For me it’s crazy that Americans don’t understand any other culture in the world. And they have the nerve to say that she doesn’t understand American culture. She’s not from American she South African!!
All this is probably is marketing strategy but the record company wants to promote her as a black artist so she can appeal to the mass. From what I heard, they were trying to put her album under R&B where she does not belong at all.
The fact that Americans have such a strong reaction to her saying she’s colored is so funny because it just further validates the stereotype that Americans know little to nothing about the world around them. They just have to know a little history to understand!
As an American, I can agree. I knew exactly what she meant as I was taught about Apartheid and it's lasting impressions on South Africa and it's categories of race. Unfortunately, unless someone seeks this out or their family teaches them it, schools wont. Hell, the history of our own country in regards to chattel slavery and its after effects are not taught much at all. Its sad my fellow black folks were so rude and uneducated regarding her background.
the thing is, the use of the word “coloured” in South Africa was explained so long ago, when Water was starting to gain fame in the US. So, i was so confused by the hate (im american).
@@gibbygibbygibby7237 it was ignorance, instead of realizing many of us would fall into the same category as her is we lived in SA. I would be considered as such.
This comment also reflects how people outside of the US can know very little about the US history and culture to understand American's reaction. Lastly, the narrator and a lot of people are failing to recognize that the term "colored" in the US pejorative because it was used to marginalize and oppress a population of people in the US. The narrator of this video described the term "colored" in SA deriving for the same exact reason. The only difference is the government actually legitimized the term as a racial group. All very sad.
It's crazy to think that she was invited to do an interview and the interviewer doesn't even want to do the bare minimum research into what colored means in a South African context
They couldn't do research because they already had hate stuffed up their minds. I'd stop talking about my race too if I was Tyla. You can't be saying one thing over and over again and yet people refuse to listen to what you're telling them about YOUR identity.
You realize the entire point of an interview is to get the other person's perspective. Why bring her there at all if the interviewer is expected to answer the question for her? She had an opportunity to share but she fumbled it.
In America Tyla’s ethnicity would be more similar to Creole which is black, white and Indian(American Indian), but it’s a type of mix. In South Africa they use coloured for their ethnicity and its similar but with Indian from India. In America coloured was used in a derogatory way so American when she is in an American marked look at that as odd especially as it was not long ago that that was used. In America if she said South African Coloured is similar to Creole they would get it more. Also Tylas race is human in taxonomy, it’s not her ethnicity which is her makeup or background.
As a South African coloured is not an offensive term it's literally an ethnic and cultural group in South Africa and is an important sub culture of South Africa.
let's be honest it's a classism term. Created during apartheid as a means of segregation. They'd classify people - White, then Colored then Black. In which Black is at the bottom of the class. School yourself please. Stop trying to make it like it's a "culture" 🤣🤣. Same thing as the colonialists did in the USA, but in the US we caught drift of the plan. That's why if anyone has a percentage of black in them/mixed we considered them black. To avoid the separation tactic. Unfortunately for South Africa it worked perfectly......
@RapperHolik the one drop rule isn't any better than the colored category of US and if we want to be logical one makes more sense than the other. The one drop rule is literally also about classism and has led to colorism to begin with. One drop rule was created to reinforce the idea of blackness being "taint" and "dirt" whilst whiteness being "pure" hence why ANY drop of black blood meant that person was automatically "black". A person could have had 20 white great grandparents and 3 Black great grandparents and would have still been considered "black" for that same reason. Side effects of one drop rule are a whitewashed image of blackness and the CONTINOUS ERASURE of actual black people. The obessesion of ppl wanting Tyla to Lie about being black is a perfect example of that erasure since Tyla is literally just 1/4 black. Yes the origin of colored is controversial however it has not led to black erasure and allowed mixed people to build their own community. Yes it's odd when people act like colored is some "native" south african ethnicity when it isn't but everyone atleast knows what a black south african is and looks like. I think what it worthy of criticism though is black south africans pretending as if Tyla is repping them when in reality (as you said) to this day colored are still considered to be an a higher hierarchy than native black south africans
Majority of us know that. I’m German. Even many Americans. That’s your ethnicity and has been. However it is rooted in a caste system that is racist. Let’s not romanticize it
@@mimiad397I was in total agreement with you until the part where you said that coloured people "are still considered to be a higher hierarchy than native black South Africans." You seem to not be aware of the fact that black people are now running the country. They have political power. How can black people be lower than coloured people when black people are literally running the country?
I like the last point. It is becoming very annoying how everytime a foreign artist (meaning not American or British) finds success, they’re supposed to always appear humble and grateful and worship all the American artists around them. We’ve seen it with Shakira, we’ve seen it with different K-pop artists, Tyla and others. They can have a mega succesful career and tour all over the world, but once they step into an American award show, they are expected to be starstruck by artists who often don’t have half of their sales or success, ONLY because they happen to be American. Think about the backlash Shakira got for performing at Superbowl. When people really thought she’s not as famous as J Lo. As an European, I can tell you J Lo had exactly two global hits and her Spotify listeners aren’t even half of Shakiras. K-pop groups can sell out stadiums, while many "big" American names struggle with arena tours. If we’re supposed to recognize Grammys, VMAs or BBMAs as the biggest thing you can achieve in this world, they should treat all artists as equals, not make separate categories to award foreigners. If they can’t do that, they should just become local award shows that only Americans can win Edit: Ok guys, I'm not ONLY talking about award shows. You can see it in talk shows and interviews too. They always get asked questions like how does it feel to be invited to an America show or meet "insert a mediocre American artist who is often less famous than they are". And again, it would be ok to only give your awards to Americans, but then don't invite and nominate foreigners (which should include British and Canadian artists, but no one really treats Adele, Ed or Bieber like they should worship everyone around them)
I absolutely agree with you but I do not see the point of international artists at American award shows. It sounds like they're treated as a token. I can respect the idea that they're appreciating global music but everything from awards to genres always falls flat bc they're just so ignorant. I think foreign artists should attend foreign award shows. Not everything has to be incorporated into american media and culture.
the superbowl is u.s. american. of course people prefer to see an american perform. grammy's are not about album sales or selling out concerts. there's no reason to elevate kpop over any american artists because of that. the billboard awards are purely about numbers/sales, etc.
If you don’t shut yo entitled behind down somewhere!! Nobody invites y’all here.. ya want success do you come here.. !!! You’re making all this up! Shakira don’t have to do nothing but be herself.. liar
@@orangemoonglows2692 Umm what you said didn’t make a lick of sense. It doesn’t matter about the Super Bowl being American many Americans do not care who is performing as long as they are popular not because they’re American.
@@orangemoonglows2692 Grammys are not about sales, but seeing what artists and songs often win, it's not exactly about quality either, so I never quite understood the point
I've been following her and I have to say people are just picking on her for no legitimate reason. Going as far as to deny her talent. Let the girl live, if she doesn't appeal to you then look elsewhere but just stop the hate.
Its not the talent their denying it's her whole attitude that makes people get sick of her she's full of it n she's honestly still a kid in the game...
See you just said it she's a kid, only 22 but big guys will be attacking her for her attitude which for some reason i still don't see, all i see is a young confident women and people see that as arrogance i honestly don't get it or maybe im just being biased cause im also young but you ' adults' should know better how can you call yourself an adult and yet still act like your a 12 year old even having the nerve to go into the internet to attack someone like that it's funny honestly
@@julieandrews8981 how is her being a 'kid in the game' a valid reason to attack her? like we should hate tyla because she wants to make music and spread her culture ... uhm there's better things to talk about in the world idk
It baffles me as a Belgian Kongolese to see that the same group of people who always complain about RACISM, xenophobia and DISCRIMINATION are the same that so openly xenophobic and racist against Tyla, African and others afro descendants from Caribbean and Latin American countries!
who's being openly racism, xenophobic, and discriminatory against tyla? and, why do you think there's no reason for some people's annoyance with her? nobody was annoyed by rihanna. nobody is annoyed by tems. what is it about tyla that bothers some people? you behave as though people don't have a legit reason to not want to uplift her or ignore her.
The fact that so many youtube creators had to keep making these videos to explan “emm, the rest of the world exists ya know” just emphasises how truly self centered the US is. i know it’s shocking, but the world does not revolve around the US. excellent video 👏👌❤️🔥
We know how self-centred the US is and unfortunately for us, it’s never gonna change because American imperialism gives them a superiority complex. We know this. It’s an unproductive use of time complaining about things that won’t change 😅 at the end of the day we’re still gonna watch American movies listen to American music and buy American products from American corporations. It’s America’s world we just live in it. 🤷🏾♂️
But she's not in the rest of the world pandering for support. She's over here in our country trying to build a career. Play by our rules or go back to where you came from. I would never go to south africa and expect an entire nation to bend to me. People like you keep talking about "the rest of the world" but she's literally right here in our country.
You right. We are self centered. Lol if you come and visit you’ll see why. Capitalism along with Imperialism has made it to where we are not curious about the rest of the world, and our education doesnt span much beyond our borders UNLESS it has a direct correlation to our country’s history. Honestly this disconnect with her was a misstep on her teams part. If you have someone who is culturally intelligent and aware, this entire “Coloured/Colored” fiasco would not have been a big deal and she would have been prepared to tackle it. I dont blame her in this instance I blame targeted American Education and then also her team. Cause in my mind “If Americans are so dumb/sensitive/racially charged”, wouldnt it benefit her if her team prepared her for the intricate and complicated culture we have concerning race? Or you just want our streams and thats it? Oops. Thats us being self-centered again.😂
as a coloured south african person the way people overseas engage which tyla around her race has truly made me lose so much respect for the west. most of the people telling her how to and how not to identify have never even stepped foot in africa. it's incredibly disheartening to still see her bombarded online by americans who refuse to acknowledge the reality of cultures outside of their own. regardless, tyla is an icon and we're all so proud of her
@@jonscott6459Yeah I’m in London and I grasped the term. Americans have to accept that views around black and mixed people outside of America is not the same for them and their way is not necessarily the right way. The one drop rule doesn’t apply everywhere else. And terms for blackness may not be recognised or accepted to them.
I'm also South African. It's not a "west" issue. This is purely Americans because of their history with racial relations. Coloured probably isn't as much of a taboo term in England or Australia as it is in America
As an American, please don’t assume the stupidity of some applies to all of us; I and plenty others had enough common sense to actually look into what she meant by coloured, and even if I hadn’t, I wasn’t offended by that statement to begin with. It’s frustrating how the laziness & ignorance of those with a spotlight gives all of us a bad perception. 🤦🏾♂️
Americans can't seem to comprehend a society that's not racialized in the way theirs is. Particularly African Americans who seem to think they're the gold standard for what it means to be black in the world and they do not understand the difference between race and ethnicity. As a black person from the Caribbean, it's bizarre and kinda sad to observe and/or experience.
@@Alexa-uk8lj Your comment literally proves my point... Nobody's projecting. The obsession with race and having to declare your racial identity publicly is a uniquely American thing. The fact that her team has to prepare her to defend her blackness is WILD to everyone except African Americans. And yes, she is black by the US definition (the only one that matters apparently) and she is coloured in South Africa. Again... Race and ethnicity are not the same thing
@@googlea2692 Yall got everything from Africa not the other way around. Art, fashion, athleticism, confidence is rooted in Africa. You're just a projection of it not the source! Unless of course u r one of those Pretendian aboriginals
@googlea2692 hahaha..you guys are no gold standard..in fact..nlack americans are more of an embarrassment to black peoplethe world over..thats what you and your kind dont get...and tou never will cos you so thick headed and ignorant
Americans acting like someone is totally wrong instead of acknowledging cultural differences is the most American thing I’ve ever heard. And I’m American 🤣
I think overall the Tyla issue is a prime example of Americans need to engage in identity politics above anything else. Music is no longer just music but it’s a vehicle for conversation about identity politics.
