How Cadbury Destroyed Its Competitors 🔥 | Business Case Study | Aditya Saini | Hindi
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- Опубліковано 27 чер 2024
- How Cadbury Destroyed Its Competitors 🔥 | Cadbury GENIUS Marketing Strategy | Business Case Study | Case study in hindi
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Video Introduction:
Cadbury is one of the oldest chocolate making companies in this world which clocks more than 22 billion dollars in revenue today. Cadbury was started by John Cadbury back in the 18th century when people had a very bad habit of drinking, at that time Cadbury was introduced in the market as a healthy cocoa drink which reduced people's drinking habits to a large extent. In 1906 John Cadbury's 3rd son Mr George Cadbury invented Cadbury chocolates which is the most favourite product of this company. India got its independence in 1947 after which one year later Cadbury entered the Indian chocolate market and started acquiring market share. Till 1994 Cadbury had a significant market share but the market started to saturate and doctors also started protesting against children eating chocolates which tumbled Cadbury sales to more than 18%. To fight this Cadbury used a genius marketing strategy that not only helped the company to capture market share but allowed the company to work on various product extensions and defeat its competitors like Nestle, Hershey's and Amul in the Indian chocolate markets. This video is a detailed business case study on Cadbury chocolates also covering various business and marketing strategies used by Cadbury to defeat its competition. The video also covers Cadbury's worm controversy and their comeback marketing strategy that helped them acquire a 70% market share in the Indian chocolate market. This video is a detailed business case study displaying the business and marketing strategies used by Cadbury. The video also covers some powerful business and marketing lessons which one can learn from Cadbury business case study and implement in their own business.
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00:00 - Introduction To Cadbury Business Case Study
14:00 - Business Lessons from Cadbury Business Case Study
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#Cadbury #Cadburybusinesscasestudy #Cadburycasestudy #Cadburymarketingcasestudy #Cadburycomebackstrategy #Cadburymarketingcampaign #Cadburymarketing #Cadburyfailurecasestudy #Cadburywormcontroversy #Riseandfallofcadbury #Cadburybusinessmodel #Cadburymarketingtechniques #Cadburybusinessstrategy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini
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you discuss things so nice that i subscribed your channel
Aur agar Hamen book read karni ho to kahan se le?
Bhai kaunsa nasha karke video banaya hai! The statement, "Dairy Milk killed Nestle" is nothing less than a poor joke 😑 Jab hosh a jaaye, toh acche se sochna!
Editing kisase karte ho...... reply Dena please
@@Vivek_Kumarr_DJEM kinemaster
Cadbury can't kill Nestle cause they don't just focus on chocolates they have multiple food products in market like maagi coffee n others
100%
Exactly.
Bro cadbury had killed n burried nestle or other in chocolate section. They never beat cadbury in chocolate. By the way cadbury noodles nahi banata h
@@iamthekartik Pehle comment to thik se padh leta ki wo bolna kya chahta hai 😂
Bro he made a case study on chocolates.. Which is completely different from other product
I miss the old days of Cadbury, the size of 5 rupee chocolate and the amazing taste that it used to have😋 now it's just too sweet.
Nestle Amul focused more on there core products Nestle on Maggi,coffee and Amul on dairy where cadbury has nill presence . Cadbury was already market leader in choclate industry . In market you just have to stay alive and present when you are best in certain product and consumer know you for your product and service and not brand. Cadbury can never kill Nestle in coffee and maggi
Nestle milk chocolate is far better than same priced dairy milk.
@@blueblood-_- Nestle's kitkat is the best chocolate imo. But its a lil pricey
Vikas bhai cadbury noodles or coffee bhi banata h kya🤣🤣🤣🤣
@@ved7816 ya
A Genuine Thanks to Mr. Aditya Saini for numerous enormous business acumen.
Bhai inhone new product nikala hai lolipop mai....maine try kiya 😅 eclairs nikla woh andr se jisko dande mai laga k packaging lollipop ka laga k bech rhe hain Re1 ka chocolate Rs 5 mai ajko
This is not new product. Very old product relaunched
Same bro
Same bro...i expected it to be a shots atleast😭
Oh yeah. It wasn't that nice.
Haana
Whatever u say
Munch is still better than diary milk in my point of view
Even for 5 rs we get very good quantity and taste is just ❤️
I am not demeaning diary milk but if i have 10rs and a choice of munch or diary milk, closing my eyes i would choose munch
😅
Same
Munch is best 🤤
Same
I like the crunch with choco ❤️
You can eat anything you want
Same here lol . I hate dairy milk's taste when it's like rs 5 or 10 , 25 etc. Like only mid to premium catagory choklate
I'll prefer Kitkar over Dairy milk any day
Me too ......
dairy milk bhut jada sweet hote h and ek do bite ke bad khne ka mn nhi krta
Same here bro..
