SHOP657 | School of Fashion Merchandising | Academy of Art University

Fashion Merchandising students present a retail store for the 2014 Winter Show. Merchandise and displays for the Sutter Street store were designed and crafted by Fashion students and alumni. Nike representatives visit the store and discover more about the student's design process in this video.
For more Guest Speaker Videos, please visit: speakers.academyart.edu/
Subscribe: / academyofartu
Established in 1929, Academy of Art University is the largest accredited private art and design school in the US. Visit academyart.edu to learn about total costs, median student loan debt, potential occupations and other information.
Interested in learning more? Follow us below
Visit us on the web: academyart.edu
Like us on Facebook: / academyofartuniversity
Follow us on Twitter: / academy_of_art
/ academyofartu

[@keananduffty4]

By Tony Bravo. SF Chronicle.
The sign may say Marty’s Liquor & Gourmet, but once you enter Academy of Art University’s new Shop657, any thoughts of six-packs and Slim Jims will be banished. After the success of the academy’s spring pop-up store, the school of fashion merchandising has created its first permanent retail space in Union Square, curated and operated by students from the program.
“From product development to merchandising, design of the space to sales, (the store) is entirely student-driven,” says Keanan Duffty, senior director of the fashion merchandising school, who chatted about the boutique and its mission. “It’s really a beginning-to-end experience for the students as they follow the life of a product.”