Decoding Creatives' Blueprint: Overcoming Challenges in Optimizing Creatives for ROAS

The intersection of Creative and AI remains a compelling subject for app developers, particularly marketers, generating significant interest. While Creative stands out as a crucial factor in shaping the success of a marketing campaign, AI emerges as the essential tool/technology for enhancing and maintaining long-term success. Dive into enriching discussions by Duc Le, CGO of Bravestars-prominent mobile gaming publishers in Vietnam, and Max Barer, Head of Creative at AppsFlyer.