The ROI of CX for Board Directors

Struggling to measure the ROI of your digital transformation and customer experience initiatives? You're not alone. Robin Leonard, CEO of AFDigital, delves into the challenges organizations face in tracking the tangible outcomes of their CX investments. Learn about our unique solution that helps you understand the total cost of ownership and hypothesized benefits of investing in customer experience programs. This is crucial information for board members who need to be fluent in modern metrics to justify and govern customer experience initiatives effectively.