Kasey Luck
Kasey Luck
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Abandoned cart email design best practices | The anatomy of a perfect abandoned checkout email
Use Monk to set up free gifts with purchase offers: apps.shopify.com/monk-free-gift-with-purchase Just $1 for all features of the app for the first month
🎬 Videos I mentioned:
• Welcome email design best practices | The anatomy of a perfect welcome email → ua-cam.com/video/gCXCQRAfRoM/v-deo.html
• Klaviyo Tutorial: How To Create a HIGH Converting Abandoned Cart Flow In 2024 → ua-cam.com/video/XL4EO3uE59k/v-deo.html
🚀 Useful materials
• Join Kasey's Ecomm Email School: dtcschool.org
• Use our blueprints for your e-commerce email flows: flowmaster.vip
• Steal the best subject lines (my personal vault): luckandco.agency/subject-lines-ecommerce-freebie/
• Get access to our email inspo list: luckandco.agency/email-inspo-offer-15/
•Start on Klaviyo for free: bit.ly/3pPzRH0
Did you know that 60-70% of online shoppers fill their cart but don’t end up buying? One powerful way to turn those missed sales into purchases is through a strong abandoned cart email. In this video, I’m breaking down an abandoned checkout email that really caught my eye. I'll show you what works, what to avoid, and how you can set up your own to drive results.
Chapters:
00:00 Why abandoned cart email is important
01:05 Subject line and preview text
01:43 Yes, this is an abandoned checkout email
02:11 Using first name personalization
02:57 Preview text
03:40 Top part of the email
04:06 Shopify app for setting up gifts with purchase offers
04:49 Placement of CTA in the email
06:45 Images of the product
08:00 Text in the email
09:19 Menus in emails
11:45 Links in the email
12:10 Showing social proof
14:15 Showing the product
15:47 Customer review
16:29 Money-beck guarantee
17:28 Importance of including multiple buttons
18:25 Better ways to show products
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → ua-cam.com/video/GSZ16Pwn4n8/v-deo.html
• How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners → ua-cam.com/video/Bjo1gspJutc/v-deo.html
• 5 MUST-HAVE email flows for your ecommerce brand → ua-cam.com/video/YLY7cUiRSHI/v-deo.html
☎️ Stay connected:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/
#kaseyluck #emailmarketing
Переглядів: 1 296

