AQA Paper 3 Case Study Practice (A) | A-Level Business Revision for 2024

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I am 10 minutes into this video and im only now realising this is business not economics 😂

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What is licensing into an international market?

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Example: The Walt Disney Company has licensed its brand and characters to various international operators for theme parks. For instance, Tokyo Disneyland is operated by the Oriental Land Company under a licensing agreement with Disney

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