As a South African, I so appreciate the way you put this video together. It was well researched, contextual and really honours the artist and the country/culture she is from. Thank you to you and thank you Tyla for staying true to yourselves!
My black ass is probably 20-30 years younger than Charlamagne/Joe Budden and even I knew “coloured” has a different context in S. Africa than in the US, like come ON. It’s pretty damn cringe to see Americans treat these foreign celebs with such little respect when many of them have already established years-long careers for themselves as performers. She may have just got *here* but she didn’t JUST debut 🙄…
@@hakkesho12 Charlemagne is actually very intelligent, he just plays dumb for clicks. He knew exactly what he was doing. The goal was to put Tyla on the spot, trip her up and go viral, otherwise in his eyes, the interview is a dull failure. Tyla refusing to answer the question fell into his trap and ensured the interview would go viral - that’s why he loved her not answering. Tyla's team was actually very dumb sending her to a “shock-jock” interviewer like Charlemagne who historically has been known to be ruthless in his attempts to embarrass his famous guests.
@@hakkesho12 he’s made himself extremely successful this over the years doing it, why would he stop now? 😒 Tbh Charlemagne was way tougher 10 years ago, guess hes getting mellow in his old age. 😂
@@hakkesho12 like I said before, Tyla’s team was setting her up to fail by sending her to Charlemagne. It’s almost as if they wanted that to happen to her. I lost trust in her team after that. They threw that girl to the wolves 🐺
She’s literally South African not American 😂 I don’t understand why black Americans always gotta force their opinions on others . Everything doesn’t revolve around America
If she doesn’t want Black Americans opinions she should not market herself toward the Black American community, she can go to Nashville in the country music sector and see if they accept her instead of Black Americans in the largest market in the world. She may not do so well, but she doesn’t have to appeal to Black Americans if she doesn’t want their opinions and that’s solved. Also for artist in the performing arts sector to gain international success, they have to go through the American market as it’s the largest in the world and other countries use the USA market as their template. So without the USA market there is no reaching Whitney Houston, Michael Jackson, Mariah Carey, Janet Jackson, Beyoncé, Rihanna, Shakira, The Beetles, Adele, Sam Smith and various other internationally successful artist levels.
@@Kagetora_Hyōdō You seem to be the only one on here talking about hating anyone based on ethnicity and culture. Where in any comment have you seen anyone speaking of hating Tyla other than your own? So there is no defending hating her when that was never even brought up except from you based on your perception of a comment you didn’t get clarity on.
The amount of research you did is impressive. Everything you mentioned is spot on. Thank you for your objective perspective. Refreshing. We love Tyla in SA. Everything she does perfectly represents some of us. I can't say 'all of us' because SA is a diverse rainbow nation.
@easiersaidwithmeg Ya, everyone knows America is diverse, but most people don't know much about SA's diversity. *Just assuming you're referring to diversity since your comment had a confounding 'lol' at the end.
Ma'am, hats off to you! You truly did your homework, and as a South African, I sincerely thank you from the bottom of my heart. I also want to share that, as South Africans, we’ve always held Black Americans in the highest regard. We deeply admired their culture, cherished their music, and embraced everything about them. That’s why it’s so disheartening to see them refusing to accept one of us and instead choosing to vilify her. This stems either from a lack of understanding or, perhaps, an unwillingness to understand us, which is truly disappointing.
Tyla is GOOD. She’s got a good team with her - her music, dance, styling - everything is polished and on point. She also comes off her authentic in interviews. She’s also so young - still learning, but the only way is up! So proud of her. Her album is a great listen as well - so many bops. Proud of her! 🇿🇦
@@googlea2692 False and complete Lies. Rihanna did just fine. Tyla will be just fine. She was literally given a Bet award for the international category. Make it make sense
We're quite familiar with the colored classification as is it similar to the creole classification in America and Pardo in South America so it is certainly not unique. The difference in America is that we no longer identify ourselves in such a matter and if Tyla is trying to appeal to Blk Americans, then she needs to understand that.
What makes you think she's trying to appeal to 13 percenters? Would you be comfortable with South Africans calling you colored if you moved or visited South Africa? @@Mineo77-op4bu
@@Mineo77-op4bu I could be wrong but I remember Beyoncé saying she is or her mom is creole (can't remember exactly coz it was in an interview years ago) and there was no controversy about it so clearly some Americans still use that identifier.
@@Mineo77-op4bu so we must lose our identity to appeal to the globe? Because Tyla's never said she's targeting only Americans 😂 She just happens to sing in English and you also happened to find her appealing. But every African country has ppl singing in English and all genrees, they just didn't appeal to you
@@kawotharkakiika124 : Her team is trying to market to Blk Americans, not the other way around, so she needs to understand American culture. If she thought her country was so great, then she would've stayed there and not try to find success elsewhere.🤷♀️
Let’s be honest, most of the hate stemmed from when she didn’t outright say she was black. And since people are slow and don’t know that South Africa has different ideas on ethnicity/race, people decided to put words in her mouth and said she was “denying her blackness”. Then the whole thing with the awards came up and that was the cherry on the cake for yall. And yall don’t like how she’s so sure of herself, that she’s confident and that she doesn’t feel the need to kiss Americans asses every time something good happens to her. Good lord get over yourselves!
Let's be honest, African Americans don't want her, but Let's be even more honest, South African Coloureds who are mixed with Black are notorious for denying their Blackness. I have seen several of them refer to dark skin people as darkies and they themselves were just as dark. The antiblackness that African Americans can intuitively sense from the "I'm Coloured not Black" sentiment is exactly what they think it is. I want to clarify that not all Coloureds feel that way, nor are all Coloureds mixed with Black. I also want to clarify that Tyla herself has not really said anything antiblack perse. However, the Coloured culture as a whole exudes antiblackness. It is very much a proximity to whiteness they are chasing. At this point, Tyla fans have marked her territory as nonblack, and Black people are saying stay out of Black spaces. We don't need her, she doesn't need us, let's all go our separate ways.
Y'all don't even understand the definition of "hate". Colored means something completely different in the US. It's a derogatory term. If she's entering into the US market her team should have understood how to navigate this. She's not in South Africa she's signed to a US label and of y'all weren't slow you'd understand why there was a backlash against the term colored. Also even in South Africa it's rooted in Apartheid. We have confident artists and have had confident US artists for 50+ years. You're projecting your opinions on millions of US citizens that you don't know that don't even care as much as you do about this.
@@JasNakira-bs5nx Tyla was still based in South Africa when she made a a tiktok video in 2022 for South African Heritage Day where she mentioned she’s proudly coloured and mentioned all the ethnicities she’s mixed with and then someone decided to take it the X app and that’s what started this whole online diaspora war, I’ve never once seen her mention she’s coloured or deny her blackness in America prior to the controversy. This whole situation was blown out of proportion by people on social media from both South Africa and America. South Africans understand the history and hurt behind the word colored for black americans but some people can’t just expect coloured identifying people to discard their distinct identity and culture they’ve crafted while simultaneously being subjected to Apartheid and Marginalisation. Also coloureds don’t have a specific phenotype they can go from looking asian, black, white, latin or even maori so I guess there would be even more outrage and backlash if it was an asian looking coloured calling themselves coloured 😅 Mutual sensitivity is needed when it comes to identity politics because we are all victims to the same system ‘’✋🏻’’
@@JasNakira-bs5nxdoesn't those black people of America call each other the N word that is a racist slur and the word coloured bother's you when it's not even spelled the same as colored. Also why you saying US citizen it's seems to me this is only a Black American problem.
Because she's in the fucking US pandering for American support. She's in our house. If she doesn't want to understand then go back to SA...but she had to come here for opportunities.
Come on now, research!!! Such a well researched story. The culture, the music, her identity - you took time to educate the masses, learned a few things or two. Things that I, as a South African should have known. ❤
A lot of people say that if Tyla wants to make a name in the American market she has to follow the African American system and start identifying as Black because that is the norm. When in Rome, do as the Romans do. Except America is built on immigrants so it is not the same as Rome, a country and culture NOT based on immigrants. A Black artist who has racial admixture (eg: Jhene Aiko) will also not be expected to identify as Colored if she were to go in South Africa for some reason. Because Jhene Aiko is not South African. She is Black. That is HER culture and cultural identification. Similarly, Tyla is Colored. She does not have to change that identification to fit into the market.
@@aubreyyoung4610 I’d say she’s more afrobeats and pop piano. What does it matter? Nobody is forcing anyone to listen to Tyla no matter the genre. This made no sense.
@@Findmy_Way-Home it does make sense. They submitted her for RnB Grammy nomination when she belongs in the African music category. And they have been pushing her on hip hop outlets for a couple years now. Sorry, we aren't feeling her like that.
USA 🇺🇸 market simply: do not like her. Big Kpop artist also took the same L . This is why the American & Japanese music market are difficult. You are either hot 🔥 or 🥶 cold. Rihanna charted #1 outside the USA market before entering it. Again even American artist tour overseas to make it and return to the USA music scene. The color thing is just minor.
I am so fed with with US-centricism & cultural imperialism. There are over 200 countries in the world, why should she only adapt for the US? The US doesn't even bother understanding South African culture. No wonder her country joined BRICS+
@@myvlog5112that is not how it works. You can be sign to multiple labels based in different countries. She said herself that several label approaches her and she chose that label. America music industry is the largest and can put her in place that’s her South Africa label can’t. When you think so many people move to America to make it. We didn’t make up the rules.
I feel so bad for Tyla. She’s getting bashed for not being American enough and constantly asked about her race. People just care about themselves and aren’t concerned about how uncomfortable they make her
As someone who doesn't come from the US nor South Africa, I really appreciate the clear and concise explanation of the cultural differences between them since the mainstream media is mostly so US-centred. Thank you!
This was such a thorough explanation of her racial identity I wish everyone who’s confused can come listen to this to understand where Tyla is coming from. Also true about the double standards they have where they praise other artists for exuding with confidence but shoot other artists down. One thing they don’t realize is that the algorithm will keep giving publicity on her name and in the long term when everyone understands, it’ll work out in her favor.
@@elroyswarts2337 we know that I am South African coloured however the point is Tyla was not wrong in saying she is coloured and that is the focul point
Tbh there rumor circulating that nobody ever heard of Tyla in South Africa before she blew up in America. People are suspecting she an industry plant as it rare that artist can easily win a Grammy award without organic growth. Many artist have to work hard to be notice whereas people like Amy and Adele are renown for their unique and powerhouse voice which Tyla don't have, and that definitely rubbed American the wrong way. That why this girl put herself in the hot chair to be scrutinized. We would prefer if she be authentic and up front as to how she really got her "success".
Im 🇯🇲 mixed Jamaican i visited south africa 🇿🇦 an they put me in the catagory colered . Its there culture an tyla represents her culture 💯 this is what makes her so original and an outstanding artist singer performer . we love ❤you tyla stay true to yourself always .🙌🏽 BLESSINGS 🎉🎉🎉
not in defense of Charlemagne, but you’d want the interviewee to speak for themselves and give their own take. Unfortunately she’s not as polished as Trevor on her responses.
@@righteouslioncomedian1069 he knew exactly what he was doing. Say what you want about Charlemagne, he’s gonna do what he needs to do to make the interview go viral 😅
It's confusing because they look black asf. So to say you're not black when you have black features is just crazy. Coloured people need to stop with the self hate.
Goodmorning: Some in here are so sensitive & fragile. Tyla just grew up taught "colored" meant something good. Some in the US, grew up taught vice versa. Some ppl here in the US took it much different. Tyla was born & raised in SA we are educated really different here. That's why you gotta break things down, for some to fully get & understand what you're actually saying..!! Or they'll be lost or will take it a whole different way. Some ppl in here should just chill & breathe. Great video.
