The Dark Truth About Luxury Brands 💵🤯
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- Опубліковано 26 сер 2024
- Nikhil Kamath sheds light on the intricate world of big brands and their crafty strategies. Over the last few years, he's consciously distanced himself from the allure of luxury shopping,
Raj Shamani reveals the core of this manipulation: it's not about selling to those who have money but rather targeting those who don't. It's about portraying an ideal image of who you could become, subtly convincing you that their product defines a certain kind of person.
But here's a message - the importance of supporting homegrown Indian brands. By choosing products from local brands, we not only celebrate authenticity but also contribute to our nation's growth and success.
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Video Credits: @nikhil.kamath
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When a billionaire says this kind of stuff it feels cool. When I say this my buds say you can't afford it that's why you're saying this all.
Yeah, that's True. That's why once Shahrukh khan said " First become rich then become a philosopher."
@@arunyellankiI'm referring to common people, not legends like APJ Abdul Kalam sir. For someone like us, one life is inadequate to achieve his level of knowledge. Also, in the main comment , he mentioned billionaires and wealth, therefore I put this in that perspective.
💯
In Gujarati there is a saying….if you are poor even baggers don’t take you seriously…my grandfather used to tell this….
@@gourav3aap Jo bol rahe ho vo kisi ko samne cool dikhne ke liye sahi hai. Par agar aapke pas money nahi hai aur aap sahi me ye money game samaj gye ho to rich banne tak Gand ghisne ki jarurat nahi hai. Ha bas advice nahi de sakte to - kyu kisi ko advice deni hai. Agar @radhesh_S ko lagta hai ki vo ye money game ko samjta hai to usko ye bat kisi aur ko samjane ke liye money ke pichhe uske kimti years bigadne ki koi jarurat nahi hai. Bas vo khud ko Jo Kam pasand hai vo kare jab tak vo earth par hai.
It is so refreshing to hear these ideas. Because they are truth. Reminds me of shaking a drink from a clean spring of water thank you
As a Frenchman, I can tell you that luxury is for people who feel bad about themselves and need to find an identity to feel part of something. That's why there are no luxury brands for bodybuilders, but there are for very thin people like teenagers: if you're comfortable in your skin, you don't need artifice. It's pure marketing genius to make people think they're not good enough unless they buy your product. That's why there's all that haughtiness in luxury: to make you feel rejected and therefore self-doubting.
Hey! Those are well described words! 👌🏼
But I wonder why very few have liked them! 🤔
When you are comfortable, you don't need artifice....
Best words I have read in a long long time.
you think body builders don't have inferiority complex, the inferiority complex is such that they take steriods which is even worse.
You make very good points 👍
Very well said and defined.. your words could not be more truer.
Hope more rich ,famous and influential people come forward to say this loud and clear, because BRAND is literally killing higher middle class, though they can't afford them
Middle class is easy to be manipulated because they drive their sense of social status and acceptance from owning these luxury items. Brands never knock middle class doors, they themselves go seeking.
The rich don’t need that kind of validations from society and they prefer luxury brands for its quality and durability.
Ultimate story: Get Rich first!
How is it LITERALLY killing them 🤣?!? It's not. If you can't budget, you shouldn't have the funds you have. Idc how much money I have, I set a limit on how much I'll spend on a type of item - a consumer determines value, not the producer. When you allow the producer to control what you find of value, you're just a stupid lemming.
Materialism will not fill the hole in your heart
Atleast someone is talking what I feel.
High time. You are made to think you will look rich. Everyone would rather, be rich
Agree with the LV and Hermes part but Luxury cars are not just “brand”. They have a lot of more things that they offer than a regular car
This reminds us to purchase more from homegrown Indian brands. 💯🌿
Definitely
Truely brother, i am living in a european country and when i go for shopping of clothes i usually where its manufactured. Some of the famous brands are actually manufactured in India, Bangladesh, Srilanka etc…
Correct ❤
Actually fact said bro😊
You're thought I'd completely right🎉😊
Victoria secret made in srilanka. Most are made in Taiwan. East than west
Absolutely true. I have been telling people the same thing for years. Glad people are opening up. Also remember : You don’t have to upgrade your phone every 6 months or every year. Just buy a normal phone when your phone breaks down . Phones Work for at least 5-6 years . Don’t fall for Apple company drama
Unfortunately only apple products last 5 - 7 years even with their os downgrading strategies
not all buy apple for brand,but the features, tech & durability is far ahead of others, once you use one all other phones don't match up .
