It's crazy to think that she was invited to do an interview and the interviewer doesn't even want to do the bare minimum research into what colored means in a South African context
They couldn't do research because they already had hate stuffed up their minds. I'd stop talking about my race too if I was Tyla. You can't be saying one thing over and over again and yet people refuse to listen to what you're telling them about YOUR identity.
You realize the entire point of an interview is to get the other person's perspective. Why bring her there at all if the interviewer is expected to answer the question for her? She had an opportunity to share but she fumbled it.
In America Tyla’s ethnicity would be more similar to Creole which is black, white and Indian(American Indian), but it’s a type of mix. In South Africa they use coloured for their ethnicity and its similar but with Indian from India. In America coloured was used in a derogatory way so American when she is in an American marked look at that as odd especially as it was not long ago that that was used. In America if she said South African Coloured is similar to Creole they would get it more. Also Tylas race is human in taxonomy, it’s not her ethnicity which is her makeup or background.
The fact that Americans have such a strong reaction to her saying she’s colored is so funny because it just further validates the stereotype that Americans know little to nothing about the world around them. They just have to know a little history to understand!
As an American, I can agree. I knew exactly what she meant as I was taught about Apartheid and it's lasting impressions on South Africa and it's categories of race. Unfortunately, unless someone seeks this out or their family teaches them it, schools wont. Hell, the history of our own country in regards to chattel slavery and its after effects are not taught much at all. Its sad my fellow black folks were so rude and uneducated regarding her background.
the thing is, the use of the word “coloured” in South Africa was explained so long ago, when Water was starting to gain fame in the US. So, i was so confused by the hate (im american).
@@gibbygibbygibby7237 it was ignorance, instead of realizing many of us would fall into the same category as her is we lived in SA. I would be considered as such.
This comment also reflects how people outside of the US can know very little about the US history and culture to understand American's reaction. Lastly, the narrator and a lot of people are failing to recognize that the term "colored" in the US pejorative because it was used to marginalize and oppress a population of people in the US. The narrator of this video described the term "colored" in SA deriving for the same exact reason. The only difference is the government actually legitimized the term as a racial group. All very sad.
The fact that so many youtube creators had to keep making these videos to explan “emm, the rest of the world exists ya know” just emphasises how truly self centered the US is. i know it’s shocking, but the world does not revolve around the US. excellent video 👏👌❤️🔥
We know how self-centred the US is and it’s never gonna change because of American imperialism gives them a superiority complex. We know this. It’s an unproductive use of time complaining about things that won’t change 😅 at the end of the day we’re still gonna watch American movies listen to American music and buy American products from American corporations. It’s America’s world we just live in it. 🤷🏾♂️
But she's not in the rest of the world pandering for support. She's over here in our country trying to build a career. Play by our rules or go back to where you came from. I would never go to south africa and expect an entire nation to bend to me. People like you keep talking about "the rest of the world" but she's literally right here in our country.
You right. We are self centered. Lol if you come and visit you’ll see why. Capitalism along with Imperialism has made it to where we are not curious about the rest of the world, and our education doesnt span much beyond our borders UNLESS it has a direct correlation to our country’s history. Honestly this disconnect with her was a misstep on her teams part. If you have someone who is culturally intelligent and aware, this entire “Coloured/Colored” fiasco would not have been a big deal and she would have been prepared to tackle it. I dont blame her in this instance I blame targeted American Education and then also her team. Cause in my mind “If Americans are so dumb/sensitive/racially charged”, wouldnt it benefit her if her team prepared her for the intricate and complicated culture we have concerning race? Or you just want our streams and thats it? Oops. Thats us being self-centered again.😂
I like the last point. It is becoming very annoying how everytime a foreign artist (meaning not American or British) finds success, they’re supposed to always appear humble and grateful and worship all the American artists around them. We’ve seen it with Shakira, we’ve seen it with different K-pop artists, Tyla and others. They can have a mega succesful career and tour all over the world, but once they step into an American award show, they are expected to be starstruck by artists who often don’t have half of their sales or success, ONLY because they happen to be American. Think about the backlash Shakira got for performing at Superbowl. When people really thought she’s not as famous as J Lo. As an European, I can tell you J Lo had exactly two global hits and her Spotify listeners aren’t even half of Shakiras. K-pop groups can sell out stadiums, while many "big" American names struggle with arena tours. If we’re supposed to recognize Grammys, VMAs or BBMAs as the biggest thing you can achieve in this world, they should treat all artists as equals, not make separate categories to award foreigners. If they can’t do that, they should just become local award shows that only Americans can win Edit: Ok guys, I'm not ONLY talking about award shows. You can see it in talk shows and interviews too. They always get asked questions like how does it feel to be invited to an America show or meet "insert a mediocre American artist who is often less famous than they are". And again, it would be ok to only give your awards to Americans, but then don't invite and nominate foreigners (which should include British and Canadian artists, but no one really treats Adele, Ed or Bieber like they should worship everyone around them)
I absolutely agree with you but I do not see the point of international artists at American award shows. It sounds like they're treated as a token. I can respect the idea that they're appreciating global music but everything from awards to genres always falls flat bc they're just so ignorant. I think foreign artists should attend foreign award shows. Not everything has to be incorporated into american media and culture.
the superbowl is u.s. american. of course people prefer to see an american perform. grammy's are not about album sales or selling out concerts. there's no reason to elevate kpop over any american artists because of that. the billboard awards are purely about numbers/sales, etc.
If you don’t shut yo entitled behind down somewhere!! Nobody invites y’all here.. ya want success do you come here.. !!! You’re making all this up! Shakira don’t have to do nothing but be herself.. liar
@@orangemoonglows2692 Umm what you said didn’t make a lick of sense. It doesn’t matter about the Super Bowl being American many Americans do not care who is performing as long as they are popular not because they’re American.
@@orangemoonglows2692 Grammys are not about sales, but seeing what artists and songs often win, it's not exactly about quality either, so I never quite understood the point
For me it’s crazy that Americans don’t understand any other culture in the world. And they have the nerve to say that she doesn’t understand American culture. She’s not from American she South African!!
All this is probably is marketing strategy but the record company wants to promote her as a black artist so she can appeal to the mass. From what I heard, they were trying to put her album under R&B where she does not belong at all.
As a South African coloured is not an offensive term it's literally an ethnic and cultural group in South Africa and is an important sub culture of South Africa.
let's be honest it's a classism term. Created during apartheid as a means of segregation. They'd classify people - White, then Colored then Black. In which Black is at the bottom of the class. School yourself please. Stop trying to make it like it's a "culture" 🤣🤣. Same thing as the colonialists did in the USA, but in the US we caught drift of the plan. That's why if anyone has a percentage of black in them/mixed we considered them black. To avoid the separation tactic. Unfortunately for South Africa it worked perfectly......
@RapperHolik the one drop rule isn't any better than the colored category of US and if we want to be logical one makes more sense than the other. The one drop rule is literally also about classism and has led to colorism to begin with. One drop rule was created to reinforce the idea of blackness being "taint" and "dirt" whilst whiteness being "pure" hence why ANY drop of black blood meant that person was automatically "black". A person could have had 20 white great grandparents and 3 Black great grandparents and would have still been considered "black" for that same reason. Side effects of one drop rule are a whitewashed image of blackness and the CONTINOUS ERASURE of actual black people. The obessesion of ppl wanting Tyla to Lie about being black is a perfect example of that erasure since Tyla is literally just 1/4 black. Yes the origin of colored is controversial however it has not led to black erasure and allowed mixed people to build their own community. Yes it's odd when people act like colored is some "native" south african ethnicity when it isn't but everyone atleast knows what a black south african is and looks like. I think what it worthy of criticism though is black south africans pretending as if Tyla is repping them when in reality (as you said) to this day colored are still considered to be an a higher hierarchy than native black south africans
Majority of us know that. I’m German. Even many Americans. That’s your ethnicity and has been. However it is rooted in a caste system that is racist. Let’s not romanticize it
@@mimiad397I was in total agreement with you until the part where you said that coloured people "are still considered to be a higher hierarchy than native black South Africans." You seem to not be aware of the fact that black people are now running the country. They have political power. How can black people be lower than coloured people when black people are literally running the country?
as a coloured south african person the way people overseas engage which tyla around her race has truly made me lose so much respect for the west. most of the people telling her how to and how not to identify have never even stepped foot in africa. it's incredibly disheartening to still see her bombarded online by americans who refuse to acknowledge the reality of cultures outside of their own. regardless, tyla is an icon and we're all so proud of her
@@jonscott6459Yeah I’m in London and I grasped the term. Americans have to accept that views around black and mixed people outside of America is not the same for them and their way is not necessarily the right way. The one drop rule doesn’t apply everywhere else. And terms for blackness may not be recognised or accepted to them.
I'm also South African. It's not a "west" issue. This is purely Americans because of their history with racial relations. Coloured probably isn't as much of a taboo term in England or Australia as it is in America
As an American, please don’t assume the stupidity of some applies to all of us; I and plenty others had enough common sense to actually look into what she meant by coloured, and even if I hadn’t, I wasn’t offended by that statement to begin with. It’s frustrating how the laziness & ignorance of those with a spotlight gives all of us a bad perception. 🤦🏾♂️
My black ass is probably 20-30 years younger than Charlamagne/Joe Budden and even I knew “coloured” has a different context in S. Africa than in the US, like come ON. It’s pretty damn cringe to see Americans treat these foreign celebs with such little respect when many of them have already established years-long careers for themselves as performers. She may have just got *here* but she didn’t JUST debut 🙄…
@@hakkesho12 Charlemagne is actually very intelligent, he just plays dumb for clicks. He knew exactly what he was doing. The goal was to put Tyla on the spot, trip her up and go viral, otherwise in his eyes, the interview is a dull failure. Tyla refusing to answer the question fell into his trap and ensured the interview would go viral - that’s why he loved her not answering. Tyla's team was actually very dumb sending her to a “shock-jock” interviewer like Charlemagne who historically has been known to be ruthless in his attempts to embarrass his famous guests.
@@hakkesho12 he’s made himself extremely successful this over the years doing it, why would he stop now? 😒 Tbh Charlemagne was way tougher 10 years ago, guess hes getting mellow in his old age. 😂
@@hakkesho12 like I said before, Tyla’s team was setting her up to fail by sending her to Charlemagne. It’s almost as if they wanted that to happen to her. I lost trust in her team after that. They threw that girl to the wolves 🐺
Because she's in the fucking US pandering for American support. She's in our house. If she doesn't want to understand then go back to SA...but she had to come here for opportunities.
She’s literally South African not American 😂 I don’t understand why black Americans always gotta force their opinions on others . Everything doesn’t revolve around America
If she doesn’t want Black Americans opinions she should not market herself toward the Black American community, she can go to Nashville in the country music sector and see if they accept her instead of Black Americans in the largest market in the world. She may not do so well, but she doesn’t have to appeal to Black Americans if she doesn’t want their opinions and that’s solved. Also for artist in the performing arts sector to gain international success, they have to go through the American market as it’s the largest in the world and other countries use the USA market as their temples. So without the USA market there is no reaching Whitney Houston, Michael Jackson, Mariah Carey, Janet Jackson, Beyoncé, Rihanna, Shakira, The Beetles, Adele, Sam Smith and various other internationally successful artist levels.
@@Kagetora_Hyōdō You seem to be the only one on here talking about hating anyone based on ethnicity and culture. Where in any comment have you seen anyone speaking of hating Tyla other than your own? So there is no defending hating her when that was never even brought up except from you based on your perception of a comment you didn’t get clarity on.
Let’s be honest, most of the hate stemmed from when she didn’t outright say she was black. And since people are slow and don’t know that South Africa has different ideas on ethnicity/race, people decided to put words in her mouth and said she was “denying her blackness”. Then the whole thing with the awards came up and that was the cherry on the cake for yall. And yall don’t like how she’s so sure of herself, that she’s confident and that she doesn’t feel the need to kiss Americans asses every time something good happens to her. Good lord get over yourselves!
