Meet the sneakerheads driving the massive $1 billion resale market
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- Опубліковано 30 тра 2016
- Sneakers are a $55 billion global industry. According to sneakerhead data website StockX, the secondary market for rare and limited-release sneakers is estimated to be worth over $1 billion. This is fueled by Nike and its long standing Jordan brand. People wait in lines for hours and spend tens of thousands of dollars just to get their hands on the latest pair of sneakers.
To understand the world of sneaker collectors - better known as "sneakerheads" - we spoke with those who know it best, including collector Lex Sadler and dealer Jae Tips, top New York City resellers Flight Club and Stadium Goods, as well as SOLEcial Studies teacher Fresco Wilson.
Produced by Josh Wolff and Sam Rega. Hosted and edited by Josh Wolff. Executive produced by Diane Galligan.
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"if you cant find it, we have it" BOI YOU ARE THE REASON I CANT FIND IT
I swear mayne
Fadhlan Rahim 💯real talk!
Fr that shit bugs me out
lmao
🗣️🗣️🗣️
BRUH THAT BEAT IN THE BACKGROUND SOUND LIKE SOMEONE BEATIN THEIR MEAT
So ...
🔥🔥🔥
Wit baby oil!!
Djoakcliff hahahahahahahahaha I couldn't focus on the video after that 😂😂😂😂😂
Sounds like someone's choking the chicken ._.
It used to be more about passion than the dollars. Well done vid tho 👍🏽
yo!!!!!
wassup hes
suh dude
+Evan Amado suh
true man hes like oh i just saw how much money i could make. Your a grown ass man selling shoes just for money he probably doesnt even know what half of them are
Better collecting shoes than doing drugs/harming others/etc
Gus Fring why so negative?
Some people get killed over some shoes though. It's sad.
yes because these are our only options. go collect a spine and some morals.
@@jgmoney only in america
Some people actually die over shoes.
Resellers aren't sneakerheads. They don't care about the sneakers, they only care about the money.
😥😥😥
Well some resellers do care for some shoes and that is why they resell so they can buy something they actually want.
half were 2 young 2 watch Jordan play smh
Eric V No, I am a reseller but love shoes I love getting my hand on rare pairs that I don’t want to wear so I enjoy the time I see them sell them and if I do want a nice pair I will sell to buy them. Don’t blatantly call out people with facts that aren’t true
Eric V exactly
That teacher deserves an award because that's brilliant what he is doing. Get the kids involved in what they like and he found just that. Hard to underestimate how much the kids will learn from him that in any other classroom they would not. We need more like him in the schools that understand what the kids are into and how to incorporate that into the curriculum.
i went to flight club back in 2019 and they somehow convinced me to buy creased Jordan 1's telling me that they're supposed to be creased.
😕
Ah I still remember when I use to go crazy for Jordan's. Prices literally sky rocketed but the quality of the shoe went downhill. Literally the last pairs I bought were the AJ Cool Grey 9's & Fire Red 5's. Maybe I'll cop the SpaceJam 11's this Christmas. Was a freshmen in HS when I got the 09 release 😁
The kids in China do make good shoes
Lmao
Santa gets his labor overseas
What's funny is almost every single shoes is made in china fakes or real.
Indonesian and Vietnamese
@Zo Kay It's not artificial because EVERYTHING in the market is scarce, in this case, manufactured scarcity but scarcity nonetheless, it's the most basic tactic you can use to sell your product. And i know cheap economic gurus LOVE to make the example of shoes, and their production costs vs their ultimate price, but thats like saying water is wet; a bag of rice costs 15 cents to farm and another 15 to package plus 20 cents transportation, final cost :1.50 The thing about the guys that make those pathetic and pretentious TED talks about the """"overpriced products"""" always ignore the most basic factor when a purchase is made: happinnes, or utility.
resellers r the reason y I don't have nice things
If their wasn't reselling their wouldn't be shoe game
+doodie poodie bullshit
Shoe game was around before reselling
Chuy 83 I'm a 2000 and I know that the shoe "game" was around much longer than resellers and to be honest I'd prefer if reselling wasn't around
REVz no it's because you ain't balling
Philip T if their poor how can they effort expensive cloths
“Every Jordan is in Order.”