Maybe you are right because everything is relative. HOWEVER the venom that was thrown at Tyla from black Americans as well as the misrepresentation and the judgemental prejudices warrants a vigilant response. An entire race group was attacked not just Tyla. What it communicated is that we should not accept that Coloured people have the right to be who they are or identify as just because black Americans finds it offensive.Their persistence and doubling down made it worse. To crown it all it has given them the excuse to attack her NO MATTER what she does. She will be judged and criticized. Totally unnecessarily. Take the last 2 incidents, i.e. the Uppity African debacle and the holding of the heavy award. Even though the camera angle from the actual stage showed that she was speaking to the male presenter, not Hailey. Venom spewed from the Black Americans. How dare she insult an icon. Usher took the incident in stride why? Because Tyla was not wrong. She protected her own dignity. May it be an example for all young women out there if you don't want to because it makes you uncomfortable you have the right to say no respectfully and Tyla did it very respect and tactfully. It should be a lesson that you don't have to bow or give in no matter how famous or rich the person is. She made us proud.
Imagine a woman comes to you from another country and describes herself as a "sl.u+": You: "Whoa, hold on now why are you calling yourself that." Her: "What? I don't understand the problem, I am a woman who has slept with more than one man, so I am a sl.u+, that's what we are called in my country" You: "Ok, I get that, but in America women have fought long and hard to not be called things like that, it's a very negative term here." Her: "But it's not a bad thing, that's just what I am." You: "We wouldn't call you that though, here it means that you have a lower status than other women and that's not fair. Women have the rights to their own body and shouldn't be defined by ---" People from her country: "OMG AMERICAN WOMEN ARE SO IGNORANT OF OTHER CULTURES!", "She's called a sl.u+, that's the word we use, WHAT'S THE PROBLEM?" "Don't they have a sl.u+ walks in America? Why are they complaining??" "American women are so SO SLOW, It's just an old term that means something different here, why are they hating on her?"
@kmj2000 That is a very silly comparison. Morality vs. race is not equal. Morality has to do with behavior, which can be changed. Race is not nor can it be changed. The word slur slu+ for women is offensive worldwide. EVERY CULTURE is aware of this. The term "coloured" is only offensive in 1 country and for one people group in that country. And even so, not ALL individuals of that particular race group find it offensive either, or else they wouldn't tolerate the term used in NAACP - National Association for the advancement of COLORED PEOPLE... Which in the USA has been a civil rights group for decades. Their mission statement is: We advocate, agitate, and litigate for the civil rights due to Black America, etc. So let's stop the silly selective outrage. Even within your example of the word slt, it would be very confusing if the civil rights group fighting for women's rights contains the word they themselves find so offensive, This is not about Tyla or her race but about the huge wound Black Americans still battle. Take the N word. It is ok if Black Americans use it, but when anyone else uses it, it is very offensive. Very confusing. So why on earth is it not OK for Tyla to use the word colored when describing herself.
Nah she isn’t annoying at all, she has a good energy for her age , mature , open … and she handled a lot of backlash for reasons not even her fault . People who threatened men and women won’t like that maturity and co fixed r for her age she is a FIRE
And here the haters come in the comments section....Tyla is now Platinum AND Gold in America. And is gold in multiple other international countries. She currently is occupying 6 positions on the American Afrobeats Charts (her peak was 7 at the same time)......No other African artist has done that..... she held the no 1 position for 50 weeks (only Rema managed to do that). Her new song "Push 2 Start" debut at no 1 on the UK Afrobeats charts....What is WRONG with you people!? Go hate somewhere else please - We getting tired of you - You have no receipts to back up your hate - Just hate....that's all you have.
@@ntuthukomdluli-pd9jv Water is double platinum in America, Truth or Dare is Gold in America, The album is also Gold in America and Jump is also Gold in other international countries such as Brazil and Canada.
Even today, i have never seen a real post or a video where Tyla denied her blackness. Someone saw her ticktok video from the past during Heritage day in South Africa were she was wearing Zulu necklace with her Bantu Knobs and words thats written " Proudly Colored", then that person took the video to X. "Some" black Americans start hating not understanding that Tyla was in South Africa when he did that Ticktok video and that time he was not known like now. Her viewers that time were South Africans
Exactly what most African Americans don't want to understand 😂😂😂😂. Even if she does identify as black which she already does the cultural differences are still too much to be like theirs. She's African. Her culture is African. And the blackness they want her to embrace is what, drugs, ratchetness, baby mamahood? Because that's what they're known for to everyone else. I'd also not want that label on me if I were her
I love all the research you did and cultural nuance you show in this video. The whole fight with Tyla is simply based on a lack of understanding and unwillingness to learn. She didn't do anything wrong outside of claim the race that she was labelled as since birth. Thank you for this🇿🇦
As an American, everybody needs to stop putting American music industry on a pedestal that you have to “break through” - American consumer markets are narrow minded, that’s why all the greats go to Europe and Asia and Africa and make all their money because we don’t appreciate nuance or different types of acts and artists - we nitpick and it’s sad
in tyla's perspective, I can imagine her confusion when americans reacted negatively to her calling herself "colored". they were offended at tyla for using terminology that was used in the Jim Crow era... but it's normal for non-white Americans to refer to themselves as "people of color"... y'all are doing basically the same thing as her (though these two words/phrases have different meanings). anyways we are witnessing pop history and I'm so excited to see the progression of her career. Africa to the world! love u tyla ♡ ♡ (from an ethiopian-american girlie)
Fantastic breakdown of how the word coloured is different in South Africa compared to USA. As a South African, i can say my online friends in the States dont know much about culture in our country. We tend to know quite a lot more about American cultures, cause of TV and entertainment
Oh my word, this was such a well researched and informed opinion piece. You basically validated every South African who has been trying to stand up for who we are as a people and support Tyla and how she represents us on the world stage.
This was actually really insightful and makes me feel much differently about that interview clip. Tyla is an amazing artist, and I hope she grows to stardom one day!
this video essay about tyla's success was so well done.. i like her. and her music. i hope that she stays who she is and doesn't let the industry and ignorant people change how she wants to show up as a person and a performer. good for her. 💖💖
And, well done, to the producers of this video!!!! It's very well thought out and informative which could easily be developed into a full documentary! Kudos, bravo!
This just shows how self-involved America is. She doesn’t need to understand American culture. It’s a market, it doesn’t need to be the centre of her universe. Do Americans make any effort to understand Tyla or her culture? No.
And just see what some of them are doing like their Diddy P, R. Kelly, Bill Cosby, Oprah, etc etc. Rubbish, they acting like their government, always stick their noses in other countries affairs , thanks GOD THEY ARE NOT ALL THE SAME.
I went to America to compete in sports many years ago. We were asked "how can you be white if you are from South Africa?" I remember just thinking why can't I be a white and South African? South Africans are beautiful and very diverse people.🇿🇦❤️
@@Mineo77-op4bu Well yeah many black people have European blood or have European great great grandparents if they looked into their dna and genealogy. History is complicated. Regardless of history, there Are white south africans. And they have adopted south African culture. People of any culture or race come in all shades anyways. How about black people with vitiligo or who are albino? Those are conditions not influenced directly by colonization. Are they not black or African because of the color of their skin?
Yes! Back in 4th grade I got accused of lying of my culture because I didn’t share the same culture as another classmate who was from Zimbabwe ( I’m from Liberia)
This is an American problem. Americans need to UNDERSTAND Africans in other parts of the world. African history is diverse and complex so how other mixed Africans identify and how they survived by creating cultures and religions is NOT for them to judge. In South Africa mixed people have THEIR OWN history and understood terms that are acceptable to us. When we travel we don't have to lose our identity because being coloured in SOUTH AFRICA means the food you eat, the dance, the music, the language and it's slang as well as how you practice your religion. Americans MUST be tolerant and not center everything around THEM 😏
You all are the ones that are intolerant. You think that people that experience the most systemic racism, centers themselves and are entitled? You guys are really arrogant
The amount of research you did along with how you presented it, and the comparison to Shakira when everyone is saying Rihanna, is really refreshing. It shows that you are doing this to bring clarity, not to chase clout. As a South African watching this from the sidelines, I appreciate that.
Americans Need To Stop Being Self Centred And Open Their Minds, As Soon As They Do That The Better They Will Stop Stereotyping Other People From Other Parts Of The World Especially African People
It’s not about Americans being self centered, but Tyla is trying to break out as a star in America which is the largest market for performing arts in the world, so people have questions and it can be a tougher market. In America if she described coloured as South Africa’s version of Creole, they would understand more as Creole in America is similar to her ethnic mix.
@@bluetinsel7099yes it is about the US being self centered. How she’s being marketed still doesn’t excuse how ignorant we are to other cultures here. Most people here still call all Asian people Chinese and refuse to learn the difference even when corrected. It’s been proven many times Americans can’t even find countries on a map. Most people born and raised here don’t even speak a second language. We’re still a very ignorant country that’s all there is to it.
@Mineo77-op4bu 🤦🏽♂️how old are you? Afrobeat & amapiano is not culture music is just for vibes , struggles & grind Same as hip-hop is not a culture in Africa We have our proper cultures .... different from different tribes
The problrm is black folk here wanted her to claim 'black' not 'colored'. She claimed the fact that she is multi race and black folk didn't like that. Black people here in the states need to stop claiming everybody, seriously.
Thank you for such a great video essay. I'm South African too and I am very proud of Tula's success. I loved her performance at the Victoria's Secret show. I am also very pleased that this video explains some of the complexities we have to navigate in our country's history and how far we have come as the Rainbow Nation 🇿🇦
Here's my 2-bop about this situation. I find it puzzling that some Americans seem to be pressuring Tyla to reject her coloured identity, which holds a specific cultural meaning in South Africa. It seems that only recently have some Americans started to recognize the complexity of South Africa as a country, with its 11 official languages and unique racial dynamics. Americans must realize that their cultural norms don’t necessarily apply elsewhere. For instance, in South Africa, while racial slurs are understood, they don’t always carry the same weight or provoke the same reactions as they might in the U.S. Take the N-word as an example-in South Africa, the historical and emotional context is different, and its usage wouldn’t necessarily spark the same kind of outrage. We understand how much significance these terms hold for Americans, but we wouldn’t force them to change their mindset just because they are in our country. Similarly, it feels unfair to expect Tyla to conform to an American understanding of identity when she is representing her own cultural background.
Exactly. Also, them trying to pressure rejection of her culture is bazaar from a group trying to conserve their culture and labelling everything as cultural appropriation, even things as small as hairstyles
I adore her. She’s doing something different, something new. I’m tired of seeing generic pop stars with no niche audience appeal being recycled through the machine; labels just signing and throwing whatever they think has the potential to stick. Tyla has something special. I’m rooting for her!! :)
Be mindful that all of these people spreading this hate is just trying to bait you all into responding negatively. It boosts engagement for them. Some of those people regularly have takes that are not well researched and regularly make people from America mad as well. Trust me, as an African American, most of these people are just silly and I wish they'd shut up and leave everybody alone. Most Americans have never left their own country, so just assume all these haters are coming from a place of very little experience, or trying to cater to an audience that doesn't have one.
Also, part of why we might seem on edge and antagonistic is that our country is falling apart due to xenophobes and racists. Also Elon Musk, and most people who are in any minority group here aren't okay right now. They're trying to take away everything our ancestors bled and died for. My question is, why are we engaging in hate rather than healing?
Great video, one clarification - so most coloured people are a mix of MANY ethnicities, Indian, Native south African, central African, Chinese, Cape Malay, European, middle eastern, etc, that have been mixing for generations. So we normally have two coloured parents and coloured grandparents etc. It's different to being mixed race or dual heritage - we have our own culture. It's not just because of apartheid but because of the spice route and slavery/indentured servants, lots of immigrants settled especially in cape town. We are the most 'genetically diverse' group in the world.
