The vision for a circular economy for plastic

Find out more here: www.ellenmacar...
Plastics are versatile materials, but the way we use them is incredibly wasteful. More clean-ups and better recycling alone, won't solve plastic waste pollution. We must shift our focus to innovations and business models that design out waste, and keep materials in use and protect and restore our environment. We need a circular economy for plastic in which it never becomes waste or pollution. The vision for a circular economy for plastic packaging has 6 key points described in this video.
More about our work on a circular economy for plastic and plastic packaging at emf.org/plastics
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.
Find out more about our work here: www.ellenmacarthurfoundation.org
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Website: https:/www.ellenmacarthurfoundation.org
#circulareconomy

[@swampvermin]

beautiful motion graphics

[@heavyweaponsguyteamfortress2]

amazing video

[@ImpactPlus]

Amazing video! Thank you for sharing!

[@jasontorpy3636]

what percentage of attrition and replacement is expected for reusable packaging - wear and tear plus damage plus consumer waste. People will just throw things away or keep the packages long enough that they will have to be replaced. Some packaging may be kept for other uses - art, carrying, whatever. Curious to hear what thoughts are on what level of attrition is necessary to make reusable packaging viable. (not to mention what sort of scales are necessary to make the reverse logistics viable)

[@nicolerapatan4382]

understandable and beautiful!

[@szakaria9071]

Thanks a lot for this explanation !

[@DefinitelyfromAsia]

Are u from Owlympia?)

[@keila4141]

Yes lol

[@mokohgisoch3704]

Good idea

[@alrykben3149]

So inspiring . 😄❤️ i want o do something like this in my life. Just don’t know what to do.

[@joepacal]

check out some college degrees dealing with these topics... product design, design engineering. global innovation! dunno where you're from but good school might provide good guidance! go go go! world needs more ppl like you!

[@alrykben3149]

@@joepacal thank you ♥️. I joined design college this year. But i still am pretty lost. I guess i might have to help myself a but here.

[@shorter923]

Ok

[@maxjulbe7152]

U7i

[@filippolannino2026]

008

[@mariateresabongiovanni193]

Traducete in italiano non tutti capiscono l'inglese!

[@Mozzicus]

Non guardare il video

[@WilliamFarren-sz6mk]

You can use CC with translations. The magic of technology at your fingertips! But some would rather complain, I guess.

[@paolastravalli6727]

ZERO