Email Marketing Secrets for Beginners: Here’s What’s Working NOW!

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  • Опубліковано 22 сер 2024

КОМЕНТАРІ • 142

  • @victoriaburgess700
    @victoriaburgess700 11 місяців тому +1

    This was great! Simple explanation and you were not click crazy that I could not keep up with what you were teaching. Excellent!

    • @WesMcDowellInc
      @WesMcDowellInc  11 місяців тому

      That is wonderful to hear, thank you Victoria! 😊🙌

  • @susantower
    @susantower 2 роки тому +5

    Your channel is my new favorite for up to date marketing tips! I appreciate how continually relevant your ideas are! Thx so much for putting it out there!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      Awesome! Thank you! To more relevant videos!

  • @johnravi3887
    @johnravi3887 2 роки тому +8

    Hi Wes,
    It was an amazing share! I am a marketer and a startup owner, email marketing is one of the important jobs that I do almost daily. I read a lot of guides that can help me refine my process and increase the conversions from email marketing. I am so glad that you shared this video, I learned a lot from it, and gained so many valuable insights that will help in my process. I will be implementing all your tips into my process, and hopefully, I can gain benefits from them.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      Thanks John, happy to share all this stuff with ya! Cheers :)

  • @scottmartin01
    @scottmartin01 2 роки тому +1

    Lot of valuable details i found. Small details makes the biggest impact.

  • @paigeokelley3744
    @paigeokelley3744 Місяць тому

    This is great! I learned a lot in your past two videos. Thank you!

  • @yurii_boiko
    @yurii_boiko 2 роки тому +3

    Thanks for your advices! That's really helpful!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      My pleasure! Glad that my videos are helpfu!

  • @astravelercom
    @astravelercom 2 роки тому +2

    Great video!
    "I am not gonna lie" - every third email is now starting with this line 😀

  • @DripCampaignSecrets
    @DripCampaignSecrets 2 роки тому +3

    Another amazing video right up my CRM and Drip Campaign alley! Thanks Wes! You Rock!

  • @iulianbarbulescu7587
    @iulianbarbulescu7587 Рік тому +1

    Great video, man! Thanks! You are a great content creator.

  • @DrumTipTuesday
    @DrumTipTuesday 2 роки тому +1

    Excellent segue as you transitioned into the convo concerning segues, lol ...and very helpful content, thank you!

  • @thecontentcoachkim
    @thecontentcoachkim 2 роки тому +5

    This was GOLD! I have been ignoring my email list and just cleaned out about 2k subscribers the other day. But I could always improve my open rates and I also coach creative businesses to digital marketing and your tips will help them immensely right out of the gate so that they can be more successful in their email marketing. You are my new favorite channel for email marketing info!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      Nice work Kim! It always feels good to do an email purge 😎 and thank you for watching!

  • @magtrimdesigns1240
    @magtrimdesigns1240 2 роки тому +1

    Honestly the best channel
    On you tube !

  • @clarafernandezmezzadra69
    @clarafernandezmezzadra69 2 роки тому +1

    Thanks so much for all the tips!

  • @padigar123
    @padigar123 Рік тому +1

    Perfect….thank you for this video

  • @arturonavarrete8768
    @arturonavarrete8768 2 роки тому +1

    Thanks for new tips, very useful!

  • @GordanasMusic
    @GordanasMusic 2 роки тому +1

    Wes! Ur amazing! Kajabi or convert kid???? Pls say something to this, it’s keeping me up at night.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      For email marketing, I would suggest using Convertkit. You can watch my latest Convertkit tutorial here: ua-cam.com/video/uC8i-Ry8750/v-deo.html

  • @AliciaDAsher
    @AliciaDAsher 2 роки тому +1

    Great job brother

  • @yuchanseong1461
    @yuchanseong1461 6 місяців тому

    Very instructive video thanks you !

  • @SaroDogTraining
    @SaroDogTraining 2 роки тому +2

    Happy New Year Wes. So much valuable tips here. Thank you so much for sharing them. I am going to clean up my email list. New Year, new list. New strategy.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      Happy new year to you Saro! Hope the course is going well for you, and yes, get that email strategy in place... super important for service businesses and course creators alike!

  • @appleorchard3838
    @appleorchard3838 2 роки тому +16

    I see every email marketer throw that stat around of $1/$42 - So if I spend $1000 on email marketing I can get a return of $42000? Tesla spends $1k and someone buys a Tesla?