As a black south african it wouldve been insulting to us if tyla identified as black cause she isnt shes coloured also why are americans offended by the qord coloured when they like throwing around the n word
It's really not about the word Coloured, it really is about the antiblackness that stems from the "I'm not Black I'm Coloured" sentiment. Admittedly, Black Americans have been terrible at articulating this, but we realized what was being said in the statement without it being explicitly stated.
@alisterdirector1475 well not everything is anti black and in tylas case she was simply stating her identity and preserving her heritage just cause someone doesn't claim to be black it doesn't automatically make them anti black and with the American ideology of the one drop rule (which I perceive to be as real anti blackness)it erases what it is to truly be black for example the thing of saying mixed people are lightskin erases the existence of actual lightskin or yellow bone people who are 100% black and further pushes a narrative that black people aren't diverse when we are
@alisterdirector1475 also thing is you guys can't keep on look at non american people and place through your own american perception thinking it's a universal perception especially when it comes to africa we are one of the most diverse continent in the world we come in many shapes and forms and shade(dark,brown,yellow or lightskin and everything varies inbetween)and we all have different cultures yes it might seem strange to you but that doesn't make it wrong
@@XhosaChildofGodshut up your country is still colonized I am Nigerian. If tyla is not black she should stop profiting out of black people or maybe make some Indian songs since she looks like one
Finally someone who gets it!!.Her break out in the world reminded me of Shakira so much and both of them rise to fame with song titles that starts with 'W'.
Wonderful video! Tyler is extremely talented and I'm so glad that she sticks grounded to her culture and to not play into the being put in a box in the West. I hope she continues to succeed and she never changes on the way up.
To people saying she should have discussed it on TBS, a possible reason why her and the team chose not to is likely because she had already discussed it multiple times and she received backlash over it. So they probably figured they're better off not discussing it. If people arent willing to learn then attempting to educate is pointless. I can bet you if she had taken the opportunity to discuss it,some nitwits would've still found a reason to attack her. After the interview she went to X and explained the same thing she had said before "coloured in my own country but I realize I'd be categorized as black here". People in her management are American so of course they know what colored means in the US context, pretty sure they did explain that to her. If people are dedicated to misunderstanding you there's unfortunately nothing you can do about it. If people were really open minded and willing to learn they wouldn't have approached this whole situation with so much arrogance and hate. We need to do better.
As a Brit, I chuckle that a lot of Black Americans keep wanting to classify themselves as African Americans. But when a true African turns up they have real issues with them and suddenly this girl has to dance with people she does not want to etc. On another subject, there is also this moan that other countries are now overtaking their music charts. Still, when American artist wanted to peddle their wears and songs abroad everyone else had to accept it. As an ex-music student who studied world music for a year, I love that we are getting slightly different flavours. As a Bollywood music fan (yep you read right black chick loves some Indian artists) it was just really a matter of time before this was going to happen.
We ARE African-Americans. Stop generalizing us like a colonizer. Weird how all these comments are so disgustingly racist over a music artist. But its good to know what you and all these other people think. So gross.
I love Tyla and her music, literally can't get enough! I'm rooting for her success. For people to deny her talent is actually wild.. stay delulu everyone 😂 keep going queen!!!
As a mixed/black American, I love what Tyla stands for. She does not conform or fold, she RAISES. I understand the initial reactions to her referring to herself as colored, but after I heard this I quickly went and did my own research in about 2 mins, leading me to believe Americans will try to find ANYTHING wrong with her. I am ashamed of how my country has scrutinized her because what she is doing for the culture is extremely progressive and absolutely underrated. I do NOT think she should go full pop like some people are suggesting!!
As a Coloured South African I wish I was with her in that Breakfast Club interview. We can't say we are out right black because we are not and are Multiracial To give context to multiracial, My maternal Grandmother is biracial, White English Dad who married her African Tswana Mother. My Gran Married an Indian man and my mom has 3 mixes. My Dad is also mixed and unfortunately we don't know the racial content but His dad was mixed with Griqua and Indian, I there have 2 Multi mix parents Now so far removed from the original races. In South Africa, multiracial people date and marry each other and so began the Coloured Race. The term in itself is fitting because our DNA is so colourful. We do not follow any customs or traditions of Africans, Indians or Europeans specifically but do embrace certain aspects of those cultures. We also grew up supporting back american hiphop and Rnb so it is most disappointing to see the hatred and racism being inflicted on our babygirl
Their madness is astonishing she must IGNORE her own heritage for the sake of African-American, so if her father or her mother was white she is not suppose to acknowledge that BECAUSE ONE DROP OF BLACK BLOOD.....we do not subscribe to that rule which dates back to JIM CROW area where anything that is not PURE WHITE is deemed BLACK! SHE IS MIXED NOT BLACK!!
I love me some tYLA!!! She's fresh, young and beautiful and I think the narrator sums it up that she's navigating her own creative style with Popiano, and that's more than most singers in the US do...leave her alone! I love the Amapiano vibe and listen to her album all the time, it's the vibe in our house!
Tyla is great no matter what y'all say tyla she is so sweet she has her own genre a genre no one else has managed to create so y'all leave her alone let her embrace her ethnicity it's true y'all just look down on us Africans she is bringing us to the world .
In South Africa only black and black produce black which makes sense .This one drop rule is stupid cause it forces you to appreciate one part of your self , imagine having 50 % of European blood and 50 % of African blood but you have to identify as black 😂😂.Once you have mixed Ancestry you are not black and you must be able to embrace all parts of you which is why in S.A coloured people are a race and have their own culture .I know most think it’s because of light skin complexion but it’s not , coloured people comes in all types of shades , you can be the darkest person but not be considered black in South Africa because of you background , if you are the of mixed ancestry ( Asian, European and African ) .People need to pick up a book if they are interested in a topic , cause some of these comments prove how ignorant some of you are .And the world is bigger than America.
Hi you articulated it brilliantly. Look at Beyonce for instance she is regarded as black what a joke it is painful obvious that she is NOT. A DNA TEST WILL SHOW THAT SHE IS MIXED RACE WHICH MEANS SHE IS COLOURED AMERICANS LIKE HER WHO ARE CLEARLY MIXED MAKE FOOLS OF THEMSELVES WHEN THEY CALL THEMSELVES BLACK 😅😅😅
Finally! POPIANO fits so well cause the whole atmosphere and energy of typical amapiano and tylas songs are sooo different!! I would say that probably 50% of people who enjoy her songs do not like listening to amapiano for more than 2 minutes, because it often has a stressing repetitive beat on a high note that can bring up stress that doesn’t go well if you are not dancing or rushing somewhere… maybe I don’t know other soft amapiano songs … I was searching but didn’t find. If you have recommendations I would be happy to listen ❤ I’m so glad Tyla brought the music world to a whole new genre „POPIANO“ ❤ I wanna hear more of it ❤
So glad someone actually made a video highlighting how ridiculous every single nitpick about Tyla was. I could go on for days stating how misinterpreted and misunderstood she was and how the media did not do her justice. Honestly her portrayal in the media is what sets me off the most. But girlie thriving and good for her😌
For me it’s crazy that Americans don’t understand any other culture in the world. And they have the nerve to say that she doesn’t understand American culture. She’s not from American she South African!!
Exactly.
All this is probably is marketing strategy but the record company wants to promote her as a black artist so she can appeal to the mass. From what I heard, they were trying to put her album under R&B where she does not belong at all.
America is always said to be a melting pot while most people here remain ignorant on any culture that’s not ours smh
If they are trying to market her to Black Americans, they should also train her on how to appeal to us. That's the record company's fault, not ours.
she doesn't understand american culture.
The fact that Americans have such a strong reaction to her saying she’s colored is so funny because it just further validates the stereotype that Americans know little to nothing about the world around them. They just have to know a little history to understand!
As an American, I can agree. I knew exactly what she meant as I was taught about Apartheid and it's lasting impressions on South Africa and it's categories of race. Unfortunately, unless someone seeks this out or their family teaches them it, schools wont. Hell, the history of our own country in regards to chattel slavery and its after effects are not taught much at all. Its sad my fellow black folks were so rude and uneducated regarding her background.
the thing is, the use of the word “coloured” in South Africa was explained so long ago, when Water was starting to gain fame in the US. So, i was so confused by the hate (im american).
@@gibbygibbygibby7237 it was ignorance, instead of realizing many of us would fall into the same category as her is we lived in SA. I would be considered as such.
This comment also reflects how people outside of the US can know very little about the US history and culture to understand American's reaction. Lastly, the narrator and a lot of people are failing to recognize that the term "colored" in the US pejorative because it was used to marginalize and oppress a population of people in the US. The narrator of this video described the term "colored" in SA deriving for the same exact reason. The only difference is the government actually legitimized the term as a racial group. All very sad.
Also they get triggered by colored but The N word is fine
It's crazy to think that she was invited to do an interview and the interviewer doesn't even want to do the bare minimum research into what colored means in a South African context
They couldn't do research because they already had hate stuffed up their minds. I'd stop talking about my race too if I was Tyla. You can't be saying one thing over and over again and yet people refuse to listen to what you're telling them about YOUR identity.
You realize the entire point of an interview is to get the other person's perspective. Why bring her there at all if the interviewer is expected to answer the question for her? She had an opportunity to share but she fumbled it.
In America Tyla’s ethnicity would be more similar to Creole which is black, white and Indian(American Indian), but it’s a type of mix. In South Africa they use coloured for their ethnicity and its similar but with Indian from India. In America coloured was used in a derogatory way so American when she is in an American marked look at that as odd especially as it was not long ago that that was used. In America if she said South African Coloured is similar to Creole they would get it more. Also Tylas race is human in taxonomy, it’s not her ethnicity which is her makeup or background.
nobody cares about south africas weird uncommon culture
In the USA, she would be a mixed person, not Creole. The Creoles are descendants of the French.
As a South African coloured is not an offensive term it's literally an ethnic and cultural group in South Africa and is an important sub culture of South Africa.
let's be honest it's a classism term. Created during apartheid as a means of segregation. They'd classify people - White, then Colored then Black. In which Black is at the bottom of the class. School yourself please. Stop trying to make it like it's a "culture" 🤣🤣. Same thing as the colonialists did in the USA, but in the US we caught drift of the plan. That's why if anyone has a percentage of black in them/mixed we considered them black. To avoid the separation tactic. Unfortunately for South Africa it worked perfectly......
@RapperHolik the one drop rule isn't any better than the colored category of US and if we want to be logical one makes more sense than the other. The one drop rule is literally also about classism and has led to colorism to begin with. One drop rule was created to reinforce the idea of blackness being "taint" and "dirt" whilst whiteness being "pure" hence why ANY drop of black blood meant that person was automatically "black". A person could have had 20 white great grandparents and 3 Black great grandparents and would have still been considered "black" for that same reason. Side effects of one drop rule are a whitewashed image of blackness and the CONTINOUS ERASURE of actual black people. The obessesion of ppl wanting Tyla to Lie about being black is a perfect example of that erasure since Tyla is literally just 1/4 black.
Yes the origin of colored is controversial however it has not led to black erasure and allowed mixed people to build their own community. Yes it's odd when people act like colored is some "native" south african ethnicity when it isn't but everyone atleast knows what a black south african is and looks like. I think what it worthy of criticism though is black south africans pretending as if Tyla is repping them when in reality (as you said) to this day colored are still considered to be an a higher hierarchy than native black south africans
Majority of us know that. I’m German. Even many Americans. That’s your ethnicity and has been. However it is rooted in a caste system that is racist. Let’s not romanticize it
Ignorant South Africans. They love whatever the white people refer to them as
@@mimiad397I was in total agreement with you until the part where you said that coloured people "are still considered to be a higher hierarchy than native black South Africans." You seem to not be aware of the fact that black people are now running the country. They have political power. How can black people be lower than coloured people when black people are literally running the country?
I like Tyla. I couldn't care less what Joe Budden thinks!