@@anshikamitthi8544 yeah true and it does not have the same taste it used to have 5 to 7 years ago
Kitkat anyday anytime better than dairy milk.
Bro kitkat and munch is so good than Cadbury and munch and KitKat taste is more better than Cadbury
Bhai maine tumhare bohot videos dekhi aur eek chig notice kiya ki tum bhi eek strategy use karte ho aur vo strategy hai logo ko apne video se dusre video par divert karna jaise ki tumhare koi bhi video finish hoyi hai to tum dusri video log kaise dekhe iske liye tum wo words bolte ho jo people ko convence karte hai vo video dekne ke liye very smart strategy 😎
I will use this strategy to my channel 😅
There should be a detailed video about Royal Enfield brand also, even if their are so many bikes how re kill their competitors
He already made a video on it :)
RE didn't kill competitors it just stayed still and silent . It's 50 plus years of market presence is giving them returns though RE products are worst . Competitors did try hard to break the emotional jinx but could not give enough time and increase there network ,instead they backed of due to low demand and emotional bond with RE among indians is unbreakable
Actually RE is just like apple in usa, when anybody by re they became a part of that unique family. And to me RE bikes is just like a symbol of achievement in anyone's life. So when someone achieve something in their life they try to become a part of that community.
RE is famous only in India... Even in the neighbouring countries Dirt and other sporty bikes like benelli are famous and people are using them more than RE..
@@vikasshelke5544 lol RE products are not the worst
The twin 650 bikes are some of the best bikes in the world
Your video is amazing.... It gives me a lot of information about Cadbury...
Hey Aditya I'm seeing from a long time and I've noticed a change in your videos which is of editing. Great to see changes from you and now videos seems more enjoying ❤️
No matter what Kitkat is always superior to dairy milk for me❤️. Dairy milk stands for 2nd
very informative. thank you God bless you
In recent years Cadbury is mostly Purchased by Boyfriends for their Girlfriends ❤️😅
Facts bro yai to saare facts bro
Remember dairy milk chocolate did not kill Nestle. REMEMBER...
Sir I support you nestle is big brand
No on to market killed nestle
Like that Maggy 👍
ok i will remember. REMEMBER...
Nestle Is Love 💜
Well let's look at it this way, To Cadbury cocoa based products (including chocolates) is or was the only products, whereas Nestle which has a diverse processed foods as it's products has cocoa biased products (including chocolates) as one of the products. Obviously its marketing strategies will be different from that of Cadbury. That is one of the reasons why it needed to sell out to Mondeleeze to get out of business. Nestle atleast for some time to come, won't need such God Father.
nestle is the king in crunchy chocolates....look at their portfolio....munch, kitkat which both are leaders....Cadbury is nowhere close to them in crunchy variants.....they can't even killed kitkat....frankly nestle chocolates are better in taste than idiots Cadbury chocolates.....its only girls and children are fond of idiot Cadbury chocolates
This channel deserves at least a Million Followers 😊👍👍
Use of Aishwarya Rai in thumbnail was also quite a good trick 😂❤️
But now it's AB
Aish ki kya hi baat Hy phir🔥
Jalwa💯
Whatever product Cadbury brings, but KitKat will always be the legendary one
Lot of factual mix ups. The timelines are totally messed up. Perk existed long back before Munch was launched.
Maza a gaya bhai.... please continue making long videos. Very informative
Incredible 👏👏👏
Bhot valuable information Diya apne
Beautiful presentation!!!!👍
Subscribed just by watching the content name ,you are the best ,I wish u all the success ,go ahead ❤️✨
Nd I still can't eat more than one cube of dairy milk...too sweet fr me😴
Nestle launched munch
Le cadbury : We will launch perk 😂
Still munch tastes good
@@shobiav3903 yup
I also prefer Munch over Perk.
Perk Taste more Unnecessary Sweet .
Can anyone pls tell me
How Aditya and Ganesh (think school) write these scripts so beautifully?
how can we write these type of business case studies for business content ?
Any websites for research?
Any ideas pls.
I Want to make business case study channel .
Thank you in advance ☺ 👍🙏
You are just 🔥🔥
Ur explanation is superb
You are a good speaker and also intelligent. Keep it up.
Awesome analysis 👌👌👌👌
I still remember distributing perks in my childhood days to my coulees. Miss those days
Very much informative.
I Love KUKU FM..From Bangladesh
We had a godown where a shop owner stored his products. My Dad used to keep his bike inside it as well. Free Nestle Milkybar everyday, sometimes full cartoons of Kitkat 🤣
🔥🔥🔥🔥🔥
Great 😊
Wonderful presentation
If consistency is the key, you are the lock 🤌🏻.
Talk about everything being addictive..
nice work man ❤
great info
One request, please make a case study of Kylie cosmetics and huda beauty ❤️...
