Great video people wouldn't even think to do this. I wanted to do this but I didn't know how to go about it since I have only advertised within Amazon itself like 95% sellers but this video has helped me. I am sure in the future more people will start trying this
Great video. I have a question about low impressions. I’m running a shopping campaign with 6 metal wall art products for housewarming gifts. Despite using 'maximize clicks' and raising my budget to $160/day, I’ve only received 3 impressions in the last 7 days. My shopping feed is optimized, I’ve edited the product titles in GMC, and there are no errors. Any idea why this is happening? I’d appreciate your advice. Thanks!
While this strategy is designed to get you as many clicks as possible within your budget, it may not be aggressive enough for competitive categories like home decor or gifts. Ensure that your product listings are aligned with the search terms customers are using. Even if your feed is optimized, your products might not be triggering relevant searches. You can use Jungle Scout's Keyword Scout to help! If you’ve tried everything and are still seeing low impressions, it might be worth reaching out to Amazon support. There could be a technical issue or a policy restriction affecting your campaign that isn’t visible in the interface.
- [00:00](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 📈 Rising Amazon ad costs have brands shifting to Google Ads for customer acquisition, seeking new audiences. - [00:23](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🎯 Enterprise brands are focusing on acquiring new customers by expanding outside Amazon and tapping into new audiences. - [01:05](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔍 Google Ads is valuable for the research phase of customer journeys, helping brands engage potential buyers before they land on Amazon. - [02:00](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 💡 Multiple touchpoints are essential for guiding customers from awareness to purchase, making Google a key player in the buying journey. - [02:32](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🥤 Personal experience: word of mouth and Google search lead consumers from initial interest to product research and ultimately to Amazon. - [03:54](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔁 Brands use remarketing tactics like push notifications and ads to drive hesitant customers back to the product page for purchase. - [04:50](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔄 Marketers should ensure they control the customer journey on Google to Amazon to avoid losing potential buyers to competition on search result pages. - [06:13](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🛍 Amazon storefronts outperform individual product pages by reducing competition and boosting conversion rates. - [07:21](ua-cam.com/video/yK88YpF-rf8/v-deo.html) ⚖ Owning the top two Google search results (brand.com and Amazon) helps push out competitors and gives customers purchase flexibility. - [08:44](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🧠 Despite bidding against yourself, brands generally don’t see major increases in costs when running dual Google Ads campaigns for brand.com and Amazon. - [09:58](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🌍 Expanding beyond Amazon with Google Ads offers brands a larger customer pool, especially those in the research phase, enhancing brand reach and volume.
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📘 Full Guide for Running Google-to-Amazon Ad Campaigns ⬇
junglescout.video/Google-to-Amazon-Guide-YT
Great video people wouldn't even think to do this.
I wanted to do this but I didn't know how to go about it since I have only advertised within Amazon itself like 95% sellers but this video has helped me. I am sure in the future more people will start trying this
Glad to hear you learned something new 😊
Great video. I have a question about low impressions. I’m running a shopping campaign with 6 metal wall art products for housewarming gifts. Despite using 'maximize clicks' and raising my budget to $160/day, I’ve only received 3 impressions in the last 7 days. My shopping feed is optimized, I’ve edited the product titles in GMC, and there are no errors. Any idea why this is happening? I’d appreciate your advice. Thanks!
While this strategy is designed to get you as many clicks as possible within your budget, it may not be aggressive enough for competitive categories like home decor or gifts.
Ensure that your product listings are aligned with the search terms customers are using. Even if your feed is optimized, your products might not be triggering relevant searches. You can use Jungle Scout's Keyword Scout to help!
If you’ve tried everything and are still seeing low impressions, it might be worth reaching out to Amazon support. There could be a technical issue or a policy restriction affecting your campaign that isn’t visible in the interface.
Will try to research , thanks
😎
- [00:00](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 📈 Rising Amazon ad costs have brands shifting to Google Ads for customer acquisition, seeking new audiences.
- [00:23](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🎯 Enterprise brands are focusing on acquiring new customers by expanding outside Amazon and tapping into new audiences.
- [01:05](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔍 Google Ads is valuable for the research phase of customer journeys, helping brands engage potential buyers before they land on Amazon.
- [02:00](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 💡 Multiple touchpoints are essential for guiding customers from awareness to purchase, making Google a key player in the buying journey.
- [02:32](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🥤 Personal experience: word of mouth and Google search lead consumers from initial interest to product research and ultimately to Amazon.
- [03:54](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔁 Brands use remarketing tactics like push notifications and ads to drive hesitant customers back to the product page for purchase.
- [04:50](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🔄 Marketers should ensure they control the customer journey on Google to Amazon to avoid losing potential buyers to competition on search result pages.
- [06:13](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🛍 Amazon storefronts outperform individual product pages by reducing competition and boosting conversion rates.
- [07:21](ua-cam.com/video/yK88YpF-rf8/v-deo.html) ⚖ Owning the top two Google search results (brand.com and Amazon) helps push out competitors and gives customers purchase flexibility.
- [08:44](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🧠 Despite bidding against yourself, brands generally don’t see major increases in costs when running dual Google Ads campaigns for brand.com and Amazon.
- [09:58](ua-cam.com/video/yK88YpF-rf8/v-deo.html) 🌍 Expanding beyond Amazon with Google Ads offers brands a larger customer pool, especially those in the research phase, enhancing brand reach and volume.
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