how to make millions with paid ads
Вставка
- Опубліковано 8 лип 2024
- sharing with you the facebook ad formula that has got us to $20-million.
this is a big deal because we started with $500.
it's not really an ad formula, but a set of first principles.
first principles are important in advertising and marketing because they help you anchor your knowledge.
it's a noisy world. if your advertising knowledge isn't anchored to first principles - you have fragmented info.
it ricochets all over your brain. and it's hard to access when you need it.
first principles make you smarter.
because you can build your knowledge from them and always access them.
think about them as a book shelf for your brain.
anyway this is all about our first principles that we've used to get to $20m.
hope they help.
see you tomorrow.
#facebookads #metaads #facebookadvertising #mediabuying #adcreative #marketing #ecom #ecomm #ecommerce #entrepreneur #entrepreneurvlog #onlinemarketing #digitalmarketing #brandmarketing
1. Attention is king - relevant hooks, don't be cheesy
2. 1st impressions matter - try to leave them with a positive instead of a negative impression
3. Make everything effortless to consume - don't make people think
4. Evoke positive emotion
5. Teach something - will position you as an expert & will increase trust
This is a good tweet 🙏
@@EcomSoup feel free :)
Brilliant. To the point. No BS. Thanks for the golden nuggets & reminders.
Thanks for commenting man, happy it helped ya 🙏
"Don't think about like visual gimmicks. Don't think about ways to kind of steal attention, try to earn attention". That's gold. ⭐⭐⭐⭐⭐
Glad you clocked that part
GREAT VIDEO!!!!…. I feel smarter after watching this. Thank you 🙏🏽
This makes me happy 💙
The best advice are the things you already know.
amen bro
Why isnt this channel huge? no bs course, just someone sharing their experience, hoping it'll help someone. Dont change boss!
I'd love a video if possible, of you making a creative, going through your process, step by step - idea, shooting, writing... why you say certain things, hooks... all of it. Would be a great and helpful watch!
Thanks man! Great idea, well do one of those videos soon 💙
i second this
Yes please to the video idea
Yesss that would be amazing
Fantastic advise as I venture out to start my own thing. 10/10
Excited for you man. Thanks for the kind words. Keep us up to date on your journey
Am I tripping or does this guy look and sound just like Daniel Ricciardo?
Love your content dude, you encouraged me to pick up this ability I'm learning rn, best wishes from Marbella, Spain!
lol
Congratulations on 3k! I’m glad I found your channel early. The authenticity and pure value shared is what sets this channel apart.
Glad you’re here brother!
Great info and creative output
Thanks!
This just popped up in my feed thanks to the algorithm….this bloke’s a fcukin genius!🔥🔥
When the algorithm gets it right 😅👍🏻
haha thanks man!
lol
Please keep making videos! I really like the value you are sharing!
Thanks man, don’t worry - I will!
Your channel is FANTASTIC!
Thanks
Great vid as always Soup!
One of things I do with Culture Kings & Simon Beards personal brands is really give the brand "relevance" as opposed to just the ads. I really love how you've explained how there is a relationship between the relevance of the ad and the brand.
One of things I think people also forget about the touch point aspect, is that there should be ads for each stage of that customer journey (eg: brand awareness, then knowing exactly how your product can help them - they already know your brand, etc).
So you running these billion dollar brands and keeping it on the DL eh haha.
Yeah and you’re right about the different touch points, what part of the funnel do you find most tricky?
@@EcomSoup I don't "run" the brands, I just do LP's for them, as a result I talk to there media buyer a lot. RE: most difficult part of the funnel... for me, I'd say its personally creating brand awareness and figuring out when you have brand weight vs a good promotion.
this is sauce bro most creators would charge for this knowledge, bless you for giving this out for free!
Haha thanks man! Free game is what it’s all about
Happy birthday my man. Love the content, keep up the good work. Cheers!
Thanks brother 🙏
bro this is a golden video right here… no bs just straight pure good honest info. first time watching u and I’m definitely subscribing
Thanks man, welcome aboard!
Wow, pretty much every word I took in. 👍🏻
happy to hear that!
Love the conversational approach & consistent commitment to posting - absolute gold & inspiring to watch the channel grow 💪
Thanks man, it’s picking up some steam now eh
Recently came across your channel and love the videos. I’ve got a brand and we’re on our way to our first 500k in revenue and hopefully 1m by EOY
I’d be really interested in seeing a video about how you break down your funnel - specifically around the customer awareness stages and how you target each stage
Congrats on 3k!
