📺 MENTIONED IN THIS VIDEO 📺 👉 Do this if your listings aren't selling: ua-cam.com/video/1Vss_67_Ok8/v-deo.html 👉 Find the eRank ROI Calculator under the "tools" tab: bit.ly/GetErank 🔵 Free Etsy SEO Toolbox: bit.ly/EtsyNoodle
I had addressed this on a previous comment so I apologize for not seeing this thread right away. I guess my wording here was a bit messy. Essentially, you'd be removing non-selling items from advertising all together so that your overall budget is more evenly distributed across the listing (or listings) that have started selling. The animations here of dollars being moved from one listing to another may have not been the best visual. I'm a one woman show with scripting, recording, editing, and creating every animation and visual. So I think I just didn't execute the visual correctly here. 😅
@@StarlaMoore thank you for clarifying. Yeah you’re right but I think we all understand and we’re even more thankful that you always reply to our comments. Thank you for the info.
Thanks for great content. Ads are a strange beast. Went all in for awhile and my organic traffic dumped. Turned off ads and within days my organic traffic picked up. Ad CPC's hitting .67...no thanks.
Yeah, I hear this a lot unfortunately! Etsy ads work for some people, but many report seeing LESS sales when using them. The Etsy ads algorithm is completely different than their standard search algorithm, and unfortunately Etsy shares VERY little about how the ads algorithm works. It's exactly why I get so frustrated when UA-camrs teach "$1,000/day budgets" to new sellers. There is absolutely no way to gauge if those ads are going to work, so it's better to start small and test SLOWLY.
I've been running ads for over two weeks and only had one sale come out of it.. I'm selling organically every day so I don't know if I should continue running ads and be patient or just stop?
Why does no-one ever explain what goal to choose to make sales with ads. We have 5 options and I never know what to choose. I am stuck on get sales up a notch but I don't think this is the best option. Do you maybe know how to choose the goal and what the actual difference is? thank you, you are my go-to channel when it comes to honest information!
I wish I knew - but Etsy doesn't share anything about how this data is used or if it even makes a difference in how ads are displayed. If the goals have an impact, it isn't something that they've disclosed to my knowledge.
Great video! Thanks! Recently I ran ads and got quite a lot of sales on a couple of items, but then, I ended up OWING Etsy money! That sucked. Now without ads, those items have gotten some favorites, but no sales. They are ranking on the front page of my niche... Definitely frustrating. But I'm going to go through and do some more analysis and see whats up.
Thank you, Starla, for all your valuable advice and teachings from which I have learned so much. I have a question: Is your advice to focus on best sellers useful if the daily budget is completely exhausted? I have a $10 daily budget for my entire inventory (almost 500 items) but I don't use it all. I wanted to follow your advice to allocate it only to my best sellers, but I wonder if it makes sense in my case since I don't exhaust the budget anyway. Might as well promote everything to give visibility to other listings too so they don't get "forgotten" by the algorithm. What do you think? Thanks, Floriana from Italy
Really appreciate what Starla is sharing 💝 @florianazullo1171, I am not sure if I got well your question: you mean that your challenge now is rather that the $10 daily budget is not all used? I had the same challenge sometimes and just by testing I've seen that increasing the daily budget for example from $10 to $100 caused a higher spend, like for example $30. But as Starla said, you should track if those money are spent in a profitable way. I am tracking even daily and established some spending thresholds per listing. If the threshold is passed without sales or bad ROAS, I disable that listing from ads.
