Lost in Genre: How Authors Need to Target Their Readers
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- Опубліковано 28 чер 2024
- With so many mashups, subgenres and crossovers these days finding which genre you should focus on for marketing can sometimes be confusing. Add in retail book categories and authors often flounder if their book doesn’t fit easily into the popular slots. This can lead to misalignment with readers and books falling flat with sales. This session will navigate you through how to find the best genre and category targeting for a book.
Topics will include: Finding your Perfect Reader, narrowing your genre, niche subgenres, targeting the right readers, methods for finding Amazon categories, genre keywords, genres for ads, targeting genre promos, and why genre is important for covers.
AWC Website: www.authortubewritingconferen...
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Perfect Reader Download:
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Resource Links:
BkLink: www.bklnk.com/categories_2022...
Kindlepreneur: kindlepreneur.com/
Kindlepreneur Indexing and Ranking video: • How to Fill in Your 7 ...
Kindlepreneur Amazon Keyword Rules Update video:
• Amazon Keyword Rules: ...
BISAC: www.bisg.org/complete-bisac-s...
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Just a quick update. In the video I mentioned and briefly demonstrated Publisher Rocket (no affiliation). They are coming out with MAJOR updates and the price for new buyers will increase in early July as a result.
Category search vs keyword search having different targets--good point
Love the cover examples to illustrate the point! Nice work
Caught this on replay and Wow, what a wealth of knowledge. Especially loved the cover comparisons. Thanks!
Glad you enjoyed it and found it helpful.
I can't remember if it was this presentation or another one, but someone asked about 'YA' being a genre, and I thought that was an important delineation: an age category tells you nothing about the story, but it does tell you about some expectations, namely age of protagonist and probably no graphic violence or sex. But it might be confusing for people thinking about genre to have that thrown in! (not that you did, Anita, but in general) 😇
YA is technically not a genre, but a marketing category and label. But the edges there are a bit muddled.
did i reach my comment quota? it's not letting me add any more...
Are you a Historical Romance or a Romantic Historical? Hmmm... would that come down to tone or ending, do you think?
I would amend my metaphor about targeting the whole genre from spaghetti on the wall to... pi$$ing in the wind lol
A romance genre always comes down to the ending. If it doesn't have the Happily Ever After or Happy for Now, fans will say not romance.