Bro congratulations! Great idea, I will cook something up
Dude you’re amazing. I subscribed because you have the good vibe and clear wisdom
Thank you man, and welcome aboard 💙
holy sauce
I'll listen to a guy living my dream at a house with ocean in the background 😊
Hahaha
This channel is growing fast, keep it up!!
And a happy birthday!
Haha thanks and thanks!
Congrats on 3k, feels like you hit 1k only yesterday.
Thanks Jack, from 2k to 3k was really quick 💙
Bro, best decision I've made was to subscribe to this channel.
This video will go viral in the e-commerce community
thanks man!
🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽⭐️⭐️⭐️⭐️⭐️
💙
Really like this. Awesome vid man
Thanks man!
I totally agree, attention is everything. I often times do not fully explain how the product works, my ad is always just to create the desire and curiosity to click on the landing page
Yeah that’s great, how’s your store doing atm?
@@EcomSoup They are doing alright. Still profitable but it has dipped a bit, CPC has went up by 2x. Working now on a new batch of creatives.
My CVR is still the same, average CVR is 3.8%. Only thing that has dipped is visitors so I just need to work on creatives and get higher CTR
@@EcomSoup The store is doing alright. It is still profitable, but the profit margin has went down. My CPC has doubled in the last 3 weeks. My CVR is still the same, 3.8%. So I just need to get my CPC lower again to be at 3x+ roas again. I have ordered a new batch of creatives, and working on my own to test and create new creatives.
The store is doing alright. Still profitable but my CPC has 2x in the last 4 weeks. Currently working on testing new creatives, ordered a few from freelancers and making some on my own with capcut. My CPM and CVR is the same, only thing that has changed is CPC and CTR. My average CVR is 3.9%, so I just need to get in more visitors for cheaper, to get back to 3x+ roas.
PS: This is the 3rd time trying to answer, everytime I try to answer on one of your comments, my answer does not go through. I do not know why
You gave an example of what not to do with the lump of hair ad.... But you didn't give us an example of what to do or how you fixed that bad ad.
Thanks for the content.
show pretty, dream outcome hair instead
you are just philosopher nothing else
@@albertcoha524 💙
Bruv 🔥
King G !
shit i love your casual approach man, you a kiwi? super knowledgable and chill 👌
Thanks man - nah I’m Australian
Thank you
You're welcome
Hey David, your videos are very helpful and succinct, thanks for what you’re putting out. I’d love to see a video on how you went about getting your first ecom / copywriting clients and what that was like.
Thanks again, man!
Great suggestion!
Great content, I wish there is a practical example or demonstrating the said ad
soon!
@@EcomSoup you're awesome 🤍
I understand your point about evoking positivity and dream outcomes instead of negativity, but humans work better and are more attracted to avoiding pain than to getting pleasure. I want to understand what you think about this. I completely respect your opinion and I am going to test my new creatives with your vision to see how it works out for me. Thanks for providing value btw, love your videos.
Good luck with it. Every one has their own way - whatever makes you the best at getting attention and communicating value to your audience is what you should use 🙏
You’re a good man
Thanks man 💙
thank youuuu
You’re welcome
Awesome video bro. From previous videos, you have an amazing team that gels together well. It would be great to hear how you came to work together, and perhaps your thought process on finding a complementary partner to help grow and scale your biz.
Thanks man, That’s a great idea - will def do something like that in the future
thanks.
You're welcome
I really enjoyed watching this video
For a skin care ecom brand looking to start paid advertising for the first time
What campaign objectives will you suggest we start with
I have a whole video on my ad account structure if you’re interrsted
@@EcomSoup Yes I’m interested
Omg I thought you're "just" doing copywriting videos. Now I'm binging.
Enjoy the ride, I'm sure you know by now that this channel is gonna become very successful :) Looking forward to it!
Thanks for your kind words, we are talking about everything here bruv 💙
That view looks absolutely stunning, where is that? Also love the videos, keep em coming!
Thanks man! We were in yallingup in western australia
I know this might seem odd but when I market my games on Roblox and use ads I use these types of thing that you said it pretty cool! 😎
You got a natural knack for it byttte
That first frame is so, so good. I would have liked this video more if you only stayed in this frame. Maybe a few different angles, but the background is so good.