@@KN-gq2wnabsolutely incorrect im using Samsung for 4 years plus and its perfect
APPLE PHONES ARE A CON .
WHEN YOU DOUBT URSELF THATS WHEN THE CON TRIGGERS
@@preethishetty6179That's the reason to not buy them at all.
In the last 10 years I completely stopped buying luxury brands because my own bank balance never had that much balance 😂
Heheheh same😂😂😂
Hahahahahahah same 🙋🏻♀️
its funny but truth too
U got me bro
They cannot manipulate you if you don’t have money
Edit: mom im famous
Sidhi baat
So they got you emi’s at no cost 😂
They still manipulate with EMI options.
Or don’t care about them. The can only operate with people who seek them out and want their perceived goods.
Apple laughing in the corner
Why it took so many years to realize this?
I listen to my common sense and look out for value to decide where to spend my money.
To be in control and balenced i see everything as spending money, not buying crap.
Listening from you is great
gr8, same here.
Business is. Alll about manipulation and psychology. You don't actually be good with your product, it's about how good of a story your product is.
100%
that's why sun Microsystems did not survive- they were the best compared to Microsoft.
Finally someone decides to speak about it ! 🙌🏻
It's not true what he is saying
@@blueblooded004To tu bata de true
@MoinKhan-uf4pg toe sun phir. True baat yeh hai ki ek BMW car ki luxury aur comfort waisi hee hai jaisi ek 60 lakh ki gaadi ki honi chahiye. Indians roads pe jo comfort BWM degi woh koi 20 yaa 25 lakh ki gaadi de nahi sakti.. ismein play around karne wali baat koi nahj hai. Waise hee ek perfume jo 25000 yaa 30000 ka hai uski fragrance real phool se bani hui hai naa ki saste perfume jaise koi alcohol mixed type ki cheez. Ek saying hai naa Quality never comes cheap " .. woh baat hamesha yaad rakhna. Haan iss video mein yeh baat zarur hai ki apne aap ko exclusive banaane ke liye bade brands scarcity of product yaane 1 hee hai aur dusra banaane mein hamein 4 month lagenge aisi tac tics apnaati hai lekin woh dusri baat hai aur jo upar likha hai maine woh dusri baat hai
@@blueblooded004 quality never comes cheap but jis country ka market hai USS hisab se bhi dekhna padta hai ... What u say is not completely a profitable deal for everyone ! Sirf quality road pe kaise degi car isse har factor justify nahi hota. Just coz u find it right doesn't mean it's completely justified or most accurate option .
Yeah.. I too believe the same.. they are selling things you don't need. They are making you materialistic. Truely speaking, I'm never gonna spend on luxury brands. Never. It's like throwing away your hard earned money
They do not make people materialistic. People are materialistic and that attracts them to these brands.
I don't wear brand, whatever I wear becomes brand! ❤
That's why bill gates always wears casio rather than Rolex or any fancy watch.
Absolutely point👍😊
And a 121milliin dollar mansion, the real deal here is Elon dude
You’re all comparing $5 million to $800 million net worth people to the top 0.0001% of earth. This is not how life works. Once you become one then stop wearing. Even mark zuch wears brunello cucinelli
Bill gates is a old fart also
Well Rolex can appreciate in value too.
People are so driven by brands these days that they would buy a certain brand (Zara,H&M) for babies/toddlers who will outgrow their clothes in months!
Some people have so much money they don't know what to do with it 😅😅
He nailed it... You are being fooled if you buy overpriced products. It is all a trap, save yourself as soon as possible. Simplicity is the key !❤
Yes, branded clothes and bags does not attract me. But cars, luxury cars gives you a different feel. Travel on such cars feels like walking on clouds.
100% Genuine and Sad Part is Maximum Are Trap In That
Luckily a very few who doesn't fell for this trap. Hope you are one among them.
Do not buy stuff which had a logo in it. Buy essentials. I practiced it. Then you can think about buy stuff rationally, not with pride or show off. Buy things which you need and use, and which will justify the cost.
Luxury Brands are for people who are not rich but pretend to be rich, whereas rich dont need to pretend, so you can see billionaires dressed very very simple.