Відео

Top 7 Best FREE Email Marketing Platforms for Ecommerce
Переглядів 9622 місяці тому
Top 7 Best FREE Email Marketing Platforms for Ecommerce
How to Avoid Emails Going to Spam | How to Improve Email Deliverability
Переглядів 2,4 тис.3 місяці тому
How to Avoid Emails Going to Spam | How to Improve Email Deliverability
Ecommerce email marketing MISTAKE that cost you THOUSANDS of dollars
Переглядів 6593 місяці тому
Ecommerce email marketing MISTAKE that cost you THOUSANDS of dollars
Best Email Design Tips for High Conversion
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Best Email Design Tips for High Conversion
Email Segmentation - Best Ways to Segment Your Emails on Klaviyo | Step-by-step tutorial
Переглядів 2,3 тис.5 місяців тому
Email Segmentation - Best Ways to Segment Your Emails on Klaviyo | Step-by-step tutorial
Welcome email design best practices | The anatomy of a perfect welcome email
Переглядів 3,7 тис.5 місяців тому
Welcome email design best practices | The anatomy of a perfect welcome email
Clean your Klaviyo email list & avoid the price increase [2025] | The Sunset flow Klaviyo tutorial
Переглядів 2,2 тис.6 місяців тому
Clean your Klaviyo email list & avoid the price increase [2025] | The Sunset flow Klaviyo tutorial
How to segment your email list | Best strategies to segment your list
Переглядів 3 тис.7 місяців тому
How to segment your email list | Best strategies to segment your list
INCREASE email open rates with these 7 tips | Ecommerce email marketing
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Ecommerce vs. Retail: The Future of Shopping
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Ecommerce vs. Retail: The Future of Shopping
How to do SMS Marketing for business | Top SMS marketing hacks for beginners
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Top ecommerce trends 2024 - What's working now?
Переглядів 3 тис.10 місяців тому
Top ecommerce trends 2024 - What's working now?
How to set up Klaviyo 2025 | Email Marketing Tutorial For Beginners
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How to set up Klaviyo 2025 | Email Marketing Tutorial For Beginners
What is digital marketing (a beginner’s guide to ecommerce marketing)
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What is digital marketing (a beginner’s guide to ecommerce marketing)
5 MUST-HAVE email flows for your ecommerce brand
Переглядів 7 тис.Рік тому
5 MUST-HAVE email flows for your ecommerce brand
How to add dynamic (unique) Shopify coupon codes in Klaviyo | Klaviyo tutorial
Переглядів 9 тис.Рік тому
How to add dynamic (unique) Shopify coupon codes in Klaviyo | Klaviyo tutorial
Shopify vs Shopify Plus Comparison: Pros and Cons
Переглядів 4,6 тис.Рік тому
Shopify vs Shopify Plus Comparison: Pros and Cons
Klaviyo vs Omnisend | Best email marketing platform for Ecommerce 2023
Переглядів 5 тис.Рік тому
Klaviyo vs Omnisend | Best email marketing platform for Ecommerce 2023
Ecommerce vs. Traditional commerce - what's changed
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Ecommerce vs. Traditional commerce - what's changed
Email marketing for beginners 2024 - everything you need to know
Переглядів 12 тис.Рік тому
Email marketing for beginners 2024 - everything you need to know
How to A/B test a pop-up in Klaviyo | Increase website popup conversion rate | Klaviyo tutorial
Переглядів 4 тис.Рік тому
How to A/B test a pop-up in Klaviyo | Increase website popup conversion rate | Klaviyo tutorial
3 Email Design Trends 2024 - Improve your email campaigns
Переглядів 74 тис.Рік тому
3 Email Design Trends 2024 - Improve your email campaigns
What I Learned Auditing 15,736 Emails | Top 3 Ecommerce email marketing mistakes
Переглядів 4,1 тис.Рік тому
What I Learned Auditing 15,736 Emails | Top 3 Ecommerce email marketing mistakes
Klaviyo Tutorial: How to Create a HIGH Converting Post-Purchase Flow in 2024
Переглядів 18 тис.Рік тому
Klaviyo Tutorial: How to Create a HIGH Converting Post-Purchase Flow in 2024
Secret Klaviyo features you didn’t know about
Переглядів 3,4 тис.Рік тому
Secret Klaviyo features you didn’t know about
How to hire an email marketer [skills you need to become a successful at email & sms marketing]
Переглядів 696Рік тому
How to hire an email marketer [skills you need to become a successful at email & sms marketing]
The fastest way to grow your email list - and why you shouldn't use it!
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The fastest way to grow your email list - and why you shouldn't use it!
Email copywriting secrets NO ONE is talking about
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Email copywriting secrets NO ONE is talking about
Build email list faster! Pop-up ideas that are not discounts
Переглядів 2,1 тис.Рік тому
Build email list faster! Pop-up ideas that are not discounts

КОМЕНТАРІ

  • @spacedskunk
    @spacedskunk 7 годин тому

    Obviously the location of your clients is key as to what consentlaws are applicable, but under GDPR isn't explicit consent required? Should there not be conditional content for cross-sell and upsell based on consent status? Shipping updates are one thing, as they are transactional, the rest is definitely marketing as it's not necessary to fulfil the contract between the business and customer.

  • @BelleTabor
    @BelleTabor 11 годин тому

    So so helpful! Thank you so much!

  • @AmyShone
    @AmyShone День тому

    Yes please to the sunset flow ❤

  • @GitanjaliUpadhye
    @GitanjaliUpadhye 5 днів тому

    I am really loving the idea of the Mother is Day campaign mentioned here! I have been using Do You Mail along with Mystrika and the combination is fantastic. The scalability with unlimited domains makes reaching out to various segments so easy. Automatic DNS setup has saved me hours. I highly recommend you give them both a try!

  • @rajendragupta8398
    @rajendragupta8398 5 днів тому

    What a great suggestion for Mother is Day marketing! My experience with Filter Bounce has been eye-opening. Their real-time verification kept my bounce rate impressively low. Plus, I can trust that my outreach hits valuable inboxes. If your emails are not reaching people, definitely look into some verification tools. They are so worth it!

  • @TANISHKGAMING0612
    @TANISHKGAMING0612 5 днів тому

    Absolutely love the idea of planning a Mother is Day email campaign! I have been using Do You Mail along with my usual email warmup, and it is made such a difference. The high delivery and reputation are game-changing, especially during peak times. If you are looking for efficiency and results, you should really try Do You Mail!

  • @sujitranagaming2154
    @sujitranagaming2154 5 днів тому

    This approach to a Mother is Day campaign is on point! The combination of Filter Bounce with my cold email strategy has been a blessing. Their accurate verification of emails helps keep my bounce rate under control, and that is essential for maintaining a solid reputation. If you are serious about email outreach, definitely give Filter Bounce a try!

  • @SVasanth-vn1wg
    @SVasanth-vn1wg 5 днів тому

    This video is so timely! The key to a successful Mother is Day email campaign really lies in properly warming up your email. That is where Mystrika has made a huge impact for me. Their high-quality email warmup is unparalleled, especially compared to others I tried like Smartlead. Give it a go, you would not regret it!