Let's be honest, African Americans don't want her, but Let's be even more honest, South African Coloureds who are mixed with Black are notorious for denying their Blackness. I have seen several of them refer to dark skin people as darkies and they themselves were just as dark. The antiblackness that African Americans can intuitively sense from the "I'm Coloured not Black" sentiment is exactly what they think it is. I want to clarify that not all Coloureds feel that way, nor are all Coloureds mixed with Black. I also want to clarify that Tyla herself has not really said anything antiblack perse. However, the Coloured culture as a whole exudes antiblackness. It is very much a proximity to whiteness they are chasing. At this point, Tyla fans have marked her territory as nonblack, and Black people are saying stay out of Black spaces. We don't need her, she doesn't need us, let's all go our separate ways.
Y'all don't even understand the definition of "hate". Colored means something completely different in the US. It's a derogatory term. If she's entering into the US market her team should have understood how to navigate this. She's not in South Africa she's signed to a US label and of y'all weren't slow you'd understand why there was a backlash against the term colored. Also even in South Africa it's rooted in Apartheid. We have confident artists and have had confident US artists for 50+ years. You're projecting your opinions on millions of US citizens that you don't know that don't even care as much as you do about this.
@@JasNakira-bs5nx Tyla was still based in South Africa when she made a a tiktok video in 2022 for South African Heritage Day where she mentioned she’s proudly coloured and mentioned all the ethnicities she’s mixed with and then someone decided to take it the X app and that’s what started this whole online diaspora war, I’ve never once seen her mention she’s coloured or deny her blackness in America prior to the controversy. This whole situation was blown out of proportion by people on social media from both South Africa and America. South Africans understand the history and hurt behind the word colored for black americans but some people can’t just expect coloured identifying people to discard their distinct identity and culture they’ve crafted while simultaneously being subjected to Apartheid and Marginalisation. Also coloureds don’t have a specific phenotype they can go from looking asian, black, white, latin or even maori so I guess there would be even more outrage and backlash if it was an asian looking coloured calling themselves coloured 😅 Mutual sensitivity is needed when it comes to identity politics because we are all victims to the same system ‘’✋🏻’’
@@JasNakira-bs5nxdoesn't those black people of America call each other the N word that is a racist slur and the word coloured bother's you when it's not even spelled the same as colored. Also why you saying US citizen it's seems to me this is only a Black American problem.
I've been following her and I have to say people are just picking on her for no legitimate reason. Going as far as to deny her talent. Let the girl live, if she doesn't appeal to you then look elsewhere but just stop the hate.
Its not the talent their denying it's her whole attitude that makes people get sick of her she's full of it n she's honestly still a kid in the game...
The amount of research you did is impressive. Everything you mentioned is spot on. Thank you for your objective perspective. Refreshing. We love Tyla in SA. Everything she does perfectly represents some of us. I can't say 'all of us' because SA is a diverse rainbow nation.
@easiersaidwithmeg Ya, everyone knows America is diverse, but most people don't know much about SA's diversity. *Just assuming you're referring to diversity since your comment had a confounding 'lol' at the end.
It baffles me as a Belgian Kongolese to see that the same group of people who always complain about RACISM, xenophobia and DISCRIMINATION are the same that so openly xenophobic and racist against Tyla, African and others afro descendants from Caribbean and Latin American countries!
who's being openly racism, xenophobic, and discriminatory against tyla? and, why do you think there's no reason for some people's annoyance with her? nobody was annoyed by rihanna. nobody is annoyed by tems. what is it about tyla that bothers some people? you behave as though people don't have a legit reason to not want to uplift her or ignore her.
not in defense of Charlemagne, but you’d want the interviewee to speak for themselves and give their own take. Unfortunately she’s not as polished as Trevor on her responses.
@@righteouslioncomedian1069 he knew exactly what he was doing. Say what you want about Charlemagne, he’s gonna do what he needs to do to make the interview go viral 😅
It's confusing because they look black asf. So to say you're not black when you have black features is just crazy. Coloured people need to stop with the self hate.
Come on now, research!!! Such a well researched story. The culture, the music, her identity - you took time to educate the masses, learned a few things or two. Things that I, as a South African should have known. ❤
I am so fed with with US-centricism & cultural imperialism. There are over 200 countries in the world, why should she only adapt for the US? The US doesn't even bother understanding South African culture. No wonder her country joined BRICS+
@@myvlog5112that is not how it works. You can be sign to multiple labels based in different countries. She said herself that several label approaches her and she chose that label. America music industry is the largest and can put her in place that’s her South Africa label can’t. When you think so many people move to America to make it. We didn’t make up the rules.
As an American, everybody needs to stop putting American music industry on a pedestal that you have to “break through” - American consumer markets are narrow minded, that’s why all the greats go to Europe and Asia and Africa and make all their money because we don’t appreciate nuance or different types of acts and artists - we nitpick and it’s sad
Americans can't seem to comprehend a society that's not racialized in the way theirs is. Particularly African Americans who seem to think they're the gold standard for what it means to be black in the world and they do not understand the difference between race and ethnicity. As a black person from the Caribbean, it's bizarre and kinda sad to observe and/or experience.
@@Alexa-uk8lj Your comment literally proves my point... Nobody's projecting. The obsession with race and having to declare your racial identity publicly is a uniquely American thing. The fact that her team has to prepare her to defend her blackness is WILD to everyone except African Americans. And yes, she is black by the US definition (the only one that matters apparently) and she is coloured in South Africa. Again... Race and ethnicity are not the same thing
And here the haters come in the comments section....Tyla is now Platinum AND Gold in America. And is gold in multiple other international countries. She currently is occupying 6 positions on the American Afrobeats Charts (her peak was 7 at the same time)......No other African artist has done that..... she held the no 1 position for 50 weeks (only Rema managed to do that). Her new song "Push 2 Start" debut at no 1 on the UK Afrobeats charts....What is WRONG with you people!? Go hate somewhere else please - We getting tired of you - You have no receipts to back up your hate - Just hate....that's all you have.
@@ntuthukomdluli-pd9jv Water is double platinum in America, Truth or Dare is Gold in America, The album is also Gold in America and Jump is also Gold in other international countries such as Brazil and Canada.
Goodmorning: Some in here are so sensitive & fragile. Tyla just grew up taught "colored" meant something good. Some in the US, grew up taught vice versa. Some ppl here in the US took it much different. Tyla was born & raised in SA we are educated really different here. That's why you gotta break things down, for some to fully get & understand what you're actually saying..!! Or they'll be lost or will take it a whole different way. Some ppl in here should just chill & breathe. Great video.
Maybe you are right because everything is relative. HOWEVER the venom that was thrown at Tyla from black Americans as well as the misrepresentation and the judgemental prejudices warrants a vigilant response. An entire race group was attacked not just Tyla. What it communicated is that we should not accept that Coloured people have the right to be who they are or identify as just because black Americans finds it offensive.Their persistence and doubling down made it worse. To crown it all it has given them the excuse to attack her NO MATTER what she does. She will be judged and criticized. Totally unnecessarily. Take the last 2 incidents, i.e. the Uppity African debacle and the holding of the heavy award. Even though the camera angle from the actual stage showed that she was speaking to the male presenter, not Hailey. Venom spewed from the Black Americans. How dare she insult an icon. Usher took the incident in stride why? Because Tyla was not wrong. She protected her own dignity. May it be an example for all young women out there if you don't want to because it makes you uncomfortable you have the right to say no respectfully and Tyla did it very respect and tactfully. It should be a lesson that you don't have to bow or give in no matter how famous or rich the person is. She made us proud.
A lot of people say that if Tyla wants to make a name in the American market she has to follow the African American system and start identifying as Black because that is the norm. When in Rome, do as the Romans do. Except America is built on immigrants so it is not the same as Rome, a country and culture NOT based on immigrants. A Black artist who has racial admixture (eg: Jhene Aiko) will also not be expected to identify as Colored if she were to go in South Africa for some reason. Because Jhene Aiko is not South African. She is Black. That is HER culture and cultural identification. Similarly, Tyla is Colored. She does not have to change that identification to fit into the market.
@@aubreyyoung4610 I’d say she’s more afrobeats and pop piano. What does it matter? Nobody is forcing anyone to listen to Tyla no matter the genre. This made no sense.
@@Findmy_Way-Home it does make sense. They submitted her for RnB Grammy nomination when she belongs in the African music category. And they have been pushing her on hip hop outlets for a couple years now. Sorry, we aren't feeling her like that.
USA 🇺🇸 market simply: do not like her. Big Kpop artist also took the same L . This is why the American & Japanese music market are difficult. You are either hot 🔥 or 🥶 cold. Rihanna charted #1 outside the USA market before entering it. Again even American artist tour overseas to make it and return to the USA music scene. The color thing is just minor.
Im 🇯🇲 mixed Jamaican i visited south africa 🇿🇦 an they put me in the catagory colered . Its there culture an tyla represents her culture 💯 this is what makes her so original and an outstanding artist singer performer . we love ❤you tyla stay true to yourself always .🙌🏽 BLESSINGS 🎉🎉🎉
Americans acting like someone is totally wrong instead of acknowledging cultural differences is the most American thing I’ve ever heard. And I’m American 🤣
Even today, i have never seen a real post or a video where Tyla denied her blackness. Someone saw her ticktok video from the past during Heritage day in South Africa were she was wearing Zulu necklace with her Bantu Knobs and words thats written " Proudly Colored", then that person took the video to X. "Some" black Americans start hating not understanding that Tyla was in South Africa when he did that Ticktok video and that time he was not known like now. Her viewers that time were South Africans
Exactly what most African Americans don't want to understand 😂😂😂😂. Even if she does identify as black which she already does the cultural differences are still too much to be like theirs. She's African. Her culture is African. And the blackness they want her to embrace is what, drugs, ratchetness, baby mamahood? Because that's what they're known for to everyone else. I'd also not want that label on me if I were her
Nah she isn’t annoying at all, she has a good energy for her age , mature , open … and she handled a lot of backlash for reasons not even her fault . People who threatened men and women won’t like that maturity and co fixed r for her age she is a FIRE
As a South African, I so appreciate the way you put this video together. It was well researched, contextual and really honours the artist and the country/culture she is from. Thank you to you and thank you Tyla for staying true to yourselves!
Americans Need To Stop Being Self Centred And Open Their Minds, As Soon As They Do That The Better They Will Stop Stereotyping Other People From Other Parts Of The World Especially African People
It’s not about Americans being self centered, but Tyla is trying to break out as a star in America which is the largest market for performing arts in the world, so people have questions and it can be a tougher market. In America if she described coloured as South Africa’s version of Creole, they would understand more as Creole in America is similar to her ethnic mix.
@@bluetinsel7099yes it is about the US being self centered. How she’s being marketed still doesn’t excuse how ignorant we are to other cultures here. Most people here still call all Asian people Chinese and refuse to learn the difference even when corrected. It’s been proven many times Americans can’t even find countries on a map. Most people born and raised here don’t even speak a second language. We’re still a very ignorant country that’s all there is to it.
not just an ethnic group but its culture, food, upbringing, language, etc, its less to do with skin colour and more with the depth of our existence, if she calls herself "black" she's not only disrespecting black africans but turning her back on her entire culture. I'd think Black Americans would've repsected us as we do them, because like them, under much segregation, racism and violence against coloureds and blacks, coloureds actually took a negative that was born with so much hate and evil and actually empowered it and created an entire unity for the people. Understand that in South Africa we still get the "not black enough, not white enough" feeling, and we might often be seen as the "hybrids" with negative connotations but our culture and history has empowered us to be proud of being Coloured, its not just some skin colour, its our lives.
Tyla is GOOD. She’s got a good team with her - her music, dance, styling - everything is polished and on point. She also comes off her authentic in interviews. She’s also so young - still learning, but the only way is up! So proud of her. Her album is a great listen as well - so many bops. Proud of her! 🇿🇦
This was actually really insightful and makes me feel much differently about that interview clip. Tyla is an amazing artist, and I hope she grows to stardom one day!
