They Quit Banking & Built the Biggest beer brand in South Africa🇿🇦
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- Опубліковано 26 сер 2024
- In today's video, I me Johannesburg's finest and most popular beer manufacturer called frist15 Brewhouse. They shared their story, inspiration, and challenges running a business in Johannesburg, South Africa.
Enjoy
CONTACT THEM
Phone +27762628684
Email: info@firstbrehouse.com
Address: Newtown, Johannesburg.
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Talk to you soon
Interesting concept to try and change how people, especially black people drink. People drink to get drunk instead of drinking to enjoy the quality of the beverage. This concept could work all over Africa. Alcohol consumption in South Africa is unsurprisingly high. They're also the happiest. Another banger production Steve.
In Zimbabwe the number of people who can't consume roll-on's and deodorant is high hence many Zimbabweans have smelly armpits 😏
South Africa is actually number 8 if i am correct in Africa with alcohol consumption and keep in mind, we have the largest brewery in the world by volume and 50% of alcohol in China is from SA. We should be the leading nation in Africa considering how cheap alcohol is here and the access to it but we not
@@lozi4163 interesting info there. The brewer being interviewed said South Africa is 6th largest consumer in the world. Not sure how far true that is. Can't find that info anywhere on the internet. What I do know is the dutch and the Germans love their beer. Given your findings why do you think there is a disparity between level of production and consumption in South Africa?
@@sithabelamandlawenkosiwodu6298 Most people are not factual about things. you can google just here in Africa the leading nations in alcohol consumption, even Namibia consume ahead of us per capita. Most South Africans don't drink a lot, is just that SA is the most spoke about nation in Africa. On average, South Africans don't consume too much alcohol as well. The culture of drinking to get drunk is already something that is no longer big in SA, maybe during apartheid.
@@sithabelamandlawenkosiwodu6298 There is a tavern near were i stay, as you know, SA is the father of Africa, a parent that carries even the neighbours starving kids whom failed by their own parents. You find Nigerians, Zimbabweans, Malawians, Angolans, Congolese, Mozambicans e.t.c this people drink the way i have never seen before. South Africans don't drink like how this people drink and they have a habit of drinking some cheap alcohol which just messes them up. They drink themselves to death, it could be stress i will never know. I stopped judging people from failed countries, i never lived in a failed state so i will never know what is going on in the minds of this poor souls
Finally an African youtuber that approaches South African entrepreneurs. 🙌 we see you Steve 👏🏼👏🏼
Dayo Aina does it too a lot when he visits other countries. Big up to Steve.
@@limpopobuzz6881 I watched 3 episodes from Aina last year, first he interviewed a Nigerian shop owner, and then a Nigerian dressmaker, the third I didn't watch, He was interviewing a guy from Kenya, I unsuscribed. He probably interviewed South Africans at a later stage
@@limpopobuzz6881 other countries, not SA
@@truesouth6532 he was in SA. That is why I unsuscribed. Two of the guys were funded in SA
@@viscounts2068 yes I'm agreeing with you that he does that in other African countries but in SA he went on a mission to find people from outside of here to profile
Finally jozi we about to blow people's minds
Wow so black wood is from South Africa.....wow just wow 😮
So proud of my South African Brothers 👊🏿👊🏿👊🏿
I'm proud of them too. And I'm inspired to keep pushing my hustle.
Black South Africans don't play small,
Our thinking capacity is abroad and we like taking risks,
I've quit my Job and I'm currently running my own registered business
garden boooooy
@WellLane 😅 it's funny you call him a garden boy, well I have a friend who is on landscape business, which includes cutting grass, cleaning services and all sort, the Guy is making an average of R1200 a day in the suburbs, if you times it by 30 days it's roughly R50k a month, his actually earning a salary of a qualified Engineer in Mining. Don't ever look down on someone else hustle 😂🤞
It's not the biggest beer brand in South Africa but it's a great accomplishment to get into the market
Yeah, clickbaity captions like this make us look bad to the rest of the world when they find out the channel is lying.
