By Subject Podcast: Kevin Jessop of IMA Financial Group

Kevin Jessop, director of marketing for growth operations at IMA Financial Group and President of MWCN joins host Peter Stevenson to talk about the history of MWCN, how marketing and business development can make each other better and why he would rather be marketing than be in sales.
0:00 Introduction to Kevin Jessop
2:45 Introduction to marketing
4:35 Career introduction
6:05 Financial printing
9:45 Mountain West Capital Network
15:00 What made you successful
18:25 Marketing role
21:25 B2B in marketing
26:40 Mountain West Capital Network
30:45 Past growth of the state
35:00 Future growth
41:30 Advice for up and comers
43:20 Restaurant recommendations
Podcast: bysubjectpodcast.com
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For past episodes, transcripts and food recommendations visit our website at bysubjectpodcast.com
By Subject is production of modern8, a8ency and Silicon Slopes. Executive producers
are Alysha Smith and Peter Stevenson. Editor and producer is Dave Mecham, video production by ConnorMitchell, development production by Eric Dahl, production Management by Shelby Sandlin. Original music composed by Josh Johnson, website designed by modern8.