What is Environmental Graphic Design?

What is environmental graphic design?
Environmental graphic design, or EGD, is a multidisciplinary field of design in which the disciplines of graphic design, architecture, art, lighting, landscape, and other fields are utilized as a way to enhance the user experience through the visual translation of ideas in the built environment.
Environmental Graphic Design is a collaborative and impactful discipline that combines creativity, information, and aesthetics to shape and enhance the way people experience physical environments. From strategically placed graphics to visually engaging signage, Environmental Graphics play a crucial in branding environments, guiding individuals, conveying information, and fostering a sense of place. Local history & developing culture provides inspiration for stories that bring physical spaces to life. Environmental graphics contain a blend of creativity and functionality by layering design elements that help with direction as much as they enhance the experience. The built environment is a canvas for engaging storytelling and seamless navigation, for a transformative environment that benefits the guests and our clients.
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