@@donsicariofx mennn shut the FFFFFFF UP !!!! its the biggest black owned beer brand in sa
Supa dupa dope. Styling. Loving it. Making SA proud. Well done indeed. Keep on ... walking....and shining....and...yes....drinking like you said....well said. God bless.
So proud of black excellence and thanks Steve for documenting black success and excellence as well. As for Johannesburg, hope you pass by Vilakazi street in Soweto. Soweto is where some of the country's history lies
This is a clean... Well done
We love you Steven ,you are a true brother 🤗
Nice one guys. Keep it going. Send some beer to Nigeria 😊
Steve, thank you for visiting South Africa. Please stay and be our in law. We appreciate the love and respect you have for our country.
Okay, let's not take it too far 🤣🤣. He's like that in every country.
@@sithabelamandlawenkosiwodu6298 I know that, so what's the problem?
@@sithabelamandlawenkosiwodu6298 you should be starting a roll-on and deodorant company because Zimbabweans have smelly armpits but you here hating on black South Africans. This is why your gold is being looted in Zimbabwe 😂😂😂😂😂useless Zimbabweans
Hopefully
Welcome to the real South Africa, Johannesburg 😅
Steve can't visit your city without exploring the most sought after neighbourhoods in that area.
We know definitely you will be bringing top ten neighbourhoods in Johannesburg.
That's the plan!
If you're doing real estate videos IN JHB (which I'm sure you'll do), please include Steyn city, Serengetti, Blue valley estate, Carlswald Country Estate and there are so many more luxury estates.
So who is lazy?proudly south africa 🇿🇦
Remember that they are told we are lazy by their employers so they can feel better about being exploited. I don't pay attention to that stereotype anymore. South Africans didn't fight for freedom to suffer.
Forever and ever.🇿🇦
Wow what an amazing project. Kudos to the gents
We’ll done guys. First time hearing about this brand. They know exactly what they are doing. 👍
This is an interesting concept that aims to change the way people, especially black people, consume alcohol. Rather than drinking to get drunk, the focus is on appreciating the quality of the beverage. This approach could be effective across Africa, where alcohol consumption rates are generally high. It is worth noting that South Africa, which has a high rate of alcohol consumption, is also known for having some of the happiest people. Well done on another great production, Steve.
Thank you Steve for exposing small businesses to the general public. Unlike some who are so obsessed with xenophobia.
So inspirational. Great content Steven.
LOVE TO SEE BLACK AFRICANS WIN
Amazing guys, chilled ambience, hope to drink your beer in most black concentrated longes in northern suburbs of Jozi and rest of African continent, Well done
Welcome to my city. The city of gold 😎
Please visit Pretoria East it has one of best houses in SA.
People are always getting chest pains in the comment section when SA is mentioned. I now understand what is meant by "the tallest tree catches the most wind"😂😂😂😂 Keep shining Southa🇿🇦, you are giving countries that have been independent for more the 60 years chest pains while you are only 28years🇿🇦💪 😂😂😂😂😂
Because people always envy something that is of greatness. The day they stop hating and been jealous is the day we should start to worry more, at the moment, we are on the right track
@@lozi4163 You are right Lozi, we are on the right and we are a young country compared to other African countries yet we doing better compared to them💪🇿🇦
@@lozi4163 we are on the right track our problem is the politicians ANC ,no that's our enemy
Do you even when south Africa got independent ? Forget about 1994, south Africa it's not young country
@@jelezulu4707 when did black South Africans gain there independence 🤔
Steven out here showing all the hidden gems - that are on our doorsteps! Thanks bruv!
Very nice video editing and overall production. Nice story too. Keep em coming please. Soundtrack is perfect too.