Hi, thank yoy for answering. Sorry, but maybe I'm having trouble explaining myself because I'm Italian and I'm using ChatGPT to translate. Unfortunately, I don't have enough clicks to use my entire daily budget of $10, so does it make sense to allocate my budget to my best sellers? Since they don't exhaust the budget, if I allocated it all to them, the rest of the budget would be wasted. However, if I spread it across the entire inventory, I ensure that the rest can also gain some visibility. Or, if I focus on a few products, does Etsy give them an even stronger boost, making them appear more easily in searches? In that case, even for me (since I don't use up the entire budget), it would be reasonable to focus only on the best sellers. I hope this is clear 😀 Floriana
@@AdsyBoost Yhank you for answering. Sorry, but maybe I'm having trouble explaining myself because I'm Italian and I'm using ChatGPT to translate. Unfortunately, I don't have enough clicks to use my entire daily budget of $10, so does it make sense to allocate my budget to my best sellers? Since they don't exhaust the budget, if I allocated it all to them, the rest of the budget would be wasted. However, if I spread it across the entire inventory, I ensure that the rest can also gain some visibility. Or, if I focus on a few products, does Etsy give them an even stronger boost, making them appear more easily in searches? In that case, even for me (since I don't use up the entire budget), it would be reasonable to focus only on the best sellers. I hope this is clear 😀 Floriana
I sell mostly handmade silicone molds, so now what would you suggest I do when knowing that Etsy is into localisation if I told you that 95% of my sales have always been to the US with 30-40 sales a week, unfortunately when Etsy decided on only showing listings that are actually in the US and near to a buyer's location (unless the buyer wants to see what else is out there no matter the country), my sales tanked by half making between 14-17 sales per week. As of when Etsy started their "gift " campaign my sales have tanked to 7-8 sales a week. Now about ADs, I had great success when we could decide on amount per click but when this wasn't option was taken away, sales that were generated from the ADs were few and far between even though I was advertising only my best sellers and were starting to cost me. Shipping across Canada is very expensive so advertising is useless unless told otherwise like they could still be worth it?
How do you assign more or less money to one of the items? We get only one amount that we can change - that's a daily spend on adds. We can't change our add bids anymore or has something changed recently and is applied only to a select few?
This article outlines how to select the specific listings you'd like to advertise: help.etsy.com/hc/en-us/articles/360033701174-How-to-Set-Up-and-Manage-an-Etsy-Ads-Campaign?segment=selling
@@StarlaMoore listings - yes, amounts for them, not so much. I've been selling on Etsy since 2011 and we had a possibility to do that previously but I found your message unclear. As you can't increase advertising on a listing :) you can either advertise it or not, that's it.
I guess my wording here was a bit messy. Essentially, you'd be removing non-selling items from advertising all together so that your overall budget is more evenly distributed across the listing (or listings) that have started selling. The animations here of dollars being moved from one listing to another may have not been the best visual.
@@StarlaMoore I really enjoy your videos in general, but this one caught me a bit on the wrong side :) I understand what you had in mind now, but the initial impression wasn't that.
All of can say is that I'm human and I juggle scripting, recording, editing, and creating every animation and graphic for every video I make. Every once in a blue moon, I'll make an example that isn't perfect. I can only try to do better next time and hope no one hates me for being human. 😅
Only you can decide to continue your ads or stop them. However, if they are not helping bring sales to your shop, then they aren't serving their purpose.
OOAK sellers will have a bit of difficulty, as Etsy's algorithm already favors items in search that have sold multiple times. As a OOAK seller, you won't have the benefit of building up listing quality scores. Instead, your overall "customer and marketplace experience score" has to be high enough to build an overall reputation with Etsy, which will grow by maintaining a good standing with Etsy (shipping on time, maintaining positive reviews, no cases against you, etc). For ads, again, it's still a bit of a gamble because you're running without a proof of concept. I would primarily focus on items that are similar in nature to those that have sold in the past, if possible. I'm not sure what you sell but if you have a specific "type" of item that sells better than others, even if each item is OOAK, I would focus more of your budget on items that are most similar to those that have sold in the past.
Hello ma'am I am from India my work hand block print rugs sarong bandana scarf fabric yard and many designs hand block print I have a some designs post on etsy but not receive result no sell na view plz help me how to growth sell on etsy and I am wholeseller I am providing more designs for your Clint of sell on etsy
So you gonna have an Etsy Coach throw down, eh? A good old-fashioned Donnybrook! Want to turn this curfuffle into a ruckus, do ya? Getting all rough-and-tumble on the jungle gym with a little horseplay. Well, I warn ya, no amount of fisticuffs ever settled nothin'. So you go calm your squabble before this tiff of yours turns into an all-out scrimmage to see who can be left standing over this whole logomachy of yours. Now go get. Run along before I call your parents... These youth today...