This was such a thorough explanation of her racial identity I wish everyone who’s confused can come listen to this to understand where Tyla is coming from. Also true about the double standards they have where they praise other artists for exuding with confidence but shoot other artists down. One thing they don’t realize is that the algorithm will keep giving publicity on her name and in the long term when everyone understands, it’ll work out in her favor.
To people saying she should have discussed it on TBS, a possible reason why her and the team chose not to is likely because she had already discussed it multiple times and she received backlash over it. So they probably figured they're better off not discussing it. If people arent willing to learn then attempting to educate is pointless. I can bet you if she had taken the opportunity to discuss it,some nitwits would've still found a reason to attack her. After the interview she went to X and explained the same thing she had said before "coloured in my own country but I realize I'd be categorized as black here". People in her management are American so of course they know what colored means in the US context, pretty sure they did explain that to her. If people are dedicated to misunderstanding you there's unfortunately nothing you can do about it. If people were really open minded and willing to learn they wouldn't have approached this whole situation with so much arrogance and hate. We need to do better.
She doing something right that’s why, she doing something very right. Haters gonna be there, but they are fans too cause they watching and commenting. Yep.
I feel like people are too quick to lump a couple of people from America that don't like her and say "AMERICANS this and AMERICANS that" the few people that don't like her represent the minority of Americans that hate on her, especially in the black community, its just we don't go viral for posting about how much we love her. As a black American, we gon root for anybody black, and regardless of what she considers herself, she step foot in America, a white cop just sees her as another black person so we gon root for her. Yes, we are quite ignorant when it comes to the history and culture of other countries and though its not really an excuse, if we don't regularly engage with that country, ur kinda out of site out of mind so were not gonna be educated on your culture. But if Americans truly didn't like her, she wouldn't have the success, awards and opportunities that she has gotten. Lastly her needing to be humbled has less to do with her being African and more to do with her simply being a woman of color, over here a white woman can get away with anything but if a woman of color does it , American or not, she gonna get hate.
I think overall the Tyla issue is a prime example of Americans need to engage in identity politics above anything else. Music is no longer just music but it’s a vehicle for conversation about identity politics.
this video essay about tyla's success was so well done.. i like her. and her music. i hope that she stays who she is and doesn't let the industry and ignorant people change how she wants to show up as a person and a performer. good for her. 💖💖
She should have answered the question. This is a great video though. It sounds like both parties need to learn a bit more if I am being honest. Black Americans and Africans need to look deeper into their respective cultures. This will happen over time. We are both coming from place where we’ve faced a lot of trauma as a people. In my opinion, this conflict is understandable and predictable. It’s a growing pain as the diaspora becomes more interconnected. It’s actually beautiful.
An irony about the Coloured Identity controversy is that Coloured South Africans are also part of the diaspora as a important of our heritage and ancestry are enslaved people brought here from East Africa (Mozambique and Madagascar). The big difference on that front is that the other half of our enslaved ancestors were taken from South and Southeast Asia. Even though our identities and experiences are 100% identical, it's the same colonial networks and empires that shaped them.
Be mindful that all of these people spreading this hate is just trying to bait you all into responding negatively. It boosts engagement for them. Some of those people regularly have takes that are not well researched and regularly make people from America mad as well. Trust me, as an African American, most of these people are just silly and I wish they'd shut up and leave everybody alone. Most Americans have never left their own country, so just assume all these haters are coming from a place of very little experience, or trying to cater to an audience that doesn't have one.
Also, part of why we might seem on edge and antagonistic is that our country is falling apart due to xenophobes and racists. Also Elon Musk, and most people who are in any minority group here aren't okay right now. They're trying to take away everything our ancestors bled and died for. My question is, why are we engaging in hate rather than healing?
Here's my 2-bop about this situation. I find it puzzling that some Americans seem to be pressuring Tyla to reject her coloured identity, which holds a specific cultural meaning in South Africa. It seems that only recently have some Americans started to recognize the complexity of South Africa as a country, with its 11 official languages and unique racial dynamics. Americans must realize that their cultural norms don’t necessarily apply elsewhere. For instance, in South Africa, while racial slurs are understood, they don’t always carry the same weight or provoke the same reactions as they might in the U.S. Take the N-word as an example-in South Africa, the historical and emotional context is different, and its usage wouldn’t necessarily spark the same kind of outrage. We understand how much significance these terms hold for Americans, but we wouldn’t force them to change their mindset just because they are in our country. Similarly, it feels unfair to expect Tyla to conform to an American understanding of identity when she is representing her own cultural background.
This just shows how self-involved America is. She doesn’t need to understand American culture. It’s a market, it doesn’t need to be the centre of her universe. Do Americans make any effort to understand Tyla or her culture? No.
Tyla haters, If you don't like her or her music don't engage, the world does not revolve around the US and your talents are not the global standard. If you're from an older generation, you're not the target market. She's just a 22 year old coloured (even spelt differently) baby from SA who never denied her blackness and just wants to live her life. Let her flourish.
I feel so bad for Tyla. She’s getting bashed for not being American enough and constantly asked about her race. People just care about themselves and aren’t concerned about how uncomfortable they make her
@@elroyswarts2337 we know that I am South African coloured however the point is Tyla was not wrong in saying she is coloured and that is the focul point
As a black south african it wouldve been insulting to us if tyla identified as black cause she isnt shes coloured also why are americans offended by the qord coloured when they like throwing around the n word
It's really not about the word Coloured, it really is about the antiblackness that stems from the "I'm not Black I'm Coloured" sentiment. Admittedly, Black Americans have been terrible at articulating this, but we realized what was being said in the statement without it being explicitly stated.
@alisterdirector1475 well not everything is anti black and in tylas case she was simply stating her identity and preserving her heritage just cause someone doesn't claim to be black it doesn't automatically make them anti black and with the American ideology of the one drop rule (which I perceive to be as real anti blackness)it erases what it is to truly be black for example the thing of saying mixed people are lightskin erases the existence of actual lightskin or yellow bone people who are 100% black and further pushes a narrative that black people aren't diverse when we are
@alisterdirector1475 also thing is you guys can't keep on look at non american people and place through your own american perception thinking it's a universal perception especially when it comes to africa we are one of the most diverse continent in the world we come in many shapes and forms and shade(dark,brown,yellow or lightskin and everything varies inbetween)and we all have different cultures yes it might seem strange to you but that doesn't make it wrong
@@XhosaChildofGodshut up your country is still colonized I am Nigerian. If tyla is not black she should stop profiting out of black people or maybe make some Indian songs since she looks like one
The Groove is back?! I didn't know! Bring back the guy with the deep voice and accent doing the voiceovers! 😅 As for Tyla, an Amapiano purist would quickly tell you that Tyla's music isn't that true to Amapiano at all. She's ultimately a fusion artist watering-down the sound (no pun intended) by adding Pop & R&B elements to appeal more to western ears. If you call it Amapiano, it's a heavily sanitised, pacified, and inoffensive version of it for mass consumption. The comparison to Shakira doesn't really work for me 1. There was no language barrier. 2. Shakira had already released multiple albums before the 'Laundry Service' crossover. Tyla on the other hand, barely had any music to her name and wasn't a big star in SA, in fact, she still wasn't on many South Africans radars before 'Water', and many South Africans felt blind-sided by her global breakthrough, as she had stealthily leap-frogged other established SAn acts (who music fans believed would be the ones to crossover way before newcomer Tyla) - this further fed into the "Industry plant" narrative surrounding her. I do get the Rihanna comparisons because Riri's debut album was sonically inspired by her Caribbean heritage. However, by the time she put out her 2nd album, her sound had changed to mimic other American Pop/R&B singers, she had pretty much abandoned the sounds of her roots and obeyed a commercial imperative to chase American trends. My fear is that the same fate awaits Tyla, she will be pressured to do the same. I predict that years from now when Amapiano is no longer hot & trendy, she will pivot to making conventionally western pop music hits with a sprinkle of her South African flavour, but only a small sprinkle.
@@KaylagraciaMewoliessomba-kt7gm i think "Shake Ah" was made as an attempt to combat that very criticism. Unfortunately, one song thrown on a deluxe edition of your album won't change purists' minds.
If you were following Tyla you would know that Tyla does not aim to do one music genre. She did mention that she is making her own music, mixing some Amapiano, pop and R&B sounds. We love her music. She's brought back that element that was missing.
@@thembekadorcaskhumalo866 I follow Tyla very closely so I’m well aware that she’s extremely experimental with genre . Like I said in my post, she’s a fusion artist, not an Amapiano purist. We’ve established that, so she doesn’t need to get on stage and campaign on her music representing Amapiano culture when her music isn’t a pure expression of Amapiano - which she knows. That’s how Amapiano purists feel. It is what it is. She doesn’t need to be the face of Amapiano when her music isn’t all that Amapiano to begin with. All she needs to says is that she’s fusing her culture into _her take_ on multiple genres. 😊 Tyla’s role is introducing Amapiano to those who weren’t aware, and those who feel comfortable will go on and delve into the (I don’t wanna say “real Amapiano” but you know what I mean). That’s her role: an introducer.
@@nameisamine You don't want her to be the face of Amapiano but you want her to be the introducer?? Make that make sense because the person that introduces you to something is the person you associate that thing to.
So glad someone actually made a video highlighting how ridiculous every single nitpick about Tyla was. I could go on for days stating how misinterpreted and misunderstood she was and how the media did not do her justice. Honestly her portrayal in the media is what sets me off the most. But girlie thriving and good for her😌
Wonderful video! Tyler is extremely talented and I'm so glad that she sticks grounded to her culture and to not play into the being put in a box in the West. I hope she continues to succeed and she never changes on the way up.
I feel like some black Americans don't realize that they can also hold the same blind spots that can be present in American culture at large. It's not that Tyla doesn't understand American culture; it is that they don't understand South African culture. American hegemony is such a powerful and pervasive thing that almost everyone around the world has some basic understanding of America, but America doesn't really feel the need to reciprocate by understanding other cultures. They don't even really teach other languages in American schools despite Mexico and Canada being our closest neighbors and trading partners, who speak spanish and french, respectively. The use of the word colored by Tyla has a very different context than it has in America. Not everybody relates to race the same way that black americans relate to race. Even other colonized people didn't experience colonialism they same. People are upset that she didn't want to answer Charlemagne's question, but the question has been answered several times. Why are we so hell-bent on defending Charlemagne and Joe Budden of all people?
in tyla's perspective, I can imagine her confusion when americans reacted negatively to her calling herself "colored". they were offended at tyla for using terminology that was used in the Jim Crow era... but it's normal for non-white Americans to refer to themselves as "people of color"... y'all are doing basically the same thing as her (though these two words/phrases have different meanings). anyways we are witnessing pop history and I'm so excited to see the progression of her career. Africa to the world! love u tyla ♡ ♡ (from an ethiopian-american girlie)
Pfft, Tyla is incredible!!!! Can we just embrace people for who they are instead of pick at every single tiny difference, and try to box them into a product. Just let her be.
She has a good team around her, a well-oiled machine that is preparing her to be the next "Rihanna, Beyonce" and it is also visible that everything is "directed" She certainly has no lack of ambition and perseverance, I wish her all the best
I'm going to give her a chance I know we as people can be very judge mental. She's young she still trying to figure herself out. She has a ways to go. 🥰 Very talented.
@@colly7963 At her young age she's absolutely still figuring herself and life out. I'm definitely not who I was in my twenties. That's this new generation problem thinking they have it all figured out and haven't even begun to experience life! She'll get there in time. Don't ever rush the process.
Like i seriously dislike anyone who has the nerve to invite someone for an interview before actually going out of their way to do their research there's so much more to us south africans, we have nothing to prove to anyone, no one owns this world, we were not born to prove anything to anyone and im glad tyla isn't try to prove anything
The Groove said they were coming back and dropping heat back to back 🔥🔥. Her debut album that came out this year is really good, but no one in my opinion is not talking about it enough 🙃.
