Why more Japanese singers are turning to K-pop for global stardom
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- Опубліковано 26 чер 2024
- In the past several years, more Japanese trainees and even J-pop stars have been turning to K-pop for global stardom. These hopefuls made the move from Japan to Korea for a K-pop career.
There are many Japanese idols in K-pop today. Groups such as Twice, IZ*ONE, Enhypen, NCT, and Treasure all feature at least one Japanese member.
Music survival shows like Produce 101, Produce 48, and Girls Planet 999 also have a slew of Japanese contestants. Many Japanese hopefuls are realizing that K-pop can give them what they want. Global recognition. Fame. Marketing and Branding.
Then there’s NiziU, who’s a J-pop group, but trained under the K-pop ways by JYP Entertainment. This group has already exploded in just one year in Japan, furthering the belief that K-pop is the way to go for global fame.
City pop singer Yukika also made the leap from her native Japan to Korea, carving out a strong niche in her newfound country.
We’ll break down this trend why more Japanese trainees and J-pop idols are making the leap to K-pop land.
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TIME STAMPS:
0:00 Intro
0:19 Disclaimer
1:11 K-pop’s influence in Japan today
3:55 Korea is the place for stardom
4:59 K-pop is the trend in Asia
6:16 Marketing opportunities
7:44 The high-quality of K-pop training
9:22 The handsome and beauty factor
10:22 The J-pop female idol stigma
11:35 The iconic dances
13:02 The NiziU influence
16:02 More Japanese members in K-pop
16:30 Dominating in both Korea and Japan
17:18 Wrapping it up
17:46 Now over to you
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Hiya everyone, I hope you're enjoying the video! One of the viewers found an error at 3:08 when I say NiziU is created by YGE, when of course, they're created by JYPE. I have no clue how that error was in the video, as I have it as JYPE in my script.
Really wished UA-cam had annotations that you can put in the video to show corrections, but ah well!
Also it's
ua-cam.com/video/X_oB0eInzFU/v-deo.html
You still have the best reviews of that System
@@j.2hua728 Oh, are we talking about JYP 2.0 vs JYP 3.0? The Korean media now brands his 2020 and beyond strategies as JYP 3.0.
One thing you don't know is that there are so many Korean ethnicity Japanese in the Japanese media and entertainment industry who were trying to push hard to promote especially using media stealth marketing and money coming from the Korean government as well.
Great content, great channel! Thank you ❤
I'm honored to have my comment from some time ago on your video! For the record, I'm a man.
Respect! Man, woman, anyone else, I'm cool with all :)
With that said, I now know to refer to you as a guy in future videos!
Cool video as always. Japanese taste is really unique, only few artists can try to be popular both in japan and in the west. Japanese love cute concept, the west loves girl crush, sexy concept.
But in Japan girl crush and sexy concepts exists. Koda Kumi,Namie Amuro and Ayumi Hamasaki all did that.
Very informative! Again, I learn so much from your videos
Thanks so much for even watching! I'm really humbled you watch my videos, especially with how busy you must be.
i was so impressed with k-pop and c-pop over this years, but this year totally changed that with j-pop because of mashiro , hikaru and yurina + shonaka and reina. they are amazing and unique.
C-pop is just a blatant copy of Kpop. Everything from Choreography to music is basically a direct copy. Can't blame China though they copy basically everything.
and the level difference in talent was most noticeable in Produce 48. AKB and the korean idols were so different in talent and skill but then GP999 showed that there's a lot of Japanese talent out there. It's just not being shown in the Japanese market because its not the priority.
oh, this is gonna be a fun video!
I hope it's an enjoyable watch :)
I love your videos so much! It always makes me to happy whenever you upload!!
Thanks so much for watching! I'm so humbled to hear these compliments. Truly appreciative :)
Up to last year, this analysis was spot on. Babymetal was pretty much the only one consistently touring abroad with Atarashi Gakko, Perfume, One OK Rock and bands like Scandal, Band-Maid, and one or two more doing their own limited thing. Things have changed this year with Ado and Yoasobi also holding global tours and One OK Rock doing some kind of arena tour in Asia ( - fine 👍👌) and in Europe and the US ( arenas? reckless?!?!? 🤔). XG is also said to be doing a global tour, this year, as is Atarashi Gakko.
In fact, the only one who has not announced anything is Babymetal, but they just completed a massive tour of some 25 countries with 80 odd performances and have a number of festival appearances and collaborations lined up since late last year and have stated that they have no plans to hold anything in Japan for the current year. There were also hints of multiple international tours coming up.
I think after Sakura Miyawaki and Yurina Hirate joining HYBE, the likes of Sony and Avex are beginning to get the jitters, so to speak. The last thing they want is the best talent from Japan joining Korean companies in search for international fame.
Dear Jason, thank you so much for the educational video! My music taste is mostly focused on C-Pop and K-Pop. I have some J-Rock songs in my playlist. These found their way through Shazam and soundtracks to me. The whole J-Pop universe is still a black spot for me because of the more difficult access to the popular acts in my country. But the Japanese members of e.g. Treasure indeed woke my interest. During the last years I noticed the growth of Japanese members in the k-pop world and view it as a great addition in the sense of globalization. I think it’s a positive step of the industry to include the strong Japanese market even more then it did in the past. I’m really grateful that you share your knowledge about the fusion of both industries. The video was a huge help for me. Thank you for your hard work!
Nice job!
Of course and thanks for watching! Really honored!
I always had this question.
I’d love to hear your assessment of Girls Planet 999 honestly. Im a fan of K-pop, J-pop, & C-pop so this show was perfect for me haha
Like yourself, I liked how they blended Korean, Chinese, and Japanese singers into a competition. I did like that aspect of the show.
However, I did feel the show was a bit like Produce 101/48,as it really felt like it was the 5th season of the Produce series. I'm also quite skeptical of Mnet voting results, seeing how they were involved in the whole Produce 101/48 vote rigging scandal not too long ago.
The show was also supposed to be a global project, but ended up being a mostly Korean group, so it may be hard for int'l fans in Asia to like them. Many in Asia thought there would be more representation within the group. Now maybe the 6 Korean members are a lot better and deserve their spot in the group. Again, this goes back to Mnet's shady voting practices in the past.
Lastly, the ratings on the final episode and hype around Kep1er, so far, isn't good. Unlike Produce 101/48, the ratings are a lot lower and don't really have much hype behind them. Maybe things will change, but I'm not sure.
I'm happy that now is both ways. Is more common to see Koreans moving to Japan to become JPOP Idols (Like NMB48's Lee Siyeon).
