 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ Are you a solo esthetician, waxer, lash artist, brow artist, PMU, or other beauty professional? Then you've probable wondered if it's important to have a business plan to grow as a suite renter, booth renter, or home-based spa owner. Not only do you need a business plan, you also need ...
How to build a beauty brand that's bigger than yourself (for beauty professionals)
Переглядів 2,8 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ In this fun interview, Sasha Fedunchak, creator of Daring Creative: a boutique full scope branding agency that builds brands for beauty professionals that you just can’t peel your eyes away from. She talks about her own journey from having a spray tan studio, to creating a branding age...
How to get more salon client reviews (and grow your beauty business)
Переглядів 834Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ In today’s video I'll share with you some easy ways to build up your reputation with client testimonials (without feeling like you’re bothering your clients) and also how to take advantage of existing reviews and testimonials to sell more and book more!
How to make boosted posts on Facebook and Instagram that build salon clientele
Переглядів 2,1 тис.Рік тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ This is something I hear from my community members in the beauty industry all the time: “I’ve paid for boosted posts and they don’t work!” Today we’re gonna talk about the reasons this happens, and give you some solid next steps for how to advertise yourself on social media without was...
Salon deposit & cancellation policies, setting boundaries with clients, w/ Marchelle from Mangomint
Переглядів 2,3 тис.Рік тому
Whether it’s enforcing a late cancellation with grace, even when you worry the client will get angry, or taking deposits to ensure you’re collecting cash and keeping your books full (without turning potential clients off), having boundaries and clear, non-emotional policies is SO key to running a successful business. Thankfully, salon software and systems exist to make these awkward encounters ...
How to become a successful independent educator in the beauty industry (with Amy Porterfield)
Переглядів 2 тис.Рік тому
I'm so excited to share you with my exclusive interview with Amy Porterfield, creator of the smash hit program Digital Course Academy! She teaches entrepreneurs and new business owners how to build and sell profitable online courses. And Amy has worked with SO many beauty professionals to help them build a new part of their business, or completely pivot their income with online education! Wheth...
How to rebook salon clients you haven't seen in a while
Переглядів 1,5 тис.2 роки тому
➡️ Join my free Instagram advertising class for independent beauty pros: www.salonadsmadeeasy.com/freeclass ⬅️ Today’s video will teach you how reconnect with clients if you seem to have lost their attention (for any number of reasons!) Whether you’re a salon or spa owner, run a beauty business out of your home, or rent a booth from someone else - these tips will ensure that no matter what happ...
How to sell salon & spa retail through Instagram (sell $7,000+ extra per month!)
Переглядів 1,8 тис.2 роки тому
How to sell salon & spa retail through Instagram (sell $7,000 extra per month!)
How to build generational wealth as a beauty professional
Переглядів 1,2 тис.2 роки тому
How to build generational wealth as a beauty professional
How to stand out as a hairstylist or esthetician in your advertising
Переглядів 4 тис.2 роки тому
How to stand out as a hairstylist or esthetician in your advertising
How to master SEO for your salon or spa
Переглядів 1,7 тис.2 роки тому
How to master SEO for your salon or spa
How to budget and manage taxes as a beauty professional
Переглядів 1,7 тис.2 роки тому
How to budget and manage taxes as a beauty professional
How to advertise a new salon suite business with Instagram Ads
Переглядів 4,6 тис.2 роки тому
How to advertise a new salon suite business with Instagram Ads
How to sell high-ticket luxury beauty services
Переглядів 3 тис.2 роки тому
How to sell high-ticket luxury beauty services
How to blow up on TikTok as a hairstylist or esthetician
Переглядів 2,6 тис.2 роки тому
How to blow up on TikTok as a hairstylist or esthetician
How to build your business in a small town as a hairstylist or esthetician
Переглядів 2,8 тис.2 роки тому
How to build your business in a small town as a hairstylist or esthetician
How to target ideal salon clients with Facebook Ads
Переглядів 7 тис.2 роки тому
How to target ideal salon clients with Facebook Ads
How to create profitable client memberships for your salon or spa (with Marchelle from Mangomint)
Переглядів 2,2 тис.2 роки тому
How to create profitable client memberships for your salon or spa (with Marchelle from Mangomint)
How to plan a salon event that sells out (with Adam Chatterley)
Переглядів 1,6 тис.2 роки тому
How to plan a salon event that sells out (with Adam Chatterley)
How to use email marketing in your beauty business (part 2)
Переглядів 6322 роки тому
How to use email marketing in your beauty business (part 2)
How to use email marketing in your beauty business - Part 3
Переглядів 4282 роки тому
How to use email marketing in your beauty business - Part 3
How to use email marketing in your beauty business (Part 1)
Переглядів 8532 роки тому
How to use email marketing in your beauty business (Part 1)

КОМЕНТАРІ

  • @angieandmadonna9614
    @angieandmadonna9614 9 днів тому

    Hey Stephanie. Do you accept students from the Philippines. Just about to start my journey to be an aesthetician here in Japan where I live now. It's from the ground up.Need guidance.