Americans believe that racial constructs only exist in the US. You will see people around the world discussing their experiences of racial prejudice and Americans will be in the comments talking about "You will not understand because in USA..." as if racial stereotypes and prejudicial history exists in the US only.
that was an impression deliberately created by the Apartheid regime to divert Black anger away from the Whyte population onto a scapegoat population, the truth is Coloureds were treated no different , if not worse, than Blacks.
Coloured people are VERY marginilized. I disagree with people who say we are less marginalised than black people. Black people have political power and are the majority now and hold VERY powerful positions in society today. We only make up 10% of the population. We are largely ignored by government. In terms of education and earnings we are on par with black people. We have no added advantage in society today - That was during apartheid and that is long time gone.
@@DeePie2024 you clearly lack comprehension skills because my comment did not intend to be dismissive of the struggles of coloured people. Not much has changed systemically and economically in South Africa so my point still stands.
Thank you for such a great video essay. I'm South African too and I am very proud of Tula's success. I loved her performance at the Victoria's Secret show. I am also very pleased that this video explains some of the complexities we have to navigate in our country's history and how far we have come as the Rainbow Nation 🇿🇦
Of course, the American music industry doesn't like her. They think their way is the ONLY way. You can tell they are threatened by her talent and her music. They even tried to bring Kehlani out of retirement to compete with her with the dance and beat. Do South Africa PROUD!!!!! Love from the UK xx
I really hope Amapiano doesn't get gentrified like how Afrobeats has been getting gentrified. The US is so self centered and I'm proud of Tyla for standing firm on her identity
Dragging someone bcuz of a culture they were born into and cannot deny nor change, is absolutely crazy to me!!😢. But honestly, I have learned to expect nothing less from Americans.
She's in America looking to gain the American seal of approval for international success. If she wants success she needs to cater to us. If I'm wrong tell her to move back to SA and become famous there.
@@heyyourebeautiful3867no she don’t lol. F*k American sensibilities. She can continue to cater to her roots. Americans like her music and want to play it then they have to cope with the fact that her culture is her culture and she is coloured.
Cater to you how though? Explain specifically what you want her to do. Change her sound? The way she dresses? Get botox and bbls like the other Americans? Dance on usher? Her music is being played to the world, you do know that right? The internet is not only in america, her business partnters just happen to be based there but shes aiming at going global. It just so happens that US has more spotify accounts in comparison. But shes trying to go global not american. Justin Bieber's music gets played here in SA, Or in the UK. Or asia. He does not need to cater to those markets. He doesn't need to wear rheor traditional attire or whatever "catering to our culture" is. He gets there plays his songs and leaves. He doesn't need to follow their culture. no US act that comes to South africa is ever asked to cater to SA. or Rihanna asked to cater to the culture's in Paris. Even though hee music sells there, she may have lived there and performed there in France. But america os special how😂? Cos not dancing on usher and asking ppl to hold an award is where you draw the line? Unless we are talking about peeforming in those countries and not showing naked women on stage in Muslim countries maybe. But what is tyla's equivalent to that blasphemyin America? Her politely asking for her award to be held? Not wanting to be compared to Rihanna and instead carve her own lane? Being uncomfortable with dancing in a sexy way with usher? What is this big thisng she did ? Is American culture about getting ppl to do things they aren't comfortable with? Would you ask these things from a muslim act? No cos you wouldn't needlessl disrespect other peoples religions, cultures or religions. Why tyla@@heyyourebeautiful3867
@@heyyourebeautiful3867she is famous in SA. So that makes no sense. She's also famous I'm Canada, should she also cater to Canadians Micheal Jackson is famous in iran. Did he cater to them? He was also famous in Asia, drake is also famous in Asia, how did he change to cater to them? Wouldn't that be fake. Come to think of it drake actually changed his sound and accent a lot and you called him fake😂. Shes famous every everywhere. It's called the internet. Should she cater for all countries cultures? You do realize living in america means nothing. Her buying a house in another country won't just suddenly erase her fans. A lot of US celebs don't live there. I've made an example of Rihanna but there's more. What's going on with yall😂. The entitlement is weird bruh
Tyla is magnificent. In every aspect. She should really prioritise building her name in other markets as she is doing right now (Africa, Brazil, Asia, Europe) rather than focus on the US market. Many Americans are arrogant now, but once they cannot ignore Tyla bc of her massive success, they will sort it out eventually. I think it makes sense to compare her trajectory to Shakira’s. Tyla shouldn’t have to bend and neglect who she is just to appeal to some Americans. The one drop rule is IGNORANT.
In South Africa only black and black produce black which makes sense .This one drop rule is stupid cause it forces you to appreciate one part of your self , imagine having 50 % of European blood and 50 % of African blood but you have to identify as black 😂😂.Once you have mixed Ancestry you are not black and you must be able to embrace all parts of you which is why in S.A coloured people are a race and have their own culture .I know most think it’s because of light skin complexion but it’s not , coloured people comes in all types of shades , you can be the darkest person but not be considered black in South Africa because of you background , if you are the of mixed ancestry ( Asian, European and African ) .People need to pick up a book if they are interested in a topic , cause some of these comments prove how ignorant some of you are .And the world is bigger than America.
This was a good video to breakdown cultural differences. As a Black American I was familiar with the term coloured due to know knowledge of Apartheid which I learned about in school. What's odd to me is that South Africans are not familiar with the term colored and how it has historically be used in the US as a negative term to describe Black/African Americans. We will never ignore or forget this. Tyla is signed to a US label and in a US market. It is ridiculous to think that issues like this will not arise in the United States and attempting to gloss over it was her and her teams first mistake. She should have been properly educated on this subject matter and told how to handle questions about this via media training.
I need Americans to understand that our past and present is hard as we are classified as colored but you guys have to understand we were born being called colored and we're proud coloreds so if u ask us our race we will tell you that we're colored raced we're different from any other race in the world
I Love This Video, Different Historical Contexts Are Important To Understand Especially American People In The Way They Still Think We Still Live In A Backwards Kinda Societies Standards Unlike Them
But then there was Also that Hit movie titled for "Colored Girls" it didn't receive as much backlash from the American audience. While not being oblivious and trying to be sensitive to American culture...but may American also realize that a derogatory term for them, doesn't bare the same weight in other parts of the world
I just think her team could support her more, help her understand the culture she wants to capture for her career. Not at expense of her own, why no one told her the meaning of coloured for Americans so she could navigate the interview questions better. I feel this was not fair on her. Then the African stereotype performances, maybe it was not her idea, but she gets blamed.
I don’t see why her team and her don’t want her to answer the racial questions , if there’s nothing wrong with it why avoid the question? Just give us the information . We clearly have been educated in a way that makes words like colored/black touchy subjects and I’m not sure why we don’t want to discuss it . These questions are catalysts for more understanding . I don’t agree with everything Charlemagne does by FAR but turning to your management because u didn’t want to answer it is very condescending and weird.
It's because Coloured is meant to be just what we think it to be. we just lacked the historical knowledge on the subject to merge the intuition with facts.
@@alisterdirector1475 this doesn’t explain why we can’t comfortably discuss it across the “diaspora” . It just makes it clear how the caste systems/colorism/racial dislocation that the oppressors have executed on us worked tremendously in their favor.
@@ReadingComprehension8X well according to them, 5hey would not be apart of our diaspora, they are not Black. This conversation carries a great degree of hypocrisy on both sides that neither is ready to admit to.
It's crazy to think that she was invited to do an interview and the interviewer doesn't even want to do the bare minimum research into what colored means in a South African context
They couldn't do research because they already had hate stuffed up their minds. I'd stop talking about my race too if I was Tyla. You can't be saying one thing over and over again and yet people refuse to listen to what you're telling them about YOUR identity.
You realize the entire point of an interview is to get the other person's perspective. Why bring her there at all if the interviewer is expected to answer the question for her? She had an opportunity to share but she fumbled it.
In America Tyla’s ethnicity would be more similar to Creole which is black, white and Indian(American Indian), but it’s a type of mix. In South Africa they use coloured for their ethnicity and its similar but with Indian from India. In America coloured was used in a derogatory way so American when she is in an American marked look at that as odd especially as it was not long ago that that was used. In America if she said South African Coloured is similar to Creole they would get it more. Also Tylas race is human in taxonomy, it’s not her ethnicity which is her makeup or background.
nobody cares about south africas weird uncommon culture
In the USA, she would be a mixed person, not Creole. The Creoles are descendants of the French.
I like Tyla. I couldn't care less what Joe Budden thinks!
Yea u better tell em
Joe Budden is abusive his opinion goes down the toilet whole because that’s where he belongs. That egocentric grandpa!
@@raquelr8775and Trump???
The fact that Americans have such a strong reaction to her saying she’s colored is so funny because it just further validates the stereotype that Americans know little to nothing about the world around them. They just have to know a little history to understand!
As an American, I can agree. I knew exactly what she meant as I was taught about Apartheid and it's lasting impressions on South Africa and it's categories of race. Unfortunately, unless someone seeks this out or their family teaches them it, schools wont. Hell, the history of our own country in regards to chattel slavery and its after effects are not taught much at all. Its sad my fellow black folks were so rude and uneducated regarding her background.
the thing is, the use of the word “coloured” in South Africa was explained so long ago, when Water was starting to gain fame in the US. So, i was so confused by the hate (im american).
@@gibbygibbygibby7237 it was ignorance, instead of realizing many of us would fall into the same category as her is we lived in SA. I would be considered as such.
This comment also reflects how people outside of the US can know very little about the US history and culture to understand American's reaction. Lastly, the narrator and a lot of people are failing to recognize that the term "colored" in the US pejorative because it was used to marginalize and oppress a population of people in the US. The narrator of this video described the term "colored" in SA deriving for the same exact reason. The only difference is the government actually legitimized the term as a racial group. All very sad.
Also they get triggered by colored but The N word is fine
The fact that so many youtube creators had to keep making these videos to explan “emm, the rest of the world exists ya know” just emphasises how truly self centered the US is.
i know it’s shocking, but the world does not revolve around the US.
excellent video 👏👌❤️🔥
We know how self-centred the US is and it’s never gonna change because of American imperialism gives them a superiority complex. We know this. It’s an unproductive use of time complaining about things that won’t change 😅 at the end of the day we’re still gonna watch American movies listen to American music and buy American products from American corporations. It’s America’s world we just live in it. 🤷🏾♂️
But she's not in the rest of the world pandering for support. She's over here in our country trying to build a career. Play by our rules or go back to where you came from. I would never go to south africa and expect an entire nation to bend to me. People like you keep talking about "the rest of the world" but she's literally right here in our country.
You right. We are self centered. Lol if you come and visit you’ll see why. Capitalism along with Imperialism has made it to where we are not curious about the rest of the world, and our education doesnt span much beyond our borders UNLESS it has a direct correlation to our country’s history. Honestly this disconnect with her was a misstep on her teams part. If you have someone who is culturally intelligent and aware, this entire “Coloured/Colored” fiasco would not have been a big deal and she would have been prepared to tackle it. I dont blame her in this instance I blame targeted American Education and then also her team. Cause in my mind “If Americans are so dumb/sensitive/racially charged”, wouldnt it benefit her if her team prepared her for the intricate and complicated culture we have concerning race? Or you just want our streams and thats it? Oops. Thats us being self-centered again.😂
@@AXFN_China and India would dominate entertainment if only they had the soft power level of Americans
people tend to think they are the baseline for normalcy period and think even acknowledging that is deep lol
The Shakira comparison makes SO MUCH MORE SENSE than the Rihanna one!!
Nah I def see the Rihanna comparisons more. Her album era is like a more fleshed out music or the sun,
No, stop comparing her to legends. It’s not fair to her or these legends who earned their place. She needs to create her own lane.
@@rerebrook5057she already has😂 shes a Superior©️ artist. theres a quantum superposition surrounding her art that has a 100% probability of bringing her prosperity as long as shes faithful to “god” ykwim?