1s: Shows Adidas
2s: Shows Jordan 3s
3s: Shows Jordan 5s
4s: Shows Jordan 4s
There is certainly money to be made.
FUCK YOU
:)
Stfu
+ANDY FLORES L
Shhhh
I buy shoes, you buy $5 cup of coffee everyday. Dont hate.
Buying shoes isn't the problem. It's the addicts and asshole resellers that are the problems.
NomadicEmcee facts
Some people do both.
@@anoopk4659 I do both lmao
Totally understandable
Some people like shoes lol why does that anger people 🤔
It's a generation thing. In my 20's I would spend hundreds on sneakers. Now that I'm in my 30's I won't spend over $60 on a pair of shoes and will only buy a pair when I actually need it. So about a pair every 3 years. Ha. It is silly to me seeing grown men in their 30's and even 40's though wearing Jordans or unlaced tims..
You increasing corporate profits while being an ass at the same time. If you guys designed your own footwear, you would not be paying such insane prices
you're a fucking idiot you make no damn sense
napochulo it’s not silly cause they making bank
Who knows Bro... just passed em by I figure.
great piece!
Yoyoyoyow
As a collector with about 400 pairs of kicks, I can honestly say that this documentary piece has shed light on why the game is unfortunately dead. People no longer buying kicks for the love and the history and the nostalgia. Now we have rich guys buying shoes just to flip and make profit. Look I'm a capitalist, and I understand their right to resell but for those of us who wear our shoes (I have worn all 400 or mine) these guys have destroyed the game. I want Kaws to wear. These guys want Kaws to sell and make a grand. They have the insider hook ups to get them, and people like me are shut out.
the reason I want shoes is to keep from haveing to walk bare foot in gravel!
We get it with the "you buy your shoes at Payless" you don't care about sneakers... Some of us love this culture and hunting for our grails... Its nostalgia for buying a Jordan we wore back in the 90's or lucking out and snagging a limited shoe at retail. It's just a fun experience. Not hating on people that have their opinions of sneakerheads; just saying its a cultural experience for some just like music, cinema, and etc for others.
+The True Endless Waltz you act like you are the first one to know that sneakers are made in China lol. And you completely missed what I was trying to explain.
+The True Endless Waltz ok ok hotshot. I guess me and the millions of others are all Sneakerhead idiots. But you go ahead and enjoy your fine Italian made sneakers. I'll keep enjoying mine lol.
+The True Endless Waltz 😒 u sayin the same thing but obviously we like our and u like yours. why not leave it at that
+The True Endless Waltz its all an opinion in the end. You like your little old man shoes, we like shoes with some color and style.
+The True Endless Waltz everyone has their own style man. Why cant you accept that?
I like how easy it is getting selling stuff for way more than it is worth. Companies must be going crazy knowing it is getting easier to convince people to buy stuff they don't really need.
there is a differience between needs, and wants, and insanity!
This was sick...
Oh shit waddup I was jus about to watch yo vlog
The music at the beginning reminds me 😂 LOL
At this point everyone knows that stadium goods and flight club rip you off.
We get it. Anyone who likes shoes are toolbags and are irresponsible with money. Chill comments. Everyone has something they collect...some of us collect sneakers.
If they ever made any $ from sneakers they'd know its a good investment
+SwaggyT amen. It is frowned upon in the sneaker community to be a reseller, but it is an honest way to grow your collection, meet people, make money, and stay off of the streets.
Yeah, you collect your sneakers, problem is so many dumbasses wasting 300 dollars on shoes while they are on foodstamps and welfare.
I agree people will buy what gives them satisfaction. For me it's a z900 with some akrapovic exhausts 😅. I will buy it one day
On a Sunday evening I could watch a documentary like this all day. wish I never ended. Great work.
