the namm show is dead. here's why
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- Опубліковано 5 лют 2024
- #nammshow #namm #guitar
The NAMM Show is dead.
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I attended NAMM for years starting in 1982. They had so many giveaways that I needed to make multiple trips to my car to unload. Met many more famous musicians at the booths! Alice Cooper, Tom Scholtz, Van Halen, Tiron Porter, Carlos Santana, Lee Sklar, Floyd Sneed, etc.
Having attended before the pandemic and after, it definitely isn't where it was - YET. However, this year was far and away a bigger turnout than we've seen since 2020.
I had a small booth this year with a couple of other companies, and we were constantly busy. It was a good time.
I imagine that these larger companies have been unsure about making a commitment to spend a ton on a booth when they aren't sure if the attendance justifies it. I believe next year or even 2026 will be years to watch and see how things go. Maybe next time, I'll get to see you in person!
NAMM attendance was up 30% from last year.
I don’t doubt that at all, but last year was still a scaled back version
That's because they opened it to the public and anyone can go. Before it was more regulated and an opportunity for industry professionals and buyers to explore and invest etc.
Edit: I looked into it more and it wasn't the entire general public, but influencers/social media/content creators and students
@@xanderraymondcharleslast year was definitely smaller than prior years . . . but it was much larger than the first event NAMM had after the pandemic loosened up a bit . . . and the UA-camrs who were there last year that I know said there were in fact noticeably more companies and action this year, even without the big brands. Being 30% larger overall this year is a big amount no matter which companies attend. I would be more worried if I heard NAMM was smaller than last year, but being a much larger percentage than last year is a giant deal. That shows major growth.
I do agree that the purpose of NAMM is evolving, though - it’s very unlikely that the big brands will return unless NAMM gives them a major reason to do so. Btw, it’s BS about Fender/Gibson (and all their brands) not showing up to NAMM. Gibson probably spent MORE money on Red Carpet style an event in LA - they had to make all the effort to ship their stuff, pay for a fancy venue and food, pay staff and board members travel/lodging, etc. They still could have showed up at NAMM when they apparently paid 6 figures for their own LA based event that wasn’t terribly far from the NAMM venue. As for Fender and its brands, their HQ/factory is located close to the NAMM venue - a few rental trucks and asking some staff to report there would have relatively easy for them as compared to some of the other big brands. Paying for a booth, even if it’s not as large as past years, is a drop in the bucket for a company of that size when they are practically right near the venue. By not showing, both companies are sending a message to the guitar community that isn’t a positive one - like they are too good to be involved and don’t need it. But thing is, there’s tons of competition and customers alienating those brands. I don’t think they can afford not to go, and that attitude eventually going to catch up with them.
I guess time will tell! This is a subject where people are opinionated for sure! I love hearing all the cases for the future of NAMM, and you always make a compelling one!
@@adamstrachnit's def not open to the general public so
@adamstrachn Regardless, 30% is still a significant increase. Just because a few big name brands doesn't go, doesn't mean it's dead. 30% increase is very promising and significant.
It appears it was UA-camrs at NAMM more than I have ever seen online.
The influencers at NAMM are the WORST people there.
@@kylehuddleston2217 😂
What you're describing sounds a lot like the slow death of E3. Game publishers all have their own events or platform-based events where they announce and showcase all their new games.
you are correct. It is dead. It used to be comic con for guitar people, with rock stars walking around everywhere, artist signings left and right and yes the Dean room was always amazing back when they had Mustaine. Now there are less guitar companies going than even the last 2 years, and hardly any artist signings. Ernie Ball is 1/4 of what it used to be and only Ibanez and ESP are the same size. So many amp companies havent gone for a few years now also.....just a bummer because it used to be amazing
R.I.P.
I reckon it'll go full circle. It used to be companies and the people who sell. No general public, few UA-camrs could get in unless they were directly involved with a store or brand.
It'll go back to being a place for the merchants to go and meet their suppliers and almost go behind closed doors- sales meetings etc, then everyone will feel like they want to be there again, then they'll compete to want to be sold by more stores, so it'll get more elaborate...
Big brands weren't at NAMM, it makes more room for smaller builders to shine.
I was impressed by "ZUTA Amps" from Sweden. The new "GBG 120" sounds glorious !! (KDH sounded really good with it! ... and the Euge Valorvita video at Zuta Studio sounds great too !!)
