Jacek Utko: Can design save the newspaper?

Поділитися
Вставка
  • Опубліковано 1 жов 2024

КОМЕНТАРІ • 62

  • @themissingtenenbaum
    @themissingtenenbaum 15 років тому +2

    I am not a designer nor have I worked in a pressroom.
    I'm just a person who LOVES to read my daily newspaper (& never never seeks news off the internet). I am also a person who believes that there's two sides to every issue.
    You seem to generalize & stereotype all designers, yet I'm not making a broad judgment of the pressroom industry & those who work in it based upon your defensiveness, crass generalizations, & demeanor.
    All that said, I love & prefer newspaper to internet.

  • @themissingtenenbaum
    @themissingtenenbaum 15 років тому +2

    Perhaps there are are an abundance of poor designers that reflect badly upon the good ones. It is a more recent growing industry .
    The newspaper industry has a longer history and it seems that the best emerged over time and those of quality remain.
    Hopefully, JSErwine, you can keep this in mind as you think of the design industry ... There are a bunch of bad ones, but those of quality will stand out and remain.
    Surely, for you to be in the industry so long, you must be of quality

  • @louwdl9000
    @louwdl9000 Рік тому +1

    I wonder how he looks at this now. The design part has become super important, but what about the ‘paper’ part?

  • @Thinking4You
    @Thinking4You 15 років тому

    News papers will die, every day my local news paper's front cover is about my girfriend's mom made a neclace (TWICE ON FRONT PAGE FOR THIS) my dad's friend went diving off some rocks (ON THE FRONT PAGE) My friend climbs a rock wall at a gym ON THE FUCKING FRONT PAGE. That's why news papers will DIE

  • @wojtekszywalski3021
    @wojtekszywalski3021 Рік тому +1

    This talk still amazes me.

  • @christmas254
    @christmas254 15 років тому

    THINK GREEN SAVE TREES FOR NEWSPAPERS Who need these Monster houses 90% TAX 1st house over 2 million dollars and 2nd House over 1/2 million dollars and every house after

  • @asmodeus585
    @asmodeus585 15 років тому +2

    I cannot completely agree with you. The data/content on the internet have still much lower quality than that of the newspaper/magazines. Besides, some people DO care abour aeshtethics as well as for their own eyes - it's still much more healthy to use paper than look at the PC screen for longer periods of time.
    Lord Kelvin in 1904 said that radio has no future. It was false then, and it's false presently, though we have new inventions like TV or the Internet.

  • @1schwererziehbar1
    @1schwererziehbar1 15 років тому

    newspapers will not die. they will just have to target an even dumber target group.

  • @MetalSupra1982
    @MetalSupra1982 15 років тому

    why the fuck is this shit upside down? is this some kind of joke, youtube????

  • @BGenerous
    @BGenerous 15 років тому +2

    indeed! design is important, yes? :)

  • @1966human
    @1966human 15 років тому +1

    Newspapers will always be around

  • @ThriveCreativeMedia
    @ThriveCreativeMedia 15 років тому +1

    i take out pics outta the newpapers so i do support unique designs! lol

  • @ameera14
    @ameera14 15 років тому +1

    nice, i liked his work. i dont read the newspaper but if it looked like that i think i would

  • @ratholin
    @ratholin 15 років тому

    I'm betting the answer is no

  • @shhdonttell
    @shhdonttell 15 років тому

    How in the fuck am I supposed to find the comics in that mess? Readers might not like it if they can't find Dilbert.

  • @Terrible_Peril
    @Terrible_Peril 15 років тому

    but big companies [especially ISPs] are working to undermine net neutrality. net neutrality is one of the most important things to keep. the free spread of information [even though three quarters of the world has never even made a phone call] is paramount in promoting human rights and ending violations, bringing violators to justice.

  • @dollaresque
    @dollaresque 15 років тому

    Modern newspaper must make a statement about those who read it, and in that way, he's approach is correct - design will help send that message. But ultimately, it is the function of the pages that will drive sales. And if they do nothing more than carry yesterday's news in print, a giant FAIL will be their last headline.

  • @JSErwine
    @JSErwine 15 років тому

    BTW, I dare you to go out to the pressroom and tell all the operators to get over themselves.
    You would get laughed out of the industry.

  • @CHumga
    @CHumga 15 років тому

    Newspaper + designs = magazines.
    This is stupid imo, especially the first part. Opinion driven tabloids wtf?

  • @folk.
    @folk. 6 років тому +1

    The change moved me. So beautiful.

