Lada would like to deeply apologise for dislodging a cable at the start of this episode. It does go away about 4-5mins into the episode... PLEASE hit LIKE and let us know in the comments what you think to the episode! And, what's YOUR go to McDonalds order?
I think it was Jack Moir who pitched an idea for enduro last year. Do a re-seed and film the top 20-30 riders on the final stage and treat it like a downhill race. I can't speak for everyone, but I'd tune in to watch Ritchie, Jesse, Jack, Isabeau, Morgane, or any of the super talented enduro riders fly down a gnarly enduro track. Hell, replace the semi-final broadcast with this and I'd be super happy. There are a ton of marketable riders and products in Enduro, it's a shame there isn't any creativity in the broadcasting. Then again, they're finding every way to make it impossible to watch anyway.
Yes, love the idea of an allround mtb world champ, where there is multi-day enduro, a round or 2 with just up lifts, straight pedal enduro even a downhill weekend format but on their enduro bikes, add up the piints end of year = best mtb all rounder
As a fan, I would actually argue that Enduro has had some of the best build around the media in recent years. It can be improved but the coverage has been super creative. I work in moto and honestly, what they've done with a relatively new sport in regards to production and coverage is phenomenal. I like the idea's you've pitched here, but I would suggest going to look at the coverage of Motorcycle world enduro championships to see just how well done things are here. Nearly the same sport, shocking coverage. Abysmal. Some of the coverage, race track highlighting and so on has been quite well done and creative and it needs building upon. Profiles, formats and a little money from somewhere. @@Dunnieltd
@@BrakeMagazine Yeah, EnduroGP has terrible coverage, absolutely awful. However, Hard Enduro which Red Bull show is far better, with Erzbergrodeo live, and the final round, Getzen in Germany was also live.
Love listening to Bernard Kerr feel he is so open and honest about the sport, and talks openly about the things others don’t dare mention, he is probably one of the best ambassadors for the sport at the moment along with the Atherton’s
@@TheRideCompanion Yes the on track support at races is such a big thing now, remember while putting up banner at fort bill world cup & seeing fasted lines, then told Steve Pete & told him what l saw, but could see he did not know whither to believe me or not, so do not need to be fast guy, but do need race experience?
One bit BK nailed is that WB/Disney/ESO fundamentally does not understand mountain bike racing. That's the overarching theme to the problems last year. They don't get how / why Enduro is exciting. They don't understand what parts of a downhill race are exciting. That's why we get drone shots that don't show the rider's lower body or bike at all, or cutting away from the rider on track to a shot of the team manager. That's also why there is a lack of story telling through practice, qualifying, semis, and finals. They don't understand the sport.
Love these podcasts guys. I feel like I am sitting in the living room chatting bikes with my mates. This is the community spirit we need in the sport now more than ever. Thanks!
He’s always a brilliant guest, always positive, down to earth, hard working, and you never hear a bad word about him! His relationship with BK is pure love 😂 Bernard had some interesting things to say too 🤣🤘❤️🌈🕊️🌎
Sounds like Barney’s living my bike mechanics wet dream with that warehouse setup! Give me a shout if he ever needs a hand building up those 31 frames and all the wheels! 😎
Hey guys, love the podcast! just wanted to let you know that there is a fair bit of pitchy noise in the background, not sure what it is but can hear it a heap with studio headphone & monitors
@@TheRideCompanion sorry mate, didn’t read the comment, just click on the podcast as I started working. Wasn’t meant as a criticism, I just know that it’s something you can overlook from time to time as a creative (from personal experiences). Keep up the good work guys, loving it!
As a ‘normal’ mountain biker that grew up 90s XC - everything at DYFI just looks painful! Would love to be able to ride it just seems bit out reach vs bike park wales trails etc.
Sick, love listening to BK (also a massive fan of him, and Lada) such a honest, happy go lucky, likeable bloke. Hoping the DH gods shine down on him this upcoming season and let him get his first WC win.