... and "Guerilla Guitars" makes really cool and aggressive looking guitars !!
There’s already too many brands tbh
@@SilkandScroogestupid take
Conventions in general are dying. I used to frequent Quakecon, but the last two times I went, it was just a sad state of affairs.
Same with hacker conventions, same with others. It’s just like the circus: it’s dying.
I hope that this was more of the first step back to a build up. I hope that next year every brand comes in big 🤘🔥🔥🤘
Out of the 12 guitar related channels I watch you are the only one to mention this and I made the same observation. Trade shows are becoming obsolete in the digital age.
I’m honored to be one of the 12!
Trade shows in general are a dying breed. To me as a small business owner for 20 years its simple, the cost to have a booth and the maximum exposure you get from foot traffic pales in comparison to other mediums like UA-cam. It's just not worth it. Your channel is essentially a NAMM show. You feature new products, demo it for us and have a footprint of 85k viewers and growing. Who needs NAMM when I got you! You provide valuable insight, it's a controlled non-noisy environment, you actually take the time to comment back as best as you can, and you are free to the consumer...no ticket needed. Done and done! Keep up the good work buddy!
Well said
I appreciate you
cost have risen in everyday life so greatly that these once "staple" large brands wont outlay the budget to advertise at such events as other media outlets can get MORE information out with much lower costs. sorry to say but this "Brick and Mortar" approach is going to be more difficult when profits are greatly reduced due to skyrocketing costs.. we see it in other industries as well. Many corporations indicate that the SAME CROUD who are already valued users show up and less NEW potential markets or outlets.. However, for the LITTLE guys, if done on a small scale they can get some much needed exposure to get their brands out in a bigger market worldwide in some cases.. so pros and cons all around.. !!! Nice job Ray
Great video
👍. Lots of company that i wanted to see wasn’t there… Gibson, fender, Marshall, etc….
Boutique showcase seems the best way for it to go since those are the companies that need the exposure the most. I totally understand that the big guys probably have proof in their data that their own marketing and events might be more beneficial than an elaborate mobile booth. Kiesel took the most advantage of this in my opinion having their fan fest during NAMM and it’s only 1 hour away. Super smart in my opinion.
I will continue to support NAMM and be excited to check out innovations in person. I think it’s the best opportunity for people like you and me(I stream on other platforms) to spread the word about new companies and new products from companies that aren’t well known.
I think eventually those companies elevating their products will be very beneficial to the market overall and we will likely see some of the big guys come back if they start losing market share. Only time will tell.
Good insights. Hope to meet you next year if you come back.
Everything dissolves over time, people, entities, organizations, events, it all goes away eventually.
I didnt know where to post this, but are you still in the Philly area? And if so, would you like to do a video with a gen 1 krankenstien? I don't see many videos with them and I don't use mine anymore. Just a thought
“All good things come to an end”
Lets go!
social media actually ruined the the impact NAMM would provide. wether that was a new upcoming release or seeing/catching up with a rep or musician you hadn't heard from in a while and wanted to chat and catch up with. the COST of the booths is the second thing ruining NAMM (and cons in general), the organization needs to entice the manufactures to come back in a BIG way somehow. the money the name con brings to that area (even with disney next-door) is big for the business around there.
I feel like NAMM will end up like E3. Once they opened up E3 to the general public, it wasn’t long until it died.
Great video 🤘🔥
R.I.P.
I credit the decline to one part global shutdown, one part booming content creators. The global shutdown is obvious, but there’s been a massive uptick in social media personalities that no matter what level of show manufacturers do (NAMM or personal shows) all content creators are gonna cover the new stuff for the year. Like you said, why spend so much money on shipping, renting the floor space, and whatever is needed to setup the booth. We’re in the same age group, I think same age actually, and I remember the NAMM videos you’re talking about. I gushed every year. But now there’s not as much of a need for it if everyone online is going to spread the word whether or not they do the show. It’s not what I grew up watching, but having gone for my first time this year too (flew in from CT cause I got an invite from a guitar company), I think it still has its place. And I certainly hope it stays cause I would love to go again next year. I met some of of my buddies I haven’t seen in a long time, made some new friends from across the world, and got to meet some of my guitar idols/inspirations. I see the social interaction as one of the defining moments of NAMM and personally having had plenty of that, I left mostly fulfilled. My one gripe is that I couldn’t spend more than the one day there.
