The Hard Sell
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- Опубліковано 1 жов 2024
- Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve.
This episode: Have a Break travels back almost thirty years, seriously, to a showing of the only slightly underrated Drop Dead Fred on Channel Four. There it discovers Dali-esque lager, cocaine humour and French cars as far as the eye can see, Papa. As sophisticated as the film isn't.
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Phoebe Cates in a very rare interview (she rarely talks about her work now) for the Vinegar Syndrome blu-ray of the film in 2021 called Drop Dead Fred the film she's most proud of working on, over Gremlins, Fast Times etc. It's quite a lovely interview talking about Rik, Carrie Fisher etc. At the very least based on her account, it was a very good friendly shoot and she signed onto this low budget British comedy because she genuinely loved the darker psychological undertones of the story, and feels proud women come up to her to say they related to her character.
Fun tidbit: Drop Dead Fred was shot by Peter Deming, who also was the cinematographer on Evil Dead 2, and would go on to be David Lynch's cinematographer on Lost Highway, Mulholland Drive, and Twin Peaks: The Return. And Steve De Jarnatt (the director of the incredible Miracle Mile and Cherry 2000) was offered to direct DDF, but turned it down, something he recently admitted regretting because supposedly the film did really really well in VHS rental sales.
2000s nostalgia has actually already started. The only problem I have is that everyone is getting nostalgic for a weird idealized decade that didn't actually exist. In the same way it's easier to market the '80s with Duran Duran, Transformers and Shoulder Pads than it is with Thatcherism, HIV, and Global Thermonuclear Annihilation.
How does the meme go? "The past wasn't better. You were simply younger."
Has it? Is there really that much to get nostalgic about after the millennium?
@@MrGluben In terms of video games, definitely. Plus perhaps a couple of critically acclaimed tv series. Other 2000s relics/reboots are going in a blink.
I mean... yeah. That's literally what nostalgia is.
That's pretty much what we do with every bygone decade, tho, we romanticise them.
During the 00s I used to wonder about how nostalgia for the decade would look? It didn’t really have an aesthetic or a look as such?
As you mentioned, in the same way that nostalgia is in 20-30 year cycles, advertising was then, and even now, anything between a few months to a couple of years behind the trend. The gap was probably the latter in 95 due the lack of instant monitoring of trends via social media. From the yoghurt using Naomi Campbell instead of Kate Moss to surrealist visions rather than parka boys and girls used to flog lager, so very behind. I seem to remember they finally caught up with the Britpop as selling point in roughly 97, which by then saw the whole thing collapse into rapid onset, cocaine fuelled, obsolesce and the "madferit" lads on adverts soundtracked by guitar bands in reality were off their tits on cheap ecstasy in massive superclubs listening to the all conquering superstar DJs.
Kid me had this on tape for years and remembered what ad came next (vaguely)
16:11 Vincent Cassell, who coincidentally only a couple of years later would go on to star in Guest House Paradiso with Rik....
This is an old Sunday morning reel 😂
DDF was one of my friends favourite films. I couldn't get on with it myself as a 12 year old. I may have to revisit it though at some point. Rik Mayall is a star and complete legend.
Rostrum Camera Ken Morse lol who was the DP Dean Cundey??
2nd AD Frederico Fellini??
Ah, you must be new here. Welcome.