  • @papun30977
    @papun30977 5 днів тому

    I have been trying to figure out the best methods for cold emailing and stumbled upon Mystrika recently. The comprehensive analytics really helped me tweak my email strategies effectively. I tried Smartlead but always felt something was missing. After switching to Mystrika, my open rates are up significantly. You really owe it to yourself to give it a try.

  • @DancerJITU111
    @DancerJITU111 5 днів тому

    I have been using Filter Bounce along with Mystrika for my cold email campaigns, and the results have been impressive. The accuracy of their email verification gives me peace of mind, particularly for important outreach. With real-time API support, things have never been easier. Highly recommend giving them a whirl!

  • @tigergemi
    @tigergemi 5 днів тому

    My journey in cold email marketing has led me to Do You Mail, and it is been a positive shift. The ability to send from unlimited domains has vastly improved my reach. Pairing it with Mystrika has helped fine-tune my warmup process. If you want solid performance without a ton of fuss, these tools are your best bet.

  • @mansidinari8620
    @mansidinari8620 5 днів тому

    I must say, cold emailing has had a massive positive impact on my business. I started using Do You Mail a few months back, and the unlimited sending from multiple domains is a lifesaver. The setup was quick with the automatic DNS configuration. Honestly, if you are looking for something reliable that does not break the bank, this is it.

  • @gamingtamilan2774
    @gamingtamilan2774 5 днів тому

    Cold emailing has been such a rollercoaster, but I have found my groove with Mystrika. Their A/B testing features gave me the insight needed to make impactful changes. It is essential to get those preheaders right for better open rates, and Mystrika makes it seamless. I cannot recommend it enough if you are looking to level up!

  • @Ketan_editz
    @Ketan_editz 5 днів тому

    This video is super helpful for those struggling to organize their email marketing! I have relied on Do You Mail for months now, and I love the unlimited email sending. The automatic SPF, DKIM, and DMARC configuration saved so much hassle. Plus, the cost-effectiveness makes it a no-brainer. Definitely worth considering for your cold emailing needs!

  • @jagarnathyadav7517
    @jagarnathyadav7517 5 днів тому

    This video is spot on for email campaign planning! I started with Mystrika a few months ago, and the user-friendly interface has made managing campaigns much easier. I love that it allows unlimited sending from multiple email addresses. You would not regret giving Mystrika a chance to elevate your cold emailing!

  • @Rxbi.kiiess
    @Rxbi.kiiess 5 днів тому

    Fantastic tips in this video for creating an email calendar! I have done a lot of experimenting with Do You Mail, and the results speak for themselves. High delivery rates with automatic configuration have streamlined my processes. If you are thinking about solidifying your cold email setup, you cannot go wrong trying it!

  • @mohanbansal282
    @mohanbansal282 5 днів тому

    Thanks for breaking down how to create an email marketing calendar! I have been using Mystrika alongside Do You Mail, and together they have transformed my approach. The warmup pool in Mystrika is stellar, keeping my sender reputation solid. If you want to enhance your email game without the usual headaches, you need to try it!

  • @yogitarahangdale8249
    @yogitarahangdale8249 5 днів тому

    This video could really help small business owners! I still remember struggling with deliverability issues until I found Do You Mail. The dedicated IPs make a massive difference in reputation. With unlimited emails from unlimited domains, it opened doors for me. You might want to give it a try for your cold emailing effectiveness!

  • @EmyRoseBejo-m7v
    @EmyRoseBejo-m7v 5 днів тому

    The power of email marketing can't be overstated. It's a fantastic way to build relationships with customers. Tailoring your messages based on customer behavior can lead to higher engagement rates. I’ve found that using tools like LoyallyAI helps simplify the process of setting up those targeted campaigns. They make it pretty easy to manage customer data and insights. The ability to automate rewards also ensures that loyal customers feel appreciated without a lot of extra effort.

  • @razin275
    @razin275 5 днів тому

    Hello do you hire interns at luck and co?

  • @StanMAzify
    @StanMAzify 9 днів тому

    Hi there! Love your content... We use Hubspot and I would love to learn more about how you would approach email marketing using Hubspot. Thanks! (We sell automotive parts: Parts Pass)

  • @ScottAllenFinance
    @ScottAllenFinance 11 днів тому

    WHO GOT CORONAVIRUS? (WHO!? WHO!?)

  • @yanxuliu223
    @yanxuliu223 13 днів тому

    Thank you Kasey! video is very helpful, I have one question , Regarding the flow filters "Checkout started zero times since starting this flow," if someone hasn’t started checkout at all, why would they be placed into the checkout abandoned flow? I can't understand that ,

  • @israeloliha
    @israeloliha 13 днів тому

    This is so true. I had an issue with my client on this I have to enlighten them as well.