👍🏼
Well said
He just spoke my mind👏👍 I don't buy luxury brands there are numerous brands sell goods at reasonable price with excellent quality. I have seen people wearing those luxury items and constant conscious of not damaging them or fear of losing them😅
They are making their life difficult
Agree ... All of them are called Tag price people. I hate being around such people who would need brand recognition than self worth. Also, off lately, I have come across a lot of people who would only don't discuss brands nd their prices for the first half of the communication. And their encounter with the brands. I am like dude...if You need a brand for people to like you or recognise you ... I don't know what kind of people you are with!
I agree with the video on buying brand shoes and bags but not for cars. A luxury car gives you that much comfort, luxury and safety
The part abt wanting to sell to people without money is very true
If you see Korean and brand culture .. your will get crazy those people are obsessed with this…and that culture also destroying their local market and cultural heritage thing….we are just satisfied with what we have 😅…. And our love towards local and cultural thing ismore so we all like you..
Are you talking about India? You must be living in a different India than I am.
@@expeditioner9322 yess it’s seems you must be well off to wear branded … my clothes mostly brought from dmart , local stores or AJIO sometimes…. But mostly local brought while getting I check clothes type, , colour, structure and price for bargain and not brand. And if you wear such clothes while going to village then you are alien
you neither understand Korea nor India. The only thing you can do is Lie, mr lair.
@@expeditioner9322Indian middle class is a huge market which believes in saving to buy a home or daughter 's marriage over brand , which india do you belong?? you will find huge crowds in trends , D Mart low budget shops & even Street shopping ,while brand stores have few selected customers.
@@_YagyaseniSame !
Absolutely agree with you.. Will never gets LV bag this life.. But man you can blindfold a person and you still know the difference in BMW and other cars... When u meet with an accident you know that u invested the money in the car for a reason.
Me, who never ever bought from luxury brands, not because I didn't have the money, but because I always understood their vicious game.
i always shop from local shops you can even bargain with them a little but once you enter a mall they will stick to the price tag i want to tell all indians to buy from roadside shops rather than a mall they work hard for it they are genuine sweet people ❤❤
In mall retail staffs working more than 12hrs..well if you agreed local shops people(staffs) selling their product, doing hard work .Then Why are you bargaining even it's a Little amount from them!!
@@tejaswiimartin3588 agree on what you said but i don’t bargain with them i was telling the plus points between mall and local shops for people can decide where to buy
I hope you understand the difference between having money and yet choosing low status goods and not having the money and therefore shopping low status goods. Unless you are former it doesn't count.
@@tejaswiimartin3588honestly I don't like bargaining but those local shops allows bargaining in first place. If you fix the price nobody will bother bargaining. Whenever I went to zudio Dmart we never argue because they all are fixed price and no bargaining.
As a petrolhead, i disagree with the statements made on cars. We carguys don't waste time watching who drives this car or who drives that car, we drive drive it ourselves and if it fulfills my needs.. be it speed, comfort, handling etc etc I'll just buy it man! I wouldn't ask the salesman which celebrity drives this car?!
One word that explains the play .....
It's called "Aspirational "
This is so true and people with little money still have access to credit cards, finance and loans getting themselves into huge debt to have these branded item's they don't need. Sad
THAT IS SO ABSOLUTELY CORRECT! YOU CAN BUY ANYTHING JUST AS GOOD!!!
Totally agree💯
Finally the youth spoke about it openly👍🏻
A few days back my mom showed me a bag i gifted her a few years back abd i saw ot peeled off and it was a Tommy Bag...yes it may not be a luxary brand but fr ne it was expensive to buy and i found out its made of same PU leather like all other normal bags.......these brands simply take money frm us for a false image
This needs to be shared as many times as possible
Image and perception is big part of luxury brands.
Name and image is very important for all individuals living in a society
He spoke the language of sensible people ❤
I completely disagree with you on BMW. BMW is all about driving pleasure, and BMW is not at all an arrogant brand.
Ferrari is the arrogant brand here.
that 1000x is so resonating in my head...
Sadly middle class women and high class people are trapped on this
Absolutely true
Come to dharavi in Mumbai or ulhasnagar in Thane, Maharashtra. Louis Vuitton, Hermes will be shocked & not able to tell which is their original & which is Indian. At Street prices.
And you're not trapped because you're wise or because you cannot afford them?
@@expeditioner9322 wise might be a big word. Sense would do!
First these people tell the society to earn so much that you can literally bathe in ultra luxury and when they become billionaires they say “I’ve stopped buying 💅 “ lol
A lot of people don’t even want to buy from ultra luxury brands. They think everyone is crazy.