If you have not made a sale at all. You shouldn't be intrigued by Etsy adds. It's nonsense. If you are not selling organically, what makes you think you'll sell, with adds. Don't waste your money or time with this. Instead, spend your time on the more important aspects of your shop.
I completely agree. You need that proof of concept. Without it, you have no insights into what customers actually want. I only covered a strategy for those who want to "gamble blind" because so many people insist on doing it. And advertising items that have at least a small amount of traction is better than advertising every single listing, just hoping something will stick.
Unfortunately this question is a matter of preference. There's no golden rule for your budget. It's a bit like asking, "How much should you bet at the casino?" The answer is - the amount your most comfortable spending, but don't bet the whole house. Start small and work your way up. More will equal more exposure overall, but it's probably best to ensure that your proof of concept is solid before investing too much. You can always increase your budget later.
Offsite ads are an optional feature that allows your product ads to be seen on outside platforms such as Facebook. For sellers who have made over $10,000 on Etsy in any given year, offsite ads are forever mandatory. However, with offsite ads, you are only charged if your ad results in a sale. So man sellers see great success with them.
📺 MENTIONED IN THIS VIDEO 📺
👉 Do this if your listings aren't selling: ua-cam.com/video/1Vss_67_Ok8/v-deo.html
👉 Find the eRank ROI Calculator under the "tools" tab: bit.ly/GetErank
🔵 Free Etsy SEO Toolbox: bit.ly/EtsyNoodle
First of all, you have great content, but what makes it even better is you’re so enthusiastic and have such a great attitude!!! TY!!
I didn’t know you could allocate amounts of your ad budget to different products. What am I missing here.
I came here to say this too. How do you designate different amounts of ad spend for certain listings?
I hope @Starla clarifies it since the she make it sound as possible and the graphic shows that idea as well
I had addressed this on a previous comment so I apologize for not seeing this thread right away. I guess my wording here was a bit messy. Essentially, you'd be removing non-selling items from advertising all together so that your overall budget is more evenly distributed across the listing (or listings) that have started selling. The animations here of dollars being moved from one listing to another may have not been the best visual.
I'm a one woman show with scripting, recording, editing, and creating every animation and visual. So I think I just didn't execute the visual correctly here. 😅
Thanks so much for clarifying Starla. This was a great video…appreciate you.
@@StarlaMoore thank you for clarifying. Yeah you’re right but I think we all understand and we’re even more thankful that you always reply to our comments. Thank you for the info.
Thanks for great content. Ads are a strange beast. Went all in for awhile and my organic traffic dumped. Turned off ads and within days my organic traffic picked up. Ad CPC's hitting .67...no thanks.
Yeah, I hear this a lot unfortunately! Etsy ads work for some people, but many report seeing LESS sales when using them. The Etsy ads algorithm is completely different than their standard search algorithm, and unfortunately Etsy shares VERY little about how the ads algorithm works. It's exactly why I get so frustrated when UA-camrs teach "$1,000/day budgets" to new sellers. There is absolutely no way to gauge if those ads are going to work, so it's better to start small and test SLOWLY.
@@StarlaMoore Awesome advice!!! Thanks so much for putting out great content. New Sub!
I'm putting all my money on Fred! Root for the underdog!
Love this new series! Psychology in marketing is fundamental in sales. Thanks for doing these videos.
Thank you for this video, as well as all your good advice. This is what I needed this week. 😊
Thanks so much, Melanie! 😻
Thank You Starla for this video. I appreciate you!
You are so welcome! 💛
I've been running ads for over two weeks and only had one sale come out of it.. I'm selling organically every day so I don't know if I should continue running ads and be patient or just stop?
Why does no-one ever explain what goal to choose to make sales with ads. We have 5 options and I never know what to choose. I am stuck on get sales up a notch but I don't think this is the best option. Do you maybe know how to choose the goal and what the actual difference is? thank you, you are my go-to channel when it comes to honest information!
I wish I knew - but Etsy doesn't share anything about how this data is used or if it even makes a difference in how ads are displayed. If the goals have an impact, it isn't something that they've disclosed to my knowledge.