She is more like Maya. Nothing like Shakira or Rihanna. It’s just that Maya has been out of the spotlight for so long.
The issue for all
Non Americans. We embrace who we want . We accept who we want . See how fast Canadian Drake was put in his place ??
I like the last point. It is becoming very annoying how everytime a foreign artist (meaning not American or British) finds success, they’re supposed to always appear humble and grateful and worship all the American artists around them. We’ve seen it with Shakira, we’ve seen it with different K-pop artists, Tyla and others. They can have a mega succesful career and tour all over the world, but once they step into an American award show, they are expected to be starstruck by artists who often don’t have half of their sales or success, ONLY because they happen to be American. Think about the backlash Shakira got for performing at Superbowl. When people really thought she’s not as famous as J Lo. As an European, I can tell you J Lo had exactly two global hits and her Spotify listeners aren’t even half of Shakiras. K-pop groups can sell out stadiums, while many "big" American names struggle with arena tours. If we’re supposed to recognize Grammys, VMAs or BBMAs as the biggest thing you can achieve in this world, they should treat all artists as equals, not make separate categories to award foreigners. If they can’t do that, they should just become local award shows that only Americans can win
Edit: Ok guys, I'm not ONLY talking about award shows. You can see it in talk shows and interviews too. They always get asked questions like how does it feel to be invited to an America show or meet "insert a mediocre American artist who is often less famous than they are". And again, it would be ok to only give your awards to Americans, but then don't invite and nominate foreigners (which should include British and Canadian artists, but no one really treats Adele, Ed or Bieber like they should worship everyone around them)
I absolutely agree with you but I do not see the point of international artists at American award shows. It sounds like they're treated as a token. I can respect the idea that they're appreciating global music but everything from awards to genres always falls flat bc they're just so ignorant. I think foreign artists should attend foreign award shows. Not everything has to be incorporated into american media and culture.
the superbowl is u.s. american. of course people prefer to see an american perform. grammy's are not about album sales or selling out concerts. there's no reason to elevate kpop over any american artists because of that. the billboard awards are purely about numbers/sales, etc.
If you don’t shut yo entitled behind down somewhere!! Nobody invites y’all here.. ya want success do you come here.. !!! You’re making all this up! Shakira don’t have to do nothing but be herself.. liar
@@orangemoonglows2692 Umm what you said didn’t make a lick of sense. It doesn’t matter about the Super Bowl being American many Americans do not care who is performing as long as they are popular not because they’re American.
@@orangemoonglows2692 Grammys are not about sales, but seeing what artists and songs often win, it's not exactly about quality either, so I never quite understood the point
For me it’s crazy that Americans don’t understand any other culture in the world. And they have the nerve to say that she doesn’t understand American culture. She’s not from American she South African!!
Exactly.
All this is probably is marketing strategy but the record company wants to promote her as a black artist so she can appeal to the mass. From what I heard, they were trying to put her album under R&B where she does not belong at all.
America is always said to be a melting pot while most people here remain ignorant on any culture that’s not ours smh
If they are trying to market her to Black Americans, they should also train her on how to appeal to us. That's the record company's fault, not ours.
she doesn't understand american culture.
As a South African coloured is not an offensive term it's literally an ethnic and cultural group in South Africa and is an important sub culture of South Africa.
let's be honest it's a classism term. Created during apartheid as a means of segregation. They'd classify people - White, then Colored then Black. In which Black is at the bottom of the class. School yourself please. Stop trying to make it like it's a "culture" 🤣🤣. Same thing as the colonialists did in the USA, but in the US we caught drift of the plan. That's why if anyone has a percentage of black in them/mixed we considered them black. To avoid the separation tactic. Unfortunately for South Africa it worked perfectly......
@RapperHolik the one drop rule isn't any better than the colored category of US and if we want to be logical one makes more sense than the other. The one drop rule is literally also about classism and has led to colorism to begin with. One drop rule was created to reinforce the idea of blackness being "taint" and "dirt" whilst whiteness being "pure" hence why ANY drop of black blood meant that person was automatically "black". A person could have had 20 white great grandparents and 3 Black great grandparents and would have still been considered "black" for that same reason. Side effects of one drop rule are a whitewashed image of blackness and the CONTINOUS ERASURE of actual black people. The obessesion of ppl wanting Tyla to Lie about being black is a perfect example of that erasure since Tyla is literally just 1/4 black.
Yes the origin of colored is controversial however it has not led to black erasure and allowed mixed people to build their own community. Yes it's odd when people act like colored is some "native" south african ethnicity when it isn't but everyone atleast knows what a black south african is and looks like. I think what it worthy of criticism though is black south africans pretending as if Tyla is repping them when in reality (as you said) to this day colored are still considered to be an a higher hierarchy than native black south africans
Majority of us know that. I’m German. Even many Americans. That’s your ethnicity and has been. However it is rooted in a caste system that is racist. Let’s not romanticize it
Ignorant South Africans. They love whatever the white people refer to them as
@@mimiad397I was in total agreement with you until the part where you said that coloured people "are still considered to be a higher hierarchy than native black South Africans." You seem to not be aware of the fact that black people are now running the country. They have political power. How can black people be lower than coloured people when black people are literally running the country?
as a coloured south african person the way people overseas engage which tyla around her race has truly made me lose so much respect for the west. most of the people telling her how to and how not to identify have never even stepped foot in africa. it's incredibly disheartening to still see her bombarded online by americans who refuse to acknowledge the reality of cultures outside of their own.
regardless, tyla is an icon and we're all so proud of her
It’s not the West, it’s just Americans. This Brit knew exactly what she meant by coloured South African.
@@jonscott6459Yeah I’m in London and I grasped the term. Americans have to accept that views around black and mixed people outside of America is not the same for them and their way is not necessarily the right way. The one drop rule doesn’t apply everywhere else. And terms for blackness may not be recognised or accepted to them.
They also don't know how anti black colored people are in South Africa
I'm also South African. It's not a "west" issue. This is purely Americans because of their history with racial relations. Coloured probably isn't as much of a taboo term in England or Australia as it is in America
As an American, please don’t assume the stupidity of some applies to all of us; I and plenty others had enough common sense to actually look into what she meant by coloured, and even if I hadn’t, I wasn’t offended by that statement to begin with. It’s frustrating how the laziness & ignorance of those with a spotlight gives all of us a bad perception. 🤦🏾♂️
My black ass is probably 20-30 years younger than Charlamagne/Joe Budden and even I knew “coloured” has a different context in S. Africa than in the US, like come ON. It’s pretty damn cringe to see Americans treat these foreign celebs with such little respect when many of them have already established years-long careers for themselves as performers. She may have just got *here* but she didn’t JUST debut 🙄…
@@hakkesho12 Charlemagne is actually very intelligent, he just plays dumb for clicks. He knew exactly what he was doing. The goal was to put Tyla on the spot, trip her up and go viral, otherwise in his eyes, the interview is a dull failure. Tyla refusing to answer the question fell into his trap and ensured the interview would go viral - that’s why he loved her not answering. Tyla's team was actually very dumb sending her to a “shock-jock” interviewer like Charlemagne who historically has been known to be ruthless in his attempts to embarrass his famous guests.
@@nameisamine So jacked up, using his platform to sic his audience on her for nothing but views 😩.
@@hakkesho12 he’s made himself extremely successful this over the years doing it, why would he stop now? 😒 Tbh Charlemagne was way tougher 10 years ago, guess hes getting mellow in his old age. 😂
@@nameisamine Good grief 🫣
@@hakkesho12 like I said before, Tyla’s team was setting her up to fail by sending her to Charlemagne. It’s almost as if they wanted that to happen to her. I lost trust in her team after that. They threw that girl to the wolves 🐺
I mean why does she need to understand American culture? She came from a whole different continent with her own cultural background.
This is exactly how Americans feel about her
Because she's in the fucking US pandering for American support. She's in our house. If she doesn't want to understand then go back to SA...but she had to come here for opportunities.
@@rachel1729because she lives in America 🤔
@@kads8612 that doesn't mean she has to introduce herself leaving behind her original self.
@@kads8612like Italians, Chinese etc don't keep their culture when they move to America or Americans choose to blend when they go elsewhere?
She’s literally South African not American 😂 I don’t understand why black Americans always gotta force their opinions on others . Everything doesn’t revolve around America
If she doesn’t want Black Americans opinions she should not market herself toward the Black American community, she can go to Nashville in the country music sector and see if they accept her instead of Black Americans in the largest market in the world. She may not do so well, but she doesn’t have to appeal to Black Americans if she doesn’t want their opinions and that’s solved. Also for artist in the performing arts sector to gain international success, they have to go through the American market as it’s the largest in the world and other countries use the USA market as their temples. So without the USA market there is no reaching Whitney Houston, Michael Jackson, Mariah Carey, Janet Jackson, Beyoncé, Rihanna, Shakira, The Beetles, Adele, Sam Smith and various other internationally successful artist levels.
@@bluetinsel7099 oh please, hating someone because of their ethnicity and culture shouldn't be an "opinion" to be defended
@@bluetinsel7099hater
@@dare2be520
Yes, you are a hater.
@@Kagetora_Hyōdō
You seem to be the only one on here talking about hating anyone based on ethnicity and culture. Where in any comment have you seen anyone speaking of hating Tyla other than your own? So there is no defending hating her when that was never even brought up except from you based on your perception of a comment you didn’t get clarity on.
Let’s be honest, most of the hate stemmed from when she didn’t outright say she was black. And since people are slow and don’t know that South Africa has different ideas on ethnicity/race, people decided to put words in her mouth and said she was “denying her blackness”. Then the whole thing with the awards came up and that was the cherry on the cake for yall. And yall don’t like how she’s so sure of herself, that she’s confident and that she doesn’t feel the need to kiss Americans asses every time something good happens to her. Good lord get over yourselves!
Let's be honest, African Americans don't want her, but Let's be even more honest, South African Coloureds who are mixed with Black are notorious for denying their Blackness. I have seen several of them refer to dark skin people as darkies and they themselves were just as dark. The antiblackness that African Americans can intuitively sense from the "I'm Coloured not Black" sentiment is exactly what they think it is. I want to clarify that not all Coloureds feel that way, nor are all Coloureds mixed with Black. I also want to clarify that Tyla herself has not really said anything antiblack perse. However, the Coloured culture as a whole exudes antiblackness. It is very much a proximity to whiteness they are chasing. At this point, Tyla fans have marked her territory as nonblack, and Black people are saying stay out of Black spaces. We don't need her, she doesn't need us, let's all go our separate ways.
Exactly. What they really want is for her to shun her 50% Indian heritage and say that her 25% Black heritage qualifies her of Black only.
Y'all don't even understand the definition of "hate". Colored means something completely different in the US. It's a derogatory term. If she's entering into the US market her team should have understood how to navigate this. She's not in South Africa she's signed to a US label and of y'all weren't slow you'd understand why there was a backlash against the term colored. Also even in South Africa it's rooted in Apartheid. We have confident artists and have had confident US artists for 50+ years. You're projecting your opinions on millions of US citizens that you don't know that don't even care as much as you do about this.
@@JasNakira-bs5nx Tyla was still based in South Africa when she made a a tiktok video in 2022 for South African Heritage Day where she mentioned she’s proudly coloured and mentioned all the ethnicities she’s mixed with and then someone decided to take it the X app and that’s what started this whole online diaspora war, I’ve never once seen her mention she’s coloured or deny her blackness in America prior to the controversy. This whole situation was blown out of proportion by people on social media from both South Africa and America. South Africans understand the history and hurt behind the word colored for black americans but some people can’t just expect coloured identifying people to discard their distinct identity and culture they’ve crafted while simultaneously being subjected to Apartheid and Marginalisation. Also coloureds don’t have a specific phenotype they can go from looking asian, black, white, latin or even maori so I guess there would be even more outrage and backlash if it was an asian looking coloured calling themselves coloured 😅 Mutual sensitivity is needed when it comes to identity politics because we are all victims to the same system ‘’✋🏻’’
@@JasNakira-bs5nxdoesn't those black people of America call each other the N word that is a racist slur and the word coloured bother's you when it's not even spelled the same as colored. Also why you saying US citizen it's seems to me this is only a Black American problem.
