Timestamps : Say thanks later Introduction and Content Strategy Overview 00:00 - Introduction 01:44 - The Evolution of Content Marketing 03:12 - Content Strategy Overview 04:49 - The Importance of Original Content 06:41 - Objectives and Stages of Content Strategy 08:31 - Content Formats by Objective Table 11:22 - Content Formats by Stage Table 13:35 - Hub and Spoke Content Strategy 16:03 - Creating Unique Content 17:30 - The Challenge of Creating Original Content The Benefits of Original Content 20:18 - Benefits of Original Content 21:30 - Building Trust and Credibility 24:00 - SEO Benefits 25:42 - Linkable Assets and Backlinks 27:18 - Thought Leadership 29:00 - Differentiation in the SaaS Market 30:45 - Case Studies and Real-Life Examples 32:53 - Q&A Session Strategies for Creating Original Content 36:01 - Turning Boring Topics into Exciting Content 37:47 - Discussion on Creating Original Content 38:04 - Questions from the Audience 39:39 - The Bookmark Concept 41:03 - Creating Content to Rank for Keywords 45:27 - Challenges of Original Content 47:02 - Focus on Building Brand Awareness Content Creation and Strategy Questions 48:17 - Producing Original Content vs. SEO Content 51:13 - Balancing Original Content vs. SEO Content 54:05 - Long-Form Content and Word Count 56:34 - Examples of Companies Doing Original Content 58:08 - Wrapping Up and Thank You
Thank you to the team at Superpath for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!
This presentation is incredible! There is so much in it, you get more out of it than from an entire marketing workshop. 👏George's knowledge is impressive and the way he presents is so calm and clear. A huge thank you.
![[WEBINAR] Deepdive: Customer Onboarding Framework for B2B SaaS](/img/n.gif)
Timestamps : Say thanks later
Introduction and Content Strategy Overview
00:00 - Introduction
01:44 - The Evolution of Content Marketing
03:12 - Content Strategy Overview
04:49 - The Importance of Original Content
06:41 - Objectives and Stages of Content Strategy
08:31 - Content Formats by Objective Table
11:22 - Content Formats by Stage Table
13:35 - Hub and Spoke Content Strategy
16:03 - Creating Unique Content
17:30 - The Challenge of Creating Original Content
The Benefits of Original Content
20:18 - Benefits of Original Content
21:30 - Building Trust and Credibility
24:00 - SEO Benefits
25:42 - Linkable Assets and Backlinks
27:18 - Thought Leadership
29:00 - Differentiation in the SaaS Market
30:45 - Case Studies and Real-Life Examples
32:53 - Q&A Session
Strategies for Creating Original Content
36:01 - Turning Boring Topics into Exciting Content
37:47 - Discussion on Creating Original Content
38:04 - Questions from the Audience
39:39 - The Bookmark Concept
41:03 - Creating Content to Rank for Keywords
45:27 - Challenges of Original Content
47:02 - Focus on Building Brand Awareness
Content Creation and Strategy Questions
48:17 - Producing Original Content vs. SEO Content
51:13 - Balancing Original Content vs. SEO Content
54:05 - Long-Form Content and Word Count
56:34 - Examples of Companies Doing Original Content
58:08 - Wrapping Up and Thank You
Thank you to the team at Superpath for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!
This presentation is incredible! There is so much in it, you get more out of it than from an entire marketing workshop. 👏George's knowledge is impressive and the way he presents is so calm and clear. A huge thank you.
Can I get access to this PPT?