A Glimpse Into The Universe of Aesop

This film by Aesop about working at Aesop says it all - or rather shows it all. Aesop is one of those exceptional brands where brand mission, -believes, -character are not just projected outwards via advertising but rather emanate from deep within the organization and thus are felt as a more authentic experience by employees and customers alike.
- For a summary of the concept of Ueber-Branding, click here: bit.ly/UeberSummary
- For a detailed review of Aesop and all the principles of Ueber-Branding, read JP and Wolf's book "Rethinking Prestige Branding" here: bit.ly/UeberBk or head over to the blog at www.ueberbrands.com.
- If you need help elevating your own brand, contact them at [e-mail] or bit.ly/UeberContact

[@su_a1227]

좋다 good

[@willynilly2545]

Music sounds like a horror film

[@therealzeon]

It is

[@NoSTs123]

nice branding it makes me feel like I am being indoctrinated into a cult.

[@ifeyanishaminya]

We might as well be. Their products are so good, we're willing to drain our wallets to use it lol. Once you join the cult of Aesop, it will be very hard to leave 🤣