Hybrid Gamers: UA & Monetization Strategies for Evolving Markets

Transitioning from a Hyper model to a Hybrid Games model has become one of the trends/goals that many Game Studios are aiming for, with the aim of optimizing customer lifecycle value. So, what are the challenges, opportunities, and strategies that game developers should consider in order to achieve their transition goal? Listen to an interesting discussion among Digital Turbine, AppsFlyer and ABI Game Studio.