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +7

      If you do it right, then yes. Cheers!

    • @thegrantkennedy
      @thegrantkennedy Рік тому

      Turning 1k of marketing into 42k of revenue isn’t crazy.
      If I pay a copywriter 500 to create me a drip campaign and another 500 for some SEO content and that brings in 12 new clients, at $3500/website, that’s $1 turning into $42 right there.

  • @adrianadico
    @adrianadico 2 роки тому +2

    Thank you very much Wes. I learned a lot!

  • @causa04
    @causa04 2 роки тому

    Nice tips, I was going to Pretty up my emails but you are right, it looks like it is trying to sell something.

  • @beckybrown1698
    @beckybrown1698 2 роки тому +1

    Thank you

  • @simonhuber6859
    @simonhuber6859 Рік тому

    So much value, just WOW!

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      That's awesome to hear - thx so much Simon! 👏

  • @isfirajensen6591
    @isfirajensen6591 2 роки тому +1

    Great video, as always!

  • @maryannantonelli6031
    @maryannantonelli6031 Рік тому

    I’m curious your opinion about purchased list with can spam laws - how else can I utilize the list?

    • @shallommkj9162
      @shallommkj9162 Рік тому

      You can run an email verification process on all of the mails on the list. Was the list purchased from someone trusted?

  • @rstell589
    @rstell589 2 роки тому

    I keep rewatching your videos as they come up in my algorithm because your insights are just so good.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      Happy to hear that Riccardo, I really appreciate your watching!

  • @jk-5688
    @jk-5688 2 роки тому +1

    Thank you for this

  • @adrianmgarza7371
    @adrianmgarza7371 2 роки тому +1

    Excellent content, thank you Wes!

  • @quentin-tarant
    @quentin-tarant 2 роки тому +1

    Thanks for the great video Wes! Happy new year!

  • @fiffrelin
    @fiffrelin 2 роки тому +2

    Very interesting video ! Thank you very much ! I am wondering how people do to be on top of their website, social medias, blog, email list, short term strategy, long term strategy, and of course their actual job... it's a mystery for me ahah.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      You don't have to do all of it! Just pick what you can commit to and go all in!

  • @catemcm
    @catemcm 2 роки тому +1

    This was excellent. Thank you!

  • @abiola3307
    @abiola3307 Рік тому

    I'm a beginner and this is very helpful. The first video I'm seeing from you and I gained a lot.
    Thank you.
    I'm subscribing and turning on my notifications. I'm Never missing any of your videos 😹

  • @kevinglennon2370
    @kevinglennon2370 2 роки тому +2

    Super content Wes! Thank you very much, very interesting and useful.

  • @kenryoung
    @kenryoung 2 роки тому +1

    Thanks for all the time you spend making these videos Wes! They really help!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      My pleasure! Thank you for watching Kenny!

  • @raphii5952
    @raphii5952 2 роки тому +1

    Thanks

  • @salahaldinwjkheira8751
    @salahaldinwjkheira8751 2 роки тому +3

    Thank you Wes, I really appreciate you, this video helped me a lot. What do you think about jab-jab right hook method where you send 2 valuable emails and 1 promotional email? Is it effective? I wanna hear your opinion regarding this method. Again thanks!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +2

      Love the question Salahaldin... I actually prefer more of a jab-jab-jab-right-hook. 3 or 4 value emails BEFORE promoting. Love where your head's at tho!

  • @troyhargrove7302
    @troyhargrove7302 3 дні тому

    Chuck full of Fire

  • @Entity9009
    @Entity9009 2 роки тому +1

    So much amazing, helpful content!! Thanks!!

  • @mercurious6699
    @mercurious6699 2 роки тому +1

    such great value - immensely appreciated, thanks

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 роки тому +1

    Thanks Wes

  • @justinraypounds397
    @justinraypounds397 2 роки тому

    I am so glad that you shared this video.

  • @cincykaplan500
    @cincykaplan500 Рік тому

    Do you have videos that relate to product base businesses? This seems to be far more geared towards service based businesses

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      It is Cindy, that’s what I specialize in…Sorry!

  • @artcerda1211
    @artcerda1211 2 роки тому +1

    So much great information!

