Ep. #7 - Build a Successful Business Operating By Referral Only - Diana DeFrate and Katriina Paavola

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In this behind-the-scenes look at Episode #7, Bill Cates speaks with Diana DeFrate CFP®, CLU®, CEO and Founder & Katriina Paavola, CFP®, Founder at DeFrate & Paavola, LLC.
Advisors often ask, “Is it possible to build my business that runs by referral only?” The answer is, yes!
However, not every advisory team has been able to create a “by referral only” business where the quantity and the quality of clients have been exactly the right fit.
Are you getting enough in-segment clients through referrals and introductions?
Diana and Katriina share how their successful business operates by referral only, sharing how they do so WITHOUT asking for referrals.
Diana and Katriina discuss:
● How the changes in their target market have affected their business and caused them to make the decision to become “by referral only.”
● The marketing strategies they tried that didn’t work, but led them to what does work.
● Why you should have a ‘wow master’ on your business team to build client relationships
● How they get referrals WITHOUT asking.

[@claudes.whitacre1241]

Beautiful case study. Thanks for posting.

[@BillCatesReferralCoach]

You bet, Claude. Thanks for the nice comment. ~ BILL