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Although I subscribed to your newsletter and youtube channel when your beard was much shorter, I somehow wandered away and got lost in the weeds. So, a U-turn, Reboot, and new beginning. Thanks for making great information available STILL.

Thanks, much. It seems I'll be spending my day with you, Mr. Gaughran. I appreciate all you do! Off to watch those other, slower, videos. 🙂

Thanks David, This is brilliant.

Fantastic information. Thank you

This was great! If my book is in KU can I say that on the ad?

hey thanks for the videos! I wanted to ask, what resolutions do you recommend for facebook ads? i use photoshop mostly

Wow! I'm about to launch (w/ a real publisher) my latest novel. (Two previous books published, now out of print.) Your info is SO pertinent and very engagingly told. I've subscribed. Greetings from L.A.

Thank you so much. This was brilliant. Before staying up until 3.00am making notes from your video, I was thinking of spending $150 on an online course!

Is this still correct information 2 years later?

Canva is great. I use the paid version, it's not expensive, and I do all my own covers. There are lots of great videos on UA-cam on graphic design basics. I'm heading for 20 books out, I can't afford a professional (yet).

The scenery ❤❤❤

I've done quite a bit of photography. To get the background image to fit properly, use the Rule of Thirds. Not the space to explain it here, but the the dog cover worked because his eyes were at an intersection of the thirds grid. For the tower one, the tower was on one of the grid lines. Liked the banner idea! Canva is great, I subscribe. So easy to use and reasonably priced. Paying gives you a LOT more options.

This still applies (in 2024) if you select "manual". Don't let Facebook's bots direct you!

Thank you so much for this video! Do you have any input as to how many ad sets per campaign? Are you recommending one ad to one ad set to one campaign? 1:14:40

Havinfg watched both episodes, how do I get the cover art from my Amazon book covers? If I missed that, sorry, but I haven't seen instrurtions as to how to do that.

Great: how can I buy your FB services to run a campaign?

Thanks, David! I've just put these principles to work in a new FB ad... let's see how it rolls!

What's a wide author? If did I pick you up wrong?

Cheers David! Wishing you the very best.

II'll start off by saying that this tutorial is totally inspirational. It has made me entirely change the way I design my book covers and my testing is going great, about to consider launching my ad camapign BUT here is my question. On Amazon I get $0.35 royalties on a $0.99 book. But my cost per click is always higher than that. Which says to me that I will make a loss on every book I sell. Am I missing something here?

Can you do a new video on this process as Amazon have changed their categories system to register on KDP? TIA

Thank you. Excellent run through. About to take the plunge to create FB ads for my debut novel, White Powder Of Gold....

Do you ever blur the background?

great video. just wondering if you realize every time you say cover, the corresponding text says COVID.

Hey thanks for this great tutorial! I'm excited to revise my current ad. You are easy to listen to ... and easy on the eyes as well! 😍 Have a lovely day.

I'm excited about your announcements but I really want to see inside those tide pools 😍

This is obviously a great tutorial, but I see that it was created to years back, which might be a very long time in FB years. Dave, is everything in this video still valid? Thanks

You said don’t go with KDP, but without KDP you must price $2.99 and up. ?!?

A borrow is worth exactly a sale.................and if yo are not in KU, you won't get a borrow, so yes being in KU does boos tyour sales rank.

Thanks for this David. I was not able to find the selection area for "Custom Audience" the area where you typed in a famous author's name. For comparable authors. I do not see the edit button you demoed in your video.

When the designer doesn't offer bold, try adding a thin outline to the text in the same color... it has a similar effect.

@DavidGaughran - Romance books sometimes have a steamy cover for the ebook and a symbol or item milder cover for the print edition so you can read it on the bus without being embarrassed or questioned.

I'm learning so much about Canva and ad design! Question: Are we supposed to use the Facebook Ad or Facebook App Ad template in Canva?

As a graphic designer this was infinitely interesting to watch. I liked the yellow in the first and would have found a bluer-toned neon red for the monster book. The pinky purple hurt me a bit, but I'm willing to concede color harmony for eye-catching-ness. Thanks for sharing what you know to the community.

Thank you so much!

Thank you, David!

What would you put in the text box for a new book that doesn't have any reviews yet? A tagline or something similar?

How long would you run a test ad for?

Looking forward to seeing what you say about those tricky covers-I've got one and have struggled to figure out how best to work with it! Thanks for the font tips!

This was great! Thanks for doing this!

This doesn't just teach you FB ads design, but how to use Canva. I"ve been paying for Canva for over 4 years, but there are so many things that I didn't know or hadn't used! LOL Brilliant as always David. Thank you. (btw you can also right click to move things forward and back)

I loved your video! I'm American, but my family and I are moving to Ireland and we're really excited for the big move! I'm an indie author, and I really appreciate your advice!

I ended up buying Carolyn Mahoney's book 😄

Another nerdy tip to save a bit of time. The "cents" symbol can be typed using ALT-0162 (Windows) or OPTION-4 (Mac). That's my 2¢.

Where do you get that original artwork for the book? Just wondering. If I hire someone to do the cover, is it important to ask for the original background art?

I think the yellow price and tagline is much more attention-grabbing.

Thanks for this David, great vid - looking forward to an episode on non-fiction covers.

If a book isn't discounted, ($4.99 US for Mystery), would you put the price on the ad?

If you're eyeballing placement, you can go into File --> Settings --> Show Rulers and Guides, and then select how many equally-spaced guides you'd like on the page as well as a ruler on the side that will allow you to place things on the same horizon lines. It cleans things up nicely!