Conversion Rate Optimization (CRO) - Driving more sales systematically
Вставка
- Опубліковано 8 лип 2024
- Is A/B testing right for your business? How much revenue and traffic should you be making? Discover the most common mistakes people make how to avoid them.
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🔎 SEO Description:
A/B split testing is a powerful tool for optimizing conversion rates and improving the success of your business. In this video, we'll cover the most common mistake people make when conducting A/B split tests, and provide a simple framework for designing effective experiments. Whether you're new to A/B testing or looking to improve your existing approach, this video will provide valuable insights and actionable advice for achieving better results with A/B split testing.
Chapters:
00:00 Intro
01:00 how much revenue is needed?
02:20 how much traffic is needed?
05:29 the most common mistakes
08:23 A framework for designing experiments
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Thanks for the shoutout in the video! And thanks for making AB Testing & CRO more popular!
You guys rock! 😃🙌
Excellent video Jan!
Hey there Jan, I own a CRO Consultancy firm for a couple years and would love to make some comments on the video:
1. Yes, is definitely true that people who have a bigger business definitely have a better upside in doing CRO compared to smaller businesses. The truth is that there are a lot of actions that you can do even if you don't have the traffic or the revenue to optimize the website. This is not as precise as A/B Testing but there are ways to monitor that using pre & post analysis
2. CRO isn't A/B Testing. This is a mistake that most of the people make because that's the part that gets advertised the most. Good CRO is about really understanding the customer and generating insights first
Hope I can shed some light on the discipline because that's something so underrated that more and more businesses should be aware of ;)
Hey Riccardo, you're right. A/B Split Tests are definitely just a subset of all the available CRO Methods.
(but as you said, often used interchangeably, cause it's the most advertised, maybe also most effective, and definitely a more frequently searched keyword on YT. 😄)
Input from someone with more industry experience is always awesome. What do you think are topics one should talk more about?
The thing that helped me with my app the most was reading the average time on an app listing page is 11 seconds. It really helps prioritize what to say.
Yes, that sounds useful indeed 😄
I appreciate your work, thanks it was a helpful video
CRO campaign should be a quarterly, with weekly monitoring of key performance indicators (KPIs). A/B tests are a quantitative tool. Qualitative research should not be neglected from the CRO process as it can offer a deeper level of understanding of user needs.
That's really interesting. How many tests / variants / experiments would you run in one campaign? (Also assuming quarterly means running them 3 months)
Yes (3 months) @@CodingWithJan with 2 variants expect 0.5 to 3 tests per month.
Hi Jan! Google Optimise is sunsetting. How do you recommend performing A/B testing? Please help!
I love maths, it is so simple and precise.......but very helpful insights..
Yay! 😁
didn't know that smiley existed lol 😄
Awesome video.
Glad at least a few people like it 😄
Was more research than it looks 😆
@@CodingWithJan I bet. Love it
Hey Jan, thanks for the video! I have a question, are there any tools to run A/B testing that you can recommend? My boss and I are currently looking for a tool to run experiments now that google optimize is deprecated. Thanks again for all your help.
Sure! :-)
I'd recommend Kameleoon, ABlyft, or VWO.
Cheers man
Hey Jan, would love to hear your thoughts like pros and cons between working at an agency vs working in house for one "brand" as a Shopify developer. Thanks!
Hey Andrew great question 😃
Agency Pros:
- More experience
- More data from other clients
- Probably Larger Team / Backup if someone is on vacation or sick
Agency Cons:
- Potentially a bit less flexible
- Potentially more expensive ( ROI would be important here as explained)
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In-house pro:
- more flexible
- cheaper
In-house cons:
- less experience
- no backup in case of Vacation or sickness
How you weight each of these is probably different for everyone! :-)
And there are probably also more
@@CodingWithJan thanks, appreciate your insights!
Hey Jan, can you please share which led moditor you have on your table?
Sure! :-)
It's the LG 49WL95C-W (5120 x 1440 Pixels)
In retrospect, two separate monitors might have actually been better though. This one still looks good on video.
@@CodingWithJan was looking for a monitor, and see a pretty monitor in you video
Hallo Jan,
Ich brauche dringend hilfe ich kann nicht mehr in meinem shopify account rein ich kenne alle meine daten doch da steht dann das ich einen authentifizierungs code bekommen habe doch es kommt nichts in meiner app was soll ich tun!
which type of websites would need cro?
Every website that
- sells physical or digital products
- or is used to book appointments / sales calls
(given it's already hitting good numbers)
what if 1 ecommerce website is getting monthly 20k visitors but conversion is too low like 0.2%, We can't do A/B testing?
If the conversion rate is 0.2%
And you want to get to 0.4% (100% increase)
You need 10,000 Visitors per Variant, in order to be able to detect this change with 95% confidence.
See:
www.optimizely.com/sample-size-calculator/#/?conversion=0.2&effect=100&significance=95
That being said 0.2% is extremely low and can probably be fixed with common sense :-)
@@CodingWithJan Thanks for your quick response.
Yes it too low. We get traffic through google with SEO but our other websites conversion is v good. 2-4% but this one is getting alot of traffic but generating very low income. I am a front end designer so I tried some things but didn't see much change in conversion.