And to see Japanese go to South Korea and become KPOP Idols.
I'm happy that's the case so everyone can fullfil their dreams
JPOP were being influenced by Kpop companies now, JO1 NiziU so impressive
Most of the Japanese singer moved to Korea for K-pop who actually can’t sing, cause in K-pop singing doesn’t matter, 90% of them are autotuned, they need is good visual and dancing skill not singing skill ! J-pop singers are good at singing even without autotune ( if you don’t believe just compare K-pop live concerts *where they actually sings cause most of the time they just lipsync and depend on back tracks* J-pop live, J-pop singers are definitely better singers )
I actually agree with this. 4th gen K-pop is a lot more about visuals and choreography than actual vocals and consistent singing. The autotune in most K-pop songs is real.
As a K-pop fan and K-pop content creator, it hurts to see many singers and companies relying so hard on autotune and visuals/choreography over singing talent.
J-pop singers have some great singers. I think the combination of lack of marketing and common perception that "J-pop = AKB48 / Morning Musume" gives Japanese music an undeserved, bad rep.
Do u think yukika is a bad singer??
Yukika is a good singer. Really fit the Korean city-pop vibe.
It's sad that she's now retired, but wishing her the best with her new family.
@@Popsoriher career in korean is so short.
Totally feel you on how K-pop stars can totally slay without even singing, just focusing on their killer dance moves. But I have a hunch that this whole dancing craze might fade away sooner than we think.
I want to do kpop popularity in china and southeast Asia. Can you please do the research on this topic?
I LOVE YUKIKA!
I loved your video, and you're right in everything you say, I know many young Japanese people who know and like Kpop a lot, groups like BTS and Twice are very popular, and they like Korea a lot, I know that I am generalizing, but it is also a lie to say that in Japan they don't like kpop.
Amazing video 📹👏🏼
Thanks so much Roxy for watching my videos. I'm very humbled and it means a ton to hear this. As for your comment, I agree that BTS and Twice are very popular in Japan.
I know not everyone in Japan is a K-pop fan, but to say K-pop is unknown or not popular in Japan is also a lie.
@@Popsori This is somewhat from an outsider of KPOP. I find it kind of funny that Korea's most popular girl group Twice actually seems closer to a Jpop group than a Kpop group. Especially, at their peak. Not only were they portrayed as cute, young and innocent but the sound itself seemed like something that would come out Jpop rather than Kpop. They just seemed like a really polished Jpop group than sung in Korean. I do like some Kpop but I am a much larger fan of Jpop. Kpop I will admit is way more professional than Jpop is. What I like about Jpop is the diversity and experimentation. Whatever your taste they have something for you. I mean everything and anything. You want punk rock vibe? they have it. Want a little dungeon synth or black metal to go with your Jpop chorus. They have you covered. I actually think that jpop lets more people become successful than Kpop because there is room for everyone. No matter what you want to do, you can get a decent fan base. In Kpop it seems more or less like an all or nothing game where everybody is competing for the top spot in an industry where you have to adhere to the strict guidelines of what the industry wants, and you can't really go outside of that.
in 4th gen now, many new kpop group has at least one member to be japanese
Great video, the JYP 3.0 concept was interesting to learn about. I’m interested to see how his Japanese boy group does with Season 2 of the Nizi Project considering the success of NiziU. JYP looks to have a great track record with GG but not necessarily with BGs. Your observation about his strategy in humanising his idols was so salient to me, I guess it’s why I love Twice so much. Enjoy your videos, looking forward to the next one 🙌🏽
Yeah, I've noticed JYP's GG are solid, but I do think Stray Kids has a lot of popularity behind them too. But at the same time, I can see what you mean, as Hybe is a BG factory, YG now has Treasure, and SM has a track record of making very successful BGs.
Thanks so much for the kind words! Really appreciative that people enjoy these videos and more importantly, like to talk in-depth K-pop with me.
When I think really hard about it, did I ever seen a 4th gen group without a Japanese member? (Well Itzy doesn't have a Japanese member but I meant the rookie 4th gen groups)
STAYC (even though they’re turning 2 in less than 6 months)
3:08 NiziU created by JYPE, not YG
Thanks for catching the error! I actually have it as JYPE in the script and of course, I know that as well. Weird how that error was in the video.
Interesting analysis. Here's my thoughts:
1. After Yukika, there's another artist from Japan who started her career in South Korea before the whole craze started: Yonyon. This makes more sense because she's born in South Korea and grew up in Japan. However, her songs are not the typical kpop group songs. Most of them are collaborations with J-pop artists and sound more like J-pop than K-pop, which might be the reason why she isn't as successful.
2. Not all K-pop acts keep the typical kpop style when it comes to Japanese releases. No More by Dreamcatcher comes to mind. The interesting thing about this group is that when they had their first debut in Japan, the song chosen to make an MV out of it had been criticized as being too similar to mainstream K-pop. Then again, they themselves are far from conventional.
3. In terms of presentation and marketing, I agree that K-pop does revolutionize Asian music. But J-pop has also gone through its own revolution since the late 2000s. Touhou Project arrangements, Vocaloid, 2.5D idols and virtual artists, just to name the most visible ones. Arguably, those new arenas in music opens up more opportunities for the music industry to grow.
4. This is more of a personal feel, but the flashiness and stylish presentation of K-pop blinds me, metaphorically speaking. And most of the time, mainstream K-pop just doesn't click with me, with some of the songs being downright repulsing. It's artists like Raon Lee that got me interested in K-pop. It would be interesting if a Japanese artist decided to enter the K-pop scene and try to outdo her, but it will be an uphill battle.
5. Old school J-pop groups do keep the stigma alive, but newer groups...that isn’t always the case. Some groups don’t have the infamous “no dating” rule, for starters, though they are expected to not allow personal relationships get in the way of work, which is sensible. This is partially due to societal backlash in Japan in recent years. Even before then, there are groups that already break the cutesy, schoolgirl-like mold. NECRONOMIDOL, for instance, is a horror themed idol group established back in 2014 and still going strong as of this writing.
I'm looking forward to watch your next video.
Jpop is the one who revulotionited asian music. They literally created idol system.
I agree with this. Johnny Kitagawa is one of the pioneers, if not the creator, of the idol system in Asia.
Dude I didnt want this to end. This was informative and interesting but one mistake at the beginning...you said niziu was yg. Did you catch that while editing?😁
Hope married life is is going great for you.