Great video! Thanks! Recently I ran ads and got quite a lot of sales on a couple of items, but then, I ended up OWING Etsy money! That sucked. Now without ads, those items have gotten some favorites, but no sales. They are ranking on the front page of my niche... Definitely frustrating. But I'm going to go through and do some more analysis and see whats up.
what was your daily ad budget
Great advice , Always helpful
Great info Starla and you are too fun lol
Thank you, Starla, for all your valuable advice and teachings from which I have learned so much. I have a question: Is your advice to focus on best sellers useful if the daily budget is completely exhausted? I have a $10 daily budget for my entire inventory (almost 500 items) but I don't use it all. I wanted to follow your advice to allocate it only to my best sellers, but I wonder if it makes sense in my case since I don't exhaust the budget anyway. Might as well promote everything to give visibility to other listings too so they don't get "forgotten" by the algorithm. What do you think? Thanks, Floriana from Italy
Really appreciate what Starla is sharing 💝 @florianazullo1171, I am not sure if I got well your question: you mean that your challenge now is rather that the $10 daily budget is not all used? I had the same challenge sometimes and just by testing I've seen that increasing the daily budget for example from $10 to $100 caused a higher spend, like for example $30. But as Starla said, you should track if those money are spent in a profitable way. I am tracking even daily and established some spending thresholds per listing. If the threshold is passed without sales or bad ROAS, I disable that listing from ads.
Hi, thank yoy for answering.
Sorry, but maybe I'm having trouble explaining myself because I'm Italian and I'm using ChatGPT to translate. Unfortunately, I don't have enough clicks to use my entire daily budget of $10, so does it make sense to allocate my budget to my best sellers? Since they don't exhaust the budget, if I allocated it all to them, the rest of the budget would be wasted. However, if I spread it across the entire inventory, I ensure that the rest can also gain some visibility.
Or, if I focus on a few products, does Etsy give them an even stronger boost, making them appear more easily in searches? In that case, even for me (since I don't use up the entire budget), it would be reasonable to focus only on the best sellers. I hope this is clear 😀
Floriana
@@AdsyBoost
Yhank you for answering. Sorry, but maybe I'm having trouble explaining myself because I'm Italian and I'm using ChatGPT to translate. Unfortunately, I don't have enough clicks to use my entire daily budget of $10, so does it make sense to allocate my budget to my best sellers? Since they don't exhaust the budget, if I allocated it all to them, the rest of the budget would be wasted. However, if I spread it across the entire inventory, I ensure that the rest can also gain some visibility.
Or, if I focus on a few products, does Etsy give them an even stronger boost, making them appear more easily in searches? In that case, even for me (since I don't use up the entire budget), it would be reasonable to focus only on the best sellers. I hope this is clear 😀
Floriana
I sell mostly handmade silicone molds, so now what would you suggest I do when knowing that Etsy is into localisation if I told you that 95% of my sales have always been to the US with 30-40 sales a week, unfortunately when Etsy decided on only showing listings that are actually in the US and near to a buyer's location (unless the buyer wants to see what else is out there no matter the country), my sales tanked by half making between 14-17 sales per week. As of when Etsy started their "gift " campaign my sales have tanked to 7-8 sales a week. Now about ADs, I had great success when we could decide on amount per click but when this wasn't option was taken away, sales that were generated from the ADs were few and far between even though I was advertising only my best sellers and were starting to cost me. Shipping across Canada is very expensive so advertising is useless unless told otherwise like they could still be worth it?
How do you assign more or less money to one of the items? We get only one amount that we can change - that's a daily spend on adds. We can't change our add bids anymore or has something changed recently and is applied only to a select few?
This article outlines how to select the specific listings you'd like to advertise: help.etsy.com/hc/en-us/articles/360033701174-How-to-Set-Up-and-Manage-an-Etsy-Ads-Campaign?segment=selling
@@StarlaMoore listings - yes, amounts for them, not so much. I've been selling on Etsy since 2011 and we had a possibility to do that previously but I found your message unclear. As you can't increase advertising on a listing :) you can either advertise it or not, that's it.
I guess my wording here was a bit messy. Essentially, you'd be removing non-selling items from advertising all together so that your overall budget is more evenly distributed across the listing (or listings) that have started selling. The animations here of dollars being moved from one listing to another may have not been the best visual.