2:15 Wasn't these manufacturers there?? It was strange that I couldn't find anything about these manufacturers in the videos from this year's NAMM but I thought I must be unlucky and they will upload videos about them too.
What guitar company in Pennsylvania are you talking about?
NAMM would be better off getting into a more central location in the United States. Dallas Would be a great location (or even Nashville). The cost to put on would be cheaper overall and both locations are easily accessible worldwide.
There is usually a NAMM in June out of Nashville.
A wild Silenmara appears on the Kiesel hang pic!🤘🏻
I've been to the NAMM show many times over the years, and yes. Everything you've heard is true. It's smaller in every way. But also, it's getting more and more expensive to have a booth and more expensive to attend as a business and as an attendee. The price to attend has tripled over the last 3 years.
THE algorithm toold me to pack it up we got em
My friend owns Arachnid Cabinets and he got to display at NAMM this year so NAMM catering to smaller brands is a huge boon for him. And the smaller brands usually have more interesting things anyway.
These days if you wanna buy gear you pretty much know which channel you are gonna watch and see exclusive stuff without having to go to a Trade Show. As per the good old days of Namm it doesn't really bother me much that won't stop me from playing the guitar, pop into a local shop to try on some gear or see a band playing live music.
Everything nowadays is overly corporatized. Just makes everything so bland. Add in the fear that companies have of doing something wrong from a legal or "moral" standpoint, out of fear of being sued or being canceled, they make it even more sterile.
As much as I'd love to go, it's just too expensive for me to be there
But why? Did not hear about the why part?
100% agree. Seeing what it was before covid, and now after, the vibe is way toned down. Plus on the video games side of things, E3 is no more as well.
I also hold the opinion that guitar companies really aren't trying new things anymore; there were some cool things announced like the multiscale evertune, the new tremolo bridge being designed by Rick Toone, and one or two other gear advancements BUT other than that.... it's kinda just like, yep. More strats. More teles. More LPs. A couple cool beginner guitars and nice boutique showcases BUT it's kinda just becoming "same shit different year" which is boring
We need INNOVATION. Just my 2c
I think the Nashville show might surprise us.
I could see NAMM turning into more of a boutique guitar show. Guitars that most Americans don't know about.
Which would be totally fine honestly
That's... ''Subscribe or else...''
Idk man music is shifting, as we saw from Neural DSP. But I don’t think NAMM is gunna die or fall off. It’ll adapt to the musicians.
I'm thinking NAMM is going to be completely changed from here on out. It's open for the public which is a good thing, but I think it's going to be more like Comic-Con for gear nerds, instead of an industry only, elite type of event. It won't be just for the well to do people looking to buy a "Greeny". I'm all for it being open to the public because people like me who love gear and love guitar can finally go check something like that out.
Man..this year's show was quite an improvement over the last 3-4 years by a lon..Attendaence was up over 30% (..not even including Sunday..)..It was such a agood turn out that Fender and Taylor are coming backj next year..A friend of mine is a Fender Sales Manager and he said they were hoping Namm was goign to be a bust (..like the Summer Show...)..Nope! .Rumor has it so is PRS and Marshall to name a few. It maybe an aging platform, but there is NOTHING in the music industry that creates more excitement and anticioation for new products and gear than Namm...
Only had to watch Half this to agree and its funny Metal Sanaz pops up in that vid. Thats the old crew in Hollywood haha! Such BETTER times back then!
No Dean girls sucks.
There arent new BANDS either! Back in the day you had MORE Representation because of new BANDS endorsing products. Hopefully the insustry figures out many of us dont need 30 Dua Lipas every year. We could use some new mainstream Rock bands!
On another post: So Attendance down 40%, 38% less vendors. NAMM is dead. They cannot sustain if income is down over 50%. Impacts convention center, freeman, local hotels, the NAMM association and local bars and restaurants . Hard orders down this year . Speaking to vendors they were very disappointed.
Sounds like its mostly UA-camrs filming other UA-camrs. Not artists anymore maybe Im wrong?
I've never been to NAMM & I'm not going to one. It's expensive for companies to have a booth, haul their new stuff, eat for 4 days + travel days, hotel, etc. all to sell product to dealers which they can do online. EVERYTHING is going digital even guitar amps are digital amp sims on a computer. Just the new thing.