Amazing vid.👏👍
Oh yeah, one person in particular caught that when it was first published. I actually edited the video multiple times because there were a lot more errors, but I guess that weird NiziU and YG error was still around.
I posted a pinned comment about the mistake, but awesome catch 😀
And of course Clive, thanks once again for watching the videos. I really do appreciate it!
Man i miss miyu, akb48 9th generation is gold
Can you make video on XG
You should mention about the new Jpop boy group named Be:First made my rapper skyhi
But I honestly hate how Produce 48 came to define Jpop as a whole. There are lots of Jpop groups with equal amount of talent as their Kpop counterparts if not more.
Hello! Project for example, has always had high standards regarding singing and dancing - especially singing and even their weakest vocalists have trained to be become somewhat decent, even if they're not 100% up to bar with their other group members.
Each member had their own charisma and aura, whilst also seem to cater more towards a "gyaru" vibe rather than the typical "kawaii" one.
I honestly think another reason why many go towards Kpop is also the visual part. Yesterday I saw a video with Mizuki Fukumura of Morning Musume singing live and she was GOOD. There was ONE critique coming from a Japanese Kpop fan and guess what that critique was? That she needs to be more skinny like Kpop idols. Meaning, they didn't care whether the singer was doing her job good or not, she just didn't look appealing enough to them (even though they'd the singer would look sick if they got any skinnier).
I believe Jpop can improve too, but I honestly hate this generalization of Kpop idols are way out of the league of Jpop idols, when I've seen some Kpop idols struggling to even hold a note. I honestly believe if groups like Morning Musume, LDH and heck even some Johnny's groups like KAT-TUN, Kanjani8 and now SNOW MAN got more recognition that people would see that Jpop idols are talented too and they don't need to get Kpoppified in order to do so.
There is in fact a quote by Meimi Tamura of ANGERME saying that them not singing and dancing perfectly, is like a shop-owner selling products of bad quality. So they can't have low expectations.
I will agree with you that the Akimoto groups did JPop a disservice by giving JPop idol groups a negative image in Produce 48, but I will disagree that the Hello Project groups have high standards when it comes to singing and dancing. Sure HP has some great singers like Danbara and Oda, who could be soloists, but on the whole, it's pretty average and not much else. I was looking at this performance of Muzuki Fukumura:
ua-cam.com/video/rD7vor3NPDY/v-deo.html
That's okay, nothing more, nothing less but this is what the competition has on offer:
ua-cam.com/video/q3qHReK63SM/v-deo.html
ua-cam.com/video/zmXYQg4TIc0/v-deo.html
In terms of small groups and live performances:
ua-cam.com/video/-5B9Ww9czGQ/v-deo.html
ua-cam.com/video/6OyNFvX11y8/v-deo.html
And these are younger idols who are looking to get their break. Let's not even talk about the performance sharks like Babymetal, Little Glee Monster and Atarashi Gakko
In terms of dancing, the problem lies at the root - at the Kenshuusei level. ua-cam.com/video/vwjeqIHUhmQ/v-deo.html Performances like this just don't cut it these days - not when the competition has this on offer: ua-cam.com/video/8-1CWO2SRTw/v-deo.html
Then again, the dancing of the HP groups are overshadowed by the dancing of groups under the Avex and LDH and Amuse umbrellas.
I agree, it permanently created small scale model for idol groups, preventing the music to mature and the idols from reaching full potential. It should be dropped, or japanese consumers, young people, will move onto something more authentic. Which I believe is occuring.
I’m totally agree with your comment !! And also agree with that part ….. K-pop is just about visual marketing !
K-pop doesn’t focus on real vocal quality, in terms of vocal quality in my opinion Jpop idols are far better !!
In K-pop concerts idols mostly do is lipsyncing and fully dependent on backtracks where Jpop idols sings with heart and soul in Live concerts
As much as I enjoy these Jpop groups with a Kpop style such as JO1 INI and IZ*ONE, I'm glad Kpop is not nearly as popular as Jpop is in Japan. I'm really digging the Jpop style and don't want it to change or shift towards something more 'international' like Kpop does. I hope I can still be able to enjoy both with their unique style 20 years from now.
That is true!
izone is not Jpop group with Kpop style;;that would be niziu
Korean labels are spending lots of money to Japanese media using stealth marketing, so you may see more and more of them but it will be always just one genre among so much diverse Japan's music scene. They think as a music k Pop is no different from any trending pop music in the US and Europe but just visually entertaining by their dance performance and sung by Koreans. It's more like idol thing for teens instead of enjoying the real music which the Japanese music often hit harder for them.
1. That's why I say that LDH and avex are the J-Pop revolution. They train their artists well and now their videos are in full version (Most of them)
2. I personally love both the cute and the mature concept. The mature one makes you feel powerful and the cute one, happy. I also think groups 46 are drama and theatrical concept than innocent... And I think that although magicour or niziu has the kpop style, it still retains the jpop sound, as I have heard it in a groups in the past.
3. In relation to the previous one, jpop has many concepts that many people might like, not just weeboos if it were international.
4. I believe in beauty standards terms, the k-standards doesn't seem very correct, i mean, they have to weigh certain kilos, pale skin... In Japan accept a little bit more dark skin, like does ldh... But I love both skincares routines.
In conclusion, I like both genres. But I wish Jpop didn't have so many restrictions and was more accessible. Since they have very good artists and music.
I love both cute and mature too🌸💖
k-pop is veery popular in Japan. i lived there for a while and a good portion of the younger population knows kpop.
Even Jpop and Jrock is niche
For sure, when it comes to global popular, I agree.
However, in Japan itself (which the video refers to), J-pop and J-rock are huge.
Hello...Niziu from JYP not YG...
Yes, see the pinned comment.
The only reason Korean companies started producing K-pop groups from Japanese is because Korean K-pop in Japan has reached its limit, the only way to increase profits now is to create K-pop groups from Japanese, because marketing strategies have exhausted themselves. You cannot make 50 versions of an album if you are already making 15 versions or 9 like BTS.
Of course Japanese idols want the same as their Korean counterparts, especially since they know that Japanese idols like Babymetal have succeeded in doing just that - Yurina Kawaguchi of GP999 is proof of that. One of the girls in her school friend's circle is Moa Kikuchi of Babymetal and Yurina herself is a big Babymetal fan. Her trying out for GP999 aptly illustrated to me that she wanted all the things Moa Kikuchi of Babymetal had - global fame, money, something more than being just a Japanese idol and she wasn't going to be lucky enough to get that in Japan like her friend was.