Well good episode really interesting, I bought an SC Bullit a couple years back from a little store in Surrey and it was set up for by a young dude who was absolutely brilliant turns out it was Bernards little brother 🤙
Now is as good of a time as ever to support riders through merch in my opinion I’ve been buying BK Sport and Gas To Flat to hopefully boost two absolute legends where possible Moi Moi TV Merch is next!
As a local, it’s so cool to hear this from BK. Everyone asks “why don’t you want to leave the area”… if they rode bikes they would understand 🤣 best place in the Northern Hemisphere to ride bikes in winter. Period.
Great episode fellas. Regarding the 'skin suits' bit, GMBN have recently done some proper tests regarding speed/drag created by different types of MTB clothing. Very interesting and I'm guessing this was filmed before the GMBN vid otherwise you guys would have mentioned it.
Mach is so easy to get to from the Midlands too - direct train from Brum. Plus, there's some ace wild swimming in the area. Great cafes, loads of live music nights, really good community spirit. If Pivot can engage with the community, it'll really work. (Someone needs to get into the Mach Whatsapp community - it's full of info.) Anyway, I'll try to pop in to Dyfi next time I'm passing.
Interesting views on Queenstown. I haven't ridden there since 2005... I would imagine that for anywhere that builds a economy around lifestyle stands the risk of the Vegas/money effect. I live out here in Kelowna BC, quite similar to Queenstown in it's landscape, also great MTB out here although the local city has on vision
BK not having a wage is NOT INSANE! BK is the team owner. This is how team ownership works! You reap the benefits 10X when the team is up, but when it’s down you can suffer. Totally normal and the way things work in ALL forms of racing!
didnt know bk actually owns the pivot factory racing team. always thought he was a paid pivot manager/rider. which makes the set up even more impressive.
The video gmbn did on clothing recently was an eye opener. I don’t want skin suits but most dh riders two piece kits these days are bordering on it anyway.
I think the broadcaster needs to treat the Enduro the same as a WRC Rally with a camera man and a reporter interviewing the riders at the end of each stage/section, the reporter would have live timing and be able to tell the riders where they stood in comparison to other riders.
It took the WRC until 2017 to have full live coverage; it's so expensive, and Enduro won't have that type of money. Best to do what the WRC did before; nightly highlights with interviews, etc
can you put the link to the bike park Bernard is mentionning at around 14 min 45 , he says the best Bike park in the northen hemisphere during winter . Thanks !
I think people forget just how important media coverage is for the success of a sport. Take aggressive inline skating, in the 90s and early 00s you have a triumvirate of "street sports" or "action sports" Skateboarding, BMX and Inline. All 3 sports appeared equally in the X-Games and so had a global media presence. In 2005 ESPN made the call to drop inline and within a year or 2 it totally bladers near disappeared from skateparks.
BK (aka Christian Horner of Red bull F1 fame) is an absolute legend. So hard working and passionate about the sport and a true role model for other riders and team managers alike. I decided to name my chocolate lab Lada in honour of the original Ladaman! 😂
Seems like a smart model BK has setup, with risk shared between everyone. Yes, BK has a lot to do, but he seems to get freedom from the sponsors and a chance to leave profits in the pot. Pivot providing frames, R+D, funds etc seems like a good trade for a team that's managed and promoted by someone else (who happens to be well liked in the community). I'm sure the facotry teams need several payroll staff for one BK. Props for the trust shared between everyone. Compared to a factory team, this seems smart to me. I wonder if other teams could have avoided the cull by being lighter on their feet.
Hard to believe Danny H won’t be on a pivot this year given what he’s up to & who he’s hanging out with now but have seen folk say he’s riding a Nukeproof in NZ. Dream team with Brayton in the works?
Re the skin suits, loads of weekend warriors are not going to buy them and wear them. So it will actually impact sales of 'regular' kit as the regular kit won't be getting the top level exposure it currently gets through race coverage, photoshoots, interviews, etc. From a marketing perspective, it would be a huge mistake and financial loss for the MTB industry. Fact.