Yea u better tell em
Joe Budden is abusive his opinion goes down the toilet whole because that’s where he belongs. That egocentric grandpa!
@@raquelr8775and Trump???
Heard the podcast and though I dont really know who he is, he did sound like P diddy.
@@raquelr8775 He’s always putting down black women.
I like the last point. It is becoming very annoying how everytime a foreign artist (meaning not American or British) finds success, they’re supposed to always appear humble and grateful and worship all the American artists around them. We’ve seen it with Shakira, we’ve seen it with different K-pop artists, Tyla and others. They can have a mega succesful career and tour all over the world, but once they step into an American award show, they are expected to be starstruck by artists who often don’t have half of their sales or success, ONLY because they happen to be American. Think about the backlash Shakira got for performing at Superbowl. When people really thought she’s not as famous as J Lo. As an European, I can tell you J Lo had exactly two global hits and her Spotify listeners aren’t even half of Shakiras. K-pop groups can sell out stadiums, while many "big" American names struggle with arena tours. If we’re supposed to recognize Grammys, VMAs or BBMAs as the biggest thing you can achieve in this world, they should treat all artists as equals, not make separate categories to award foreigners. If they can’t do that, they should just become local award shows that only Americans can win
Edit: Ok guys, I'm not ONLY talking about award shows. You can see it in talk shows and interviews too. They always get asked questions like how does it feel to be invited to an America show or meet "insert a mediocre American artist who is often less famous than they are". And again, it would be ok to only give your awards to Americans, but then don't invite and nominate foreigners (which should include British and Canadian artists, but no one really treats Adele, Ed or Bieber like they should worship everyone around them)
I absolutely agree with you but I do not see the point of international artists at American award shows. It sounds like they're treated as a token. I can respect the idea that they're appreciating global music but everything from awards to genres always falls flat bc they're just so ignorant. I think foreign artists should attend foreign award shows. Not everything has to be incorporated into american media and culture.
the superbowl is u.s. american. of course people prefer to see an american perform. grammy's are not about album sales or selling out concerts. there's no reason to elevate kpop over any american artists because of that. the billboard awards are purely about numbers/sales, etc.
If you don’t shut yo entitled behind down somewhere!! Nobody invites y’all here.. ya want success do you come here.. !!! You’re making all this up! Shakira don’t have to do nothing but be herself.. liar
@@orangemoonglows2692 Umm what you said didn’t make a lick of sense. It doesn’t matter about the Super Bowl being American many Americans do not care who is performing as long as they are popular not because they’re American.
@@orangemoonglows2692 Grammys are not about sales, but seeing what artists and songs often win, it's not exactly about quality either, so I never quite understood the point
The Shakira comparison makes SO MUCH MORE SENSE than the Rihanna one!!
Nah I def see the Rihanna comparisons more. Her album era is like a more fleshed out music or the sun,
No, stop comparing her to legends. It’s not fair to her or these legends who earned their place. She needs to create her own lane.
@@rerebrook5057she already has😂 shes a Superior©️ artist. theres a quantum superposition surrounding her art that has a 100% probability of bringing her prosperity as long as shes faithful to “god” ykwim?
She is more like Maya. Nothing like Shakira or Rihanna. It’s just that Maya has been out of the spotlight for so long.
The issue for all
Non Americans. We embrace who we want . We accept who we want . See how fast Canadian Drake was put in his place ??
I've been following her and I have to say people are just picking on her for no legitimate reason. Going as far as to deny her talent. Let the girl live, if she doesn't appeal to you then look elsewhere but just stop the hate.
It always sounds childish when someone says 'they're jealous', but at some point, that's all it is.
Its not the talent their denying it's her whole attitude that makes people get sick of her she's full of it n she's honestly still a kid in the game...
See you just said it she's a kid, only 22 but big guys will be attacking her for her attitude which for some reason i still don't see, all i see is a young confident women and people see that as arrogance i honestly don't get it or maybe im just being biased cause im also young but you ' adults' should know better how can you call yourself an adult and yet still act like your a 12 year old even having the nerve to go into the internet to attack someone like that it's funny honestly
@@gosiamemapela5070: At 22, she's an adult.
@@julieandrews8981 how is her being a 'kid in the game' a valid reason to attack her? like we should hate tyla because she wants to make music and spread her culture ... uhm there's better things to talk about in the world idk
It baffles me as a Belgian Kongolese to see that the same group of people who always complain about RACISM, xenophobia and DISCRIMINATION are the same that so openly xenophobic and racist against Tyla, African and others afro descendants from Caribbean and Latin American countries!
Simone Umba doesn't represent Congolese people 😂
because yall don't know how to act when you come to America.
who's being openly racism, xenophobic, and discriminatory against tyla? and, why do you think there's no reason for some people's annoyance with her? nobody was annoyed by rihanna. nobody is annoyed by tems. what is it about tyla that bothers some people? you behave as though people don't have a legit reason to not want to uplift her or ignore her.
@@orangemoonglows2692 because they don't
How many nuffins did a dindu do if a dindu dindu nuffin?
The fact that so many youtube creators had to keep making these videos to explan “emm, the rest of the world exists ya know” just emphasises how truly self centered the US is.
i know it’s shocking, but the world does not revolve around the US.
excellent video 👏👌❤️🔥
We know how self-centred the US is and unfortunately for us, it’s never gonna change because American imperialism gives them a superiority complex. We know this. It’s an unproductive use of time complaining about things that won’t change 😅 at the end of the day we’re still gonna watch American movies listen to American music and buy American products from American corporations. It’s America’s world we just live in it. 🤷🏾♂️
But she's not in the rest of the world pandering for support. She's over here in our country trying to build a career. Play by our rules or go back to where you came from. I would never go to south africa and expect an entire nation to bend to me. People like you keep talking about "the rest of the world" but she's literally right here in our country.
You right. We are self centered. Lol if you come and visit you’ll see why. Capitalism along with Imperialism has made it to where we are not curious about the rest of the world, and our education doesnt span much beyond our borders UNLESS it has a direct correlation to our country’s history. Honestly this disconnect with her was a misstep on her teams part. If you have someone who is culturally intelligent and aware, this entire “Coloured/Colored” fiasco would not have been a big deal and she would have been prepared to tackle it. I dont blame her in this instance I blame targeted American Education and then also her team. Cause in my mind “If Americans are so dumb/sensitive/racially charged”, wouldnt it benefit her if her team prepared her for the intricate and complicated culture we have concerning race? Or you just want our streams and thats it? Oops. Thats us being self-centered again.😂
@@AXFN_China and India would dominate entertainment if only they had the soft power level of Americans
people tend to think they are the baseline for normalcy period and think even acknowledging that is deep lol
as a coloured south african person the way people overseas engage which tyla around her race has truly made me lose so much respect for the west. most of the people telling her how to and how not to identify have never even stepped foot in africa. it's incredibly disheartening to still see her bombarded online by americans who refuse to acknowledge the reality of cultures outside of their own.
regardless, tyla is an icon and we're all so proud of her
It’s not the West, it’s just Americans. This Brit knew exactly what she meant by coloured South African.
@@jonscott6459Yeah I’m in London and I grasped the term. Americans have to accept that views around black and mixed people outside of America is not the same for them and their way is not necessarily the right way. The one drop rule doesn’t apply everywhere else. And terms for blackness may not be recognised or accepted to them.
They also don't know how anti black colored people are in South Africa
I'm also South African. It's not a "west" issue. This is purely Americans because of their history with racial relations. Coloured probably isn't as much of a taboo term in England or Australia as it is in America
As an American, please don’t assume the stupidity of some applies to all of us; I and plenty others had enough common sense to actually look into what she meant by coloured, and even if I hadn’t, I wasn’t offended by that statement to begin with. It’s frustrating how the laziness & ignorance of those with a spotlight gives all of us a bad perception. 🤦🏾♂️
Americans can't seem to comprehend a society that's not racialized in the way theirs is. Particularly African Americans who seem to think they're the gold standard for what it means to be black in the world and they do not understand the difference between race and ethnicity. As a black person from the Caribbean, it's bizarre and kinda sad to observe and/or experience.
You're projecting. Her team screwed her up forcing her into black spaces knowing she aint black.
@@Alexa-uk8lj Your comment literally proves my point... Nobody's projecting. The obsession with race and having to declare your racial identity publicly is a uniquely American thing. The fact that her team has to prepare her to defend her blackness is WILD to everyone except African Americans. And yes, she is black by the US definition (the only one that matters apparently) and she is coloured in South Africa. Again... Race and ethnicity are not the same thing
@JLN876
We are the gold standard though.
You all come to us not the other way around, you all follow us not the other way around.
@@googlea2692 Yall got everything from Africa not the other way around. Art, fashion, athleticism, confidence is rooted in Africa. You're just a projection of it not the source! Unless of course u r one of those Pretendian aboriginals
@googlea2692 hahaha..you guys are no gold standard..in fact..nlack americans are more of an embarrassment to black peoplethe world over..thats what you and your kind dont get...and tou never will cos you so thick headed and ignorant
Americans acting like someone is totally wrong instead of acknowledging cultural differences is the most American thing I’ve ever heard. And I’m American 🤣
"So, if you're from Africa, why are you coloured?" LMAO
@@limofootball only mixed race Africans are coloured read tuu stop being American clueless
@@limofootball Africa is a continent its 2024
@@limofootball"Omg, you can't just ask people why they're coloured"
@@Harmony76-r5zits a reference to "mean girls"
I think overall the Tyla issue is a prime example of Americans need to engage in identity politics above anything else. Music is no longer just music but it’s a vehicle for conversation about identity politics.
i agree 100%
It’s so childish
As a South African, I so appreciate the way you put this video together. It was well researched, contextual and really honours the artist and the country/culture she is from. Thank you to you and thank you Tyla for staying true to yourselves!
My black ass is probably 20-30 years younger than Charlamagne/Joe Budden and even I knew “coloured” has a different context in S. Africa than in the US, like come ON. It’s pretty damn cringe to see Americans treat these foreign celebs with such little respect when many of them have already established years-long careers for themselves as performers. She may have just got *here* but she didn’t JUST debut 🙄…
@@hakkesho12 Charlemagne is actually very intelligent, he just plays dumb for clicks. He knew exactly what he was doing. The goal was to put Tyla on the spot, trip her up and go viral, otherwise in his eyes, the interview is a dull failure. Tyla refusing to answer the question fell into his trap and ensured the interview would go viral - that’s why he loved her not answering. Tyla's team was actually very dumb sending her to a “shock-jock” interviewer like Charlemagne who historically has been known to be ruthless in his attempts to embarrass his famous guests.
@@nameisamine So jacked up, using his platform to sic his audience on her for nothing but views 😩.
@@hakkesho12 he’s made himself extremely successful this over the years doing it, why would he stop now? 😒 Tbh Charlemagne was way tougher 10 years ago, guess hes getting mellow in his old age. 😂
@@nameisamine Good grief 🫣
@@hakkesho12 like I said before, Tyla’s team was setting her up to fail by sending her to Charlemagne. It’s almost as if they wanted that to happen to her. I lost trust in her team after that. They threw that girl to the wolves 🐺
She’s literally South African not American 😂 I don’t understand why black Americans always gotta force their opinions on others . Everything doesn’t revolve around America
If she doesn’t want Black Americans opinions she should not market herself toward the Black American community, she can go to Nashville in the country music sector and see if they accept her instead of Black Americans in the largest market in the world. She may not do so well, but she doesn’t have to appeal to Black Americans if she doesn’t want their opinions and that’s solved. Also for artist in the performing arts sector to gain international success, they have to go through the American market as it’s the largest in the world and other countries use the USA market as their template. So without the USA market there is no reaching Whitney Houston, Michael Jackson, Mariah Carey, Janet Jackson, Beyoncé, Rihanna, Shakira, The Beetles, Adele, Sam Smith and various other internationally successful artist levels.