The problem is that the majority of Japanese agencies cannot (the training's just not there) or do not want to go international, except for Amuse (Babymetal/Perfume) and ASOBISYSTEM (Atarashii Gakko).
Of course Amuse have @onefive in the wings and yes, by the looks of how that group went all out responding to fans in English. says a lot:
ua-cam.com/video/rmLJqjCNwA4/v-deo.html
ua-cam.com/video/LTHq8ScOJ-w/v-deo.html
The fact that 88Rising had Atarashi Gakko perform in LA:
ua-cam.com/video/z9-n9lwcfjA/v-deo.html
alongside Joji:
ua-cam.com/video/lbw5A5ggfwc/v-deo.html
And CL:
ua-cam.com/video/lbw5A5ggfwc/v-deo.html
speaks volumes to me.
This indicates to me that ASOBISYSTEM is serious about international expansion unlike Avex who talks about international expansion of their artists and does absolutely nothing about it or LDH who continues to ignore their global fans.
CL link: ua-cam.com/video/m0kKCsFxC0U/v-deo.html
meanwhile in reality most jp agencies and artists make money with japan because its the 2nd largest consuming market in the world. babymetal without overseas still would be big in japan alone.
@@ausgod538 That’s true, too. In fact, a friend of mine, working in Avex, says the same thing. He is dead against the idea of international expansion. Thing is, Japanese talent wants to go abroad. The Japanese companies risk losing their best talent to Korean companies if they drag their feet, too much - and they know this. This year sees Babymetal and Atarashi Gakko doing their usual foreign tours alongside Yoasobi, Ado and XG.
I wish you verbally clarified at 0:20 that you meant WITHIN JAPAN.. Because you made it sound like j-pop or j-rock is more popular than k-pop around the world, which is wrong. I know in the text box that you included on-screen that you made it clear your statement was for Japan only, but if a listener does not read that box, your verbal statement could mislead some into thinking falsely.
I see what you mean and thanks for pointing that out. I can see a few people getting confused.
But for the most part, I think given the context (as well as the info box you mentioned), people will imply it's within Japan. Because for the rest of that section, I break down data about K-pop's popularity in Japan.
Honestly when it comes to the whole culture for idols, it is not a good place to go into for one thing. In fact, it's really a living hell.
Are you watching Girls Planet 999?
This is an and informative video! Of course, J-Pop sure knows that getting into K-Pop is the biggest thing since Japanese record companies and copyright laws we're very restrictive about making their J-Pop songs making their content available online internationally and sometimes regionally blocking its content internet solely to Japan-only and otherwise posting short version of music videos on YT, and as such, the newer generation of Japanese artists knows that K-Pop is the only way to promote themselves internationally seriously since it is the known way get their exposure whiting Asia and in the west.
At least i really like J-Pop groups that have more K-Pop influence like JO1 and NiziU, etc, since they sound really cool and the hottest feel in the best way.
Also, i hope you planning to make a video about Johnny and Associates one day, because people want to know more about them.
Actually, a couple people asked me about Johnny and Associates via UA-cam comments and DMs, so I'll look into doing a video in the future about them. They're so iconic to Asian pop, yet they're being forgotten by many international fans.
@@Popsori They are also garbage that dominated Japanese TV shows, a reason why Japanese people had to dig into CDs, radio and concerts for much cooler J rock, city pop and other genre I.e. real music.
@@Popsori I came to the comments to make a similar point as the parent comment from @aleksandarvuksa4491. While video is very well made and informative, it missed the fundamental reason for talented young Japanese people going to Kpop companies, which is that the Japanese pop music industry is structured to focus solely on Japan and less so on other Asian countries and completely not on Western or other global markets. In fact, it's difficult or even impossible to access Jpop content outside of Japan. Or, even if you can watch a Jpop MV, you absolutely can't access the other content from a group. For example, compare Twice's Korean YT (so many behind the scenes, Time to Twice variety, etc.) vs Twice Japan channel, which has MV's and basically nothing else, even though there are Twice variety content made for Japan that are locked behind a Japanese fan club paywall (that people outside Japan aren't even allowed to join, even if they are willing to pay).
So Jpop has missed out on the global growth opportunity that social media platforms have enabled, while Kpop companies have jumped wholeheartedly onto the bandwagon of free global content distribution. So for a young person in Japan who loves to sing and dance, they can choose a Kpop company, which can offer them a chance to be a global star, or a Jpop company and, at best case, be big in Japan only. This difference overshadows and underlies all the other great points made in your video.
However, it looks like Jpop companies are waking up: Avex has put together XG, which has all Japanese female members, trained in Kpop dance styles, using Kpop MV production and Korean music shows for promotion, but singing songs all in English so they can gain fans in the global market.
lololololo kpop dont make any money for the idols it all goes to the agencies. at least in japan they will make some money as japan is the 2nd biggest one.
After all, people all over the world do not like lolitas and immaturity. J-pop singers sing terribly worse than ordinary people, but Japanese people especially like this immaturity.Unless we change the culture that favors Japanese immaturity, it won't be accepted in the world.
They got used to their low level of singers like JOHNNYs and their lolita girlgroups.
another amazing original content!.. J-pop fault for not caring about expanding or making it inaccessible.. plus no offense but the visuals of jpop girl groups are like a huge step down from what the visual standards are in kpop.. esp in those akb48 type groups
Apparently, therefore, sales of AKB48 are approaching 100 million physical copies, excluding sister groups. lol
Can you talk about Johnny's & Associates once? Their power in the music industry, as well as it's strenght and flaws?
I actually plan to in the future! I really wanted to talk about Johnny's and Associates, as they're a really interesting topic.
'Bts the best 'album sold 1 milion copies in japan domestic market alone in 2021.its the second kpop act after boa and first album in 2021 to have 1million sales...bts is at the top of Japanese music market alongside yoasobi (Japanese duo) in streaming of songs ...so bts has fandom as well as public recognition in japan
A big misconception, because they are not on the top of the karaoke charts, but yoasobi is on the karaoke charts.
BTS sales are based on marketing techniques and an active fanbase, which has nothing to do with public acceptance.
@@ldhfan2243 dynamite has peaked at the top 20 of the karoke charts and bts dynamite butter especially dynamite is on number 2 on year end japan hot 100.bts dynamite is fastest to 500 million streams in japan..dynamite is a mega hit in japan..please check your stats and 1 million sales in japan domestic is 1st time for a kpop group and no album other than bts has reached 1 million sales in japan this year overall
Indeed, BTS is huge in Japan, from what my friends living in Japan say, the Japanese sales stats, and what my friends at news stations say. When I visited Japan back in 2019, BTS was huge too.