First time watching this channel. I am loving it. We can do so much if we start approaching each other this way in the continent
This is so nice, and beautiful inside. Congratulations Men ❤❤💯🙏🏾😘
Am i the first to comment or?? That's my guy bro. I am following you
This is great! 🔥🔥🔥🔥🔥
Here for All of it 🙌🏾🙌🏾🙌🏾🇿🇦🇿🇦🇿🇦🇿🇦! The Beer is top tier.
I like that “we started brewing beer in our kitchen “ a girl
Left me because she thought I am failure because I said I will start my solar shop in my apartment 😂
I am here again and still keep to my words, you won't find thriving young black industrialists in Cape Town. Still love the city of Cape Town though its just set up different.
Were you got your information from? This is a bold statement considering the fact that Cape Town is second to Johannesburg with most black millionaires
@@lozi4163 Read my statement again i said "thriving young black industrialists" black millionaires who lives in CT are either politicians or people who have already made their money in Joburg and moved to Cape Town. just give me 5 black entrepreneurs who started from nothing and made it to the top being based in CT?
The culture is different, in CT its hard to get into circles of people who are connected regardless the colour of your skin and its even more difficult when you are black its not rocket science you can see how blacks move in spaces that are white dominant. Joburg will always be ahead of DBN and CT in terms of upward mobility because in Joburg people connect via interest and are willing to connect you with other people who can help you to go further.
@@isoboy1000 You are making bold claims with no evidence. How did you come to all this conclusions because it sound much like an opinion and I am sure you don't even know 10% of Cape Town, who is thriving and not hence unlike you, I will have to go with a documented research that can back up the it's evidence and exposed numbers over opinions. Any source that can support your claim? It doesn't have to be 100% accurate but I just want any source to understand were your claims comes from.
@@isoboy1000 Cape Town is the second richest city in Africa and the most powerful economic hurb after Johannesburg on the continent of Africa and the leading Beta city. This city is thriving more than any city in Africa after Johannesburg and you want to use your opinion to say there are no thriving black self made enterprineurs there? Cape Town is full of Xhosa people and Khoi originally and you are undermining this group of people with your opinions. I mean what kind of argument were you say I must give you 5 entrepreneurs there? I mean that is strange, if I give you 5 black entrepreneurs who are thriving there, it proves what exactly? Cape Town might not be like Johannesburg in economy which is fair, no city in Africa comes close to Johannesburg but you are making bold claims with no real substantial data
@@isoboy1000 Another big big claim people make, most black millionaires in Cape Town are "politicians" like were are you'll getting this information from? Although there is corruption in politics which is a global phenomenon, most of this politicians are not as rich as you guys make them and there is no data to even suggest such. Most rich individuals are people with all kind of high-quality skills in their respective fields of expertise with professional practice licences and often, managed to open their own practice and use their skills which in most cases are on demand. Most Politicians are not as smart as people think, never mind making much wealth. The only politicians that are out there and rich are very few and at the top position. Again, people just say things based on popular opinions, not necessarily following the right channels to come to a conclusion. In SA just like many countries with working systems, there is a well documented research that will show you which fields produce our wealthy individuals and I don't remember seeing politicians there.
There are doing great work. Keep it going. But they need to sort their website its showing errors on the landing page.
I didn't know about these guys thanks Steve for showing us what is hidden just our door step these guys are doing good but where are they hidden we need to see them on the advertising boards and national television so that most even those who don't have access to social media will know about these please try I know it's difficult but we want you to be visible so that we will support you.
production quality on this video is insane!
Beautiful video Steve. Well done 🙌🏽
Keep it going 👍👍
At last seen our own and they are many but you will never recognized them because they are not pompous and they talk soft they stand on the quee they may even allow you to go first,bravo to the rich black boys of South Africa.
Saying the biggest beer brand in South Africa 😊😊😊can't be ...castle lager soweto golide zamalek Rhino Stripped horse 🐎 and a whole lots of craft beer ,I wish to taste your beer I've never seen it anyway....
