Julie Bowen & Baby2Baby On Leveraging Celebrities For Impact | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú (Audio translations to be added soon)
Businesses are trying to master the art of celebrity, influencer, and strategic partnerships, and Baby2Baby has the playbook, having successfully leveraged support from 75+ celebrity ambassadors. In this session, Julie Bowen will talk with Baby2Baby co-CEOs Kelly Sawyer Patricof and Norah Weinstein about how they’ve revolutionized the sponsorship model to deliver essential items to over one million children in the US annually and respond to natural disasters nationwide. Don’t miss this unique opportunity to unlock invaluable insights into the world of effective partnerships.
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