There is a reason he said 'Ultra Luxury' and not just 'Luxury'
So refreshing to see Indians talking about this. This is the same issue with internal colonization that Indians still have with the British. "CREATE FALSE INSECURITIES AND THEN PROFIT FROM IT"
Same goes for apple phone....even they accept in court that they deliberately slow phones in their updates while giving reason to extend phones life😂...still people stand in line to purchase it...😂😂...
They are not luxury, you can buy it under 60k. If 60k for a phone is luxury for you, you're extremely poor.
@@RandomGuy..192 So I'm against this phone and u assume I can't afford it...😂😂😂...Most of the people like u nowadays have no proper arguments to make so they assume about people...
iPhones are the best though! I have tried many brands but iPhones are the best so far!
You can't compare any brand with iPhone because they have their own chip and IOS operating system which other brands don't have.they have total monopoly.
In case of Android you have so many brands to choose but in case of IOS you have only one option Apple's iPhone.
@@naturewonderslive4169 👍👍
He understood that late😅
Ha ha Yes! Raj even said that you’re not their ideal TG Nikhil
@@LearnwithJaspalfact🎉
So true. Good to hear from these great minds. ❤
Scarcity sells. The more you can't have it, the more you want it. The "next level" of getting the brand brings status which is a pillar of human desire that most people want to some extent. These brands have it figured out.
Such a relief to hear this ... 💯..
Very true, branding is a type of imperialism
Agree ... All of them are called Tag price people. I hate being around such people who would need brand recognition than self worth. Also, off lately, I have come across a lot of people who would only don't discuss brands nd their prices for the first half of the communication. And their encounter with the brands. I am like dude...if You need a brand for people to like you or recognise you ... I don't know what kind of people you are with!
So true.. finally people are talking about this🙏🙏 it seemed to me how people have turned blind when they are doing this in front of your very eyes
We need to know the reality of such strategies of brands as they're much more of a fancy thing to middle class people, ends up spending on brands for nothing..
I felt the same thing wen I had a coffee at Starbucks fr d first time…. perception matters
True
Frankly speaking Starbucks coffee is nowhere near our homely filter coffee.
Here i m worrying about my next meal and this guy talking about spending money on bag😂
I am completely agreeing with your statement. Brand names are just a names. It has nothing to do with extra happiness after a short while it is same like other smaller brands. Moreover, it takes away extra money from your pocket. I love to go with normal middle brands and I am satisfied.
That’s exactly what positioning and marketing is about. The perception they create is that of exclusivity and a sense of achieving a higher status via their product. It’s a psychological game or manipulation. Glad you’re highlighting it
Please also mention balenciaga kids ad campaign with bdsm gears. There is something so dark associated with these luxury brands that we can't even comprehend.
I was okay with everything he said about the brands until he spoke about the BMW. Show me a significantly cheaper car that drives and feels like a BMW.
Any high end Volkswagen or Skoda will do up to 90% and that is more enough i think.
@@DeccanPlateau People who buy BMW wont buy it for status symbol. They buy it for driving pleasure. Volkswagen or Skoda high end wont really match them in few aspects and for that 10% people go for BMW's.
Very true ....protect this man he speak the truth most don't dare and care to talk about
i remember as a middle class, if even by mistake i went into a "BRANDED" store, they many times disrespected me and said, "hey you cannot buy this, go to road side stoles" when i asked them price!
Stop comparing Hermes with BMW. I’ve never owned a BMW, but I’ve driven one. If you think that car and a Dzire are the same thing with just a different logo, then your senses are not working normally.
Well you end up paying more than its evident. Cars will require service & maintainence cost, and the spare parts, insurance all the other cost factor matters. By all that a BMW is a poor investment. If you're filthy rich and want to put pedal to the metal, BMW is great. Other than that in every aspect it's not good.
@@GokulOnFire actually it’s the other way round. If money is what you are worried about, then it’s a bad investment decision. In every other way, it’s a great car. But that’s not even the point I made. This video makes it look like there is nothing in a BMW other than a synthetic desirability.
@@GokulOnFirePpl that buy BMW like m3 are not worried about financial issues like you broke Indians 😂
Who buys a car thinking of it as some fixed deposit or investment with returns?? This is why you are poor.@@GokulOnFire
So true. I have driven a bmw and the quality is totally different. These cars age really slow and remains premium through out
Poor people want to look rich, and spend unnecessarily. Proper rich people stay below the radar.