@@bluetinsel7099 oh please, hating someone because of their ethnicity and culture shouldn't be an "opinion" to be defended
@@bluetinsel7099hater
@@dare2be520
Yes, you are a hater.
@@Kagetora_Hyōdō
You seem to be the only one on here talking about hating anyone based on ethnicity and culture. Where in any comment have you seen anyone speaking of hating Tyla other than your own? So there is no defending hating her when that was never even brought up except from you based on your perception of a comment you didn’t get clarity on.
The amount of research you did is impressive. Everything you mentioned is spot on. Thank you for your objective perspective. Refreshing. We love Tyla in SA. Everything she does perfectly represents some of us. I can't say 'all of us' because SA is a diverse rainbow nation.
A rainbow nation without a black color on it. Keep deceiving yourselves
So is America lol
@easiersaidwithmeg Ya, everyone knows America is diverse, but most people don't know much about SA's diversity. *Just assuming you're referring to diversity since your comment had a confounding 'lol' at the end.
@@cristetia i love Azana
@easiersaidwithmeg ❤️❤️. It was risky of me jumping into conclusion...
Ma'am, hats off to you! You truly did your homework, and as a South African, I sincerely thank you from the bottom of my heart. I also want to share that, as South Africans, we’ve always held Black Americans in the highest regard. We deeply admired their culture, cherished their music, and embraced everything about them. That’s why it’s so disheartening to see them refusing to accept one of us and instead choosing to vilify her. This stems either from a lack of understanding or, perhaps, an unwillingness to understand us, which is truly disappointing.
Tyla is GOOD. She’s got a good team with her - her music, dance, styling - everything is polished and on point. She also comes off her authentic in interviews. She’s also so young - still learning, but the only way is up! So proud of her. Her album is a great listen as well - so many bops. Proud of her! 🇿🇦
@eponymouscharacter
She will have no career in America, she should move over to another market you have to k ow America to make it here
@@googlea2692 She's outperforming many of your established artists. She'll be fine.
@@googlea2692 False and complete Lies. Rihanna did just fine. Tyla will be just fine. She was literally given a Bet award for the international category. Make it make sense
@@googlea2692 She was literally given a Bet award for the international category. Make it make sense
@@googlea2692 She was literally given a Bet award for the international category. Make it make sense
This explanation of a coloured is so spot on. I'm a coloured with mixed ancestry. I'm Europian, Indian, Xhosa and German
We're quite familiar with the colored classification as is it similar to the creole classification in America and Pardo in South America so it is certainly not unique. The difference in America is that we no longer identify ourselves in such a matter and if Tyla is trying to appeal to Blk Americans, then she needs to understand that.
What makes you think she's trying to appeal to 13 percenters?
Would you be comfortable with South Africans calling you colored if you moved or visited South Africa? @@Mineo77-op4bu
@@Mineo77-op4bu I could be wrong but I remember Beyoncé saying she is or her mom is creole (can't remember exactly coz it was in an interview years ago) and there was no controversy about it so clearly some Americans still use that identifier.
@@Mineo77-op4bu so we must lose our identity to appeal to the globe? Because Tyla's never said she's targeting only Americans 😂 She just happens to sing in English and you also happened to find her appealing. But every African country has ppl singing in English and all genrees, they just didn't appeal to you
@@kawotharkakiika124 : Her team is trying to market to Blk Americans, not the other way around, so she needs to understand American culture. If she thought her country was so great, then she would've stayed there and not try to find success elsewhere.🤷♀️
Let’s be honest, most of the hate stemmed from when she didn’t outright say she was black. And since people are slow and don’t know that South Africa has different ideas on ethnicity/race, people decided to put words in her mouth and said she was “denying her blackness”. Then the whole thing with the awards came up and that was the cherry on the cake for yall. And yall don’t like how she’s so sure of herself, that she’s confident and that she doesn’t feel the need to kiss Americans asses every time something good happens to her. Good lord get over yourselves!
Let's be honest, African Americans don't want her, but Let's be even more honest, South African Coloureds who are mixed with Black are notorious for denying their Blackness. I have seen several of them refer to dark skin people as darkies and they themselves were just as dark. The antiblackness that African Americans can intuitively sense from the "I'm Coloured not Black" sentiment is exactly what they think it is. I want to clarify that not all Coloureds feel that way, nor are all Coloureds mixed with Black. I also want to clarify that Tyla herself has not really said anything antiblack perse. However, the Coloured culture as a whole exudes antiblackness. It is very much a proximity to whiteness they are chasing. At this point, Tyla fans have marked her territory as nonblack, and Black people are saying stay out of Black spaces. We don't need her, she doesn't need us, let's all go our separate ways.
Exactly. What they really want is for her to shun her 50% Indian heritage and say that her 25% Black heritage qualifies her of Black only.
Y'all don't even understand the definition of "hate". Colored means something completely different in the US. It's a derogatory term. If she's entering into the US market her team should have understood how to navigate this. She's not in South Africa she's signed to a US label and of y'all weren't slow you'd understand why there was a backlash against the term colored. Also even in South Africa it's rooted in Apartheid. We have confident artists and have had confident US artists for 50+ years. You're projecting your opinions on millions of US citizens that you don't know that don't even care as much as you do about this.
@@JasNakira-bs5nx Tyla was still based in South Africa when she made a a tiktok video in 2022 for South African Heritage Day where she mentioned she’s proudly coloured and mentioned all the ethnicities she’s mixed with and then someone decided to take it the X app and that’s what started this whole online diaspora war, I’ve never once seen her mention she’s coloured or deny her blackness in America prior to the controversy. This whole situation was blown out of proportion by people on social media from both South Africa and America. South Africans understand the history and hurt behind the word colored for black americans but some people can’t just expect coloured identifying people to discard their distinct identity and culture they’ve crafted while simultaneously being subjected to Apartheid and Marginalisation. Also coloureds don’t have a specific phenotype they can go from looking asian, black, white, latin or even maori so I guess there would be even more outrage and backlash if it was an asian looking coloured calling themselves coloured 😅 Mutual sensitivity is needed when it comes to identity politics because we are all victims to the same system ‘’✋🏻’’
@@JasNakira-bs5nxdoesn't those black people of America call each other the N word that is a racist slur and the word coloured bother's you when it's not even spelled the same as colored. Also why you saying US citizen it's seems to me this is only a Black American problem.
I mean why does she need to understand American culture? She came from a whole different continent with her own cultural background.
This is exactly how Americans feel about her
Because she's in the fucking US pandering for American support. She's in our house. If she doesn't want to understand then go back to SA...but she had to come here for opportunities.
@@rachel1729because she lives in America 🤔
@@kads8612 that doesn't mean she has to introduce herself leaving behind her original self.
@@kads8612like Italians, Chinese etc don't keep their culture when they move to America or Americans choose to blend when they go elsewhere?
Come on now, research!!!
Such a well researched story. The culture, the music, her identity - you took time to educate the masses, learned a few things or two. Things that I, as a South African should have known. ❤
A lot of people say that if Tyla wants to make a name in the American market she has to follow the African American system and start identifying as Black because that is the norm. When in Rome, do as the Romans do. Except America is built on immigrants so it is not the same as Rome, a country and culture NOT based on immigrants. A Black artist who has racial admixture (eg: Jhene Aiko) will also not be expected to identify as Colored if she were to go in South Africa for some reason. Because Jhene Aiko is not South African. She is Black. That is HER culture and cultural identification. Similarly, Tyla is Colored. She does not have to change that identification to fit into the market.
Then her label needs to stop marketing her music as RnB.
nobody is saying she has to follow african american system. but, her inability to talk about being colored is problematic.
@@aubreyyoung4610 I’d say she’s more afrobeats and pop piano. What does it matter? Nobody is forcing anyone to listen to Tyla no matter the genre. This made no sense.
@@Findmy_Way-Home it does make sense. They submitted her for RnB Grammy nomination when she belongs in the African music category. And they have been pushing her on hip hop outlets for a couple years now. Sorry, we aren't feeling her like that.
USA 🇺🇸 market simply: do not like her. Big Kpop artist also took the same L .
This is why the American & Japanese music market are difficult.
You are either hot 🔥 or 🥶 cold.
Rihanna charted #1 outside the USA market before entering it.
Again even American artist tour overseas to make it and return to the USA music scene.
The color thing is just minor.
I am so fed with with US-centricism & cultural imperialism.
There are over 200 countries in the world, why should she only adapt for the US? The US doesn't even bother understanding South African culture. No wonder her country joined BRICS+
Tyla didn’t have to sign an American label. She left her country and came to America. So I don’t get the point you’re trying to make here.
@@teedasawaneh471 she wouldn't have gotten that much recognition in our country
@@teedasawaneh471they bought her contract over by her record label in South Africa and she didn't have a say in the matter
Sweetheart tyla isnt gonna stop getting the bag just cause your feelings are hurt@teedasawaneh471
@@myvlog5112that is not how it works. You can be sign to multiple labels based in different countries. She said herself that several label approaches her and she chose that label. America music industry is the largest and can put her in place that’s her South Africa label can’t. When you think so many people move to America to make it. We didn’t make up the rules.
I feel so bad for Tyla. She’s getting bashed for not being American enough and constantly asked about her race. People just care about themselves and aren’t concerned about how uncomfortable they make her
As someone who doesn't come from the US nor South Africa, I really appreciate the clear and concise explanation of the cultural differences between them since the mainstream media is mostly so US-centred. Thank you!
This was such a thorough explanation of her racial identity I wish everyone who’s confused can come listen to this to understand where Tyla is coming from. Also true about the double standards they have where they praise other artists for exuding with confidence but shoot other artists down. One thing they don’t realize is that the algorithm will keep giving publicity on her name and in the long term when everyone understands, it’ll work out in her favor.
Tyla the GREAT‼️🔥🔥🔥🇿🇦❤
So proud of you. Continue SCHOOLING and breaking boundaries. ❤ Continue being unapologetically YOURSELF.
❤❤❤🇮🇳🇮🇳
Thank God the rest of the world is not ignorant
The rest of the World is still scratching thier head on how Tyla identifies herself
@@Mkym365 No they're not? It literally takes a few seconds to search it up on Google. It is not a hard concept to grasp
Watching from South Africa 🇿🇦. In South Africa we call ourselves COLOURED which means we mixed between White, black and Indian. Multiple races
It's more than just black, white, and Indian. Much more.
@@elroyswarts2337 we know that I am South African coloured however the point is Tyla was not wrong in saying she is coloured and that is the focul point
Coloureds have their own culture. We love our coloureds. Tyla, you are beautiful and so talented. You go girl
@@elroyswarts2337that's what she said hawu
Tbh there rumor circulating that nobody ever heard of Tyla in South Africa before she blew up in America. People are suspecting she an industry plant as it rare that artist can easily win a Grammy award without organic growth. Many artist have to work hard to be notice whereas people like Amy and Adele are renown for their unique and powerhouse voice which Tyla don't have, and that definitely rubbed American the wrong way. That why this girl put herself in the hot chair to be scrutinized. We would prefer if she be authentic and up front as to how she really got her "success".
Im 🇯🇲 mixed Jamaican i visited south africa 🇿🇦 an they put me in the catagory colered . Its there culture an tyla represents her culture 💯 this is what makes her so original and an outstanding artist singer performer . we love ❤you tyla stay true to yourself always .🙌🏽 BLESSINGS 🎉🎉🎉
10:01
Charlamagne here, acting like he hadn't already had this conversation with Trevor Noah.
So true. I remember Trevor Noah gave a great breakdown of it.
not in defense of Charlemagne, but you’d want the interviewee to speak for themselves and give their own take. Unfortunately she’s not as polished as Trevor on her responses.