Totally Amazing documentary.
Basically 90% of the comment section, "what!!!!!??? You want to buy something that you like that I don't like???? Why would you buy $400 shoes?? I'll enjoy my $50 Pumas thanks 🐸☕️"
half these people probably wrote their comment with a $1200 iPhone lmao.
You dumbass the cost to make an iPhone is $135.75.
The iPhone eights are close to 250
Gunnar no but it is made for about $10 in China
/\ lol 😂 I got swag. But my wallet thin
lol its not that cheap, about 80 in china and about 30-40 usd for some of the nicer pairs of shoes
Meanwhile there’s me who can barely afford Walmart shoes 😂
Thanks to these resellers reps came in and man am I happy they did
Flight club! my favorite store in the city!!!
GUYS DONT BUY FROM RESELLERS! LET THEM LOOSE THEIR MONEY! WE WANNA ACTUALLY WEAR SHOES WITHOUT PAYING THOUSANDS!
[44MAG] Legend in pretty sure ppl know what to and what not to do with their money
What you're saying doesn't affect the rich. I've sold a pair of yeezy's after buying them for retail for 300% profit over the summer. The guy makes 6 digits, while I'm just a college guy.
When demand is high, you bet people are going to pay the price for it. Take your high school economics class to learn that.
OK WHY ARE YOU USING CAPS
Pro tip: when buying at a sneaker expo, buy when the event is about to end because the resellers would usually give you a lower price and maybe a steal
Nah m8 we need to leave a jordan or yeezy drop on shelves so that they realize artificial scarcity is not the way to go
god please never use that clapping track again
You mean fapping?
2:18 THAT NERVOUS LAUGH THO
FlightClub = overpriced
Hella late, but flight club made roddy pay 1200 for travis 6s 🤦♂️
loving that wwe wrestlemania 15th retro shirt featuring the rock vs stone cold steve Austin shirt he's wearing
I'll stick with my stan smiths.
Fuck the NMDs, yeezys, and ultra boosts.
Ain't paying those resell prices.
you can get most ultra boosts for retail fam
you can get many ultra boosts and nmds for retail mate
That's why you get the shoes retail lmfao. I have a couple pairs of nmd's and yeezy's in my closet. No biggy at all. Ultraboosts, most of them are retail
greentealatte
Most NMD's and ultraboost don't have high resale.
greentealatte yeah but they dope and comfortable as fuuuuuuck
I stop buying resell, I use to buy resell all the time cause it was convenient but the pricing is getting ridicules. I try my luck with retail and if im unsuccessful ill just keep my $400 because thats about average of what I was paying. The resell market has gotten so out of hand that I lost the passion of sneakers
That clap track in the beginning WHEEZE
Made in China for $1 and sold in U.S.A for $200+ wtf. Supply and demand drives the prices up.
it costs way more than $1 to make. No one ever talks about cost of materials and other costs associated with making sneakers.
THe cost isn't exactly a dollar. But when you consider what these retailers buy the materials for a bulk prices and divide its price into each shoe the price is next to nothing compared to what nike sells to other retailers like footlocker for.
Oooo I did not know that. Thanks for clarifying.
it takes 12 dollars to make jordans, 1 dollar is the salary.
+. Complex made a video explaining the cost of adidas and Nike shoes. Most shoes cost about $20 to make, after that adidas sells them to distributors and they are the ones who mark up the price to hundreds of dollars. Nike and adidas also have to pay for tons of stuff apart from making the shoe from marketing to paying the athlete/celebrity. Don't be quick to judge and if your not passionate about sneakers don't bash on the people who are.
wow eye opening. i didnt know sneakers were such a thing
great video thanks
I see Stadium Goods are in this video. Shout-out to them, I just shopped there for the first time.