  • @garywilkinson5380
    @garywilkinson5380 2 роки тому +2

    Thanks for the video Wes. Great tips with new and updated spins on the traditional email marketing posts. Where do you go for your Gifs to include in your emails? Thanks Wes

  • @jordanleath131
    @jordanleath131 2 роки тому +1

    Can you email market this same way for an engineering and iiot company? Our sales process is more complicated, so I am unsure the best way to email market to gain sales!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      HEy Jordan, yes it works across the board, especially when the sales process is more complicated. Just educate them on what they need to know, and you'll hit the mark. Cheers!

  • @cheshahale
    @cheshahale 2 роки тому

    Thank you for the Great information! I’m not understanding about the emailing them after they opt in. You said, you send a question rather than have them opted in. I thought they already optin for them to receive the email. Please help me understand 😅

  • @karenabartob9971
    @karenabartob9971 2 роки тому +1

    It was a great share

  • @zoekeating2744
    @zoekeating2744 2 роки тому +3

    Absolutely value packed content, thank you. I now have a Email To Do list to work through in Jan. Keep em coming Wes.

  • @jeffb8824
    @jeffb8824 2 роки тому +1

    Great video - super informative and succinct!
    Unrelated to the topic, what do you recommend for adding the text and titles as you do for fcpx?
    The slide in box from the side, and the text overlay look great and add just the right amount of visual interest.
    Do you have a plugin that you use?
    Also, do you do your video editing yourself or do you outsource it?
    Thanks again for all the great content!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      Thank you for your kind words Jeff! We outsource our video editing so they would know best about adding titles for fcpx.

  • @creneemugo94
    @creneemugo94 Рік тому

    If you have online software do you think having a login with facebook button which does have features to get their email will help conversions and info?

  • @garrettahlberg9813
    @garrettahlberg9813 2 роки тому +3

    Hey Wes! Thanks for the great content. Quick question: what if your business isn’t a personal brand? In your examples, the email is coming from you so subscribers would expect great and useful content from you in the future. But our brand doesn’t have a “specific person” attached to it. Who should the email come from? The brand name or a specific person? If it’s a specific person, doesn’t that ruin brand recognition as the person isn’t really attached to the face of the brand. Hopefully this question makes sense

    • @SED22
      @SED22 2 роки тому +1

      If you don't have a 'face' for the brand, you'd use the brand name. Within our brand at work, we have a few people that we send emails from with 'personal messages.' This is similar to how you'd get a 'Letter from the CEO' email from different businesses.

  • @Sam_kashyap
    @Sam_kashyap 2 роки тому +1

    which email service provider is best according to you? For Ecommerce and For Service businesses.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      Hey Sam, I personally use Drip. For a more affordable option, ConvertKit is also great. I'd steer clear of Mailchimp. Cheers!

    • @SED22
      @SED22 2 роки тому

      @@WesMcDowellInc We use Mailchimp at work. What's your quarrel with them?

  • @robertrodgers3427
    @robertrodgers3427 2 роки тому +1

    good video

  • @mekhimccarthy9720
    @mekhimccarthy9720 2 роки тому

    Dude, you just gave me more information than any video that I've watched on youtube. This goes for everyone, the videos with less views are the ones that will put you onto things that high view count youtubers can't. Great Job!!!!!!!!!!!!!!!!!!!!!

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      Awesome, thank you Mekhi for watching! That's always my goal to give the most info in an efficient way 😎

  • @annamaharaj3614
    @annamaharaj3614 2 роки тому

    Amazing value

  • @paarthsingh
    @paarthsingh Рік тому

    Hey wes
    Loved your content , i will touch your feet if u answer this ... lol .
    I am facing this huge problem .
    I am a music band , and we perform in weddings ,
    What lead magnet can i use to attract customer and eventually convert them .
    A lead magnet like 5 best live babds for weddings is not powerrful enuf .
    These people have a next year marriage or 3 month later marriage .
    How shud i get their email and what sequence shall i them 😟

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      Hey Paarth, yep, a "hiring guide" like you're describing isn't a good lead magnet. How about a quiz that helps them land on their perfect first dance song, or a pack of complete playlists that will pack the dancefloor?

  • @alfath80
    @alfath80 2 роки тому +2

    Thank you Wes. I came to this video from your email marketing. Definitely works! Haha.

  • @daved5023
    @daved5023 Рік тому

    I saw a company send out 4 to 5 emails aday.
    For shoes and cloths start up from zero 5 years later $445million all mainly from email.
    Frank Kern is teaching to send the 7 day email campaign offers.

