Menentukan Marketing Budget yang Tepat - ANALISIS #36
Вставка
- Опубліковано 15 лип 2024
- Marketeers,
Kegiatan marketing tentu membutuhkan biaya. Oleh karena itu, perusahaan biasanya menganggarkan bujet marketing untuk memenuhi kebutuhan ini.
Bagaimana caranya untuk menganggarkan biaya untuk marketing dengan tepat dan sesuao dengan kebutuhan? Yuk Simak Analisis bersama CEO Marketeers Iwan Setiawan hanya di Marketeers TV.
Chapters:
0:00 Introduction to Marketing Budget
0:33 The Magic Number
2:47 Things that are included in Marketing Budget
4:59 Marketing Budget Activity
7:08 Marketing Budget Variation
Simak juga episode Analisis lainnya:
Segmentasi Pasar Berdasarkan Value
• Segmentasi Pasar Berda...
Digital Marketing: Performance Marketing vs Brand Building
• Digital Marketing: Per...
Preview Buku Marketing 6.0
• Preview Buku Marketing...
Temukan juga inspirasi lain seputar dunia pemasaran dan entrepreneurship di portal berita www.marketeers.com
Dan follow akun media sosial Marketeers di:
Instagram: @marketeers
Twitter: @the_marketeers
Facebook & LinkedIn: Marketeers
#Analisis #Marketeers #MarketingBudget
Magic number marketing budget = 11% (gardner, 2024).
Komponen:
1. Adds dan komunikasi pemasaran (branding dn hard selling)
2. Marketing spending SDM/ gaji
3. Marketing technology CRM
4. Biaya sales dan distribusi
Marketing pull - demand (50%)
Marketing push - sales (50%)
High enggagement dan sales marketing.
Keren, terimakasih sgt membantu
super sekali
Terima kasih, jelas sekali
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Mantap!!Keren!
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
The best, sukses selalu 🙌
Isi materi nya daging semua 😝👍
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Terima kasih insightnya marketers
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Daging banget ilmunya. Terima kasih banyak 😍
Bukan daging biasa, tapi daging wagyu a5, kan? 😁
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Hatur Nuhun Kang Iwan.. Selalu eps Kang Iwan yg ditunggu tunggu.. 👍
Terima kasih sudah jadi penonton setia Analisis
@@marketeers terimakasih kembali Kang Iwan atas ilmu ilmu bermanfaatnya 🙏
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Mohon bisa di share apakah ada metode analisa untuk measurements masing masing fariasi dari 3 point Cost Structure, State of Brand dan Lvl Competition di posisi high or low nya dari perusahaan itu sendiri?
revenue itu omset atau profit pak?
terima kasih, mohon info ada empat komponen di budget marketing salah satunya sales & distributions cost, ingin bertanya sales & distribution cost itu mencakup apa saja?
Bisa bermacam-macam, di antaranya sales commission, trade marketing, distributor incentive scheme
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Pak, ini sbagai contoh, omset perbulan sya 20juta, marketing budget sya 11%, 2,2 juta. jika saya ingin omset saya naik menjadi 40juta/bulan, apakah matketing budget sya harus naik menjadi 4,4jta/bulan..? mhon di jawab Pak
Tidak selalu linear dan proporsional seperti itu. Hanya begitu jika budget nya 100 persen untuk aktivitas penjualan yang langsung berdampak ke omset. Sedangkan marketing ada yg dampaknya masih jangka panjang.
okk.. mkasih jawaban dan ilmunya Pak..
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Bang, kalo misal pertama kali mulai bisnis. Itu si Revenue nya angka nya di asumsikan saja? Misal di asumsikan saja ngejar omset 100jt lalu untuk itu kita keluarin 11jt buat marketing? Apakah angka revenue nya tuh di asumsikan atau dari mana mas angka nya?
Iya betul, angka target omset
Aku juga berfikir begitu 😁😁😁 terimakasih semuanya
Aku fikir bukan dari omset , jika kita target omset 100jt dan rata rata keuntungan 20%(20jt) maka saya ambil 11% dari yang 20 jt , jadi budget marketing 2,2jt, mohon balasannya ya ,ini penting sekali bagi saya🙏🙏🙏🙏
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Marketing terbaik lewat media apa pak?
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Om, channel ini buka sekolah gak ya? Pengen belajar lebih dlalam.
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