No thanks i'll keep my money
save for bombs
+Andrius Val Atomic bomb?
it's openly saving for bombs!
its sad ..how they fuck up black people with ....buy stocks ...invest in a home
No, they're smart. That's what the White people want them to do
it's funny you have to pay a lot for Jordans but it cost probably less than 50$ to make
It's called business A.K.A profit
+LJChoppa true but I personally wouldn't spend that much on shoes when there's plenty of good looking shoes that cost way less
all about the hype and trend.
America 🇱🇷
It costs a few dollars to make
Love vids on sneakerheads
Awesome vid
i wish that i had a shoe class at my school
Its more than the cost and production of the shoe. Its the rarity, thought, and culture that goes into it. Its not the shoe itself its the ideas and creative thinking that went into it. Every shoe is a piece of art, a piece of thinking, a piece of a culture that some misunderstand and overlook.Most shoes even come from an iconic moment or time and the shoe is I portal to the past. You are getting more than just a $300 shoe your getting a $300 moment.
A piece of art is not factory made
Andre Johnson (from Blackish) would love to tour stores like the shoe stores in this video
i wish i was stupid rich just so i could get these at a snap of my fingers.
You still have time to be stupid rich one day
dcta51 you know malls have shoe stores why act like there a couple places that's sell Jordans or nikes
I think It's dying down though a lot of the shoes just sit on eBay and other buy snd sell sites because people are tired of paying the greedy prices. Serves them right though because their bums that don't even care for the product. The best thing anyone can do is just let the resellers get stuck with the product so they realize they made a mistake. As far as the companies their part of the problem because they allow it to go on. All the shoes people want are gone within a day and they don't restock even though they can. Yet celebrities are given them with no hassle at all and they don't even have to pay for them even though they have multi millions of dollars. Sick world we live in. The way to end this system though is for Nike and all retailers and online buy and sell posts to take everyone's Id and any other personal information and if their found selling the item for any more than retail value they'll be charged. Also meet the demand for their supplies. I watched a video recently that was posted the Jordan Facebook page for the new Jordan 3's free throw line and black cements and there is a line in the video by the narrator saying these shoes weren't made for resellers. Really! Then why are you allowing the one day and done stock. It's so easy to fix it but like this world they allow corruption.
Daniel Schneider that false dream you gave just won’t happen yes many shoes stay there but that means that buyer did poor research. As me a personal reseller you watch the hype and the shoes you know are going to sell out from Nike in an hour. Buy it and resell it.
Daniel Schneider the resale market is as strong as ever. Everyone who says there is no money anymore is in denial
Why it sounds like theres someone clappin sum cheeks in the intro
that teacher is so good
Jae Tipps with the fuego Steve Austin Vs The Rock tee
Curry ain't no Jordan. Buy his shoes if u like them, but nah. 🏀
I agree, Jordan is iconic, a bball Legend and part of history for both the NBA and the Bulls/Chicago. Curry's won't have a long career due to legs and he didn't change the game, it's not even a comparison that should be made.
Good point, but then I have to ask about the defense of the modern era vs the defense of the 80s and 90s. Sure Curry is an exceptional shooter, as good or better than Reggie Miller or HeGotGame, but he isn't playing against the legends of the 80s/90s either who are playing full out war mode. Even roleplayers back in the 80s were the very best college players who came to the NBA after growing into a 22/23 year old body with higher level competition in college.
Curry has 3 Championships already, he's no Jordan but he is a better than Kobe.
Shoutout to firekicks lol
all of a sudden
THEE reseller
Mr. Miecley top 5 top 5
I needed the fusion 5's
How crazy one year later and adidas seems to have made a huge wave in the game
These aren’t sneakerheads they are hype beast
Who pays Flight Club prices? 🤷🏻♂️
Keezy TV people who don’t check anywhere else
Oh boy!!!! This is heaven! Jordan or Adidas?
Man, the sneakerhead community keeps on growing and growing. I just dislike how some resellers, I emphazise SOME dont value the sneakers that theyre buying. It bothers me a lil but then I realize the amount of people that do value their sneakers
over shoes? shit I still got shoes from 15 years ago brand new.