  • @abdnourbelalia2085
    @abdnourbelalia2085 2 роки тому +1

    What do you think about real time 'time count down'? Are they effective?

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      Like timers? They're effective if you have an expiring offer, sure. I use them in my sales emails.

    • @abdnourbelalia2085
      @abdnourbelalia2085 2 роки тому

      @@WesMcDowellInc what specefic tools are you using? Countdown monkey?

  • @internetmarketingacademy888

    One way to build a mailing list is to do ad swaps with other list owners.

  • @thelastbrobo7826
    @thelastbrobo7826 2 роки тому +1

    Right on time! Thanks man.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому

      That's awesome, glad the timing worked out! (Always the right time to focus on email marketing in my humble opinion!)

  • @jamieuhrin8159
    @jamieuhrin8159 2 роки тому +1

    good

  • @jacquiblue9596
    @jacquiblue9596 4 місяці тому

    If I hate marketing emails and quickly unsubscribe as soon as I realize they're trying to sell me anything - no matter what it is - how am I supposed to be able to force myself to do this when I hate when people do it to me????

    • @WesMcDowellInc
      @WesMcDowellInc  4 місяці тому

      Don’t sell stuff. Give them content. Then sell SOMETIMES

  • @menhalsheikh3034
    @menhalsheikh3034 2 роки тому

    hello! So I sell a pretty niche product, and I think the email content you recommend is educational - how do you do that if your customers don’t really look to you to be educated?

  • @EricRobb
    @EricRobb 2 роки тому

    Thanks :)

  • @shawniquaguillory4588
    @shawniquaguillory4588 2 роки тому

    I am wondering how people do to be on top of their website.

  • @ngreat4390
    @ngreat4390 2 роки тому +1

    Is apple trying to start it's own ad platform? They should get on with it instead of silly updates everyday.

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      That's exactly what they're gearing up for... and agreed!

  • @ariela_
    @ariela_ Рік тому

    My biggest worry is that people will only sign up for the lead magnet and then unsubscribe

  • @randallschumacher4944
    @randallschumacher4944 2 роки тому

    The traditional email marketing posts.

  • @Admates
    @Admates 2 роки тому

    Cold email is 🤑 So is list building

    • @WesMcDowellInc
      @WesMcDowellInc  2 роки тому +1

      I don't know about COLD email, but emailing your list of ppl who opted in is definitely money in the bank.

  • @PatrickHallScreenwriter
    @PatrickHallScreenwriter 2 роки тому +2

    👍

  • @perryborritt
    @perryborritt Рік тому

    hi

  • @ImpossibleTrades-dl9be
    @ImpossibleTrades-dl9be Рік тому

    Apple's going to open my emails for me ? Hmmm, can't see a problem here ..............

  • @pulltheskymusicgroup4475
    @pulltheskymusicgroup4475 2 роки тому

  • @btntetatainment
    @btntetatainment 2 роки тому

    My name is Magnet hi!

  • @sebastianshine4262
    @sebastianshine4262 2 роки тому

    Hey wes, Got a question to the Last Tip: "deleting after 90 days No click on CTA"
    Wouldnt it make more Sense to Just Put those people in a different Segment and Just Email them every 90 days to Check If they are still interested in that topic?
    There we're serveral Times in my Life where i wasnt interested for months and months because i Had No Time but then again went full ham on a certain topic
    I Imagine that If i Segment them differently, they wont get all my Other E-Mails. Meaning that they wont have a negative Impact on my Open Rates and therefore Delivery?
    Or does it still make a difference for Email Providers?
    Other than punishment from Email Providers i dont See ANY value in deleting them.
    Even a Person who isnt responsive, but who Response at least once, is probably more likely to be interested in that topic again than a 100% cold lead, right?
    Edit: PS: and If i Just react by deleting my Most important Asset because of punishment from Email Providers, isnt it Just counter intuitive to the Most important Advantage that Email Marketing Has? The Independence. And the following Up until they are dead or unsubbed.
    I would certainly Not react by deleting that Asset Just because a company tries that on me. There has to be workarounds. Like the one mentioned above.
    Am curious If you dont See it as a Solution to the Problem and If so, then why.
    Thanks

  • @strongdima9343
    @strongdima9343 2 роки тому +1

    Thank you