7 Easy Steps on How to Perform a Competitor Analysis

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  • Опубліковано 13 чер 2024
  • Contact us: www.lyfemarketing.com/digital...
    Do you want to stay ahead of your competition? You should be doing regular competitor analysis for your business! In this video, we will be walking you through the process of how we conduct competitor analyses.
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    Are you tired of reacting to changes in the market or customer needs instead of being ahead of the curve?
    You can avoid that by doing regular competitor analysis. Let us show you how.
    If you haven’t completed a competitor analysis before, you’re in for a treat!
    We're going to walk you through the process, including what we ask ourselves, and using a fake business so you can see how to apply it.
    Let’s get started!
    Video Outline
    Intro (0:00)
    What Is A Competitor Analysis (0:37)
    Why Bother Doing A Competitor Analysis (0:51)
    How Often You Should Perform A Competitor (1:56)
    How To Perform A Competitor Analysis (2:12)
    Videos Mentioned
    ➡ How To Perform A SWOT Analysis: • SWOT Analysis: How to ...
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  • Розваги

КОМЕНТАРІ • 69

  • @Wooooooooot
    @Wooooooooot День тому

    Current intern at a financial firm and tasked with this and I’m a complete newbie thank you!

  • @classyirish9877
    @classyirish9877 Рік тому +15

    I am currently an intern on an Advertising Agency and I was tasked to do a Competitor analysis. I am still a newbie and my supervisor didn't teach me... I haven't encountered making this because I was more focused on creating Sales Reports. Thanks for this video, finally I won't get lost!

  • @PocketProjects
    @PocketProjects Рік тому +5

    This is excellent advice and even though as a business we already practice some of this it's so easy to get complacent and take your eye off the ball. I totally agree that this should be done a minimum of every 6months. Thank you team LYFE!

  • @georgewilley9609
    @georgewilley9609 Місяць тому +1

    Thanks for the content Morgan.. I was surprised to see you actually walked us through the process instead of just telling the audience how your company/applications can do it for you. Really great

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  Місяць тому

      So glad you found it helpful! All of the videos on our channel are meant to be educational and as helpful as possible :)

  • @ataberdi2064
    @ataberdi2064 Рік тому

    So underrated video. Detailed walkthrough. Thanks 🎉

  • @vintageretromanmusic_official
    @vintageretromanmusic_official Рік тому +1

    Great content! I enjoyed this video greatly and am looking forward to the others to sharpen my digital skills. I have been in the field around 5 years now and I love it. I just subscribed. God bless 😃

  • @jondarling
    @jondarling 2 роки тому

    Great video! A concise checklist of things to research even without semrush, sistrix etc. awesome!

  • @NoYouTubeBrittany
    @NoYouTubeBrittany 2 роки тому

    This was great! Thank you so much!

  • @MrObeytok
    @MrObeytok 7 місяців тому

    This is amazing, thank you!!

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  7 місяців тому

      Glad you found it helpful! Be sure to subscribe if you haven't already!

  • @mightyTYP
    @mightyTYP 2 місяці тому

    Great video! Thank you so much!

  • @shumtabrez
    @shumtabrez 3 місяці тому

    You just nailed it. I love it.

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  3 місяці тому +1

      Glad to hear it! Be sure to subscribe if you haven't already!

  • @shakirahtahir399
    @shakirahtahir399 8 місяців тому

    Impressive content! Very practical and easy to follow

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  8 місяців тому

      So glad to hear! Be sure to subscribe if you haven't already!

  • @harshmanik8226
    @harshmanik8226 2 роки тому +1

    Thanks, it helped! 🙂

  • @AbdelrhmanAbozeid
    @AbdelrhmanAbozeid 29 днів тому

    Amazing ⭐

  • @ceydanursudurag4667
    @ceydanursudurag4667 2 роки тому

    Great article! Personally I especially use WASK's competitor analysis tool and I highly recommend it.Thank you for sharing friend!