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 9 днів тому

      Hi Angie! Yes, we have students from all over the world! (In fact, I was just chatting with one of our students from Prague in Europe!) -- Many of our students in The Ad Lab join because they're brand new to their area and are starting from scratch. You will be in good company! :)

  • @blissbeauty_byrima
    @blissbeauty_byrima 10 днів тому

    Hey Stephanie, how are you? I am solo aesthetician who is recently renting a room from injector I would like to take some courses from you to grow my business from current position right now? I am but I really don't know where to start from or how to structure my business please I need a guidance or course I should take from you.

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 10 днів тому

      Hi! The Ad Lab would be great to help you grow your business! Ads are a great way to get new clients. We walk you through every step of the way from building out your ads, to launching them. We also have expert coaches there to support you along the way with any questions you may have. We have had students from any stage of their business take the Ad Lab and see success! You can learn more here: www.joinadlab.com/ -Brittany

  • @oskr05k
    @oskr05k 17 днів тому

    Does this work for barbers ?

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 17 днів тому

      Hey! Yes, absolutely! We've had barbers take this course and get impressive results. I also worked 1 to 1 with a barbershop to create caption and video templates that are included in this course, so it should be easy for you to make ads for your business. We'd love to welcome you into the program, let me know if you have any questions!

    • @oskr05k
      @oskr05k 17 днів тому

      @@stephaniemitchellbeautypro yes where do I get more information ? I currently use go high level connected to the Facebook ads

  • @pammccasland2870
    @pammccasland2870 Місяць тому

    Thank you so much for sharing your ideas. I enjoyed this very much.❤

  • @tabithaisobel
    @tabithaisobel Місяць тому

    This is amazing thank you so much

  • @Myveryhairyfriend
    @Myveryhairyfriend 2 місяці тому

    Thank you so much ❤ this is so helpful!

  • @azarytamarov5897
    @azarytamarov5897 2 місяці тому

    Appreciate u

  • @azarytamarov5897
    @azarytamarov5897 2 місяці тому

    Well this video hit the spot

  • @Mionnastyled
    @Mionnastyled 2 місяці тому

    Thanks for sharing ❤

  • @carmelannderosa7697
    @carmelannderosa7697 3 місяці тому

    I love this content! Very helpful thank you!😊

  • @user-rq7px7ge7i
    @user-rq7px7ge7i 3 місяці тому

    Thank you. That was a nice video. Very informative. Where do I go to create my own skin care line?

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 3 місяці тому

      Hi! Great question. Definitely check out the Private Label Insider for this! www.privatelabelinsider.com/ -Brittany

  • @anchencrossland572
    @anchencrossland572 3 місяці тому

    Thank you for this video ❤

  • @Scrabbledat
    @Scrabbledat 3 місяці тому

    Helpful thx!

  • @LaToniaFoxworth
    @LaToniaFoxworth 3 місяці тому

    This is really useful, thanks Stephanie! Want to grow my salon and focused on achieving that goal!

  • @sira1019
    @sira1019 4 місяці тому

    Omg Steph, im gonna cry, i missed your Videos so much

  • @shanatalksfaith
    @shanatalksfaith 4 місяці тому

    where can I go to find Contractors to Hire? Thank you!

  • @crystalwrightlive
    @crystalwrightlive 4 місяці тому

    Really helpful.

  • @renaenawrocki9355
    @renaenawrocki9355 4 місяці тому

    Hi, how do I get the template please

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 4 місяці тому

      Hey Renae! Here's the link to grab the template: sunnystorm.marketing/email-templates-download

  • @jamieguthrie9833
    @jamieguthrie9833 4 місяці тому

    Does Nina have a book?

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 4 місяці тому

      Hi Jamie! Nina does not have a book. You can check out here Instagram here: instagram.com/ninatulio/

  • @cynthialewis2096
    @cynthialewis2096 5 місяців тому

    Does anyone seriously talk like this woman..??

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 5 місяців тому

      Hey Cynthia. It's me Stephanie, and yes I really do talk like that!

    • @cynthialewis2096
      @cynthialewis2096 5 місяців тому

      @@stephaniemitchellbeautypro okay then!

    • @cynthialewis2096
      @cynthialewis2096 5 місяців тому

      @@stephaniemitchellbeautypro sorry about the snarky comment. I was having a hard day 😪

  • @Jungla694
    @Jungla694 5 місяців тому

    25:01 SHE and her team (not her). She is amazing...not her is amazing.

