I have been a television/advertising executive for four decades. My titles have included Creative Director, Marketing Director, Director of Broadcasting, Director of Advertising & Promotion and Product Manager.

The breadth of my expertise is significant, with credentials in audience research, brand management, creative, production, news, programming, affiliate relations, traditional media and social media.

My research-driven marketing campaigns for local television news has resulted in higher audience ratings for multiple properties.

The last 14 years I have had the pleasure of writing, producing and managing marketing for the Mid-Atlantic Sports Network (MASN), the regional sports network of the Baltimore Orioles and Washington Nationals. Between 2015 and 2017 ratings for Orioles games on MASN were among the top five in the MLB, this despite the O's having a winning record only one of those seasons. During my tenure with MASN, I received 74 awards for creative and production.