  • @JSErwine
    @JSErwine 15 років тому

    Bitter that a life long family trade has been partialy ruined by know nothing designers?
    You are correct.

  • @pimpolinka69
    @pimpolinka69 15 років тому

    Yep, but then you'll need to call it newspaper. If something's daily you can't call it magazine.

  • @dawid4190
    @dawid4190 9 років тому +1

    The most of these newspaper pages are from Poland :P

  • @72ve17
    @72ve17 15 років тому

    its not the design will save the paper - its the interest stories and beautiful picture stories from different people walk of life

  • @iron1215
    @iron1215 15 років тому

    People like pretty pictures. But in the end the internet will probably kill the news papers.

  • @kdellea
    @kdellea 13 років тому

    @BGSH
    People like Apple products because they are created with the user in mind. Everything is intuitive. Apple's design in terms of aesthetics is simplistic, rather than overcrowded with meaningless graphic junk. They are trying incredibly hard at Windows to even attempt to keep up with Apple. To even say that Apple products aren't useful or compatible is just ridiculous/borderline hilarious.

  • @lvecsey
    @lvecsey 15 років тому

    The key is that he looked at say a wall street journal with all its repetitive columns, and where others saw excellence he decided "no, this is just good. I can do better"

  • @Sepero1
    @Sepero1 15 років тому

    The abstract ideas in this video are much more practical in industries that are growing, rather than shrinking.

  • @JSErwine
    @JSErwine 15 років тому

    We are still at least 10 years out from digital ink jet being cost effective on a large scale.
    The shop I work at we have an HP Indigo that we use for short run 4-color work. It produces a nice looking image with good color consistancy.
    The drawback is cost with digital Ink jet. There is no savings in long runs because of their slow run speed and supply costs.
    The modern day sheet fead printing press can easily produce 10-12 thousand sheets per hour. Roll fead even faster.

  • @JSErwine
    @JSErwine 15 років тому

    I saw a news article here recently about this new plastic that can be used to display print. Just plug it in, download the data, roll it up and take it with you. Just like a newspaper.

  • @awerner2007
    @awerner2007 15 років тому

    I'm bettin' with you. Even radio will have trouble in the future as podcasts will likely take over.

  • @petexii
    @petexii 15 років тому +1

    Yes!

  • @haibaraidiomas
    @haibaraidiomas 15 років тому

    I agree with you totally, there are some many more interesting and useful ways of getting your news.

  • @lektroluv666
    @lektroluv666 15 років тому

    lol sorry I got it :p i'm stupid lol

  • @lektroluv666
    @lektroluv666 15 років тому

    why is this page upside down? oO

  • @victorialivingston1429
    @victorialivingston1429 8 років тому +2

    1. Was the goal of the speech to inform or persuade the audience?Jacek Utko's goal was to inform the audience of newspaper design.
    2. Did the speaker communicate the thesis in a manner appropriate for the topic and audience?Jacek communicated his thesis in a way that the audience could understand. Can design save the newspaper?
    3. How did the speaker demonstrate s/he was credible and skilled?Utko gave past experiences as examples throughout his speech.
    4. In what ways was the speech intellectually stimulating?Utko has won several awards for his newspaper redesigns. He gives examples throughout his speech, by showing some designs through a visual PowerPoint/slideshow he has created.
    5. In what ways was the speech creative?I love that Utko placed imagery in his slideshow. I believe that visuals can always help an audience to better understand what the topic is about, and helps them retain more information about that particular subject.
    6. How does the speech convince the audience that the topic is relevant?Utko is an award-winning designer. Newspapers are not as popular now as they were a couple years ago, and Utko makes a point of having better design choices/visuals in newspapers to help it stay fresh, up to date and interesting to read.
    7. How was emphasis used in the speech?Utko made a slideshow and showed his points throughout it to engrave the things that were the most important into the audience's mind.
    8. Was the speech well organized? Did the organization hinder or help the message?I believe his speech was very well organized. It was easy to follow along as he spoke, and it definitely helped his message.
    9. How were visual aids used? Which were most effective? Least?A slideshow was used, and he placed images as well as bullet points throughout it. I believe the images were the most effective.
    10. Were the main points well made?The main points were very well made.
    11. Describe and evaluate the introduction.Utko made a point that newspapers were dying for two reasons: Readers do not want to pay for it, and advertisers follow them. This immediately caught my attention since I am familiar with how newspapers are not as popular as they were decades ago.
    12. Describe and evaluate the conclusion.Utko summarizes his speech by giving two lessons to his audience: Design can change not only the product, but everything pertaining to the product and even you! The second lesson was: If you put forth your best effort, whether or not you work for a huge company/live in a poor country/have no budget, then you can make a difference.
    13. Describe and evaluate the speaker’s voice tone, inflection, and volume.Jacek Utko has an accent (he is from Poland), he used a mic so the audience could hear him easily, and he seemed genuinely passionate in his topic. It also shows by his work!
    14. Describe and evaluate the speaker’s eye contact and gestures.Utko mostly paced on the stage, a trait I honestly find a little distracting, and he used small gestures with his hands while he was talking.
    15. How was the overall quality and effectiveness?The quality of the video was great (it was a conference) and Utko definitely made an effective impact on me, so I'm assuming his audience was impressed as well!