@@righteouslioncomedian1069 he knew exactly what he was doing. Say what you want about Charlemagne, he’s gonna do what he needs to do to make the interview go viral 😅
@@renahgade1750Well, furthermore, Trevor has been in America waaayyy much longer than Tyla has and knows the ropes, plus he has a TV show.
It's confusing because they look black asf. So to say you're not black when you have black features is just crazy. Coloured people need to stop with the self hate.
This is so well-researched. Props to you.
Goodmorning: Some in here are so sensitive & fragile. Tyla just grew up taught "colored" meant something good. Some in the US, grew up taught vice versa. Some ppl here in the US took it much different. Tyla was born & raised in SA we are educated really different here. That's why you gotta break things down, for some to fully get & understand what you're actually saying..!! Or they'll be lost or will take it a whole different way. Some ppl in here should just chill & breathe. Great video.
Maybe you are right because everything is relative. HOWEVER the venom that was thrown at Tyla from black Americans as well as the misrepresentation and the judgemental prejudices warrants a vigilant response. An entire race group was attacked not just Tyla. What it communicated is that we should not accept that Coloured people have the right to be who they are or identify as just because black Americans finds it offensive.Their persistence and doubling down made it worse. To crown it all it has given them the excuse to attack her NO MATTER what she does. She will be judged and criticized. Totally unnecessarily. Take the last 2 incidents, i.e. the Uppity African debacle and the holding of the heavy award. Even though the camera angle from the actual stage showed that she was speaking to the male presenter, not Hailey. Venom spewed from the Black Americans. How dare she insult an icon. Usher took the incident in stride why? Because Tyla was not wrong. She protected her own dignity. May it be an example for all young women out there if you don't want to because it makes you uncomfortable you have the right to say no respectfully and Tyla did it very respect and tactfully. It should be a lesson that you don't have to bow or give in no matter how famous or rich the person is. She made us proud.
Imagine a woman comes to you from another country and describes herself as a "sl.u+":
You: "Whoa, hold on now why are you calling yourself that."
Her: "What? I don't understand the problem, I am a woman who has slept with more than one man, so I am a sl.u+, that's what we are called in my country"
You: "Ok, I get that, but in America women have fought long and hard to not be called things like that, it's a very negative term here."
Her: "But it's not a bad thing, that's just what I am."
You: "We wouldn't call you that though, here it means that you have a lower status than other women and that's not fair. Women have the rights to their own body and shouldn't be defined by ---"
People from her country:
"OMG AMERICAN WOMEN ARE SO IGNORANT OF OTHER CULTURES!",
"She's called a sl.u+, that's the word we use, WHAT'S THE PROBLEM?"
"Don't they have a sl.u+ walks in America? Why are they complaining??"
"American women are so SO SLOW, It's just an old term that means something different here, why are they hating on her?"
@kmj2000 That is a very silly comparison. Morality vs. race is not equal. Morality has to do with behavior, which can be changed. Race is not nor can it be changed. The word slur slu+ for women is offensive worldwide. EVERY CULTURE is aware of this. The term "coloured" is only offensive in 1 country and for one people group in that country. And even so, not ALL individuals of that particular race group find it offensive either, or else they wouldn't tolerate the term used in NAACP - National Association for the advancement of COLORED PEOPLE... Which in the USA has been a civil rights group for decades. Their mission statement is: We advocate, agitate, and litigate for the civil rights due to Black America, etc. So let's stop the silly selective outrage. Even within your example of the word slt, it would be very confusing if the civil rights group fighting for women's rights contains the word they themselves find so offensive, This is not about Tyla or her race but about the huge wound Black Americans still battle. Take the N word. It is ok if Black Americans use it, but when anyone else uses it, it is very offensive. Very confusing. So why on earth is it not OK for Tyla to use the word colored when describing herself.
@@kmj2000🤣 most stupid thing I’ve read and it made sense to you ?
Nah she isn’t annoying at all, she has a good energy for her age , mature , open … and she handled a lot of backlash for reasons not even her fault . People who threatened men and women won’t like that maturity and co fixed r for her age she is a FIRE
And here the haters come in the comments section....Tyla is now Platinum AND Gold in America. And is gold in multiple other international countries. She currently is occupying 6 positions on the American Afrobeats Charts (her peak was 7 at the same time)......No other African artist has done that..... she held the no 1 position for 50 weeks (only Rema managed to do that). Her new song "Push 2 Start" debut at no 1 on the UK Afrobeats charts....What is WRONG with you people!? Go hate somewhere else please - We getting tired of you - You have no receipts to back up your hate - Just hate....that's all you have.
But she doesn’t want to be afrobeasts. So what are you saying?
Which single is certified gold ?
@@ntuthukomdluli-pd9jv Recently, Truth or Dare in America and her album Tyla
@@ntuthukomdluli-pd9jv Water is double platinum in America, Truth or Dare is Gold in America, The album is also Gold in America and Jump is also Gold in other international countries such as Brazil and Canada.
Shes an amapiano artist not a afro beats artists
Even today, i have never seen a real post or a video where Tyla denied her blackness. Someone saw her ticktok video from the past during Heritage day in South Africa were she was wearing Zulu necklace with her Bantu Knobs and words thats written " Proudly Colored", then that person took the video to X.
"Some" black Americans start hating not understanding that Tyla was in South Africa when he did that Ticktok video and that time he was not known like now. Her viewers that time were South Africans
Clock that teaaa👌🏾👌🏾👌🏾👌🏾
Shaka is rolling in his grave. She is an enemy to the Afrikan people.
Exactly what most African Americans don't want to understand 😂😂😂😂. Even if she does identify as black which she already does the cultural differences are still too much to be like theirs. She's African. Her culture is African. And the blackness they want her to embrace is what, drugs, ratchetness, baby mamahood? Because that's what they're known for to everyone else. I'd also not want that label on me if I were her
Tyla is on a video saying she ain’t Black
@@Mkym365 she isn't fully black. And that she acknowledges. She's African and that's what she's proud of. There's absolutely nothing wrong with it
I love all the research you did and cultural nuance you show in this video. The whole fight with Tyla is simply based on a lack of understanding and unwillingness to learn. She didn't do anything wrong outside of claim the race that she was labelled as since birth. Thank you for this🇿🇦
As an American, everybody needs to stop putting American music industry on a pedestal that you have to “break through” - American consumer markets are narrow minded, that’s why all the greats go to Europe and Asia and Africa and make all their money because we don’t appreciate nuance or different types of acts and artists - we nitpick and it’s sad
Black Americans don’t own America
Your superiority complex is very irritating
@gdm1577 truth of the matter is we are superior in lots of avenues. Truth hurts
@@googlea2692 I’m confused 😂😂 I don’t remember what my comment was sorry
She should market her music in other countries then.
in tyla's perspective, I can imagine her confusion when americans reacted negatively to her calling herself "colored". they were offended at tyla for using terminology that was used in the Jim Crow era... but it's normal for non-white Americans to refer to themselves as "people of color"... y'all are doing basically the same thing as her (though these two words/phrases have different meanings). anyways we are witnessing pop history and I'm so excited to see the progression of her career. Africa to the world! love u tyla ♡ ♡ (from an ethiopian-american girlie)
Fantastic breakdown of how the word coloured is different in South Africa compared to USA. As a South African, i can say my online friends in the States dont know much about culture in our country. We tend to know quite a lot more about American cultures, cause of TV and entertainment
Oh my word, this was such a well researched and informed opinion piece. You basically validated every South African who has been trying to stand up for who we are as a people and support Tyla and how she represents us on the world stage.
This was actually really insightful and makes me feel much differently about that interview clip. Tyla is an amazing artist, and I hope she grows to stardom one day!
Loved this! This is such a great and well detailed video that explains the different perspectives involved perfectly imo. Thank you ! 🩷
this video essay about tyla's success was so well done.. i like her. and her music. i hope that she stays who she is and doesn't let the industry and ignorant people change how she wants to show up as a person and a performer. good for her. 💖💖
I’m South African and my history exam is on Tuesday, so I had to learn a lot about apartheid😊
*coincidence?*
I’m also coloured 💛
And, well done, to the producers of this video!!!! It's very well thought out and informative which could easily be developed into a full documentary! Kudos, bravo!
This just shows how self-involved America is. She doesn’t need to understand American culture. It’s a market, it doesn’t need to be the centre of her universe. Do Americans make any effort to understand Tyla or her culture? No.
Americans think their the only country in the world with one culture
And just see what some of them are doing like their Diddy P, R. Kelly, Bill Cosby, Oprah, etc etc. Rubbish, they acting like their government, always stick their noses in other countries affairs , thanks GOD THEY ARE NOT ALL THE SAME.
Well done. Wonderfully put. Please continue doing what you are doing. Much love from South Africa❤❤❤
I went to America to compete in sports many years ago. We were asked "how can you be white if you are from South Africa?" I remember just thinking why can't I be a white and South African?
South Africans are beautiful and very diverse people.🇿🇦❤️
Oh, we know the history behind that. 🤨
Charlize Theron is white & SA
@@Mineo77-op4bu Well yeah many black people have European blood or have European great great grandparents if they looked into their dna and genealogy. History is complicated. Regardless of history, there Are white south africans. And they have adopted south African culture. People of any culture or race come in all shades anyways. How about black people with vitiligo or who are albino? Those are conditions not influenced directly by colonization. Are they not black or African because of the color of their skin?
This is put together so well, thank you x
I love Tyla!! She's great!
You are gorgeous
It’s 2024 people still think Africa is a country and we all ha e the same culture
Yes! Back in 4th grade I got accused of lying of my culture because I didn’t share the same culture as another classmate who was from Zimbabwe ( I’m from Liberia)
@@ImDinaCass Wtf?! Those countries are sooo far away from each other! Some people are very sheltered
Well explained. This happens for Jamaican music too where Dancehall is often lumped with Reggae music
This is an American problem. Americans need to UNDERSTAND Africans in other parts of the world. African history is diverse and complex so how other mixed Africans identify and how they survived by creating cultures and religions is NOT for them to judge. In South Africa mixed people have THEIR OWN history and understood terms that are acceptable to us. When we travel we don't have to lose our identity because being coloured in SOUTH AFRICA means the food you eat, the dance, the music, the language and it's slang as well as how you practice your religion. Americans MUST be tolerant and not center everything around THEM 😏
You all are the ones that are intolerant. You think that people that experience the most systemic racism, centers themselves and are entitled? You guys are really arrogant
The amount of research you did along with how you presented it, and the comparison to Shakira when everyone is saying Rihanna, is really refreshing. It shows that you are doing this to bring clarity, not to chase clout. As a South African watching this from the sidelines, I appreciate that.
Americans Need To Stop Being Self Centred And Open Their Minds, As Soon As They Do That The Better They Will Stop Stereotyping Other People From Other Parts Of The World Especially African People
It’s not about Americans being self centered, but Tyla is trying to break out as a star in America which is the largest market for performing arts in the world, so people have questions and it can be a tougher market. In America if she described coloured as South Africa’s version of Creole, they would understand more as Creole in America is similar to her ethnic mix.
CLOCKKKKK THT TEAAAAA👌🏾👌🏾👌🏾👌🏾
@@bluetinsel7099yes it is about the US being self centered. How she’s being marketed still doesn’t excuse how ignorant we are to other cultures here. Most people here still call all Asian people Chinese and refuse to learn the difference even when corrected. It’s been proven many times Americans can’t even find countries on a map. Most people born and raised here don’t even speak a second language. We’re still a very ignorant country that’s all there is to it.
@@bluetinsel7099 who cares just accept her
@@Harmony76-r5z
I’m not required to accept anyone, but you asked who cares and apparently you do along with many other which is why your coming to me.
There's huge difference between coloureds & black people in South Africa 🇿🇦... culturally practices & beliefs on high power
It's not that huge. I grew up on both sides.
@@thequeenmidas I also grew up with coloureds and I'm black "Xhosa" there's a huge difference
@@SOLUTION_PROVIDER Ok. That was not my experience. Different strokes for different folks.
