How Chuu fought against abuse from her former label
Вставка
- Опубліковано 26 чер 2024
- When Chuu was suddenly kicked out of her group, LOONA, on November 25, 2022, to say this shocked the K-pop world was an understatement. Chuu was one of the most popular idols in the group, the group looked to further their popularity overseas, and they looked to be a stable group, having been around since 2016.
People quickly sided with the star idol, Chuu, over her label, Blockberry Creative (BBC), known to be a shady company in the industry. Yet, when a Dispatch article laid out what happened between its star idol and label, this revealed the bigger truth. This truth would be BBC’s ultimate PR nightmare.
Let’s delve in-depth why so many people defended Chuu, why BBC looks horrible from this, and how LOONA’s Chuu already changed the K-pop industry.
----------------------------
WORK WITH ME:
If you're a company or content creator looking to break into K-pop and Asian pop culture, let's see if we can work together:
► www.popsori.com/work-with-me/
----------------------------
FREE E-BOOK (EMAIL LIST): Grab our free ebook called "26 K-pop bangers from 2022-2023 for newcomers (and even hardcore fans!):
► www.popsori.com/subscribe/
----------------------------
TIME STAMPS:
0:00 Chuu being kicked out of LOONA
1:20 The big Dispute - BBC vs. Chuu
2:30 The Dispatch expose
5:27 Profit split dispute
8:53 Chuu turns the tables on BBC
11:58 The venomous messages
16:36 Serious allegations
16:57 Four members win lawsuits
17:55 Lesson 1 - Standing up for yourself is more accepted
19:30 Lesson 2 - Public Opinion of Chuu is very high
20:38 Lesson 3 - Chuu is highly respected in the industry
24:30 Lesson 4 - Dispatch stroking the flames
27:50 Lesson 5 - Chuu’s professionalism shines
29:32 Lesson 6 - Orbits boycott BCC
32:20 Lesson 7 - BBC spent way too much
33:51 Lesson 8 - Chuu is trending up
34:51 Lesson 9 - Chuu’s case could change the K-pop industry
----------------------------
JOIN OUR DISCORD:
Wanna talk more K-pop in-depth with me (Jason) and other like-minded folk? Need some new music recommendations? Then join our Discord!
► / discord
----------------------------
✅ SUPPORT POPSORI ON PATREON:
Supporting Popsori is 100% voluntary, as it's awesome you even watch our videos. But if you do support us, we greatly appreciate it. Thank you.
► / popsori
----------------------------
TAGS:
#LOONA #BBC #Chuu
----------------------------
MUSIC CREDITS:
► Background music:
/ lakeyinspired
Harris Heller - Streambeats
www.streambeats.com/
----------------------------
🌐 WEBSITE:
► popsori.com
----------------------------
PERSONAL SOCIAL MEDIA:
► Twitter: / iamjangta
► Instagram: / iamjangta
----------------------------
SOCIAL MEDIA:
► Twitter: @iamjangta
----------------------------
👋 HELLO - WHAT IS POPSORI?
Hi, my name is Jason! I used to work in Korea for 11 years in the K-pop industry as a journalist, brand marketer, and data scientist. Now I talk about my experiences working in the K-pop industry here at Popsori.
If you wanted to learn more about my background and why I created Popsori, here's an expanded bio here:
www.popsori.com/about/down-to... - Розваги
Chuu/Jiwoo is a example of how having a kind heart and beautiful personality can have such a lasting effect on those around you to the point where THEY WILL COME FROM ANYWHERE & EVERYWHERE TO DEFEND YOU
#IStandWithChuu
#IStandWithLoona
#LoonaWillAlwaysBe12Members
#OrbitsAssemble
You made me emotional. I also loved Chuu 😭. I still love Chuu 😢
What I think is wild is that companies are backing Chuu when usually companies will drop a person in a heartbeat if they go against their company, in general. This is a huge deal in my eyes. BBC ended up with egg on their company face. That had to be so satisfying to see and hear.
Oh... and look at what we have now thanks to Chuu standing for herself - Chuu's album, new OEC album, Loosemble album, Haseul concerts, Heejin album (almost). Nothing like this would have never happened were not for Chuu (and her mother) and all those who defended her including the fans and their boycott. It is all actually really huge and shows that one can stand up for oneself and that fans should not just consume what idols prepare for them irrespective of what are the conditions. They are human beings, not slaves. They should be backed up even if it means we might not hear their songs again. Fortunately, we now have more than just 1 album per year. :-)
I always know big things are happening in kpop when you're releasing a new video. I love your channel and how informative it is. I can't wait to get your perspective on the SM/Kakao/Hybe drama going on at the moment.