    • @megancooley-klein3955
      @megancooley-klein3955 7 років тому +1

      Wow. I hope the teacher who gave out this assignment you're giving everyone to copy off of sees this. Also, speaking as an English teacher myself, you could be a little more detailed in your answers. For example, #7 is definitely not specific enough.

  • @valsartdiary
    @valsartdiary 15 років тому

    interesting

  • @8legsFreak
    @8legsFreak 14 років тому

    Newspapers and TV are getting obsolete and can, and should, be replaced by interactive, user friendly, objective, informational, non-biased, and free Web content.

    • @mdelvalle2456
      @mdelvalle2456 7 років тому +1

      8legsFreak well, its just that you would have to filter fakenews, trolls, angry kids, and comments period from the whole "interactive" experience which is btw only you typing and tapping on a screen.

  • @BigO8872
    @BigO8872 15 років тому

    Good idea, we'll see how it works out though.

  • @yashasbharadwajhs
    @yashasbharadwajhs 15 років тому

    yes

  • @aaronkeogh
    @aaronkeogh 15 років тому

    FIRST

  • @Damn8ti0n
    @Damn8ti0n 15 років тому

    I take it your a business major!

  • @pimpolinka69
    @pimpolinka69 15 років тому

    Magazines are daily?

  • @Dhragonfly
    @Dhragonfly 15 років тому

    interesting stuff

  • @ICameAlone
    @ICameAlone 15 років тому

    maor

  • @AxelCross
    @AxelCross 15 років тому

    Awesome.

  • @JSErwine
    @JSErwine 15 років тому

    I was born and raised around the printing industry. There is a reason it's called PRINTING and not designing.
    Designers are a dime a dozen, a good press operator on the other hand are a rare breed.
    Nothing like having a designer do a press check and try to tell you how to run a press. I can't count the times I have made designers look like idiots in front of the customer.
    Why don't you explain to the people here on youtube how designers have wrecked havoc in the printing industry?

  • @JSErwine
    @JSErwine 15 років тому

    Blah, designers are the bane to the pressroom.
    I would go as far to say, designers will hurt the industry even more. Driving up the production cost for news material in a recession.
    Fact is, the printing industry is dieing because a new form of information vehicle is making it obsolete.
    Ask any press operator what agrivates them most. Designers will be the answer.

  • @JSErwine
    @JSErwine 15 років тому

    It's not that I hate the people that are designers, hell I work with them every day. Even have a beer or two with them from time to time.
    I think alot of the dislike between designers and printers, is the fact that it's like two artist creating on the same canvas.

  • @JSErwine
    @JSErwine 15 років тому

    If you let the designers point the direction of the newspapers, you will be paying $7.00 for your daily.
    Trust me, you want to keep your local paper as simple as possible.

  • @Bzdi138
    @Bzdi138 15 років тому

    As long as their is a toilet at my work, as long as there are urinals - newspapers will be needed and enjoyed during our time of excretion!

  • @JSErwine
    @JSErwine 15 років тому

    I would agree there are some good designers, and I don't realy blame the designers themselves.
    I put most the blame on the design schools. It's as if these graduates don't understand limitations.

  • @Danelleya
    @Danelleya 15 років тому

    the newspaper would look better but the content of the news materials provided by the journalists would be the same old biased story and heavily controlled by their editors
    so what i gathered from it is this : wow nice looking newspaper, but lousy content
    Designers can make it look nice all they want, but the quality of the things you read remains, and of course production cost sky rockets, I wonder who they sell these newspapers to

  • @stewart0312
    @stewart0312 15 років тому

    yeah newspapers are fine if you are a dinosaur.

  • @paulacsr
    @paulacsr 15 років тому

    1 fool April XD