Unless something drastic has changed in Japan since, I think BTS is still quite big in Japan.
@@seemagarg9187 Dynamite was not in the top 20 karaoke, it was at its peak in the top 30, the top 30 is not the top. Top is top 5 or top 10.
A million physical sales don't say anything about public acceptance because ordinary people don't buy albums. We know that BTS fans buy hundreds of albums, and the album had 7 or 8 versions, that's a lot for an average Japanese album that usually only has 2 versions.
Streaming in Japan is too small because it has only recently begun to spread. Streaming is only used by young people, not ordinary Japanese.
According to Nikkei polls, BTS is not included in the top 20 among male artists. That is, the main sales on Oricon do not come from Japan, although Oricon does not directly take into account foreign sales, fans have learned to use those Japanese charts that are counted on Oricon.
@@Popsori BTS's sales statistics are based on bulk purchases, these are inorganic music sales, they don't say anything about whether you liked the song or not, because the motivation for buying is meeting an idol or getting a record on the charts. Therefore, karaoke charts are a reliable indicator. People love the song and they sing it.
you can't fool youth😅
Still Jpop is better, at least in vocal quality and originality
I think once you get past the J-idol scene, Japanese music has some great artists with high quality vocals and originality.
I’m totally agree with you, K-pop singers are mainly autotuned ! K-pop just focus on branding , marketing , visuals and dancing not in Vocal Quality !! In terms of real Vocal Quality K-pop is miles behind J-pop! Believe it or not
Who are the Japanese people to debut in K-pop?
1. Those who failed to debut in a large group after repeated attempts
2. Those who have lost popularity in Japan. For example Sakura.
K-pop is succeeding, but the reason why j-pop failed even after investing a lot of money is because there is a gap in the level of musical prowess of Korean and Japanese artists. It will be impossible to spread international popularity no matter how much money you spend unless you get rid of the nonsensical things like lolicon as a sexual object other than the essence of music, which only Japanese people like and seem strange to foreigners.
@@SHKIM-gu7rv What you say is racism and not knowledge of Japanese culture or how the Japanese industry and its sources of income work.
@@SHKIM-gu7rv While Japanese artists are well trained and highly regarded in the international arena, the preparation of K-pop idols has significantly degraded.
Well at least they found their way. Let's not be so furious against each other okay? What are we children?
Sakura ranked 3 in akb's election.why very popular idol in japan struggle in korea as a rookie?It's all.
Not anymore. Kpop is bigger than Jpop both in popularity and income.
Not anymore? What question are you answering?
i thought NiziU was created by JYP ?
You're right! See pinned comment.
Speaking of statistics, I took search queries for the last year and for the last 3 months outside of Japan and compared AKB48 and NiziU.
Over the past year, AKB48 has been won by 10 countries out of 18, and if we take the statistics for the last 3 months, then search queries are higher in 16 countries out of 20. From this we can conclude how much the style, image and concept of NiziU are approved in the J-pop fandom. Is this a dead end because Japanese K-pop is not interesting for K-pop fans, so that they are Japanese, nor for J-pop fans who prefer artists with Japanese cultural codes.
Despite the fact that the requests of AKB48 have fallen 3 times over the past 8 years. If we talk about America.
The cute and young girl groups in J Pop are targeted to 40 something year old men? Ewww
Yeah, I can both understand why they do so, but think it's ewwww at the same time :(
Are you sure that Yukika has a great career? I mean foreign solo artists are really struggling in Korea
Yeah, I had a bit of an issue with his evaluation of her career too. "We" talked a bit about it on Popsori's discord. I think she has a modest career maybe good but I doubt it. In my opinion a person who had a great career wouldn't have done a weekly guest spot on a radio outlet as seemingly third rate in popularity as I believe Arirang is. (I could be wrong about that but I'm virtually positive it isn't ranking anywhere near the highest levels of viewership). It's an English broadcasting co if anyone isn't aware of it.
As an example/comparison Ashley (ex-Ladies Code) has worked at Arirang( for 3+ years) as a full time daily DJ.( ~1/2 of that time LC was still "active") She has implied that she never made $ from her 7 years of being an idol. Plenty of idols work at radio stations, some from top tier groups, but they almost always do it for short term contracts and at almost always at first rate companies.
I would say great career as in she found a strong niche in Korea and is known as "the city pop girl from Japan." I would reclassify her career as good, as she is known in a sea of K-pop idols and is recognizable for her niche.
I do think a lot of people look at great career like the A-tier or S-tier groups or groups that easily get 100 million views or more. Or made millions of dollars from their idol career. So we look at the BTSes, the Twices, and the Blackpinks as doing great and if a group or soloist falls short of that, then their career is meh or a failure. I don't think that's fair to hold them to that standard, as only the top 5% of groups ever hit A-tier or S-tier levels.
For instance, there's a lot of indie artists in Korea that's made it big in Korea, but are barely known overseas. Same with hip-hop stars. Some are even millionaires, but from their MV view count, people wouldn't know that, since the K-pop standard really distorts our view on "what's successful."
I do think "great" was the wrong word for Yukika's career, but from what I said above, I think she's had a good career and a solid niche singer.
For sure and it was a good discussion too. So take your Ashley example. Sure, she wasn't known like a huge group like BTS, Twice, or Blackpink. And it's really horrible her group was derailed with the accident that happened in Ladies' Code. But I give her a lot of props still working at Arirang, doing podcasts, doing a full-time DJ, and so forth.
Is her career the greatest in terms of popularity? Of course, it's not, but I think she did okay from her time as an idol. She made connections in the industry, she has K-pop friends she can call at any time, and she has clout from fans for being a K-pop star that will last forever.
Plus, as I responded to Dmitry earlier, I think our perception of "success" is heavily skewed towards the "K-pop standard." As in, "getting over 100m views" or "always getting Daesang awards" or "being rich." Not every idol is going to get that or be well-known outside of Korea.
Also, in Korea, there's a lot of famed singers that have considerable respect and are quite wealthy, but don't get the view counts or popularity that K-pop stars get. Or don't even go on many interviews at all. Two big examples of that are Tiger JK and Yoon Mi-rae, who rarely do interviews, but are K-pop / hip-hop royalty in Korea. I think once we get outside of the "K-pop standard" of viewing what success is, I think we can better judge an idol's career.
I personally think the "street interview" test in Korea is the best way, where if most non-K-pop fans people know or are fans of that singer, then they're popular.
