The Four Words that Can Guide You Through Q&A in Your Pitch - How to Handle Q&A with Investors

Every business pitch, since time began, has been won (or lost) in Q&A. Because every investor knows that you can't rehearse your answers when it's time to respond to queries from angel investors, VCs (venture capitalists) or even your banker, right?
Wrong.
There's a way to prepare for Q&A that doesn't leave you sounding over-rehearsed, or robotic. Because being prepared means being real - being authentic in Q&A, in a pitch, when investors have questions that deserve a response. And the stakes are high in an investor pitch - that's why you've got to understand the four words that can guide you through even the toughest questions.
How do you respond when you're asked a difficult or confrontational question? Do you get defensive? Do you start to instruct the investors on what it is that they don't know? (Yikes! Danger, Will Robinson - if you get defensive, how can people get what it is that you are really saying?) There's more to the story, and these four simple words can guide you to respond to Q&A like a true pro.