  • @MkMoga-u3s
    @MkMoga-u3s 5 місяців тому

    Thank you ❤...very useful information

  • @miselissorropia3620
    @miselissorropia3620 5 місяців тому

    Thank you so much for this information ❤

  • @ninavakilzadeh5943
    @ninavakilzadeh5943 5 місяців тому

    😍😍😍😍😍

  • @theearkandcovenantofbeauty4685
    @theearkandcovenantofbeauty4685 5 місяців тому

    I love this 🥰

  • @juliusstukes
    @juliusstukes 6 місяців тому

    perfect video.

  • @alesyabehloul8473
    @alesyabehloul8473 6 місяців тому

    Thank you so much ! So many useful details noted 🙏

  • @enigmamaa
    @enigmamaa 6 місяців тому

    This was Amazing! Thank you

  • @blu3y3s13
    @blu3y3s13 6 місяців тому

    Im curious to hear peoples thoughts on nail salon Membership ideas.

  • @lilmama9820
    @lilmama9820 7 місяців тому

    I’m a hairstylist and I found this video very helpful and nice , thank you you asked the perfect questions and she had great answers

  • @SpaSalesQueen
    @SpaSalesQueen 7 місяців тому

    The amount of times I go for treatments myself and I would looooove to get more done , like booked in for nails and now that I’m here , as a busy mom , Id love to get eyebrows etc done or booked in for toes but could do with a full pedicure…. But the therapist never asked , so I assume they are fully booked or because they are rushing I don’t feel like I can ask 😮 so many therapists missing out on add on treatments… love to add in hot stones to back massage or eye mask in facial or nails done while getting facial at same time … ladies let’s help each other !

  • @Beautybyaeb
    @Beautybyaeb 7 місяців тому

    Thank you for this !

  • @alessiabruni9564
    @alessiabruni9564 7 місяців тому

    Really really helpful video! Thank you soo much! Excited to get my esthetic business going!

  • @iamlexitracy
    @iamlexitracy 7 місяців тому

    I’m not even half way through yet & this video is very valuable!

  • @KostasWasHere
    @KostasWasHere 7 місяців тому

    Some many golden nuggets in here. Thank you for this video Stephanie!

  • @yvettecarlos9509
    @yvettecarlos9509 7 місяців тому

    To hired to help you post new content idea is that expensive? Im a mobile esthetician is there app i can use to get new clients?

    • @stephaniemitchellbeautypro
      @stephaniemitchellbeautypro 7 місяців тому

      Sorry, I don't offer done-for-you services anymore, so you can't hire me. However, yes I do love Facebook and Instagram ads for building new clientele! Here's a free class where I show you how to do them: www.salonadsmadeeasy.com/freeclass

  • @FUNvideo-no3uw
    @FUNvideo-no3uw 7 місяців тому

    Thank you for helping coach the business community

  • @diamond_rodrigue
    @diamond_rodrigue 8 місяців тому

    Good thread I’m a new salon owner and this helped me tremendously

  • @nicoles2028
    @nicoles2028 8 місяців тому

    What are the names of Catie’s spa businesses? She never promoted her spa businesses and I’d be interested in visiting for a treatment.

  • @focus8471
    @focus8471 8 місяців тому

    This information was right on time for me. Thank you for sharing 🫶🏽

  • @Tomotololo
    @Tomotololo 8 місяців тому

    this is the most basic video I have ever watched. You can ask chatgpt the same question and get way better answer.

  • @mrs.stanley-bryant5605
    @mrs.stanley-bryant5605 8 місяців тому

    I learned so much. Thank you to the guest

  • @pondicherryiuml8148
    @pondicherryiuml8148 8 місяців тому

    Super ❤

  • @auroraskyn
    @auroraskyn 9 місяців тому

    I love your work but what camera are you using?! You look almost 4k!

  • @OdangaIsaiah-rh3cm
    @OdangaIsaiah-rh3cm 9 місяців тому

    Business Man from Kenya thanks so much.

  • @aprilheath2972
    @aprilheath2972 9 місяців тому

    I'm passionate about selling add-ons to massage services. They make clients SOOOOO happy!

  • @aprilheath2972
    @aprilheath2972 9 місяців тому

    Is there a rule of thumb for how many service providers you need generating revenue to support staff like front desk, locker room attendants, and managers?

  • @aprilheath2972
    @aprilheath2972 9 місяців тому

    Looking forward to listening to this. I'm planning a spa and wellness center. I'm a massage therapist, but I definitely want skincare services and products. I know hiring people is the way to go, but delegating is tough for me.

  • @aprilheath2972
    @aprilheath2972 9 місяців тому

    This is awesome - even for a massage therapist. I'm curious if it makes sense for a spa owner to offer a 45-min facial so there's time for product recommendations at the end of the service, instead of the standard 50-min service.