I heard about Kakao and Hybe buying out shares of SM Entertainment. I never thought this would happen, as SM was the clear number 1 K-pop label for such a long time. There's always something interesting happening in the K-pop world!
And once again, thank you so much for watching my videos. I truly appreciate you being around and your comments :)
I pray the UA-cam algorithm works in your favor more often, definitely still deserve more subs, wish I saw more uploads though!
Protect Chuuuuuuuuuuu
For sure! Right now, this channel can still be called "the best kept secret in K-pop" :)
And yes, protect Chuu!!!
Thank you for a concise observation of this sad matter.
I look forward to the girls moving on to better things.
Great job! Your videos are always so thorough and I love that. You really hit it on the head with Lesson #7. Whenever I heard something about BBC I wondered how they able to front so much money and justify spending that much being a small/mid-size company that never debuted a group before. I honestly thought it was possibly a money laundering scheme. Bad business decision overall that set the girls and the company up for failure.
Thank you for the kind words! I'm honored that you watch my videos.
As for your take, it's crazy how much BBC spent as a small/mid-sized company just starting out, looking like a money laundering scheme on the outside. It just sucks that there's some K-pop labels that set up their idols for failure from the very start :(
Great job on this report!
Aaahh! So happy to see a new video from you. You are my favorite source for K-pop content. You keep it so real. *Popsori 4 life ong*. 🥰💯❤️
Thanks so much for watching Jia! Always appreciate your comments and you just checking out my videos :)
A decent detailed summary of the BBC Loona situation! I sure hope you are right about the industry also supporting Chuu with opportunities, but the powers-that-be in the Kpop industry may not like idols rebelling against one of their own (even tho bad). It may be that the laws change to protect the artists just like in the US movie industry with child actor laws and unionization. Some bills for full yearly disclosure of debt/earnings for each idol is currently running the course in the Korean legal system.
In any event, I hope you do a follow up video to include what's now happening with Universal Music Japan's own contract with the Loona members, and the power play now in the courts between them and BBC for Loona control.
Yeah, the contract with Universal Music Japan is great if LOONA can land it. I do think the power play by BBC is horrible and unprofessional. I hope LOONA wins out and gets out of their label.
Blockberry is part of a big military weapon company in South Korea. So it won’t surprise me if the insanely huge initial investments in Loona’s predebut solo projects were part of a money laundering efforts. This theory could also explain why Blockberry hasn’t pursue Loona and its members the way SM pursued JYJ the former members of TVXQ.
Great video! Just wondering if you could make a video in what makes a group an official “Nation’s girl/boy group” because I want to know how/which recent groups qualify.
That's a solid idea! I may do a video on that topic in the future. I just have a long list of videos in my queue right now.
Thanks for the idea, as I really appreciate it :)
@@Popsori I can't wait to see your future videos. You're one of the Kpop-tubers that are informative, entertaining, and professional without having to be tabloid trash.
Thank you for the kind words. That means a lot!
As for tabloid and gossip trash, I agree. I hate those kinds of videos and articles too.
Thank you for this video. I assumed you are aware for Blockberry's petition to Korea Entertainment Management Association and the Korea Entertainment Producer Association to ban activities of Chuu and the 4 OEC+ members who won their injuction. Was hoping to know what your thoughts were on this from your experience of this industry?
Union Loona have submitted Orbits' own petition to the losing members' law firm to use in their appeal case in having an injunction granted. Hoping all members can finally be free from this agency.
Ahhh yeah, I heard about the BBC petition to the Korean Entertainment Management Association when the video was processing. So unfortunately, I couldn't add the horrible BBC petition in time.
I do think that BBC is very petty in trying to ban Chuu and other LOONA members in Korea. I hope they lose their court case, but we'll see with the Korean courts. I'd love if LOONA could be free from their agency too!
BBC is both shame and remorse on the table. It's often erratic and overly corrupted. Do they have to want until 2025 for the end of their roads? How many year contract have they signed? Is it 9 years?
People are calling on Elon Musk because Gowan from Loona is the godmother to his and Grimes’ baby. It’s not random.
Oh, for sure and I should have added what you said in the video.
I was meaning that it's random to the average K-pop fan that does not know the backstory, nor follow LOONA.