I think Ashley's career wasn't bad and unfortunately, didn't get the top 5% of an A-tier or S-tier group. But I think even being a K-pop star is, in itself, a huge accomplishment, so I give Ashley a lot of credit for that.
@@Popsori I'm not going to reply to most of what you wrote since I think you already know how I feel about the points you bring up . Unless some one else is interested in my opinion! Which I doubt Lol.
I know most about Ashley cause I've watched her for probably ~1000 hours. Not that she's dropping direct info about her jobs (not a career in my opinion including her time w/LC ) except for a few occasions. Sure she had fun pursuing her dream (at least I hope most of it was fun) and made friends And I too believe her current independence/she got a job, based on her "idol-ness". Is that word? Lul As far as I can tell by her comments she can support herself but not much more than that.
As a generalization I think she has been modestly successful in her jobs. This isn't necessarily based on her talent/abilities. Also what is more important is: Is she happy? I think she is, so I assume she think she life is good to great but I seriously doubt she would say her "success" as an idol was great maybe not even good. And I believe she has either said this outright or as implied it.
I'm leaving the accident out of my evaluation and my projection of how she views her time as an idol.
Edited part: I forgot to bring it back to Yukika. I consider Ashley to be more successful than her. So imo opinion Yukika's "career" is not great probably not even good. So Far. I hope she can develop it to a higher level. Same w/Ash assuming she isn't already satisfied with where she's at.
Oh, for sure, no worries about not replying for most of my response. I put it out there for the others that hasn't seen our debate in the Popsori Discord lol. You'd be surprised with people that care about your opinion; there's more than you think.
As for Ashley, I'll take your word for it, as I'm not as well-versed on her career. I do think it's sad that she didn't become bigger. Or that perhaps she doesn't consider her career a "success." But like you said, if she's happy and living well while experiencing a few years of K-pop idolness, then I consider that a win.
With Yukika, I think if you asked most K-pop fans today who stands out, Yukika would most likely win. Ashley is tied to the Dive Podcast and the tragedy that happened with Ladies' Code unfortunately.
Yukika has automatic branding as the "city pop girl from Japan." Her name is the first thing that comes up when it comes to Korean city pop these days. Just from that, she stands out a lot more.
I would say that BTS and Twice is more popular now than most jpop groups in Japan.
They are. Last time I checked Billboard Japan, it was dominated with Jpop idols, expect Twice and BTS.
According to Nikkei polls, BTS is not even included in the top 20 most popular male artists. lol
Career Twice died when debuted Niziu.
K-pop is succeeding, but the reason why j-pop failed even after investing a lot of money is because there is a gap in the level of musical prowess of Korean and Japanese artists. It will be impossible to spread international popularity no matter how much money you spend unless you get rid of the nonsensical things like lolicon as a sexual object other than the essence of music, which only Japanese people like and seem strange to foreigners.
@@SHKIM-gu7rv 아유 고만 좀 해~ 걍 열폭하는 애구만 뭐하러 일일이 받아쳐 똑같은 놈 되게
@@JHg-ys4mj ㅋㅋㅋㅋㅋㅋ 할 일이 없나봐.
Just because the music market is big, doesn't mean the quality of the country's music is good. Japan is a good example. The Japanese government tried to export Japanese music and movies through a project called cooljapan, but failed despite huge expenditures.
For some reason, jpop fans don’t want to believe this information lol Why? I don’t know.
I just don't understand why the Cool Japan failure has to do with the Japan's music quality. I like you take a look at the popular music artists in Japan right now (Kenshi Yonezu, YOASOBI, Aimyon, Official Hige Dandism, King Gnu, LiSA, etc.). These music artists are able to entertain their audience with their quality of music that has spread across Japan.
And also It's not cool Japan's fault. It's primarily the Japanese music company's fault because of restrictions (unofficial J-pop video got taken down, etc.). And nowadays, more and more people demand for Jpop/Jrock content
@@kevinpr9695 Cool Japan’s failure doesn’t have anything to do with Japan’s music quality (maybe there was some insinuation on op’s part lol). I think it’s because there is some common belief, especially among jpop fans, that since Japan has the second largest music industry, their quality of music is automatically higher than that of Korea’s which isn’t the case. Just because a country has a large music industry doesn’t mean their music on average is of quality. Originally, op’s argument was about the widespread narrative that Korea was funding kpop when that’s actually false. The Korean government does little to support Korean music companies nor are they backing the top groups up either. They’re more of in support of the cultural aspects of Korea. This national policy bs has to stop because at this point it’s an excuse that’s being used as to why kpop is more known internationally than jpop. Japan already tried with Cool Japan, government project, pumping an insane amount of money into it and failed.
@@notmybusiness3055 I see. Thanks for the explanation!
@@notmybusiness3055 "The Korean government does little to support Korean music companies nor are they backing the top groups up either. "
The irony when amendment to defer military service dubbed as "BTS Law" just proved oteherwise.
If amending laws leading to double-standard treatment against normal citizens is considered "little", I wonder how would a "big support" looks like to koreaboos?
in 2021, rock music is considered old and uninspiring. It is the music only older male would listen to. Kpop is the new and exciting genre that is very popular among Asian youth. Similar shift happened. In 1960s and 70s, the rock music originating from England and America ruled the world. Jazz, Blues and Big Band music, which were kings during pre-Rock era, were basically dying. J Rock, even during its heydays in the 90s, WAS never popular nor famous, especially outside Japan. It is dwarfed by Anglo-American Rock and was considered just a copycat and inferior Asian version. J Pop was considered weird. People regarded it as inferior copycat to Brit-Pop or American Pop. Sure. Japanese were dominant in economy, technology and many other things in Asia up until 90s. But Japanese were never considered the true contender in Asian music!!!!!! It was NEVER popular or influential in Asia! Local music was still the norm. The Anglo-American Rock and Pop was still the Kings and Queens. That began to change 10 years ago. the rise of Kpop does not mean that it replaced JPop (or J Rock). The Japanese music was just considered minor genre within Anglo-American music in Asia. What Kpop destroyed and are destroying are the presence of Anglo-American music in Asia. (Local music will never be destroyed as people still enjoy their own music). I mean who listen to white people's music in Asia nowadays? (except hip hop influence)
I was agreeing with you until you said:
"But Japanese were never considered the true contender in Asian music!!!!!! It was NEVER popular or influential in Asia!"
From what you said, it seems like you really don't like J-pop. That's fine.
