Perceptual Mapping & Product Positioning Explained

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  • Опубліковано 8 лис 2024

КОМЕНТАРІ • 48

  • @joleenseam7023
    @joleenseam7023 8 років тому +47

    you are 10000000000000000000000000000000000000000000000% better than my lecturer in uni.

  • @woltersworld
    @woltersworld  12 років тому +8

    You are very welcome. The language videos started with me making videos for my wife for her to get ready to move to Europe with me, the travel videos started because I got tired of bad travel books telling me that every city was Paris or Prague, and the marketing videos I started making to help my students study for their exams (I am a Professor of Marketing in my day job) :)
    I am really happy to hear you like the video and the channels! A big thank you to you!

  • @Kingro619
    @Kingro619 9 років тому +15

    You just saved me! Thank you. Sense of humour and informative. Wish I had lecturers like this

  • @royah5404
    @royah5404 5 років тому +2

    7 years later and still saved me for my project tomorrow! thanks!

  • @erodgz9147
    @erodgz9147 2 роки тому

    Fastest 9 minutes I've had this week. Very informative and enjoyable. Thanks!

  • @brianjacobs8839
    @brianjacobs8839 6 років тому +1

    This is so much easier to understand than the content in my textbook.

  • @woltersworld
    @woltersworld  5 років тому +1

    Hi BADM 320 students from Fall 2019... Wow I need to lose weight. Sorry for the last minute cancelation of class. I will have some new segmentation videos out later this month to make up for this old one and the other old one you have. The media space videos were filmed last summer so you will recognize some of the shirts :)

  • @DrSharonSchembri
    @DrSharonSchembri 3 роки тому

    Choose criteria that is valid and important to the customer 🤓 highlights the importance of market research 👏

  • @UmairKhan-dr9gl
    @UmairKhan-dr9gl 3 роки тому

    Man thank you so much. Your communication skills are awesome 💯. God bless you

  • @ricardocross236
    @ricardocross236 5 місяців тому

    You made this easy and fun to understand, Thank you!!!!

  • @Konstantin.Kulikov
    @Konstantin.Kulikov 3 місяці тому

    Thanks for a great explanation of the concept

  • @shemillah2537
    @shemillah2537 2 роки тому

    So so helpful for understanding my college course.Thank you so much!

  • @bhavyageethika4560
    @bhavyageethika4560 9 років тому

    this person makes "learning real fun"- love his cheerfulness

  • @gtr_chauc.9332
    @gtr_chauc.9332 11 місяців тому

    Anti-kid.... come on Wolter! Taking an exam for my marketing analytics class tomorrow and this simplified it for me a lot!

  • @MilanRemote
    @MilanRemote 12 років тому

    I really like your videos about German language (that is why i subscribed) than i found out that you also have videos about traveling (The Top 10 Sights and 5 Things and 5 Things You Will Love & Hate About.... are the best!) and than these videos about marketing are very interesting and informative. The combination of language, traveling and marketing, on one channel. NICE! Thx Mark :)

  • @nickdixon3536
    @nickdixon3536 3 роки тому

    You explained this really well. Thank you!

  • @connorfeutlinske6877
    @connorfeutlinske6877 9 років тому

    Great video sir! Really helped me understand perceptual mapping for my business exam

    • @woltersworld
      @woltersworld  9 років тому

      Connor Feutlinske great to hear! hope you get 100%!

  • @soulfila8209
    @soulfila8209 4 місяці тому

    Fantastic, insightful!

  • @mrs.albertcamus7930
    @mrs.albertcamus7930 4 роки тому

    thank you very much, my anxiety went up to 100 because I did not understand my lecturer.

  • @lydiae5296
    @lydiae5296 2 роки тому

    Thank you for this video. It was very helpful! I would want to know how you can draw a multidimensional perceptual map with different characteristics as perceived by the consumer

  • @1thinknoevil
    @1thinknoevil 8 років тому

    WOW! You make it sound so easy!!!

  • @rishu3080
    @rishu3080 2 роки тому

    Nice explanation!

  • @lovethchidinmaoboro5402
    @lovethchidinmaoboro5402 4 роки тому

    Very great explanation

  • @yashname
    @yashname 9 років тому

    Nicely explained, helped a lot. Thank you.

  • @sthope3
    @sthope3 2 роки тому

    You are so gooooooood!

  • @ameliageovannacornejo-terr3
    @ameliageovannacornejo-terr3 4 роки тому +1

    Do perceptual maps include your own brand or only competitor brands? Thanks!

  • @katttkattt5380
    @katttkattt5380 8 років тому

    Thank you very much and the video helps me to understand perceptual map. But there is one thing i'm not very clear, how can we set the boundary of each features ? like how do we measure it and put it in different position? Is there any way we can make a perceptual map more digitization and more accurate?...

  • @funkypanda
    @funkypanda 7 років тому +1

    awesome

  • @GMinihisht
    @GMinihisht 8 років тому

    Great video, thank you very much

  • @sarahzeybekoglu995
    @sarahzeybekoglu995 9 років тому

    Thanks for the great video!! So informative!

  • @johnhenry7905
    @johnhenry7905 4 роки тому

    Thank you!

  • @gregoryweinstein7491
    @gregoryweinstein7491 6 років тому +5

    this is a really strange culver's ad

  • @FPSmvp
    @FPSmvp 11 років тому

    Thank you for this, great information. Keep it up!

  • @Cboyy0121
    @Cboyy0121 9 років тому

    Great videos!

  • @SuperGrey95
    @SuperGrey95 8 років тому

    You're awesome thank you !!!!

  • @Peterstavrou
    @Peterstavrou 7 років тому

    Good one! Thanks!

  • @karvanllc5549
    @karvanllc5549 6 років тому

    Perfect!!

  • @assanatekyi9115
    @assanatekyi9115 5 років тому

    Perfect

  • @anvark.1441
    @anvark.1441 9 років тому

    Thanx man!

  • @kavyarajeev556
    @kavyarajeev556 5 років тому

    Can perceptual mapping be done with ranks?

  • @a.a.a5633
    @a.a.a5633 9 років тому

    thnxxx

  • @KendalRose000
    @KendalRose000 6 років тому

    wooohooo culver's!

  • @runabegum2593
    @runabegum2593 6 років тому

    I could have sworn i watched a video about shanghai just before i moved over for a year

  • @simplycomplex7300
    @simplycomplex7300 Рік тому

    Still a great video to this day. Only problem I have here is the placement of burger king on the right side of the axis. Everyone knows Mcdonalds is 100 times better smh...

  • @leighcowan
    @leighcowan 6 місяців тому

    Whoops! SOMEONE forgot about market segments... :-(

  • @isabelevuy
    @isabelevuy Рік тому

    Somebody help, please. talking about the perceptual map of fast food. I will try to change names to see if I understood. so Mc Donalds here will be Name Bubbles. Its position where it is because it offers low quality and low price. Burger King will be Mabel Labels. It's position there because it has a mid-range price and high quality? and last, Wendy's. Wendy's will be Stuck on you. It's positioned there because it offers high quality and high price. I got it right?