What is Wayfinding?

More than just signage, we view wayfinding as a set of experiences working in concert together to assist the user in orienting themselves and navigating to a specific destination.
Especially important within the built environment, wayfinding provides visual cues to help guide people to their destinations with ease and comfort. In addition to signage, our wayfinding design services include architecture, interiors, landscape, art, lighting, and graphics. The result is a more elegant and effective solution that meets the unique needs of our clients, their environment, and its users.
Working in close collaboration with key stakeholders, we act as more than just wayfinding consultants-we are partners.
Our process of crafting a wayfinding design program starts with a careful flow analysis exploring how people move through places in your environment. Following this discovery phase, we design a visual kit of parts that carries the brand voice to match the user’s needs.
Our design process engages the user from varying perspectives to create a comprehensive wayfinding system that serves the community and evolves over time as your users’ needs change.
Take a look at our signage and wayfinding design projects below, or reach out to us today about working together.
Learn more: rsmdesign.com/services/wayfin...