I'm never paying resale cost. Period. The shoes are barely worth what they ask for retail imo. So I can proudly say I won't contribute to the "bright future" of reselling sneakers.
then you wont be getting any good shoes.
+BennyC023 not true at all
BennyC023 smh, your opinion of "good" is completely different than my opinion of "good". So your assumption and comment really is meaningless.
If you call some chinese made plastic shoe good you don't know what's good.
OneLuckyPunk Me to I learnt the hard way retail pricr 135 Dollars Nike Airs people offer 85.
All the sudden fam
I'm a up and comer. But I don't collect the same as everyone else, some I do because they are important to any good collection. This week I'm getting my nike adapt bb2.0 , which are some of my fav because of their orgin.
Now Jordan sales in resales are declining now since retail prices when up thanks Nike some times them resellers prices be ridiculous
anthony passley right I got breds from a friend for 170 and on flight club they retail for 350
Man, that sneaker class was the cheesiest thing i ever saw.
*"Our community consists of crime, one parent families, drug abuse, no education and food stamps. What shall we do?"*
*"SNEAKER LESSONS!!!!"*
Cássio Azevedo How I mean what’s wrong with it if it teaches kids how to make money out of something that they enjoy? It’s better then them falling asleep in another class while the teacher teaches about some shit that they won’t ever use in life
i get that your joking, but that isnt a class about sneakers, its a class about the economy and it keeps the kids attention because it involves a large part of their culture which is sneakers
no lets just teach them algebra which they'll never use in their lives
Well their's the night you was conceived
Shoes i can kinda understand cause some are comfortable... But spending over $200 for a belt... Smh
preach
If you can afford to buy a $200 belt in the first place, that means $200 is nothing to you.
+Rsty1995 No some stupid people still spend a lot of money on hats and belts and shit like that.
Lol every dread head at my school has a fake LV belt
Ikr
I’ve been to that flight club!!!!
I get mine at Walmart for thirty bucks. Probably made by the same company in China.
ive worn through 2 pairs of pirate black yeezy 350 haha .buy them to wear them
I can’t find the 92 or 93 Scottie Pippens Nike black and red suede colors with a number 33 on the side of them. My first sneaker I ever bought brand new with my hard earned money. They were about $80 back then.
🔥🔥🔥speechless
i've never seen so many broke people look so rich!!! All that matters is looking fly for the present moment, but the future looks grim.
omarseedless they can sell the shoe in the future doe
My friend spent $200 on a pair of Turbo Green Jordan 1s and just resold them the other day for $700. It's a passion and a market just like anything else you don't need to be interested in it yourself but at the very least you should respect the industry and the success of people in it.
its no more culture smh
i agree
yusef21595 you gotta be dumb to say that
@@flicksh0t822 there is practically no culture, its either hype shoe or not hype shoe
That 100% sounded so serious
What a cool class
Bro resellers are lame. They are destroying the business. I understand selling shoes here and there but straight up scamming buying the most pairs every release to make a couple bucks is lame. Killing the hype for ppl who actually have a true passion for shoes and aren’t able to get it because of resellers.
As long as there is a small supply and high demand, there will be resellers. If there aren't, why shouldn't I come in and resell a pair of Jordans for 10k?
I'm good with some vans
vans are life
Im chill with my Fear Of God Vans
Nice vid
never catch me paying resale on a pair of kickx NEVER
I'll wait if I can't get em retail.
i recently paid 900 for yeezys and i am compeletly happy. to anyone hating, its the sneaker game. u love it or u dont understand it. its my happiness
congratulations
You played yourself HypeBeast
+Andrew Ortiz And what makes what you say more valid if he has the money he can purchase the shoes simple don't hate . You country bumkin broke boi go get some money
+Andrew Ortiz lel shutup u country hick gascan head ass boi.