  • @JoeMaloney-z6t
    @JoeMaloney-z6t 13 днів тому

    I can't find how you added the phone number can you give me some guidance?

  • @lewismurigi3623
    @lewismurigi3623 13 днів тому

    This was very Helpful , Thank you Kasey

  • @EmyRoseBejo-m7v
    @EmyRoseBejo-m7v 13 днів тому

    E-commerce marketing really is like building a tower. Without a solid foundation, it’s bound to lean! I love your Tower of Pisa analogy. Focusing on product-market fit and great UX design is super important. No one likes a website that feels like a maze. Have you thought about loyalty programs? I’ve found LoyallyAI can help with that. Happy customers are quick to share their love, just like a pizza guy racing on a scooter. Stay engaging and you’ll see your foundation get stronger!

  • @EmyRoseBejo-m7v
    @EmyRoseBejo-m7v 14 днів тому

    We had a tough time figuring out our email flows too. Then we started using Leads App, and it really helped us fine-tune our strategies. We noticed some solid improvements and saw our engagement rates go up. It made a big difference!

  • @Leon-b8d3y
    @Leon-b8d3y 16 днів тому

    What’s everyone’s biggest challenge with e-commerce right now? For me, it was fulfillment delays until I discovered Service Points. Curious to hear your solutions!

  • @chordsykat
    @chordsykat 18 днів тому

    Hi Kasey. I have been in email marketing for years and years -- but your videos have given me a lot to think about ever since I started watching about a month ago. This was one of my favorites, and I know every company is different, but I appreciate how you took the time to break down the metrics and why you're choosing them for the situation. There's a lot of good Klaviyo content out there, but yours is always great for those of us who like to understand the strategy more than the usual "standards" when it comes to field values. Keep up the great work!

  • @toddreinhardt8979
    @toddreinhardt8979 20 днів тому

    Did someone pass a law that says you have to talk to fast and out of your nose to make Mailchimp tutorials?

  • @JudiJamiesonThePsychic
    @JudiJamiesonThePsychic 20 днів тому

    Does your business look at and set up or correct these issues for people? I have over 107k people on my email list and its killing me with having to drip e-mails over time when sending a campaign or weekly newsletter to my list, it takes days to complete.

  • @Macarlapeperino
    @Macarlapeperino 22 дні тому

    thank you

  • @darcyhelder1156
    @darcyhelder1156 24 дні тому

    Good points on the CTA

  • @darcyhelder1156
    @darcyhelder1156 24 дні тому

    We use Eloqua, I'm curious if gamification Is something we can do in that program.

  • @debrajoy108
    @debrajoy108 24 дні тому

    This is helpful -thank you

  • @KimEmanuel-u8o
    @KimEmanuel-u8o 25 днів тому

    She is brilliant. Answers questions during the video magically as they pop into my head :: translation ... she gives all the dimensions of instruction not just a brush across the surface which leaves one with more questions. I love her videos and highly reccommend!

    • @KaseyLuck
      @KaseyLuck 25 днів тому

      @@KimEmanuel-u8o awww! Thank you!!

  • @aftabsaleem2670
    @aftabsaleem2670 25 днів тому

    you got a new subscriber

  • @ellielum9182
    @ellielum9182 26 днів тому

    I was wondering why you trigger the flows with a segment instead of a metric? Since people can’t re-enter a segment triggered flow, would I make it a metric-triggered flow if I want the sunset flow to be evergreen? Like if someone re-engages, but then disengages in the future. Like, how do I make it so someone can go in and out of the sunset flow?

  • @mehbubataslin2770
    @mehbubataslin2770 27 днів тому

    loved the video, highly informative, useful and straight to the point.

    • @KaseyLuck
      @KaseyLuck 27 днів тому

      @@mehbubataslin2770 thank you!!

  • @T-brothers
    @T-brothers 27 днів тому

    So Shopify plus is not for small business under 1.5 million a year?

  • @jayeshthale8079
    @jayeshthale8079 27 днів тому

    I have a question. Should i use plain emails or designed emails ?? For FLOWS Which one is the best.

  • @israeloliha
    @israeloliha Місяць тому

    Very true.

  • @pjbongares
    @pjbongares Місяць тому

    this is super informative thanks for sharing! new subber here

  • @md.rezaulkarimofficial5119
    @md.rezaulkarimofficial5119 Місяць тому

    great video. i am from bangladesh

  • @EwedihalehuTibebu
    @EwedihalehuTibebu Місяць тому

    am always happy to learn from u!

  • @kristiyanageorgieva2989
    @kristiyanageorgieva2989 Місяць тому

    Good info but kind of confusing how the video and audio are synced

  • @ugoawa3171
    @ugoawa3171 Місяць тому

    Can I have both?