I've been following her and I have to say people are just picking on her for no legitimate reason. Going as far as to deny her talent. Let the girl live, if she doesn't appeal to you then look elsewhere but just stop the hate.
It always sounds childish when someone says 'they're jealous', but at some point, that's all it is.
Its not the talent their denying it's her whole attitude that makes people get sick of her she's full of it n she's honestly still a kid in the game...
The amount of research you did is impressive. Everything you mentioned is spot on. Thank you for your objective perspective. Refreshing. We love Tyla in SA. Everything she does perfectly represents some of us. I can't say 'all of us' because SA is a diverse rainbow nation.
A rainbow nation without a black color on it. Keep deceiving yourselves
So is America lol
@easiersaidwithmeg Ya, everyone knows America is diverse, but most people don't know much about SA's diversity. *Just assuming you're referring to diversity since your comment had a confounding 'lol' at the end.
@@cristetia i love Azana
@easiersaidwithmeg ❤️❤️. It was risky of me jumping into conclusion...
It baffles me as a Belgian Kongolese to see that the same group of people who always complain about RACISM, xenophobia and DISCRIMINATION are the same that so openly xenophobic and racist against Tyla, African and others afro descendants from Caribbean and Latin American countries!
Simone Umba doesn't represent Congolese people 😂
because yall don't know how to act when you come to America.
who's being openly racism, xenophobic, and discriminatory against tyla? and, why do you think there's no reason for some people's annoyance with her? nobody was annoyed by rihanna. nobody is annoyed by tems. what is it about tyla that bothers some people? you behave as though people don't have a legit reason to not want to uplift her or ignore her.
@@orangemoonglows2692 because they don't
How many nuffins did a dindu do if a dindu dindu nuffin?
10:01
Charlamagne here, acting like he hadn't already had this conversation with Trevor Noah.
So true. I remember Trevor Noah gave a great breakdown of it.
not in defense of Charlemagne, but you’d want the interviewee to speak for themselves and give their own take. Unfortunately she’s not as polished as Trevor on her responses.
@@righteouslioncomedian1069 he knew exactly what he was doing. Say what you want about Charlemagne, he’s gonna do what he needs to do to make the interview go viral 😅
@@renahgade1750Well, furthermore, Trevor has been in America waaayyy much longer than Tyla has and knows the ropes, plus he has a TV show.
It's confusing because they look black asf. So to say you're not black when you have black features is just crazy. Coloured people need to stop with the self hate.
Come on now, research!!!
Such a well researched story. The culture, the music, her identity - you took time to educate the masses, learned a few things or two. Things that I, as a South African should have known. ❤
I am so fed with with US-centricism & cultural imperialism.
There are over 200 countries in the world, why should she only adapt for the US? The US doesn't even bother understanding South African culture. No wonder her country joined BRICS+
Tyla didn’t have to sign an American label. She left her country and came to America. So I don’t get the point you’re trying to make here.
@@teedasawaneh471 she wouldn't have gotten that much recognition in our country
@@teedasawaneh471they bought her contract over by her record label in South Africa and she didn't have a say in the matter
Sweetheart tyla isnt gonna stop getting the bag just cause your feelings are hurt@teedasawaneh471
@@myvlog5112that is not how it works. You can be sign to multiple labels based in different countries. She said herself that several label approaches her and she chose that label. America music industry is the largest and can put her in place that’s her South Africa label can’t. When you think so many people move to America to make it. We didn’t make up the rules.
As an American, everybody needs to stop putting American music industry on a pedestal that you have to “break through” - American consumer markets are narrow minded, that’s why all the greats go to Europe and Asia and Africa and make all their money because we don’t appreciate nuance or different types of acts and artists - we nitpick and it’s sad
Black Americans don’t own America
Your superiority complex is very irritating
Americans can't seem to comprehend a society that's not racialized in the way theirs is. Particularly African Americans who seem to think they're the gold standard for what it means to be black in the world and they do not understand the difference between race and ethnicity. As a black person from the Caribbean, it's bizarre and kinda sad to observe and/or experience.
You're projecting. Her team screwed her up forcing her into black spaces knowing she aint black.
@@Alexa-uk8lj Your comment literally proves my point... Nobody's projecting. The obsession with race and having to declare your racial identity publicly is a uniquely American thing. The fact that her team has to prepare her to defend her blackness is WILD to everyone except African Americans. And yes, she is black by the US definition (the only one that matters apparently) and she is coloured in South Africa. Again... Race and ethnicity are not the same thing
And here the haters come in the comments section....Tyla is now Platinum AND Gold in America. And is gold in multiple other international countries. She currently is occupying 6 positions on the American Afrobeats Charts (her peak was 7 at the same time)......No other African artist has done that..... she held the no 1 position for 50 weeks (only Rema managed to do that). Her new song "Push 2 Start" debut at no 1 on the UK Afrobeats charts....What is WRONG with you people!? Go hate somewhere else please - We getting tired of you - You have no receipts to back up your hate - Just hate....that's all you have.
But she doesn’t want to be afrobeasts. So what are you saying?
Which single is certified gold ?
@@ntuthukomdluli-pd9jv Recently, Truth or Dare in America and her album Tyla
@@ntuthukomdluli-pd9jv Water is double platinum in America, Truth or Dare is Gold in America, The album is also Gold in America and Jump is also Gold in other international countries such as Brazil and Canada.
Shes an amapiano artist not a afro beats artists
Tyla the GREAT‼️🔥🔥🔥🇿🇦❤
So proud of you. Continue SCHOOLING and breaking boundaries. ❤ Continue being unapologetically YOURSELF.
I love Tylas confidence wtf is with all the hate, shine Tyla SHINE ❤
Goodmorning: Some in here are so sensitive & fragile. Tyla just grew up taught "colored" meant something good. Some in the US, grew up taught vice versa. Some ppl here in the US took it much different. Tyla was born & raised in SA we are educated really different here. That's why you gotta break things down, for some to fully get & understand what you're actually saying..!! Or they'll be lost or will take it a whole different way. Some ppl in here should just chill & breathe. Great video.
Maybe you are right because everything is relative. HOWEVER the venom that was thrown at Tyla from black Americans as well as the misrepresentation and the judgemental prejudices warrants a vigilant response. An entire race group was attacked not just Tyla. What it communicated is that we should not accept that Coloured people have the right to be who they are or identify as just because black Americans finds it offensive.Their persistence and doubling down made it worse. To crown it all it has given them the excuse to attack her NO MATTER what she does. She will be judged and criticized. Totally unnecessarily. Take the last 2 incidents, i.e. the Uppity African debacle and the holding of the heavy award. Even though the camera angle from the actual stage showed that she was speaking to the male presenter, not Hailey. Venom spewed from the Black Americans. How dare she insult an icon. Usher took the incident in stride why? Because Tyla was not wrong. She protected her own dignity. May it be an example for all young women out there if you don't want to because it makes you uncomfortable you have the right to say no respectfully and Tyla did it very respect and tactfully. It should be a lesson that you don't have to bow or give in no matter how famous or rich the person is. She made us proud.
A lot of people say that if Tyla wants to make a name in the American market she has to follow the African American system and start identifying as Black because that is the norm. When in Rome, do as the Romans do. Except America is built on immigrants so it is not the same as Rome, a country and culture NOT based on immigrants. A Black artist who has racial admixture (eg: Jhene Aiko) will also not be expected to identify as Colored if she were to go in South Africa for some reason. Because Jhene Aiko is not South African. She is Black. That is HER culture and cultural identification. Similarly, Tyla is Colored. She does not have to change that identification to fit into the market.
Then her label needs to stop marketing her music as RnB.
nobody is saying she has to follow african american system. but, her inability to talk about being colored is problematic.
@@aubreyyoung4610 I’d say she’s more afrobeats and pop piano. What does it matter? Nobody is forcing anyone to listen to Tyla no matter the genre. This made no sense.
@@Findmy_Way-Home it does make sense. They submitted her for RnB Grammy nomination when she belongs in the African music category. And they have been pushing her on hip hop outlets for a couple years now. Sorry, we aren't feeling her like that.
USA 🇺🇸 market simply: do not like her. Big Kpop artist also took the same L .
This is why the American & Japanese music market are difficult.
You are either hot 🔥 or 🥶 cold.
Rihanna charted #1 outside the USA market before entering it.
Again even American artist tour overseas to make it and return to the USA music scene.
The color thing is just minor.
Im 🇯🇲 mixed Jamaican i visited south africa 🇿🇦 an they put me in the catagory colered . Its there culture an tyla represents her culture 💯 this is what makes her so original and an outstanding artist singer performer . we love ❤you tyla stay true to yourself always .🙌🏽 BLESSINGS 🎉🎉🎉
Americans acting like someone is totally wrong instead of acknowledging cultural differences is the most American thing I’ve ever heard. And I’m American 🤣
"So, if you're from Africa, why are you coloured?" LMAO
@@limofootball only mixed race Africans are coloured read tuu stop being American clueless
@@limofootball Africa is a continent its 2024
This is so well-researched. Props to you.
It’s 2024 people still think Africa is a country and we all ha e the same culture
Even today, i have never seen a real post or a video where Tyla denied her blackness. Someone saw her ticktok video from the past during Heritage day in South Africa were she was wearing Zulu necklace with her Bantu Knobs and words thats written " Proudly Colored", then that person took the video to X.
"Some" black Americans start hating not understanding that Tyla was in South Africa when he did that Ticktok video and that time he was not known like now. Her viewers that time were South Africans
Clock that teaaa👌🏾👌🏾👌🏾👌🏾
Shaka is rolling in his grave. She is an enemy to the Afrikan people.
Exactly what most African Americans don't want to understand 😂😂😂😂. Even if she does identify as black which she already does the cultural differences are still too much to be like theirs. She's African. Her culture is African. And the blackness they want her to embrace is what, drugs, ratchetness, baby mamahood? Because that's what they're known for to everyone else. I'd also not want that label on me if I were her
Thank God the rest of the world is not ignorant
Nah she isn’t annoying at all, she has a good energy for her age , mature , open … and she handled a lot of backlash for reasons not even her fault . People who threatened men and women won’t like that maturity and co fixed r for her age she is a FIRE
As a South African, I so appreciate the way you put this video together. It was well researched, contextual and really honours the artist and the country/culture she is from. Thank you to you and thank you Tyla for staying true to yourselves!
Americans Need To Stop Being Self Centred And Open Their Minds, As Soon As They Do That The Better They Will Stop Stereotyping Other People From Other Parts Of The World Especially African People
It’s not about Americans being self centered, but Tyla is trying to break out as a star in America which is the largest market for performing arts in the world, so people have questions and it can be a tougher market. In America if she described coloured as South Africa’s version of Creole, they would understand more as Creole in America is similar to her ethnic mix.
CLOCKKKKK THT TEAAAAA👌🏾👌🏾👌🏾👌🏾
@@bluetinsel7099yes it is about the US being self centered. How she’s being marketed still doesn’t excuse how ignorant we are to other cultures here. Most people here still call all Asian people Chinese and refuse to learn the difference even when corrected. It’s been proven many times Americans can’t even find countries on a map. Most people born and raised here don’t even speak a second language. We’re still a very ignorant country that’s all there is to it.
@@bluetinsel7099 who cares just accept her
@@Harmony76-r5z
I’m not required to accept anyone, but you asked who cares and apparently you do along with many other which is why your coming to me.
Americans think their the only country in the world with one culture
not just an ethnic group but its culture, food, upbringing, language, etc, its less to do with skin colour and more with the depth of our existence, if she calls herself "black" she's not only disrespecting black africans but turning her back on her entire culture. I'd think Black Americans would've repsected us as we do them, because like them, under much segregation, racism and violence against coloureds and blacks, coloureds actually took a negative that was born with so much hate and evil and actually empowered it and created an entire unity for the people.