Also valuable information. I like the last step - Make them smarter.
Haha yeah that shot was nice but the clouds came and the rest of the clip went dark
@@EcomSoup Oh, haha. I see! I came and stayed for that frame, and then when it changed i stayed for the good information. Beautiful, and well done!
We need a newsletter!!
It is coming soon 💙
this, is sauce
Thanks!
I wrote them down BIG in front of my desk haha
Haha love it
happy birthday mate
thanks man!
happy birthday boss
thanks man!
First frame feels like a movie! What song is it? Thank you Soup, keep it up!
Thanks man! I need to start tagging the musicians because I forgot. I will let you know when I’m back at the computer
@@EcomSoup no worries. Trying to find a song you heard and don’t know can be top frustrating things hahaha
The whole content strategy course under 9 mins
Haha 🙏
Hello, so I’ve been following your content for a while now and….
To be very honest I want to gate keep your channel so bad,
I don’t want “Gurus” and their “scammer students” discover your channel…..
But this isn’t my question it’s just something I wanted to say for a very long time
My question for you is:
What are the best resources to LEARN other then real practice as we need to clear the fundamentals before actually working!
AM I RIGHT?
P.S. - Sorry for bad English
Edit: Congratulations for 4k subs my brother 👊🏻
Haha that made me laugh. Don’t worry I think the scammer students will be too bored by my slow pace.
This channel is a good place to learn the fundamentals 💙
Do you have a warehouse? How do you fulfill your orders from all your portfolio companies? Great video!
We have 3PL Partners
And thanks for the kind words
@@EcomSoup Thanks for getting back to me! I appreciate it.
Great vid. What is the typical length of your video ads? And what’s your % of ads that are videos vs images vs carousel
Usually about 50 seconds but it all just depends on the product - as soon as you’ve evoked desire and curiosity put in your CTA
Please add a doc to this video or a newsletter so I can download and rewatch your amazing points (my monkey brain tends to forget)
newsletter dropping soon!
Can someone please tell me how he is able to get clear voice without any wind sound?
lol davinci voice isolation
just with paid ads or going with emails as well ?
bit of everything
While I'm noting it down ... here's a quick summary for anyone else who wants to copy and paste to your notes:
1. Attention is king
2. First impressions really matter
3. Make everything effortless to consume
4. Evoke positive emotions
5. Try to teach something every time
Cheers mate, this video got my attention, left a good first impression, was effortless to watch, made me a lil more inspired and taught me something new. You my friend practice what you preach... Just subbed see you in the next one ;)
Legend! Thanks for the notes 🙏
Hey guys quick question. I looked up your brand on ad library and you only seem to have around 3 ads? How is your brand so successful? Is it google ads? Or is zero waste cartel an old brand and you have new biggies on the go?
Hey man, yes we have bigger brands but all of them use Dynamic creative so there are actually 9 sets of creative running but fb glitches out and only shows one per ad set in the ad library
Ads library doesn't show all of the ads.
can you show us an example of a few of your ads in another video? i think people learn best by example, rather than just advice. quality advice though :)
Yep going to do this for sure
what place what country are u in?
mann its so beautiful...
We were in yallingup Western Australia 💙
Sauce g
Thanks man!
For TikTok specifically, when selling trendy products like pants, hoodies, etc in dropshipping, how can you avoid creating that intial impression as a bad one (avoiding gimmicky attention grabbing, etc)? I feel like TikTok ads have a lot of "POV: It's literally $25" or "I just found the BEST...." instesad of shooting what you're talking about. When it is the beginning, it feels like you have to resort to these gimmicks to get proof of concept especially someone like me who is still testing/searching for the winning product.
That’s a great question.
I’m not an expert at selling trendy products or TikTok ads.
But I don’t think what you’ve explained needs to be negative.
You can use those types of examples and execute it in a positive way - especially if you know what that specific market wants aesthetically
💙
Dude looks like the dictator 😂
It’s true.
Do you have any business email?
Yep it’s in the UA-cam profile I think
Why is there such sad music at the beginning of the video? Did you end up broke?)
lol broken hearted maybe
Like this comment to 10x long this account 😂
lol
Thank you from Peru! Please contact me for some Alpaca socks I feel I’m in debt with you…
haha that would be awesome bro!