You generated in the last 30 days 3 conversions across different campaigns and using max. conversions, or did I see it wrong? Does max. conversions give you really better results instead max. clicks if you generate way less than 1 conversion/day? I thought this is the recommended number of conversion to switch to smart bidding.
Hello! Here's what Regina and team had to say: The tracking is not the most reliable these days with Google. This business received 6 leads in September (that didn't come from referrals) even though the ad account only reports 3. When choosing between "Maximize Conversions" and "Maximize Clicks" bidding strategies in Google Ads, it is important to consider your campaign goals and the actions you want users to take on your website. So, if your primary goal is to increase conversions (such as sales, sign-ups, or other specific actions on your site), then "Maximize Conversions" should be your preferred bidding strategy. This strategy focuses on driving users who are more likely to complete desired actions on your website, making it a better choice for conversion-oriented campaigns. Also, Smart bidding strategies tend to perform better when they have ample data to optimize for. On the other hand, if you're primarily focused on increasing website traffic, or if you're in the initial stages of a campaign and want to gather more data, you might choose "Maximize Clicks." It helps to drive more visitors to your site within your budget. To achieve the best results for your advertising efforts, it's always important to align your bidding strategy with your specific campaign objectives.
In this dynamic world of digital marketing, it's crucial to conduct testing and analysis to gauge the impact of your strategies. If you consistently observe an uptick in conversion rates, coupled with cost reduction or stable expenditure, as well as a low bounce rate over a span of roughly 3.5 months, you're on the right path. Maintain this momentum by thoughtfully analyzing any gradual changes you introduce and allowing time for learning. Additionally, if increasing your budget leads to a boost in revenue while keeping costs in check, you're certainly making strides. It's essential to keep your campaigns well-segmented to avoid overlap, overspending, and any potential confusion. Furthermore, determine key metrics like customer lifetime value, new customer acquisition cost, and other goals specific to your business to assess longterm profitability. From a content strategy standpoint, adaptability is key, as different audiences have varying preferences. Always tailor your approach to meet the needs of your audience, creating demand and driving profits. Ensure your content remains relevant, from keywords to landing pages, ad copy, and visuals. Above all, focus on providing solutions to your audience's problems rather than merely pushing products. I hope these insights will serve as valuable guidance as you continue to refine your strategies for digital success, peace.
Hey Noufel! Here's what Regina had to say: Are you asking about the industry-specific landing pages? For those, yes, the client has essentially duplicated the homepage and changed some of the text and images on the page to speak more directly to each industry. But if you're asking whether we use different landing pages between TOF & BOF keywords, the answer is no. Although, I don't think it would hurt to make another duplicate of the homepage and change the text slightly if you have a different headline you'd like to use depending on the type of keyword. The only thing I would caution is changing the CTA. Your landing page should all have 2-3 CTAs (one for TOF, like a lead magnet for example, and one for BOF like a free quote form) and the options should be available no matter what the search term, in my opinion.
Nice strategy. Can't help but think it would be worth your while to do all of the landing page segmentation at the ad group level though and just have BOF and MOF segmented at the campaign level.
Google will never divide a budget evenly among ad groups. so the high search volume will get the budget probably , what we want >> if there is search on the low search volume and BOF keywords so spent there and get me .
SAS clients are my nightmare because, your competitors keep searching for their own products with excellent search terms like "demand forecasting software", but potential clients have no idea how to search that software/tool effectively. At least that's my output for clean traffic but no conversions.
Thank you. I will try a couple of things you suggested.
Great stuff, love these kinds of vids.
Thanks for watching!
You generated in the last 30 days 3 conversions across different campaigns and using max. conversions, or did I see it wrong? Does max. conversions give you really better results instead max. clicks if you generate way less than 1 conversion/day? I thought this is the recommended number of conversion to switch to smart bidding.
Hello! Here's what Regina and team had to say:
The tracking is not the most reliable these days with Google. This business received 6 leads in September (that didn't come from referrals) even though the ad account only reports 3.
When choosing between "Maximize Conversions" and "Maximize Clicks" bidding strategies in Google Ads, it is important to consider your campaign goals and the actions you want users to take on your website. So, if your primary goal is to increase conversions (such as sales, sign-ups, or other specific actions on your site), then "Maximize Conversions" should be your preferred bidding strategy. This strategy focuses on driving users who are more likely to complete desired actions on your website, making it a better choice for conversion-oriented campaigns. Also, Smart bidding strategies tend to perform better when they have ample data to optimize for.
On the other hand, if you're primarily focused on increasing website traffic, or if you're in the initial stages of a campaign and want to gather more data, you might choose "Maximize Clicks." It helps to drive more visitors to your site within your budget. To achieve the best results for your advertising efforts, it's always important to align your bidding strategy with your specific campaign objectives.
I would like to know about the landing page design for each funnel, is it any different or you use the same landing page copy/design for all funnels?
In this dynamic world of digital marketing, it's
crucial to conduct testing and analysis to gauge the
impact of your strategies. If you consistently
observe an uptick in conversion rates, coupled with
cost reduction or stable expenditure, as well as a
low bounce rate over a span of roughly 3.5 months,
you're on the right path. Maintain this momentum
by thoughtfully analyzing any gradual changes you
introduce and allowing time for learning.
Additionally, if increasing your budget leads to a
boost in revenue while keeping costs in check,
you're certainly making strides. It's essential to keep
your campaigns well-segmented to avoid overlap,
overspending, and any potential confusion.
Furthermore, determine key metrics like customer
lifetime value, new customer acquisition cost, and
other goals specific to your business to assess longterm profitability.
From a content strategy standpoint, adaptability is
key, as different audiences have varying
preferences. Always tailor your approach to meet
the needs of your audience, creating demand and
driving profits. Ensure your content remains
relevant, from keywords to landing pages, ad copy,
and visuals. Above all, focus on providing solutions
to your audience's problems rather than merely
pushing products. I hope these insights will serve as
valuable guidance as you continue to refine your
strategies for digital success, peace.
Hey Noufel! Here's what Regina had to say:
Are you asking about the industry-specific landing pages? For those, yes, the client has essentially duplicated the homepage and changed some of the text and images on the page to speak more directly to each industry.
But if you're asking whether we use different landing pages between TOF & BOF keywords, the answer is no. Although, I don't think it would hurt to make another duplicate of the homepage and change the text slightly if you have a different headline you'd like to use depending on the type of keyword. The only thing I would caution is changing the CTA. Your landing page should all have 2-3 CTAs (one for TOF, like a lead magnet for example, and one for BOF like a free quote form) and the options should be available no matter what the search term, in my opinion.
Those are avg. cpc's so the price is not divided by the amount of clicks
Nice strategy. Can't help but think it would be worth your while to do all of the landing page segmentation at the ad group level though and just have BOF and MOF segmented at the campaign level.
Google will never divide a budget evenly among ad groups. so the high search volume will get the budget probably , what we want >> if there is search on the low search volume and BOF keywords so spent there and get me .
SAS clients are my nightmare because, your competitors keep searching for their own products with excellent search terms like "demand forecasting software", but potential clients have no idea how to search that software/tool effectively. At least that's my output for clean traffic but no conversions.