The fact that people even buy from such snobby stores tells me of their insecurity. These stores are literally pushing (read insulting), their customers, so just to prove, the people will not only make a purchase, they will purchase an even more expensive item than they initially planned, so that they can PROVE to the salesperson that they are rich(and thereby worthy of respect). Next, this customer is now going to flash this item in front of their circle as a status symbol..thus inspiring (inciting) them to go and make a bigger purchase..thus starting a mini chain reaction. No wonder in certain circles almost all of them have some product from the brand. While this may be a genius marketing strategy…it surely is petty
Same quality as regular brands, just a higher price tag that creates value..and people fall for it, in the western society
It's a truly arrogant practice and it was naturally from the Europeans. "Exclusivity" being a valuable is such a mockery of trade ethics. Germany is the worst. There even Restaurants just coz they're exclusive and inaccessible means they charge more.
🤣😂
If you’ve driven a BMW, then you know what you’re buying. Don’t ever compare it to a Toyota. A Toyota will run a million miles, but a BMW will bring a smile to your face.
Don't know about other stuff but some BMW cars are truly a marvelous piece of engineering.
Amazing Amazing! Now this should be viral and should be heard by all of those wanna be and all of those self entitled people 😂😂😂😂😂😂😂
Even the apple able to fool us Indians in his trap to buy same phone everyear
No, no… these ideas are not right. If you’re buying a BMW, and you compare that with a Honda, you are not getting the same product. Someone that is not into cars will say they both get me to the same destination, then how come you don’t ride a bike since it’s the cheapest to your destination? A Honda isn’t going to produce 500 HP stock 😂 these guys are lame
A comparison can be made when people understand, see, feel, get benefit. Brand changes marketing when brand understands that selling products as a some kind of label is many times profit than selling it to someone who actually utilises features and options it has dedigned. And at this point people start buying for label or status not for use. So majorly the idea here is right for 80 to 90% people.
It took this smart guy 3-4 years to realise it💀
Same When I say I don't like ultra luxury cars because it's not day to day life practical they say you said this bcoz you can't afford it
It’s simple people - earn billions first. By all these brands, come on podcast and trash luxury brands 😂
Finally a sensible podcast 😂
Bravo, for seeing the light 👏👏👏
Yes. Thats the one of the marketing tactics using Pavlovian conditioning which is explained very nicely by Robert Cialdini in his classic book Influence’
As soon product meets ergonomics it's good
I mean yeah, this is what they do and you don't have to figure it out. At this point everyone just knows about this, but still they go for it.
I love listening to people from India. Their accents are so nice. 😊
Thank you so much for putting this out & loud!!🙌
Be being 25 ...never even thought of buying any luxury brand😂😂
Thank God someone speak out and acknowledging the marketing strategies of Brand. One day we will buying goods for our consumption not for showing off .
Some brands are good cause they give you guarantee for a period of time, that's a sensible call .
I agree with those luxury brands for bags and shoes .. but cars definitely it makes a huge difference.. we will understand when we sit in the vehicle for a long drive..
Brands so luxury I've never heard of them
I know a lot of people buy luxury items who can’t afford them, they would skip meals to buy louis vuitton vice versa a lot of people who can afford high price tag items don’t buy them.
We all know, we may be fooled by them, even we are buying and will buying, that's 💯% correct.
I never bought from them for this same reason, but when i say this, people say that I'm cheap for some weird reason.
Very true. ❤❤❤❤❤❤❤ we should support local
Well luxury brands need people with passion to core for there products
Some things are are genuinely expensive but many are just over hyped.
Finally a sensible short I've watched in a while
I am just tired of people saying very common and generic things and audience pretending as if they have spoken something really profound.
Bro spitting facts
So you are saying that an adibas & an Adidas are basically same and the only difference is in the perception of the person buying it ?
This is total hypocrisy.
When nikhil says it people appreciate and when I say it people think i am knajoos😶.
I know i can't afford it, but i don't have to because i have got a family to take care.
Please stop listening/taking advice from anyone when it comes to how you look. Only thing matters is roti - kapda- makan 🙏
Kudos! More influencers should talk about it. Its all about mind games being played with customers by the brands.
Too good to see such video!
The most logical approach
So true. And some luxury brands are not very durable. I look for function, ability to stand wear and tear, ethical sourcing, and organizational features. However, some luxury brands have very functional and durable products that last and stay looking in good shape.
Yeh but some luxury brands really do look better in quality than normal brands