But what you said above is simply untrue. Back in the 80s up to the mid-2000s, Japanese music was the dominant music in Southeast Asia and East Asia. Heck, I lived in Asia for my childhood, so I saw J-pop and J-rock's dominance firsthand.
We can go off sales, or number of concerts, or big J-pop/J-rock acts (e.g. Utada Hikaru, Hamasaki Ayumi, and a ton of other Japanese artists), or huge anime and video game OSTs, or that Japan is the 2nd largest music market... not in Asia, but in the world.
If that's not popular or influential, then we have wildly differing views on "what's influential."
@@Popsori First of all, having a big market is not an indicator of successful music per se. It just means it has larger economy (and higher income). China's economy (and overall market) is 8 times larger than Britain. Are you gonna assume that China's success in music is also 8x larger than Britain? Of course not. You are a smart person.
J rock (or J pop) never had the dominance. Its global success was limited to few Asian countries. it was largerly second fiddle to Anglo-American music even in those Asian countries. It never had any kind of chart sucess or popular following in the West. That is not a global success! That is far from having a "dominance" as you called it.
@@sinnopal1 Sure, I agree with you that having a country having a music market is a good indicator of a good economy. So of course Britain's music industry is a lot more popular than Chinese music.
Yet, I think you misquoted me pretty bad on J-pop's popularity. I never said that Japanese music was anywhere near as big as US/British music, nor said they had global dominance.
Rather, what I said were two points:
-----
During the late 80s to the mid-2000s...
1. Japanese music was the dominant music in East Asia/Southeast Asia (quoted in my last response). Yes, Japanese music was not big in the West, but very dominant in Asia and with Western fans that liked anime and video games.
2. When people referred to Asian music during this time, most people would refer to J-pop and J-rock.
-----
Japanese music was huge in East Asia/Southeast Asia during this time. The sales stats, influence, concerts held within Asia, iconic J-pop/J-rock artists, and how J-pop influenced Asian music is well-documented.
This doesn't even go into accidental evidence, when I went to college with a huge Asian student body (41%) when I moved from Asia back to the US.
In the mid-2000s, most foreign language students of Asian languages overwhelmingly took Japanese. I was one of the few foreigners that took Korean in that program.
It was only when K-pop started to explode in the early-2010s when a lot more people took Korean language classes.
If that doesn't show Japanese pop music as influential within Asia and with Western fans, then again, we have different definitions of "influential."
Rock music is considered old and uninspiring
Yk Good 4 u was one of the biggest songs of the year and that was a rock song
Cmon get your facts right
K-pop is succeeding, but the reason why j-pop failed even after investing a lot of money is because there is a gap in the level of musical prowess of Korean and Japanese artists. It will be impossible to spread international popularity no matter how much money you spend unless you get rid of the nonsensical things like lolicon as a sexual object other than the essence of music, which only Japanese people like and seem strange to foreigners.
For sure, the lolicon aspect is weird to many people outside of Japan. I think there's a big gap when it comes to Korean and Japanese idol and mainstream artists. But when you go past mainstream idol music, I think Japan rivals Korea's hip-hop and indie scene easily.
To market J-pop effectively, I think J-pop MVs needs to be on UA-cam. Groups that can dance very well, such as the LDH groups, needs to be featured. The most important part: getting Japanese labels to want to go overseas. Right now, most Japanese labels don't want to expand overseas, since they make so much money in Japan. So you'll see a lot of the labels using lolicon and other weird stuff that's popular to Japanese audiences, but not international fans.
@@Popsori LDH artists are not idols.
There is no promotion outside of Japan because it is not profitable for the big labels, which still get most of their income from physical sales, and small artists simply don’t have the money to do it.
But there are actually some artists who have impressive fanbases outside of Japan.
Lolicon aesthetics are not interesting to the general public in Japan, such artists are quite niche and comparable to K-pop artists. Moreover, I don't fully understand your claims, because many K-pop artists perform in revealing outfits when they are underage. What's the difference?
@@ldhfan2243 Sure, I agree with LDH artists not being idols. I was more pointing out that more international fans would like LDH artists, rather than the typical J-idol groups.
As for K-pop artists performing in revealing outfits, I agree with that too. Although K-pop groups have been getting criticism for showing too much skin if they're under 18 (and rightfully so imo), K-pop does lean into the sexy image a lot.
@@Popsori Girls2 are idols, but essentially idols are either those who call themselves that or those who have a sales system for idols. The music of many idol groups is aimed at 35+ men or women, naturally it will be very different from what high school students or K-pop fans love. It's not that Japan has a backward industry, but that music that has Western influences sells poorly. You can literally see one of Kinpuri's latest singles where everything was done for international fans, but regular JE listeners are not ready to accept that. Plus, it is extremely difficult to promote this kind of music through TV shows that housewives watch. You must understand that there are very few young people in Japan and the mass audience does not listen to this. Korea is different in that with similar demographics, labels artificially impose similar music. You can watch karaoke charts in Korea, where idol music is not popular, which means that the mainstream Korean listener does not listen to it either.
I half agree with idol music not being popular in noraebang charts (noraebang = karaoke). While yes, idol music in Korea fades during Korean university and older people pick ballads, hip-hop, and indie music, young people still go to noraebang as well. Those young people still choose a ton of K-pop, thus, why K-pop still ranks high in noraebang charts.
Why is it that japan doesn’t promote there artist global even though it’s the 2nd largest music industry
It's precisely because of their position as the 2nd largest music industry that they don't feel like promoting their music abroad. They feel comfortable with their position and get complacent.
@@murazrai_ch2 ah ok thanks for the info
@@mysteriogaming478 That being said, they do start to promote globally, but their efforts are kind of lacking compared to K-pop.
Don't listen to the lies of weeaboos The Japanese government is pouring a lot of money into a project called cooljapan, but it has not succeeded except for animation.
Just because the music market is big doesn't mean that the quality of music in that country is good. Japan is a good example of that.
The problem is that Korean beauty standards are ONLY acceptable to K-pop fans, if you read the opinions of ordinary people, you will find that such standardized beauty is rather off-putting.
Who are the most popular artists of the past years and have released super hits? Adele and Ed Sheeran, but they are far from perfect beauty. People want to see individuality, people value unique looks, people respond to Ed Sheeran's image because he is a regular guy. But modern K-pop groups look the same.
Sure, and I would agree that many modern K-pop groups look similar. While yes, in Western standards, Adele and Ed Sheeran are very popular and aren't the prettiest or most handsome, it's different in Asia.