  • @ishwarinakhwa2502
    @ishwarinakhwa2502 3 місяці тому

    Great way of explaination❤

  • @kallanaBr
    @kallanaBr Рік тому +1

    Thank you for your content. How do you find your competitor's revenue streams? To give you a context, I am doing a competitor analysis for SaaS companies. The terms and conditions are not necessarily on the website and we usually have to pay for the service ($$$$), or at least have a demo call prior to gaining access to the product.

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  Рік тому

      You may be able to access public tax records or revenue information depending on your location. I would start with a Google search of "public business tax information [your location]" to see what you can find. Hope that helps!

    • @jordang8317
      @jordang8317 Рік тому

      Next steps to try to get information when tax records are NOT public?
      Also how do we get market share data for a relatively small service sector?

  • @orls9068
    @orls9068 Рік тому

    Thank you so much, very helpful, do you have a google analytics competitive analysis, I don't know how that works would like to learn about that side of analysis too

  • @Chaitanya6920
    @Chaitanya6920 2 роки тому

    Thank you so much
    I really got helpful with this

  • @user-yn2yu5qy9u
    @user-yn2yu5qy9u 2 місяці тому

    Thank you for your video. Your Engish is so natural. Would you recommend to replicate what your top - competitors do ?

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  2 місяці тому

      Thank you! And yes follow what your top competitors are doing but do it better!

  • @divyavijayakumar5317
    @divyavijayakumar5317 Рік тому

    Very good content!

  • @MohamedMostafa-vb7fh
    @MohamedMostafa-vb7fh 2 місяці тому

    Great video

  • @candlepower7798
    @candlepower7798 Рік тому

    really helpful video

  • @sohamkushe4780
    @sohamkushe4780 Рік тому +1

    great!

  • @TheMarketingMan4U
    @TheMarketingMan4U 7 днів тому +1

    If I am doing competitor analysis then my competitors are also doing. They will see my moves and I will too. How will it help us ? I will offer what they aren't & they will too. There might be the limit of doing competitor analysis.

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  6 днів тому +1

      Hey there, interesting thought! The only thing I would add is that not all of your competitors are guaranteed to be doing one of these. You'd be surprised at how many businesses neglect real marketing efforts! But yes, we should always be on the lookout for novel marketing and business opportunities :)

    • @TheMarketingMan4U
      @TheMarketingMan4U 6 днів тому +1

      @@LYFEMarketingAtlanta Thanks! Let's explore more. If they are neglecting then why are they in the business and surviving? One more bitter question...Why is ur channel not growing despite u helping clients to grow digitally ?

  • @victorodohson5952
    @victorodohson5952 Рік тому

    How can I apply for your training. Also how can I pay for your ads services in case I want to create ads.

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  Рік тому +1

      Hello! Please contact us here: www.lyfemarketing.com/contact-us/ We look forward to hearing from you!

  • @NaziaKhan-kh7yo
    @NaziaKhan-kh7yo 9 місяців тому

    Great

  • @Mari-pr7br
    @Mari-pr7br 10 місяців тому +1

    5:35

  • @abidali-pj8ko
    @abidali-pj8ko 6 місяців тому

    my assignment is Start with analysis report.. and then make strategy? how to make someone help me ?

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  6 місяців тому

      Hey! If you need some resources on putting together a strategy we have a whole playlist dedicated to doing exactly that: ua-cam.com/play/PL-DAplYj3NS_PfY70mYxYS_FMLpht_TYx.html&si=1lxFnMeoLOhBC3NS
      Hope this helps!

  • @abidhasan1645
    @abidhasan1645 Місяць тому

    Really Awesome! Any one can succeed in business if following great advise>> I love this one. I want as same as Niche selection video for e-commerce & Amazon market place, Please, Please >>

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  Місяць тому

      Glad to hear it was helpful!

    • @abidhasan1645
      @abidhasan1645 Місяць тому

      @@LYFEMarketingAtlanta If possible Please upload the Niche selection video for e-commerce>>>

  • @timcampbellsms
    @timcampbellsms 4 місяці тому

    Didn't love the spontaneous ad in the middle.

    • @LYFEMarketingAtlanta
      @LYFEMarketingAtlanta  4 місяці тому

      Sorry to hear that! Hopefully you found the rest of the video helpful!