Awesome video as always bro!😍😍🥳
Can we know how you shoot your videos?? How you speak without getting fumbled? Plss make a video bro
Please make next video on paperboat case study 🙏🙏
This is very strong Video made me subscriber :-)
This is video brought to by kuku FM, iske bare main aage baat karenge, its so relaxing💓😊
amul dark chocolates is my current fav after bournville
Next level video 👍
Please make a video on Colgate tooth paste marketing strategy.
Awesome
Nxt video on how nestle coffee dominates Indian coffee market
🤤🤤 *Ja rha hu Cadbury kharidane* 🤤🤤
Nice concert bro i like it
Amul chocolates are really amazing don't know why it's not easily available in stores..
Right.I fond of Amul Dark Chocolate 🍫.
Perfect Bitter Taste 🤤
Please make a case study of ikea
I love Cadbury!!
Nestle:- Is a great Company Like Some people don't call Noodles They often call it Maggie. And same scene is there in Coffee
Amul := In India Packaged Milk means Amul ! and How can we Forget White Revolution?
Yet, No Doubt Chocolate Marked is Dominated By Cadbury but This is not Proper To Say That "How Cadbury Destroyed Its Competitors".
Make also video on PHYSICS WALLAH case study
Awesome 😎 editing.
god analysis bro
Saini shab I am inspiring your video
Cadbury Dairy milk is still my fav. followed by Cadbury 5 star.
We need to learn marketing strategies
Cadbury means love and is widely bought in my valentines day , many dairy milks are found in schools in valentines day
nyc content
In this video I was observed Cadbury will give more margins to retailers and distributors compare with other companies. It is wrong they will less Marigins. Due to the product has demand and that too one more information his in cadbury chocolates less sugar content coco will mix it is not that much harm for kids health.more over it is good for heart
Its good for heart?? Are you fkn with us right now?
Aisa lag raha tha ki ye video 2X speed se chal raha hai
Plz make a video on colgate
Bro Next time just divide video into 2 parts
Case study on kinder joy please
Bro you are damn good
Love you bro ❤❤❤❤❤
Your last video's audio was much better, what happened? And talking slowly will help which was done in the last video. Add music like the last video. Btw huge fan
Can you please make a video on hindusthan motors?
0:52
kitkat munch all owned by nestle
Sir you speaks verry speedily
Please make video on dabur india .....
CA OR MBA WALO KE PAS BHE ITNA KNOWLEDGE NAI HOGA JITNA ADI KE PAS HE 👍💯
👌
Kitkat and Cadbury are different .and they doing well focusing on each and every channel giving big margin is also a factor.
Bro please make a video on Walt Disney how they acquire Marvel studios...i really want to know about everything of it.... 🙏🙄🤔
Product innovation par video banao
What sources do you use for content?
diabetes patients
Nice videos
Bhahi apki bath bilkul theek hai. Kids specially teenagers Tu sewage Jung's food k Kuch Khana Pasand hi nahi karthey.aur ajkal Tu mother aur father dono job karthey hein jab in se khah jatha hai noodles Tu bachoon ki health k lye bilkul acha Nahi. Bachee Kuch khethey hi Nahi noodles khaney se inkey stomach mein Kuch na Kuch Tu Hoga. In thamam dirty foods ko educated loog zayada prefer karthey hein apney bachoo k liye
It's all about taste.
Marketing s second.
0:20 no bro. Aati hai nahi bhe aati hai.Indian sweet always on top.
Bhai BlackRock ka case study kardo
Limited offer hai choice apki hai.. 😂😂.
Bhai tu bahut sahi marketing karta hai. 👍👍👍👌👌
Bhai ek case study trillion dollar company SAUDI ARAMCO ke bare me bhi banao
I still love KitKat. In Cadbury there are only cosmetic upgrade in cover only.
❤️❤️❤️
90's kid love that time Cadbury quantity and quality
Cadbury ki eclairs abhi bhi love hai❤️❤️
Nobody thinks of Cadbury in India when they hear about sweet , I am from Bengal which itself is famous for sweets and nobody considers Cadbury as a sweet 🙄🙄🙄
bengal opinion doesnt matter over here...
@@pogoprithish3235 Bro first of all Bengalis consume sweet more than any other state in the whole country and nobody considers Cadbury as a sweet in India too , they are trying heart and soul to present it as a sweet dish .
@@debankadey7357 every self-obsessed Bengali peeps i have met, had said ,they do shit that nobody does in the entire world ,let alone country..lmao.it is a sweet..nobody serves rasgullas as deserts.
@@pogoprithish3235 self obsessed Bengalis?? I think you have got a problem with Bengalis ,
@@pogoprithish3235 we serve Rosogolla as deserts so what ?? Are u gonna complain about it?? Grow up stop having bournvita on regular basis
advisement given by this guy is unmatchable 🤣
His ads are the smoothest and very difficult to skip
@@p.sashish3339 I agree.
While watching I get kit kat add in video 😂
Inspired by Think school? I love it ❤️