K-pop has set the standard for stunning looks. Being a great solo singer or a great songwriter with little to no dance moves won't cut it, at least when it comes to Asian idol pop.
Also, when people first mention K-pop, looks is one factor that always comes up. K-pop idols are the standard of beauty/handsome. There's a reason why K-makeup and cosmetics has taken off in the past several years.
Yes, it's tough to keep up with K-pop looks standards, and unfair for the normal person to keep up. I agree with you on this. But at the same time, those high beauty standards is what makes K-pop so popular. It is a double-edged sword, for sure.
@@Popsori Korean cosmetics were popular due to their cheapness, but now I don't know anyone who uses them. Moreover, many Chinese brands were marketed as Korean and now I think it has a rather bad reputation. Well, let's be honest, everyone wants to use Gucci, Tom Ford and so on.
Are you sure these beauty standards benefit ordinary people? They impose patterns of ideal beauty on young girls. What should those who are different should do? Have dark skin, slight excess weight, curly red hair, etc.? I think this is terrible.
@@Popsori Speaking of statistics, searches for Korean cosmetics in my country have dropped 60% over the past 2 years. Demands around the world are also showing a drop, albeit not as drastic.
@@ldhfan2243 Gotta ask, which country are you from? Since you keep mentioning "from my country," I'd like to know where you're talking about.
@@ldhfan2243 I can see that, where Korean cosmetics are declining. I still think it's quite popular, as many say a decent amount of people use Korean beauty products:
www.statista.com/statistics/999302/south-korea-korean-beauty-popularity-worldwide/#:~:text=According%20to%20a%20survey%20on,related%20products%20was%20greatly%20desired.
But at the same time, I do know that other countries, like the US, Japan, and China are cutting into K-beauty products too.
www.scmp.com/lifestyle/fashion-beauty/article/3143198/korean-skincare-loses-its-edge-chinese-embrace-luxury
Good K-pop training is a big propaganda myth.
I spoke to a K-pop fan who has a background in music and is a sound engineer by profession. He constantly laments that the new generation of K-pop idols can't sing. He says that half of the idols in K-pop can't hit notes at all. What kind of serious preparation are you talking about? You also know that EXPG trainees will debut in K-pop groups and become main dancers, but when they were in Japan, they were regular EXPG members.
Oh, I agree that many K-pop idols can't sing well. Or they're average when they first become idols.
But I disagree that good K-pop training outside of singing is a myth. I experienced it while working in Korea as media, as I got to watch quite a number of K-pop groups practice.
I think when people talk about K-pop training, they focus on the presentation and dance. These two factors are quite high for even rookie groups.
@@Popsori In my country, a child goes to music school for 7 years, then goes to university for 5 years, are you sure that an internship in K-pop companies for 1 year will give serious results? Where there is no staff of singing and dancing teachers? Think for yourself, 1 company can contain at most several teachers, and there will be about 30 trainees who are being trained for their debut. Are you sure that they will receive serious training? You saw that Twice raised a lot of questions even from non-professional fans when we performed live.
For 6 years, they have not received proper training. They are also very far from the professional level in dancing. In general, this is all a fairy tale and nothing more.
@@Popsori If you worked in North Korea, you would also be shown happy, well-fed children. Does this mean that North Korea has well-fed and happy children?
@@ldhfan2243 Strong disagree. I've seen the training firsthand at K-pop labels.
I don't know which country you're from, but in Korean K-pop labels, you get a lot of strict training.
You're forced to be good. I've personally seen several groups that never debuted because the group wasn't good after a few years (e.g. still messing up on choreography, their singing didn't improve, no stage presence, etc.)
I don't see how you got that K-pop labels only give one year of training. Most groups go through 2-6 years of training. For instance, Blackpink trained for six years for their debut.
So yes, K-pop groups do get a lot of training.
As for Twice performing when they first debuted, I'm not aware of any major problems from their lack of training.
@@Popsori Don't listen to him. He is one of those crazy right Japanese guys who can't stand anything Korean or Korean made.
Talking about the popularity of Niziu in Japan is simply ridiculous. You saw how quickly they fell indicators?
I'll listen to you. Got any evidence or stats to back that up? I show my stats on why they're popular in Japan so far in just one year.
@@Popsori Physical sales fell, whether this is due to the pandemic is hard to say. But the rates of digital singing differ by a factor of 10. Make You Happy - 300k downloads
Super Summer - 22k downloads, physical singles that came out earlier in terms of the number of downloads did not exceed 100k. In the end, even if you add up all the digital downloads of songs that came out after Make You Happy, the total is less than that of Make You Happy.
Super Summer did not receive any streaming certifications, although by this time Make You Happy was approaching platinum certification.
Physical singles received only gold certifications for streaming.
The karaoke charts show the same picture. It takes a year to fail.
@@ldhfan2243 That makes sense and thanks for answering in mature manner.
Physical sales are pretty big and if they're declining, then that does hurt NiziU. It sounds like their first songs are getting platinum certification (like you said) because they've been around longer.
The karaoke charts are another good indicator. I do wish these stats were more readily available out of Japan.
Since it takes at least a few months to update NiziU's numbers, I'd like to see their 2021 numbers. I know in 2020, they had a huge debut year, as my friends living in Japan always saw NiziU on TV, radio, and music shows. Even a lot of my non-J-pop/non-K-pop friends in Japan knew who they were.
But again, like you said, perhaps NiziU has cooled off since their big 2020 debut year. Thanks for this info.
@@PopsoriThe indicators speak exactly about the fall. I wouldn't count the numbers if the songs were still at the top of the charts, but their latest songs cooled off quickly. This is a wake-up call for the band, which is only a year old.
Physical sales are not low, but they are not on par with national idol stars. This is the middle echelon. Their company used quite aggressive media marketing, extremely active rotation, but now they seem to have lost interest in them because the audience has cooled too quickly. The problem is not in the group itself, the problem is in the concept, they need to be focused not on K-pop fans, who are quite marginal in Japan, but on the tastes of the general public, and this is a completely different sound, different musical genres and concepts. What K-pop fans call "obsolete" is simple, straightforward and accessible to the Japanese layperson. You know that the average age of a Japanese is over 40 years old. This is why K-pop groups since the days of Kara, SNSD have been unable to break out of a narrow niche. Not understanding the K-pop industry of national characteristics in other countries does not allow them to achieve real success.
Oh don't be such a jelly.
This is how J-Pop slowly began to be left(even by the Japanese) and the K-Pop industry began gaining more young Japanese to become a K-Pop stars if this keeps going J-Pop music might go extinct.