Understand that in South Africa we still get the "not black enough, not white enough" feeling, and we might often be seen as the "hybrids" with negative connotations but our culture and history has empowered us to be proud of being Coloured, its not just some skin colour, its our lives.
Tyla is GOOD. She’s got a good team with her - her music, dance, styling - everything is polished and on point. She also comes off her authentic in interviews. She’s also so young - still learning, but the only way is up! So proud of her. Her album is a great listen as well - so many bops. Proud of her! 🇿🇦
This was actually really insightful and makes me feel much differently about that interview clip. Tyla is an amazing artist, and I hope she grows to stardom one day!
This was such a thorough explanation of her racial identity I wish everyone who’s confused can come listen to this to understand where Tyla is coming from. Also true about the double standards they have where they praise other artists for exuding with confidence but shoot other artists down. One thing they don’t realize is that the algorithm will keep giving publicity on her name and in the long term when everyone understands, it’ll work out in her favor.
This video is so good!
It’s SO complicated and I am speechless after watching. Don’t even know how to comment.
Because like, where do we go from here?
Right now it never excisted 👌🏽??
To people saying she should have discussed it on TBS, a possible reason why her and the team chose not to is likely because she had already discussed it multiple times and she received backlash over it. So they probably figured they're better off not discussing it. If people arent willing to learn then attempting to educate is pointless. I can bet you if she had taken the opportunity to discuss it,some nitwits would've still found a reason to attack her. After the interview she went to X and explained the same thing she had said before "coloured in my own country but I realize I'd be categorized as black here". People in her management are American so of course they know what colored means in the US context, pretty sure they did explain that to her. If people are dedicated to misunderstanding you there's unfortunately nothing you can do about it. If people were really open minded and willing to learn they wouldn't have approached this whole situation with so much arrogance and hate. We need to do better.
I’m South African and my history exam is on Tuesday, so I had to learn a lot about apartheid😊
*coincidence?*
I’m also coloured 💛
She doing something right that’s why, she doing something very right. Haters gonna be there, but they are fans too cause they watching and commenting. Yep.
I love Tyla!! She's great!
You are gorgeous
Loved this! This is such a great and well detailed video that explains the different perspectives involved perfectly imo. Thank you ! 🩷
I feel like people are too quick to lump a couple of people from America that don't like her and say "AMERICANS this and AMERICANS that" the few people that don't like her represent the minority of Americans that hate on her, especially in the black community, its just we don't go viral for posting about how much we love her. As a black American, we gon root for anybody black, and regardless of what she considers herself, she step foot in America, a white cop just sees her as another black person so we gon root for her. Yes, we are quite ignorant when it comes to the history and culture of other countries and though its not really an excuse, if we don't regularly engage with that country, ur kinda out of site out of mind so were not gonna be educated on your culture. But if Americans truly didn't like her, she wouldn't have the success, awards and opportunities that she has gotten. Lastly her needing to be humbled has less to do with her being African and more to do with her simply being a woman of color, over here a white woman can get away with anything but if a woman of color does it , American or not, she gonna get hate.
I think overall the Tyla issue is a prime example of Americans need to engage in identity politics above anything else. Music is no longer just music but it’s a vehicle for conversation about identity politics.
There's huge difference between coloureds & black people in South Africa 🇿🇦... culturally practices & beliefs on high power
It's not that huge. I grew up on both sides.
@@thequeenmidas I also grew up with coloureds and I'm black "Xhosa" there's a huge difference
@@Mpumza_goat Ok. That was not my experience. Different strokes for different folks.
America is self-absorbed... that's the problem.
this video essay about tyla's success was so well done.. i like her. and her music. i hope that she stays who she is and doesn't let the industry and ignorant people change how she wants to show up as a person and a performer. good for her. 💖💖
She should have answered the question. This is a great video though. It sounds like both parties need to learn a bit more if I am being honest. Black Americans and Africans need to look deeper into their respective cultures. This will happen over time. We are both coming from place where we’ve faced a lot of trauma as a people. In my opinion, this conflict is understandable and predictable. It’s a growing pain as the diaspora becomes more interconnected. It’s actually beautiful.
An irony about the Coloured Identity controversy is that Coloured South Africans are also part of the diaspora as a important of our heritage and ancestry are enslaved people brought here from East Africa (Mozambique and Madagascar). The big difference on that front is that the other half of our enslaved ancestors were taken from South and Southeast Asia. Even though our identities and experiences are 100% identical, it's the same colonial networks and empires that shaped them.
Be mindful that all of these people spreading this hate is just trying to bait you all into responding negatively. It boosts engagement for them. Some of those people regularly have takes that are not well researched and regularly make people from America mad as well. Trust me, as an African American, most of these people are just silly and I wish they'd shut up and leave everybody alone. Most Americans have never left their own country, so just assume all these haters are coming from a place of very little experience, or trying to cater to an audience that doesn't have one.
Also, part of why we might seem on edge and antagonistic is that our country is falling apart due to xenophobes and racists. Also Elon Musk, and most people who are in any minority group here aren't okay right now. They're trying to take away everything our ancestors bled and died for. My question is, why are we engaging in hate rather than healing?
Here's my 2-bop about this situation. I find it puzzling that some Americans seem to be pressuring Tyla to reject her coloured identity, which holds a specific cultural meaning in South Africa. It seems that only recently have some Americans started to recognize the complexity of South Africa as a country, with its 11 official languages and unique racial dynamics.
Americans must realize that their cultural norms don’t necessarily apply elsewhere. For instance, in South Africa, while racial slurs are understood, they don’t always carry the same weight or provoke the same reactions as they might in the U.S. Take the N-word as an example-in South Africa, the historical and emotional context is different, and its usage wouldn’t necessarily spark the same kind of outrage.
We understand how much significance these terms hold for Americans, but we wouldn’t force them to change their mindset just because they are in our country. Similarly, it feels unfair to expect Tyla to conform to an American understanding of identity when she is representing her own cultural background.
This just shows how self-involved America is. She doesn’t need to understand American culture. It’s a market, it doesn’t need to be the centre of her universe. Do Americans make any effort to understand Tyla or her culture? No.
So to these people Tyla needs to place her Zulu African identity over her Indian, Mauritian and Irish roots or else she's somehow Anti-black?
Tyla haters, If you don't like her or her music don't engage, the world does not revolve around the US and your talents are not the global standard. If you're from an older generation, you're not the target market. She's just a 22 year old coloured (even spelt differently) baby from SA who never denied her blackness and just wants to live her life. Let her flourish.
I feel so bad for Tyla. She’s getting bashed for not being American enough and constantly asked about her race. People just care about themselves and aren’t concerned about how uncomfortable they make her
Watching from South Africa 🇿🇦. In South Africa we call ourselves COLOURED which means we mixed between White, black and Indian. Multiple races
It's more than just black, white, and Indian. Much more.
@@elroyswarts2337 we know that I am South African coloured however the point is Tyla was not wrong in saying she is coloured and that is the focul point
As a black south african it wouldve been insulting to us if tyla identified as black cause she isnt shes coloured also why are americans offended by the qord coloured when they like throwing around the n word
Exactly it's so crazy the way they think and act 😂 aii
It's really not about the word Coloured, it really is about the antiblackness that stems from the "I'm not Black I'm Coloured" sentiment. Admittedly, Black Americans have been terrible at articulating this, but we realized what was being said in the statement without it being explicitly stated.
@alisterdirector1475 well not everything is anti black and in tylas case she was simply stating her identity and preserving her heritage just cause someone doesn't claim to be black it doesn't automatically make them anti black and with the American ideology of the one drop rule (which I perceive to be as real anti blackness)it erases what it is to truly be black for example the thing of saying mixed people are lightskin erases the existence of actual lightskin or yellow bone people who are 100% black and further pushes a narrative that black people aren't diverse when we are
@alisterdirector1475 also thing is you guys can't keep on look at non american people and place through your own american perception thinking it's a universal perception especially when it comes to africa we are one of the most diverse continent in the world we come in many shapes and forms and shade(dark,brown,yellow or lightskin and everything varies inbetween)and we all have different cultures yes it might seem strange to you but that doesn't make it wrong
@@XhosaChildofGodshut up your country is still colonized I am Nigerian. If tyla is not black she should stop profiting out of black people or maybe make some Indian songs since she looks like one
The Groove is back?! I didn't know! Bring back the guy with the deep voice and accent doing the voiceovers! 😅
As for Tyla, an Amapiano purist would quickly tell you that Tyla's music isn't that true to Amapiano at all. She's ultimately a fusion artist watering-down the sound (no pun intended) by adding Pop & R&B elements to appeal more to western ears. If you call it Amapiano, it's a heavily sanitised, pacified, and inoffensive version of it for mass consumption.
The comparison to Shakira doesn't really work for me 1. There was no language barrier. 2. Shakira had already released multiple albums before the 'Laundry Service' crossover. Tyla on the other hand, barely had any music to her name and wasn't a big star in SA, in fact, she still wasn't on many South Africans radars before 'Water', and many South Africans felt blind-sided by her global breakthrough, as she had stealthily leap-frogged other established SAn acts (who music fans believed would be the ones to crossover way before newcomer Tyla) - this further fed into the "Industry plant" narrative surrounding her.
I do get the Rihanna comparisons because Riri's debut album was sonically inspired by her Caribbean heritage. However, by the time she put out her 2nd album, her sound had changed to mimic other American Pop/R&B singers, she had pretty much abandoned the sounds of her roots and obeyed a commercial imperative to chase American trends. My fear is that the same fate awaits Tyla, she will be pressured to do the same. I predict that years from now when Amapiano is no longer hot & trendy, she will pivot to making conventionally western pop music hits with a sprinkle of her South African flavour, but only a small sprinkle.
Try listening to shake ahh
@@KaylagraciaMewoliessomba-kt7gm i think "Shake Ah" was made as an attempt to combat that very criticism. Unfortunately, one song thrown on a deluxe edition of your album won't change purists' minds.
If you were following Tyla you would know that Tyla does not aim to do one music genre. She did mention that she is making her own music, mixing some Amapiano, pop and R&B sounds. We love her music. She's brought back that element that was missing.
@@thembekadorcaskhumalo866 I follow Tyla very closely so I’m well aware that she’s extremely experimental with genre . Like I said in my post, she’s a fusion artist, not an Amapiano purist. We’ve established that, so she doesn’t need to get on stage and campaign on her music representing Amapiano culture when her music isn’t a pure expression of Amapiano - which she knows. That’s how Amapiano purists feel. It is what it is. She doesn’t need to be the face of Amapiano when her music isn’t all that Amapiano to begin with. All she needs to says is that she’s fusing her culture into _her take_ on multiple genres. 😊 Tyla’s role is introducing Amapiano to those who weren’t aware, and those who feel comfortable will go on and delve into the (I don’t wanna say “real Amapiano” but you know what I mean). That’s her role: an introducer.
@@nameisamine You don't want her to be the face of Amapiano but you want her to be the introducer?? Make that make sense because the person that introduces you to something is the person you associate that thing to.
So glad someone actually made a video highlighting how ridiculous every single nitpick about Tyla was. I could go on for days stating how misinterpreted and misunderstood she was and how the media did not do her justice. Honestly her portrayal in the media is what sets me off the most. But girlie thriving and good for her😌
Wonderful video! Tyler is extremely talented and I'm so glad that she sticks grounded to her culture and to not play into the being put in a box in the West. I hope she continues to succeed and she never changes on the way up.
Nah!!! Its just the Americans not used to Africans being successful
This video is very educational and I loved every section of it
Damn TYLA got niggas upset, thats power right there and she ain't even made it to a year yet.
I appreciate the research done in this video. Keep Going!⛽️🔥
I feel like some black Americans don't realize that they can also hold the same blind spots that can be present in American culture at large. It's not that Tyla doesn't understand American culture; it is that they don't understand South African culture. American hegemony is such a powerful and pervasive thing that almost everyone around the world has some basic understanding of America, but America doesn't really feel the need to reciprocate by understanding other cultures.
