How Them Skates Revolutionised Rollerblading
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- Опубліковано 29 сер 2024
- Them Skates have achieved an incredible amount over the past four years and gathered a huge following of loyal customers thanks to some brilliant marketing, innovative releases, regular product improvements, a large team consisting of some of the most interesting and respected skaters in the world and a steady stream of high calibre video content.
In this video I'm going to discuss five moments where Them Skates changed or improved the landscape of the aggressive inline industry, including:
1. Becoming the first boot company in history to sell out of pre-orders on an initial run of skates.
2. Them Skates are the first brand to be completely transparent about their royalties system and, with $25-$30 going to the pro from each sale, offer the highest royalties in the industry.
3. They have managed to expose rollerblading to a non rollerblading audience more than any company in decades.
4. Their various charity contributions have made a significant difference - both within and outside of the sport.
5. They are the only existing boot brand to have their own high street store.
Massive thank you my Patreon supporters:
Faction Skate Company
Christopher Archer
Reto Burgin
Jumpstreet Podcast
Rene Dillon
Neil Owen
Samuel Brownlee
Jimmy Pancakes
Stephen Johnstone
Micki Toft
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You have to give credit to the Danny Beer pro model. It was sold in Nordstrom and Ssense and featured on fashion blogs. It was the first time I can remember seeing any rollerblade looked at as high fashion or stylish by people outside the rollerblading community. The Braindead stuff def helped with the growth in street style, but the Beer pro model was truly beautiful and creative design that got respect from tons of outlets. I will also say Jon is an awesome dude. When I ordered skates, he talked to me via email and on the phone and talked me through sizing, the right liner, wheels, etc. Super nice guy, and his personality and love for the sport has helped bring in a ton of new skaters, and supporters who frankly are proud to rally behind the sport and anything he does.
Them is the single greatest thing to happen to our industry since Angie Walton brought together skateboarding, BMX and inlines. To do shows as equals in the early 90’s as you rightly said they market to the hole world not just to us.
Keep up the good content. 🙏🏼
My new Them 909 are on the way to me. Ordered them Thems because they are awesome and want to support Jon. Im so happy to see Inline skating getting more attention.
Timely video for me because I went to the THEM shop in Santa Ana yesterday. It was my first time ever in a skate shop because I live in Massachusetts and there were never any around when I was growing up skating. I'm visiting Santa Ana for work and I went on my lunch break so I didn't get to spend a lot of time there but it was still a great experience. I actually didn't even know they had a shop. I was looking for skateparks on google and it came up so of course I had to go. Greg Preston was manning the shop so I got to meet him and he's a chill dude. I didn't even realize it was him even when he told me his name. After I left I was like "oh wait, that was Greg Preston". He did tell me that there's a skate shop in Boston so I'm forever grateful to him for telling me that. I don't think I ever would have searched for one only because I'm so used to there not being one. I'll definitely go again when I'm here and I'll make sure that I have plenty of time to spend there. Awesome video by the way.
Greg is a nice guy and he knows his stuff
@@wheelsceneblading Definitely. It was great to just talk to a fellow rollerblader in person again. It’s been maybe 14 years since I last did.
Thuro in Boston is a sweet shop. I bought Nil's first remedyz and Franky's carbons and even some aeon 80s from their shop they been around 10+ years but easy to miss if not lookin for them. Gabe is real cool too, very supportive guy wants you to have a good experience even taught my little brother how to backside. You should come through guy, dont gotta go all the way to west coast to try on boots, you got fam right here :)
@@SifuPuma Thanks dude. An hour and 20 minute drive from New Bedford beats flying to California. Good to know I have fam here. Maybe one day we can meet up and skate. It would beat skating by myself all of the time.
@@MattCamara_ Please meet up, skate, and go to Thuro together!
This is why I love to support THEM. Also I love their skates and the way they feel on my feet.
Can't wait for that Clarke wheel!
Another great video man 🔥🔥🔥🔥
Cheers, babe. You hitting the silver status next?!
Happy to support Jon Julio and his team
My favorite blading UA-camr. 🧡
Very nice edit, thanx. I just got back to Skating this year - after a 20 years break - when I found about what Jon was establishing. It's ever so inspiring. Hope the story just begun, and will go on for long.
I just got gifted a lightly used pair of 909’s so I could get back into skating. Haven’t skated in 22 yrs and I’m loving my THEM’s. I need to get the intuition liners but I’m pumped to be skating again!
They’re a very likeable skate in terms of look, fit and performance. Nothing too outrageous in terms of design, nice and flexible for grinds etc and they’ve got a decent soul plate. I would argue the soul plate would be a little bigger, but that’s about it.
Any one remember the blueberry grind weeks that left the smell off blue berries behind and especially in the summer. My mate still has them in his wardrobe and after 18years they still smell and bring bk memories of skating bk in the 90s
Senate Dave Kollasch, yes
Nothing but respect for any fully independent brands out there!
The Them Shop has got to be one of the greatest things that has happened for blading, need one on the east coast too yo !
Awesome video! You are killing it on UA-cam I think your blade shade videos are super funny
As a dude in my early forties. I am so happy for Jon Julio. I remember my neighbor was a HUGE fan and his first aggressive skates were Jon's.
