The Four Core Lead Sources Everyone is Using |
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- Опубліковано 19 вер 2024
- The #1 question I get again and again is…where should I be focusing my time and money to generate business?
In today’s episode I give you the 4 CORE LEAD SOURCES all top agents focus on….and so much more!
First things first…assessing where your business is today.
Is it a Start Up? (under 5-years in real estate)
Are you solely focused on Growth? (hint: this is where all efforts must connect to)
Are you in the Cash Cow phase? (more than 10 years in the business)
Would you consider your business a Fading Winner? (an enormous amount of agents are here…crushed it with one skill set and now needs to round it out)
Does your business need Restructuring? (was focused on a niche that’s no longer booming)
Here’s a secret: Everything leads to GROWTH!
The next step is to plan how your business will continue to GROW.
In order to identify the lead sources that are best for your business, ask yourself these important questions:
1. What’s worked best? Where’s the sweet spot where most of the business has come from (almost seamlessly)?
How can the process be better? Is there a better offer? Is it being marketed on multi-channels? Can it be outsourced? IS THERE A PLAN?
2. How well do you know the market? Are you looking at the hot sheets multiple times a day?
3. Do you know yourself? What actions are you most comfortable doing?
4. Focus on the CORE FOUR!
At the end of the day there are FOUR CORE LEAD SOURCES.
1. Database: Are you maximizing the use of your database? Have you created a map of your database to quickly identify your influence in markets?
2. Geo Farm: do you have a farm?
3. Online Marketing: 2/3 Direct Response (an immediate call-to-action) and 1/3 Branding (advertising a just sold)
4. Open Houses! Tried and true.
If you follow these steps you will have a successful real estate business. When you’re ready to expand your skill set and get serious about having a real estate business that you love, sign up for a complimentary coaching consultation with one of my team members.
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I want to be Tom Ferry when I grow up, he is so cool :)) Seriously, I love his vibe!!
Great information to move your business to the next level! Get a daily dose of Tom Ferry
Hi Tom, I am a new realtor and I saw this video, it's amazing. To start real estate with my current courier job I am struggling lot. Please advise to make my life easy. I need to know from should I start to get my first house listing or first buyer. Thanks
Still in school. About to finish. Setting my mind right and taking notes from Tom Ferry! Business plan almost complete for the year. I already feel confident about what I need to do thanks to you! Thanks Tom for what you do.
+Shawn Vaughn You are taking the right steps to success. Keep it up!
great video! thanks for sharing! I'm a new agent and im just leaving my mom's side in real estate, i need to establish a good business platform and there is a lot of that in here! this is the first video of yours that I watched but I will definitely be looking at more! thanks!
+Lisa Moretto Glad you are finding my videos helpful! I have a full library of videos here: ua-cam.com/users/realestatetrainingtf
Love watching these old videos. Focus on growth!
What should we be looking at or studying from the hot sheets? I’m
confused because I’m in a large city .... so I’m not sure where to focus when looking at real estate data
wow! talk about a great episode! definitely need to watch more than once. i like the suggestion of posting something real estate on social media without a definitive call to action being like product placement on a show (seeing someone drink a coke)
+Eric Larkin Let me know how this helps your marketing :) Thanks for watching.
Loved the strategies provided for leveraging your database! Starting 2016 as a new agent in start-up phase, so I look forward to dominating the core 4 PLUS cold calling!
+Brian Bolton - Thanks for the feedback Brian! #Crushthe4thquarter and here's to your #2016BYE
Biggest takeaway - 1) Learn to sell your fees and no price reduction 2) One hour a week (Wednesdays) focus on your business development (growth, expansion, direction, strategy, goals, etc..) 3) Spend a minimum of 30 mins a day objection handling
Great info!!! I'm going to put a map of Austin in my office and make everyone who enters place a labeled pin on their home address! Love it!!
This was so awesome! So informative. Thank you Tom Ferry!!
+Shereen Mokhtar Thanks for watching!
Tom can you do a Lead Sources and tactics for 2019/2020 please.
I'm going to be 💯 and say that everything you are teaching makes perfect sense . I'm truthfully, glad that I came across your UA-cam Channel. Very informative , professional , you're such a good vibe for inspiration . I literally see myself competing in this race and retiring early in first place . And staying there ;). Because the sky is no longer the limit :D. We have jetpacks now!
I love the show it kind of lift up my spirit selling real estate
Great stuff! CLUB 13! 2 Mill so far this year...working to finish strong! Thanks Tom to encouraging us all to be our SUPER selves!
+Heather Vest congrats Heather!!! Keep pushing yourself and serving more clients!
“Focus on the core 4” - great takeaway! 👍
Thanks for sharing,very useful stuff and awesome keep sharing more.
where can I find the marketing plan referred to on this episode? Thank you
Downloading your vids and will watch on smart tv tonight, looks promising;)
Thank you
I can't find the sites you talked about when getting more information about contact information for your database
amazing! I'm so happy I've signed up for coaching with Tom Ferry! Tom, where can I get or download the instructions you mentioned in the video?
+Anne Eliason Welcome to coaching. If you are now a member you can get all of the info in the member center. If you need assistance accessing them please reach out to your success rep 888-866-3377 :)
Fantastic video
I think this is great but it’s 7 years old and could be updated as a lot of things have changed or tweaked in recent years. Either way it’s still a great road map.
Amazing content...
What is the service he mentioned speedo ? How is it spelled ?
always AWESOME!
I'm a new agent. What books and what audios do you recommend?
+Raoul Contreras Go to agent tools www.tomferry.com/agent-tools/ there is a list under mindset
+Coach Tom Ferry Thank you!
Here is a great book "How to make your business a magnet for inbound prospects.
a.co/0Yfle0x
watching this in 2021, Is it still working?
Has anyone found a good way to automate their follow up sequences? It's taking up so much time
Martin Hobelman Weekly Email, follow Ricky Carruth
100%
Did he say "Speedion"?
Found it... www.speedeondata.com/