Homebooi I am rooting for you gentlemen!
Well done guys ❤🎉🎉🎉.👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿
Black wood just looks like legend exre stout to me in naija😅
Is it taste or look that matters? Then again most beers are not that different from each other 😂
Bless your soul Steve. 🙏 new sub.
Great job guys!!!
Would love to try this brewery on my next visit! Thanks for this video 🙌🏾
You should
@@StevenNdukwu Deal! I will be in Johannesburg in June so I will! Thanks again!
S/o to the guys but the caption of the video is in correct they far from being the biggest beer brand in South Africa there is many big beer brands in South Africa
💯
Nice video
Nothing is bigger than castle in South Africa or Africa.
Savannah
Castle tried to penetrate the Kenyan market some years ago and they were sent packing. I guess the Kenyan drunkards just couldn't let go of their Tusker and Pilsner.
@@jacaranda100 The drunkards are really stubborn everywhere you go.😂😂😂
And I didn't know. And he got a larger push maybe he can take them to Nigeria even thou they probably need to diversity to spirits then, it's like Nigeria are second to France in champaign consumption globally.
What happen to yesterdays video ? Why did you take it down
Someone reported a copyright claim
Lol bro what happened to yesterday's vidoe?tried been searching for it
Yeah, thought I was the only one 🤔
I am moving to Jhb start a “humble” solar shop my VAt refund is coming am fortunate , yep black entrepreneurs in South Africa are amazing especially in Jhb
im from in ghana , you know send again
Sbonge 🙌🏾
Very interesting video thank you
Is for sale in Cape Town as well?
I think so
Look its admirable what they've done, but to say they built the biggest beer brand in south Africa is highly innacurate. 10000 bottles a day pales in comparison to the millions of bottles of Carling and Castle sold daily here. Those will always be staple here in S.A.
There was Soweto beer.... I'm wandering 🤔
Not properly marketed, is still there though.
The owner sold it to SAB miller.
It was popular n replacing traditional beer manufactured by sab miller .it was bcoming a threat too.
Jozi 💚🌱🫶
❤️
Who are these people, I mean you didn't mention their names anywhere!
Here.... The First 15 Brewhouse has its roots in a long standing friendship between the company’s directors; Phumlani Khulu and Kgotso Mokhatle.
In south Africa 🇿🇦 there's a very Big red tape for such business not to succeed especially if it's black owned,very hard to break into the supply chain.......even if it's approved by SAB but very hard to be on shelves
Why woukd beer manufacturers need the aporoval of SAB?
@@Eishjo45 man do your research.....if it's not approved by SAB then it's not legal and it cannot be sold....
@movementmathebula828 I don't have to do any research. SAB is a company. How can it approve a competitor's business?
@@Eishjo45 😅🤣🤣 cheers man.....The information you have is correct 👍
@@movementmathebula828 🤝
Steve you growing lust time I watch you on Zimbabwe episode twelve thousand subscribe now you got two hundred thousand something subscribe
Do not misrepresent facts. This is not the biggest beer brand in South Africa. Clickbait will ruin your credibility
I may have missed it, but WHERE is your taoroom ?
Nice
Biggest beer brand??? Ohhkay. Kudos nonetheless
I love this for black people and them growing and owning their own things in business, ey but at the same time that alcohol consumption stat is SCARY(if correct)
what are their names and surnames? please
Here.... The First 15 Brewhouse: Phumlani Khulu and Kgotso Mokhatle.
Africa can more, definitely im going to support you.but I would like to drink black wood.i love the name
Is the brand available in shelves?
Yes it is
Good entrepreneurs skills .work is money .hope it will encourage these lazy South Africans .
Are South Africans lazy?? 👀
Great black talent, ancient to the future! God bless Africa 🌍
Never heard of them, so the title of the video is either clickbait or a blatant lie
Love love black excellence 🥹❤️… definitely will check this place out when in jHB