I'll definitely buy a pair of his skates in the future. I have family in So Cal and want to swing by the store with my daughter. So she can pick out some skates.
The community is taking care of their own! I love to see it.
Them should revolutionize their boot sizing. Im 9-9.5 and size M is huge.
I’ve heard they’re working on it
Credit Michael Kraft for the Beans.
them 909 with intuitions will probably be my next skate but you never know when they're gunna drop a sick new color!
Very intersting and clear. Well done Man! Skating is on a good path. Thanks to Jon Julio with THEM. Thanks to Leon Basin with WIZARD.
thank you ! very informative video
Great video. Thank you 👊🏻
i was talking about rollerblading with my brother today and about how so many people our age have gotten back into it and i said this pro got fat this pro retired this pro got hurt but im like Julio has been there the whole time like 'what up"? lolol
Just found the channel recently loving the content skated when I was younger and just started again at 38 been going about 2 months now still so bad but great fun! Can you recommend any places to visit so far I've skated Airdrie, Kirkintulloch, rouken glen, Coatbridge and Comrie skateparks and the loading bay once. I'm teaching my son so nothing too wild is appreciated if you had any suggestions 😅
Milngavie is also good.
Barrhead and Neilston also have parks
@@wheelsceneblading cheers man will check both out and keep an eye out if your ever about to say awrite!
Love the skates but those cuff bolts need to stay tight brah.
The cuff bolts can be annoying - I’ve only had that issue with one set of 909. Although I’ve also had the same problem with USD
@@wheelsceneblading is it blasphemous to say I've never had that problem with Roces?
@@Leatt25 they don’t have cuff bolts! I have broken numerous Roces buckles
Great vid! Have you considered doing one about innovation in the industry? (skating technology wise)
That sounds more like a job for Justin Thursday!
Loved the video and Definitely love thems! Have supported the brand from the preorder! But the brain dead shop and them shop are in two different counties! Orange County for them, la county for brain dead. Keep it up tho, love your videos and blade shade 💪🏽💪🏽💪🏽
Ah, I must have got it mixed up with the Stussy shop, is that the one that’s on the same street?
IF they announce the 9.5 shell size with the Clarks...mmm that would be nice.
Bang on the money!
Does Them Skates stop at size 12? Sincerely, size 13
I’m a size 10UK and fit in the medium shell with Intuition V2 liners
Def need to cop a pair but I hear the sizing is weird
How is it weird?
@@wheelsceneblading like the mediums run really big or something. Haven’t looked that much into it but I’ll do more research once I go to buy a pair.
@@caiuswolf7725 I am a size 10UK shoe and can fit into the medium with really thin liners. With the stock liner, you will only be able to fit up to 9UK.
@@wheelsceneblading ah alright im a 9.5 shoe skating a size 6/7 5th element with a 9 my fit second skin liner.
🙏❤️
Loving the new hairstyle!
For the powerslide no war skate: 100% Of the revenue, not only the profits will be donated.
Does it bother anyone else that they are an upside down representation of the Ukrainian flag? Shouldn’t they be yellow boot/blue cuff?
I swear I was leaving the shop with a pair of braindeads if it wasnt from the fit.
They're like the sexiest skates,
the incredible fast rise of the aggressive skate culture really scared the rest of the mobilesports like skateboard and bmx so it no wonder why the smear campaign happened they were scared of losing money to rollerskates and...they did for a short period. One day inline will be in the xgames again
Xgames is hardly relevant anymore. Nowhere near as big as it was 20 years ago. I could care less if rollerblading gets back in. Arlo was right, I used to disdain certain things he did but I get it now. Skateboarding has other contests that are done and controlled by skateboarders, Street league for instance, Tampa AM and Tampa pro, hell even the battle at the berrics, far more important than the Xgames, matter of fact... skateboarding doesn't really care that it's in the Olympics now, I'm talking CORE skateboarding, it's the corporate entities that eat off skateboarding that care about the Olympics. That's what rollerblading needs more of, full control over rollerblading in all aspects including our contests, winter clash is amazing...it's SUPERIOR over the Xgames. We don't need corporate involvement, we did that in the 90's and the corpos fvcked us over, they need to come to us and we decide what they can be involved with or not... Not them deciding for us over a check.
Weels not weeks
Alright how many skates do you want, 1 or 2?
😁
Six
p͎r͎o͎m͎o͎s͎m͎
UKrainazi
Yeah just like the barbie movie. Come on bro. overpriced fashion products are not what people want from a brand like this and the hype they get is not a reputation people wants for the sport.
It would seem others disagree because their products sell out pretty quickly. I’m not the biggest fan of the Brain Dead collab clothing but that’s just personal taste. Plenty of people appear to love it and I’ve seen a lot of people wearing it.
@@wheelsceneblading heroin sells out quick too and plenty of people love it :) i like the skaters , the skating style , i respect the effort. i just feel dissapointed about blading turning into a niché fashion thing after it failed as a sport hoping this way its more marketable. But i guess they do whatever they can to keep it alive and its partly working so.. yeah, personal taste.