10 Ways to Write More Persuasively

How can you make a simple piece of copy more persuasive and engaging while ensuring it reaches the right target audience? In this video, I share 10 key elements to focus on when writing copy. Even if you're using ChatGPT or another AI tool, prompting it correctly with these elements is crucial.
But first, let’s take a step back. To write truly persuasive copy, we need to understand what makes good copywriting effective (even before we plug it into an AI tool). Once we grasp the core principles, we can refine our writing to hit the sweet spot.
10 Ways to Write More Persuasive Copy:
1. Clarity and Conciseness
2. Tone and Voice
3. Hooks
4. Target Audience Fit
5. Rhetorical Devices (Ethos, Pathos, Logos)
6. SEO and Keyword Optimization
7. Call-to-Action (CTA)
8. Storytelling and Emotional Appeal
9. Fluidity and Transitions
10. Brand Consistency