@@StarlaMoore I really enjoy your videos in general, but this one caught me a bit on the wrong side :) I understand what you had in mind now, but the initial impression wasn't that.
All of can say is that I'm human and I juggle scripting, recording, editing, and creating every animation and graphic for every video I make. Every once in a blue moon, I'll make an example that isn't perfect. I can only try to do better next time and hope no one hates me for being human. 😅
I don't know where you're getting your stock footage from but 1:47 had me choking on my fries🤣
I pay for storyblocks. Some of their stock footage is WILD. I have huge folders of weird clips. 🤣
Great video! I have 2 best sellers by ROAS is not good...(1.84). Do you think I should turn it off or be more patient with it?
Only you can decide to continue your ads or stop them. However, if they are not helping bring sales to your shop, then they aren't serving their purpose.
Great video! 😊
Thanks so much!!!
Any advice for one-of-a-kind shops?
OOAK sellers will have a bit of difficulty, as Etsy's algorithm already favors items in search that have sold multiple times. As a OOAK seller, you won't have the benefit of building up listing quality scores. Instead, your overall "customer and marketplace experience score" has to be high enough to build an overall reputation with Etsy, which will grow by maintaining a good standing with Etsy (shipping on time, maintaining positive reviews, no cases against you, etc).
For ads, again, it's still a bit of a gamble because you're running without a proof of concept. I would primarily focus on items that are similar in nature to those that have sold in the past, if possible. I'm not sure what you sell but if you have a specific "type" of item that sells better than others, even if each item is OOAK, I would focus more of your budget on items that are most similar to those that have sold in the past.
I turned off my ads and I still make sales
Hello ma'am I am from India my work hand block print rugs sarong bandana scarf fabric yard and many designs hand block print I have a some designs post on etsy but not receive result no sell na view plz help me how to growth sell on etsy and I am wholeseller I am providing more designs for your Clint of sell on etsy
Omg. I love you. You r so funny. 😂
hilarious,(love the turd scenario) great video, thank you
I like Fred cuz cute
Dude, Fred is the man. 😂❤
I have a strange thing 😣 as soon as I add a successful product to ads, it stops sales both with and without ads. it's always so sad
this was helpful, subbed
Thanks for the sub!
So you gonna have an Etsy Coach throw down, eh? A good old-fashioned Donnybrook! Want to turn this curfuffle into a ruckus, do ya? Getting all rough-and-tumble on the jungle gym with a little horseplay. Well, I warn ya, no amount of fisticuffs ever settled nothin'. So you go calm your squabble before this tiff of yours turns into an all-out scrimmage to see who can be left standing over this whole logomachy of yours. Now go get. Run along before I call your parents... These youth today...
😂😂😂😂😂
If you have not made a sale at all. You shouldn't be intrigued by Etsy adds. It's nonsense. If you are not selling organically, what makes you think you'll sell, with adds.
Don't waste your money or time with this. Instead, spend your time on the more important aspects of your shop.
I completely agree. You need that proof of concept. Without it, you have no insights into what customers actually want. I only covered a strategy for those who want to "gamble blind" because so many people insist on doing it. And advertising items that have at least a small amount of traction is better than advertising every single listing, just hoping something will stick.
What is a good budget for a small shop that has about 60 sales but would like to keep most of the money across 1-2 listings
Unfortunately this question is a matter of preference. There's no golden rule for your budget. It's a bit like asking, "How much should you bet at the casino?" The answer is - the amount your most comfortable spending, but don't bet the whole house. Start small and work your way up. More will equal more exposure overall, but it's probably best to ensure that your proof of concept is solid before investing too much. You can always increase your budget later.
Kindly explain how to use Etsy off-site adds
You don't it is automatic. Your only choice is to opt out if under 10,000 etsy revenue.
Offsite ads are an optional feature that allows your product ads to be seen on outside platforms such as Facebook. For sellers who have made over $10,000 on Etsy in any given year, offsite ads are forever mandatory. However, with offsite ads, you are only charged if your ad results in a sale. So man sellers see great success with them.