They don't even really teach other languages in American schools despite Mexico and Canada being our closest neighbors and trading partners, who speak spanish and french, respectively.
The use of the word colored by Tyla has a very different context than it has in America. Not everybody relates to race the same way that black americans relate to race. Even other colonized people didn't experience colonialism they same. People are upset that she didn't want to answer Charlemagne's question, but the question has been answered several times. Why are we so hell-bent on defending Charlemagne and Joe Budden of all people?
Why does the narrator sound like Ai?
because its AI
Why do you type like AI?
in tyla's perspective, I can imagine her confusion when americans reacted negatively to her calling herself "colored". they were offended at tyla for using terminology that was used in the Jim Crow era... but it's normal for non-white Americans to refer to themselves as "people of color"... y'all are doing basically the same thing as her (though these two words/phrases have different meanings). anyways we are witnessing pop history and I'm so excited to see the progression of her career. Africa to the world! love u tyla ♡ ♡ (from an ethiopian-american girlie)
Pfft, Tyla is incredible!!!! Can we just embrace people for who they are instead of pick at every single tiny difference, and try to box them into a product. Just let her be.
She has a good team around her, a well-oiled machine that is preparing her to be the next "Rihanna, Beyonce" and it is also visible that everything is "directed" She certainly has no lack of ambition and perseverance, I wish her all the best
I'm going to give her a chance I know we as people can be very judge mental. She's young she still trying to figure herself out. She has a ways to go. 🥰 Very talented.
She's not figuring anything out. She knows who she is. It's Americans who need to figure it out.
@@colly7963 exactly
entitled you are huh? she doesn‘t need your chance or americans even. she has the world
@@colly7963 At her young age she's absolutely still figuring herself and life out. I'm definitely not who I was in my twenties. That's this new generation problem thinking they have it all figured out and haven't even begun to experience life! She'll get there in time. Don't ever rush the process.
@@colly7963clock that teaa👌🏾👌🏾👌🏾
Like i seriously dislike anyone who has the nerve to invite someone for an interview before actually going out of their way to do their research there's so much more to us south africans, we have nothing to prove to anyone, no one owns this world, we were not born to prove anything to anyone and im glad tyla isn't try to prove anything
The Groove said they were coming back and dropping heat back to back 🔥🔥.
Her debut album that came out this year is really good, but no one in my opinion is not talking about it enough 🙃.
Bc it kinda sounds all the same
Listen to her deluxe
@@marilyn1984 That's just ignorance. So you're telling me you do the bacardi to Breathe Me? You're telling me Priorities sounds like Safer? Bffr.
@@matselisomonosiofficial it’s my personal opinion you bffr
@@marilyn1984 It's ignorance.
Americans believe that racial constructs only exist in the US. You will see people around the world discussing their experiences of racial prejudice and Americans will be in the comments talking about "You will not understand because in USA..." as if racial stereotypes and prejudicial history exists in the US only.
I always wondered why they only wanted her to understand american culture but they won't try to understand hers??
What's wrong with Americans ? She is coloured the term doesn't mean the same in South Africa as it does in America. They need to let her be
I was under the impression that Coloured people in South Africa were not marginalised but that they held a higher place in society during Apartheid.
that was an impression deliberately created by the Apartheid regime to divert Black anger away from the Whyte population onto a scapegoat population, the truth is Coloureds were treated no different , if not worse, than Blacks.
i guess you were misinformed because apartheid was a white supremacist state. point blank.
coloured people are definitely marginalised, but not to the extent of how black South Africans are marginalised
Coloured people are VERY marginilized. I disagree with people who say we are less marginalised than black people. Black people have political power and are the majority now and hold VERY powerful positions in society today. We only make up 10% of the population. We are largely ignored by government. In terms of education and earnings we are on par with black people. We have no added advantage in society today - That was during apartheid and that is long time gone.
@@DeePie2024 you clearly lack comprehension skills because my comment did not intend to be dismissive of the struggles of coloured people. Not much has changed systemically and economically in South Africa so my point still stands.
This was so informative. Nicely done. We love our girl and we'll keep rooting for her.
She probably said NO to Charlemagne and Budden 😂😂😂
Thank you for such a great video essay. I'm South African too and I am very proud of Tula's success. I loved her performance at the Victoria's Secret show. I am also very pleased that this video explains some of the complexities we have to navigate in our country's history and how far we have come as the Rainbow Nation 🇿🇦
Of course, the American music industry doesn't like her. They think their way is the ONLY way. You can tell they are threatened by her talent and her music. They even tried to bring Kehlani out of retirement to compete with her with the dance and beat. Do South Africa PROUD!!!!! Love from the UK xx
I really hope Amapiano doesn't get gentrified like how Afrobeats has been getting gentrified. The US is so self centered and I'm proud of Tyla for standing firm on her identity
“The Music industry is wrong about Tyla”. (Fixed your title)
What u gonna do if he don’t huh? U gonna go through the screen like whatcu gon do NOTHINGGGGG
@@MARRI-221 please stay in school and don’t so drugs. I’m not asking the author to do anything…. Comprehension is key
@@jayce4065 u stay in school u literally said fix yo title which is u telling him to do something
@@MARRI-221 I said “fixed” your title. Which is past tense. Meaning my comment is my attempt to fix the title. Which is a common saying 🤦
@@jayce4065 tehehehhe Ik I’m bored of starting drama leave me alone lol
Dragging someone bcuz of a culture they were born into and cannot deny nor change, is absolutely crazy to me!!😢. But honestly, I have learned to expect nothing less from Americans.
Why does she need to cater to Americana standards??? 🤦🏽♀️
She's in America looking to gain the American seal of approval for international success. If she wants success she needs to cater to us. If I'm wrong tell her to move back to SA and become famous there.
@@heyyourebeautiful3867Cater to you how? Alyuh americans annoying
@@heyyourebeautiful3867no she don’t lol. F*k American sensibilities. She can continue to cater to her roots. Americans like her music and want to play it then they have to cope with the fact that her culture is her culture and she is coloured.
Cater to you how though? Explain specifically what you want her to do. Change her sound? The way she dresses? Get botox and bbls like the other Americans? Dance on usher?
Her music is being played to the world, you do know that right? The internet is not only in america, her business partnters just happen to be based there but shes aiming at going global. It just so happens that US has more spotify accounts in comparison. But shes trying to go global not american. Justin Bieber's music gets played here in SA, Or in the UK. Or asia. He does not need to cater to those markets. He doesn't need to wear rheor traditional attire or whatever "catering to our culture" is. He gets there plays his songs and leaves. He doesn't need to follow their culture. no US act that comes to South africa is ever asked to cater to SA. or Rihanna asked to cater to the culture's in Paris. Even though hee music sells there, she may have lived there and performed there in France. But america os special how😂? Cos not dancing on usher and asking ppl to hold an award is where you draw the line?
Unless we are talking about peeforming in those countries and not showing naked women on stage in Muslim countries maybe. But what is tyla's equivalent to that blasphemyin America? Her politely asking for her award to be held? Not wanting to be compared to Rihanna and instead carve her own lane? Being uncomfortable with dancing in a sexy way with usher? What is this big thisng she did ?
Is American culture about getting ppl to do things they aren't comfortable with?
Would you ask these things from a muslim act? No cos you wouldn't needlessl disrespect other peoples religions, cultures or religions. Why tyla@@heyyourebeautiful3867
@@heyyourebeautiful3867she is famous in SA. So that makes no sense. She's also famous I'm Canada, should she also cater to Canadians
Micheal Jackson is famous in iran. Did he cater to them? He was also famous in Asia, drake is also famous in Asia, how did he change to cater to them? Wouldn't that be fake.
Come to think of it drake actually changed his sound and accent a lot and you called him fake😂.
Shes famous every everywhere. It's called the internet. Should she cater for all countries cultures?
You do realize living in america means nothing. Her buying a house in another country won't just suddenly erase her fans. A lot of US celebs don't live there. I've made an example of Rihanna but there's more.
What's going on with yall😂. The entitlement is weird bruh
Tyla is magnificent. In every aspect. She should really prioritise building her name in other markets as she is doing right now (Africa, Brazil, Asia, Europe) rather than focus on the US market. Many Americans are arrogant now, but once they cannot ignore Tyla bc of her massive success, they will sort it out eventually. I think it makes sense to compare her trajectory to Shakira’s. Tyla shouldn’t have to bend and neglect who she is just to appeal to some Americans. The one drop rule is IGNORANT.
She can identify how she wants just stop taking up room in Black spaces. Compete with the 'others' in the Pop and International music genres.
In South Africa only black and black produce black which makes sense .This one drop rule is stupid cause it forces you to appreciate one part of your self , imagine having 50 % of European blood and 50 % of African blood but you have to identify as black 😂😂.Once you have mixed Ancestry you are not black and you must be able to embrace all parts of you which is why in S.A coloured people are a race and have their own culture .I know most think it’s because of light skin complexion but it’s not , coloured people comes in all types of shades , you can be the darkest person but not be considered black in South Africa because of you background , if you are the of mixed ancestry ( Asian, European and African ) .People need to pick up a book if they are interested in a topic , cause some of these comments prove how ignorant some of you are .And the world is bigger than America.
This was a good video to breakdown cultural differences. As a Black American I was familiar with the term coloured due to know knowledge of Apartheid which I learned about in school. What's odd to me is that South Africans are not familiar with the term colored and how it has historically be used in the US as a negative term to describe Black/African Americans. We will never ignore or forget this. Tyla is signed to a US label and in a US market. It is ridiculous to think that issues like this will not arise in the United States and attempting to gloss over it was her and her teams first mistake. She should have been properly educated on this subject matter and told how to handle questions about this via media training.
I need Americans to understand that our past and present is hard as we are classified as colored but you guys have to understand we were born being called colored and we're proud coloreds so if u ask us our race we will tell you that we're colored raced we're different from any other race in the world
I Love This Video, Different Historical Contexts Are Important To Understand Especially American People In The Way They Still Think We Still Live In A Backwards Kinda Societies Standards Unlike Them
Clock that tea👌🏾👌🏾👌🏾
But then there was Also that Hit movie titled for "Colored Girls" it didn't receive as much backlash from the American audience.
While not being oblivious and trying to be sensitive to American culture...but may American also realize that a derogatory term for them, doesn't bare the same weight in other parts of the world
Well for colored girls was initially published by Ntozake Shange in 1975 one of the most famous black female posts in America
I just think her team could support her more, help her understand the culture she wants to capture for her career. Not at expense of her own, why no one told her the meaning of coloured for Americans so she could navigate the interview questions better. I feel this was not fair on her. Then the African stereotype performances, maybe it was not her idea, but she gets blamed.
I’m too much of a simp for Tyla to see what the drama is about 😍
😂😂😂 same I tried to ignore as I have done to many but the title was a positive one
Can this go viral
I think they hate tyla because she's coloured South African
I don’t see why her team and her don’t want her to answer the racial questions , if there’s nothing wrong with it why avoid the question? Just give us the information . We clearly have been educated in a way that makes words like colored/black touchy subjects and I’m not sure why we don’t want to discuss it . These questions are catalysts for more understanding . I don’t agree with everything Charlemagne does by FAR but turning to your management because u didn’t want to answer it is very condescending and weird.
It's because Coloured is meant to be just what we think it to be. we just lacked the historical knowledge on the subject to merge the intuition with facts.
@@alisterdirector1475 this doesn’t explain why we can’t comfortably discuss it across the “diaspora” . It just makes it clear how the caste systems/colorism/racial dislocation that the oppressors have executed on us worked tremendously in their favor.
@@ReadingComprehension8X well according to them, 5hey would not be apart of our diaspora, they are not Black. This conversation carries a great degree of hypocrisy on both sides that neither is ready to admit to.
I am glad she did not pretend with her exposure she is coloured she kept it real