So why is Tyla not performing music from her culture then?
@Mineo77-op4bu 🤦🏽♂️how old are you?
Afrobeat & amapiano is not culture music is just for vibes , struggles & grind
Same as hip-hop is not a culture in Africa
We have our proper cultures .... different from different tribes
America is self-absorbed... that's the problem.
Unfortunately, some of the comments here prove that....
The problrm is black folk here wanted her to claim 'black' not 'colored'. She claimed the fact that she is multi race and black folk didn't like that. Black people here in the states need to stop claiming everybody, seriously.
Maybe they educated by white people thats why they have 'label'
Inaccurate
Thank you for such a great video essay. I'm South African too and I am very proud of Tula's success. I loved her performance at the Victoria's Secret show. I am also very pleased that this video explains some of the complexities we have to navigate in our country's history and how far we have come as the Rainbow Nation 🇿🇦
As a south african, I think this is a great video. Well done. Very well researched
Here's my 2-bop about this situation. I find it puzzling that some Americans seem to be pressuring Tyla to reject her coloured identity, which holds a specific cultural meaning in South Africa. It seems that only recently have some Americans started to recognize the complexity of South Africa as a country, with its 11 official languages and unique racial dynamics.
Americans must realize that their cultural norms don’t necessarily apply elsewhere. For instance, in South Africa, while racial slurs are understood, they don’t always carry the same weight or provoke the same reactions as they might in the U.S. Take the N-word as an example-in South Africa, the historical and emotional context is different, and its usage wouldn’t necessarily spark the same kind of outrage.
We understand how much significance these terms hold for Americans, but we wouldn’t force them to change their mindset just because they are in our country. Similarly, it feels unfair to expect Tyla to conform to an American understanding of identity when she is representing her own cultural background.
Exactly. Also, them trying to pressure rejection of her culture is bazaar from a group trying to conserve their culture and labelling everything as cultural appropriation, even things as small as hairstyles
As a South African , To the narrator, thank you, you explained Amapiano origins better than Uncle waffles ever did. ❤
She's African amd we all love here, she doesn't need to understand and follow American culture. Love Tyla from India❤
I adore her. She’s doing something different, something new. I’m tired of seeing generic pop stars with no niche audience appeal being recycled through the machine; labels just signing and throwing whatever they think has the potential to stick.
Tyla has something special. I’m rooting for her!! :)
I came by just to comment. I'm 38. She is a star, she will trigger you. Just enjoy her. She is so young and wise and talented just listen to tyla
Be mindful that all of these people spreading this hate is just trying to bait you all into responding negatively. It boosts engagement for them. Some of those people regularly have takes that are not well researched and regularly make people from America mad as well. Trust me, as an African American, most of these people are just silly and I wish they'd shut up and leave everybody alone. Most Americans have never left their own country, so just assume all these haters are coming from a place of very little experience, or trying to cater to an audience that doesn't have one.
Also, part of why we might seem on edge and antagonistic is that our country is falling apart due to xenophobes and racists. Also Elon Musk, and most people who are in any minority group here aren't okay right now. They're trying to take away everything our ancestors bled and died for. My question is, why are we engaging in hate rather than healing?
Great video, one clarification - so most coloured people are a mix of MANY ethnicities, Indian, Native south African, central African, Chinese, Cape Malay, European, middle eastern, etc, that have been mixing for generations. So we normally have two coloured parents and coloured grandparents etc. It's different to being mixed race or dual heritage - we have our own culture. It's not just because of apartheid but because of the spice route and slavery/indentured servants, lots of immigrants settled especially in cape town. We are the most 'genetically diverse' group in the world.
As a black south african it wouldve been insulting to us if tyla identified as black cause she isnt shes coloured also why are americans offended by the qord coloured when they like throwing around the n word
Exactly it's so crazy the way they think and act 😂 aii
It's really not about the word Coloured, it really is about the antiblackness that stems from the "I'm not Black I'm Coloured" sentiment. Admittedly, Black Americans have been terrible at articulating this, but we realized what was being said in the statement without it being explicitly stated.
@alisterdirector1475 well not everything is anti black and in tylas case she was simply stating her identity and preserving her heritage just cause someone doesn't claim to be black it doesn't automatically make them anti black and with the American ideology of the one drop rule (which I perceive to be as real anti blackness)it erases what it is to truly be black for example the thing of saying mixed people are lightskin erases the existence of actual lightskin or yellow bone people who are 100% black and further pushes a narrative that black people aren't diverse when we are
@alisterdirector1475 also thing is you guys can't keep on look at non american people and place through your own american perception thinking it's a universal perception especially when it comes to africa we are one of the most diverse continent in the world we come in many shapes and forms and shade(dark,brown,yellow or lightskin and everything varies inbetween)and we all have different cultures yes it might seem strange to you but that doesn't make it wrong
@@XhosaChildofGodshut up your country is still colonized I am Nigerian. If tyla is not black she should stop profiting out of black people or maybe make some Indian songs since she looks like one
Finally someone who gets it!!.Her break out in the world reminded me of Shakira so much and both of them rise to fame with song titles that starts with 'W'.
I love that this presenter knows what it means to be coloured.... this from me, an actual coloured South African.
I appreciate the research done in this video. Keep Going!⛽️🔥
Wonderful video! Tyler is extremely talented and I'm so glad that she sticks grounded to her culture and to not play into the being put in a box in the West. I hope she continues to succeed and she never changes on the way up.
To people saying she should have discussed it on TBS, a possible reason why her and the team chose not to is likely because she had already discussed it multiple times and she received backlash over it. So they probably figured they're better off not discussing it. If people arent willing to learn then attempting to educate is pointless. I can bet you if she had taken the opportunity to discuss it,some nitwits would've still found a reason to attack her. After the interview she went to X and explained the same thing she had said before "coloured in my own country but I realize I'd be categorized as black here". People in her management are American so of course they know what colored means in the US context, pretty sure they did explain that to her. If people are dedicated to misunderstanding you there's unfortunately nothing you can do about it. If people were really open minded and willing to learn they wouldn't have approached this whole situation with so much arrogance and hate. We need to do better.
As a Brit, I chuckle that a lot of Black Americans keep wanting to classify themselves as African Americans. But when a true African turns up they have real issues with them and suddenly this girl has to dance with people she does not want to etc. On another subject, there is also this moan that other countries are now overtaking their music charts. Still, when American artist wanted to peddle their wears and songs abroad everyone else had to accept it. As an ex-music student who studied world music for a year, I love that we are getting slightly different flavours. As a Bollywood music fan (yep you read right black chick loves some Indian artists) it was just really a matter of time before this was going to happen.
We ARE African-Americans. Stop generalizing us like a colonizer. Weird how all these comments are so disgustingly racist over a music artist. But its good to know what you and all these other people think. So gross.
I love Tyla and her music, literally can't get enough! I'm rooting for her success. For people to deny her talent is actually wild.. stay delulu everyone 😂 keep going queen!!!
As a mixed/black American, I love what Tyla stands for. She does not conform or fold, she RAISES. I understand the initial reactions to her referring to herself as colored, but after I heard this I quickly went and did my own research in about 2 mins, leading me to believe Americans will try to find ANYTHING wrong with her. I am ashamed of how my country has scrutinized her because what she is doing for the culture is extremely progressive and absolutely underrated. I do NOT think she should go full pop like some people are suggesting!!
As a Coloured South African I wish I was with her in that Breakfast Club interview.
We can't say we are out right black because we are not and are Multiracial
To give context to multiracial, My maternal Grandmother is biracial, White English Dad who married her African Tswana Mother. My Gran Married an Indian man and my mom has 3 mixes.
My Dad is also mixed and unfortunately we don't know the racial content but His dad was mixed with Griqua and Indian, I there have 2 Multi mix parents
Now so far removed from the original races. In South Africa, multiracial people date and marry each other and so began the Coloured Race. The term in itself is fitting because our DNA is so colourful.
We do not follow any customs or traditions of Africans, Indians or Europeans specifically but do embrace certain aspects of those cultures.
We also grew up supporting back american hiphop and Rnb so it is most disappointing to see the hatred and racism being inflicted on our babygirl
So to these people Tyla needs to place her Zulu African identity over her Indian, Mauritian and Irish roots or else she's somehow Anti-black?
Their madness is astonishing she must IGNORE her own heritage for the sake of African-American, so if her father or her mother was white she is not suppose to acknowledge that BECAUSE ONE DROP OF BLACK BLOOD.....we do not subscribe to that rule which dates back to JIM CROW area where anything that is not PURE WHITE is deemed BLACK! SHE IS MIXED NOT BLACK!!
Those are the same people who don’t believe that Afro-Latino/as exist
Tyla is a superwoman! 🇿🇦
I love me some tYLA!!! She's fresh, young and beautiful and I think the narrator sums it up that she's navigating her own creative style with Popiano, and that's more than most singers in the US do...leave her alone! I love the Amapiano vibe and listen to her album all the time, it's the vibe in our house!
Tyla is great no matter what y'all say tyla she is so sweet she has her own genre a genre no one else has managed to create so y'all leave her alone let her embrace her ethnicity it's true y'all just look down on us Africans she is bringing us to the world .
Proud South African coloured here.
This is such a good video!!!!
Some people are so talented at finding negativity in anything. This young lady is just out here living her dream bathong🤦🏾♀️❤️.
This video is very educational and I loved every section of it
In South Africa only black and black produce black which makes sense .This one drop rule is stupid cause it forces you to appreciate one part of your self , imagine having 50 % of European blood and 50 % of African blood but you have to identify as black 😂😂.Once you have mixed Ancestry you are not black and you must be able to embrace all parts of you which is why in S.A coloured people are a race and have their own culture .I know most think it’s because of light skin complexion but it’s not , coloured people comes in all types of shades , you can be the darkest person but not be considered black in South Africa because of you background , if you are the of mixed ancestry ( Asian, European and African ) .People need to pick up a book if they are interested in a topic , cause some of these comments prove how ignorant some of you are .And the world is bigger than America.
Hi you articulated it brilliantly. Look at Beyonce for instance she is regarded as black what a joke it is painful obvious that she is NOT. A DNA TEST WILL SHOW THAT SHE IS MIXED RACE WHICH MEANS SHE IS COLOURED AMERICANS LIKE HER WHO ARE CLEARLY MIXED MAKE FOOLS OF THEMSELVES WHEN THEY CALL THEMSELVES BLACK 😅😅😅
Tyger Nation we are always here for tyla we don't care what y'all say ❤❤❤🎉.
Nah!!! Its just the Americans not used to Africans being successful
This was so informative. Nicely done. We love our girl and we'll keep rooting for her.
Finally! POPIANO fits so well cause the whole atmosphere and energy of typical amapiano and tylas songs are sooo different!!
I would say that probably 50% of people who enjoy her songs do not like listening to amapiano for more than 2 minutes, because it often has a stressing repetitive beat on a high note that can bring up stress that doesn’t go well if you are not dancing or rushing somewhere… maybe I don’t know other soft amapiano songs … I was searching but didn’t find. If you have recommendations I would be happy to listen ❤
I’m so glad Tyla brought the music world to a whole new genre „POPIANO“ ❤
I wanna hear more of it ❤
This video is so good!
It’s SO complicated and I am speechless after watching. Don’t even know how to comment.
Because like, where do we go from here?
Right now it never excisted 👌🏽??
She doesn't need to understand our American culture. She is South African.
I always wondered why they only wanted her to understand american culture but they won't try to understand hers??
The comparison of Tyla to Shakira is so accurate and I love it ✨
So glad someone actually made a video highlighting how ridiculous every single nitpick about Tyla was. I could go on for days stating how misinterpreted and misunderstood she was and how the media did not do her justice. Honestly her portrayal in the media is what sets me off the most. But girlie thriving and good for her😌