Why can't you stop thinking about polar bears? Ironic Process Theory

The White Bear Phenomenon is the reason you can’t stop thinking about polar bears. Try not to think of polar bears for thirty seconds. I dare you. Share how you did in the comments.
Daniel Wegner studied this phenomenon and called it ‘Ironic Process Theory’. He discovered that any attempts at thought suppression are almost guaranteed to fail.
He also found a few ways in which you can try and overcome unwanted thoughts.
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Further Reading and References:
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thepsychologis...
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