Rob Chapman was kind of ahead of the curve. Lol Didn't he rent out a hotel/boardroom (rite beside) the NAMM show? This was like 2017-18ish lol
Same for physical amplifiers lol
Imo,,,,...it has seen its peak,...............though,,..music is physical,,,.musical instruments are physical,....company's need to show their product,....like automobiles(cars),,, we all need to see,look,touch,..take pictures,....of them.....,,,so,,,,,a slow down.....not everyone has gone to this event,.......they HAVE to....,,,,,one place,,many brands,.....,,,,,,,,,,tnx,for this vid,...imo,everything is expensive as hell,,,,...why waste time pulling it off,,,......p.s. I sell used snowmobiles,parts,etc...the past few years it has tanked...most people i talk to that have much more than I ,say the same.,,,,your taste in metal mirrors mine,,cant wait to have an 7 string yet!!..Ive learned from watching you play,,..my style,...so,cool..,,!,,,pat &family...land o' lakes,wi.,,,p.s.s. this summer i found my dream guitar- 1976 Hohner Les Paul tobbacco,,,gold hrwr,,,fucking excelent..😮
Remember Dr Epiphone?
Going out the way E3 did
People were making videos just like this in 2009 and it grew in the years that followed. And NAMM was much bigger this year than last year. Gibson and Fender have never had large booths open to the public. Remember, NAMM is not for people like you. It's for dealers.
They didn’t?! I thought they had the biggest when they were there.
@@nickm.9474 Gibson and Fender the biggest exhibitors? No, not at all. Most years, Gibson and Fender just have small rooms upstairs. Some years it's just for meeting with dealers and the room isn't even open to attendees.
Different doesn’t mean dead. The show has to change and evolve in order to stay alive. Some if not all of that change ends up not being what we want, but for every fan losing interest there’s another one gaining it. It’s all a cycle, you’re not wrong for thinking it’s dead and somebody saying it’s not dead isn’t wrong either.
Guitar Shows are getting bigger
This is just my friendly reminder that I am dying to put some bass to some of your riffs dude! Give me a chance lol
Sweetwater gearfest has taken over way better than them they have more products than namm
No Ibanez prestige… lame
What's up? One of my good buddies was at the NAM show. I think he was there looking for gear for his new studio he's building in Detroit! Did you by chance run into him while you were there? His name would be Kenny Olson! I'm trying to get him to set up something like yourself and Robert Baker have going, to try to get him more relevant in the music scene since leaving Kid Rock. I'll have to ask his opinion on the state of NAM and where he thinks it heading. Thanks as always, you rock! \m/
So... Like E3 lol
Cognivitve dissonance
Seemed low key, I guess rock really is dead? Or at least as far as big business it is.
Well no offense cause it's not meant to be youtube's have killed namm. Let me explain. I think youtube's represent guitar companies and guitar products a whole lot better. Then the manufacturers self. It's instant access 24 hour today. To learn about any guitar you want to learn about basically or guitar product. What amazing demonstrations?. If guitar companies would. Present their products first with youtubers. They can save millions of dollars. UA-cam could make a whole lot more money. And do a heck of a lot better job presenting their products than they you. At least that's what I think.
First guitar a tele Dean late 80's, still going strong. NAMM will always exist because people want to show their guitars. If big companies not there, more room for smaller companies.
NAMM it's just a cash grab for the facility overcharging for booths That's why vendors don't show up
Joe biden did that
I am sad mr Charles, you teach us to be at peace and not to hate but your content has been rather negative as of late ☹️
Boutique showcase seems the best way for it to go since those are the companies that need the exposure the most. I totally understand that the big guys probably have proof in their data that their own marketing and events might be more beneficial than an elaborate mobile booth. Kiesel took the most advantage of this in my opinion having their fan fest during NAMM and it’s only 1 hour away. Super smart in my opinion.
I will continue to support NAMM and be excited to check out innovations in person. I think it’s the best opportunity for people like you and me(I stream on other platforms) to spread the word about new companies and new products from companies that aren’t well known.
I think eventually those companies elevating their products will be very beneficial to the market overall and we will likely see some of the big guys come back if they start losing market share. Only time will tell.
Good insights. Hope to meet you next year if you come back.