WalkerGotKicks I'm from the city I live in cali that's just a Google image dumbass boy that's like me saying you're a pair of shoes
I like how they forgot the best part. How the shoes are made. Sweat shop
this video is inspiring😂
Does anyone know what the shoes at 2:49 are? The ones with the colourful stitching they show right before the white Jordan 5s
I'm 18 and I'll stick to buying my 30$ Pumas 😇
same
^^😂😂
+The True Endless Waltz why u tag me 😭😭
+Gave Him The Wetwork get the fuck outta here you SICKENING meth addict
I got 2 Jordan 5s dunk from above and fire reds and I have the Jordan 1 bread the return I'm thinking about getting the aqua 8s
lives below poverty line; Owns thousand dollar shoes - Logic at it's finest.
Those kids looked middle class to me, where do you figure they're living in poverty from?
It's been shown most people who buy the latest shoes are below the poverty line. Look it up.
+Chuck Horris I did in fact look it up and found no correlation specifically between wealth and sneakers. I did find a race correlation, but one cannot assume that because blacks on average earn less that all of them buy sneakers uniformally. The sneaker trend seems to affect upper middle class blacks, with regular 100$ range sneakers being popular with everyone else.
PvMVertigo Have you ever been to a public school? I have, and I can verify the statement. Actually I've been to about 5 public schools, and notice the same thing, everywhere.
Don't worry only rich white kids and working people actually pay resale and by lives before poverty line , is that meaning race ??
It's not just sneakers now, it has evolved to streetwear resale recently. Shoes, t-shirts, hoodies etc.. basically anything with a lot of hype and exclusivity.
Same quality Sneakers are being produced and sold in my country for around $35 for years. I am thinking to make a brand of it.
You probably don`t have enough low IQ people to sell them to.
All the dudes talking shit in the comments are probably the same dudes that are broke and wearing damn crocs lmao
+Frisco Felon Lmao Ikr.
+Frisco Felon shut your dumb ass up
W
can steal yo bitch with my crocs females don't gaf about shoes they care about your financial stability alot of these fools use their parents money or stupid enough to work their 9 to 5 to spend 2 weeks worth of work on a pair of shoes
:(
nothing special about these Snicker except the big company knows how to Market them.
The Jordan got the longest update than my iPhone
The problem with any trend of collecting is that eventually more people jump into the game and the companies start over-producing products including more styles year after year which will drive down the entire market within the next 10 years. Those yeezy's won't be worth $20 in 5 years.
hopefully drives down the market prices 😂😂 means more for us rather than paying those ridiculous prices from resellers
All I see is mass produced plastic... The value is manufactured from cleverly engineered marketing and faux/scripted "exclusivity". Its fun to see people buy into the hype so deeply.
Well this hype has been going for 30 years strong.
LanceCampeau it's about design bro and coloways don't be so ignant
Young Pavblo lol still doesn't justify such a heavy price tag. You're just another sheep who buys into this b.s. I used to as well
economics bro the world runs on it search up supply and demand lmao
Young Pavblo it would be nice to see these people line up for school or trade that’s where the money is.
And it costs like 5 dollars to make. smh... maybe even less
$16
benefits include free annual physicals, uniforms and clothing, a clinic and health service, a canteen stocked with food, recreation and entertainment, and transportation with there paycheck as well
***** no to the people who work at the sweatshops nike has improved there sweatshops
ehh depends. yeezys are like 70 at the least to make
just like many things made in China?
its a great feeling when you buy yourself a pair of shoes. Especially if they are nike.
6:30 that man boutta get fired
I can buy similar kinds of shoes here in India for a fraction of the price, they come in from China. There are more important priorities in life which require financial planning and resources, but to each his own I guess.....
Thanks for being rational, many people think that we are stupid because we want to buy Jordan's.
So can I
they also look and feel like complete shit
yo! where exactly can you get say air maxes or jordan's for lesser than the US price? i cant seem to find any reliable source
Those are called replicas.
lol at all these resellers stuck with these collections they cant sell, feel good about their wealth on paper lol
Reebok air pump basketball shoe with the basketball pump on the tongue my dream shoe.
saftey is number one priority
Fuck that i'll stay with me vans
J Cam not when they're 60-70$ 😂🤧