So no BK sport one piece spandex skin suits then? :p I'm gonna go with the reason the viewing figures for last years world cup haven't been released is because it was dramatically lower than expected.... I want to see some big Pivot wins this year, let's have the TV bigwigs eat some humble pie!
Just really, really hope that the bike park doesn't out price itself as we are in a financial crisis and would be a shame to only cater fir ppl with money or sponsors its already nearly 50quid add fuel stop overs etc it becomes very expensive for us mere mortals
26:54 Enduro racing is not that entertaining to watch live on video, and the riders are not that charismatic as i Downhill e.g. Brendog, Kerr,,,, - and the competition is far too great from other stand alone riders like Sam Pilgrim, Kilian, Rémy, The Jones´, and the big events like Hardline, Rampage and so on, it just mean that there is not enough demand and thus "space" for Enduro racing among a wider audience
If Pivot are quibbling over the cost of McDonald's which is one of the cheapest ways to eat, then money must be tight. It's certainly cheaper than having a chef and a nutritionist which you would assume a factory team would have. Pivot need to up their budget.
All MTB racing is in a similar position; far too few World Cups, and most of the non World Cup events that aren't streamed, so no one can watch.....Why would any sponsors be interested? There's not enough ROI........ So, these sponsors go to road racing which races from Jan - Oct......with loads of exposure.
Lada would like to deeply apologise for dislodging a cable at the start of this episode. It does go away about 4-5mins into the episode... PLEASE hit LIKE and let us know in the comments what you think to the episode!
And, what's YOUR go to McDonalds order?
Quarter pounder. Apple pie.
Large McSpicy Meal with cheese and an oasis, triple cheese burger and a wrap of the day. Sometimes a mcflurry if the machine is working
Lada Man though 🥰
I think it was Jack Moir who pitched an idea for enduro last year. Do a re-seed and film the top 20-30 riders on the final stage and treat it like a downhill race. I can't speak for everyone, but I'd tune in to watch Ritchie, Jesse, Jack, Isabeau, Morgane, or any of the super talented enduro riders fly down a gnarly enduro track. Hell, replace the semi-final broadcast with this and I'd be super happy. There are a ton of marketable riders and products in Enduro, it's a shame there isn't any creativity in the broadcasting. Then again, they're finding every way to make it impossible to watch anyway.
Yes, love the idea of an allround mtb world champ, where there is multi-day enduro, a round or 2 with just up lifts, straight pedal enduro even a downhill weekend format but on their enduro bikes, add up the piints end of year = best mtb all rounder
As a fan, I would actually argue that Enduro has had some of the best build around the media in recent years. It can be improved but the coverage has been super creative. I work in moto and honestly, what they've done with a relatively new sport in regards to production and coverage is phenomenal. I like the idea's you've pitched here, but I would suggest going to look at the coverage of Motorcycle world enduro championships to see just how well done things are here.
Nearly the same sport, shocking coverage. Abysmal. Some of the coverage, race track highlighting and so on has been quite well done and creative and it needs building upon. Profiles, formats and a little money from somewhere.
@@Dunnieltd
@@BrakeMagazine Yeah, EnduroGP has terrible coverage, absolutely awful. However, Hard Enduro which Red Bull show is far better, with Erzbergrodeo live, and the final round, Getzen in Germany was also live.
I completely agree with this.@@Andy_ATB
Amen
Love listening to Bernard Kerr feel he is so open and honest about the sport, and talks openly about the things others don’t dare mention, he is probably one of the best ambassadors for the sport at the moment along with the Atherton’s
Thanks Liam!
Bernard is always refreshingly open about the racing scene. Positive but no punches pulled 👊👍👍👍
100% thanks Geoff… always appreciate your support!
@@TheRideCompanion Yes the on track support at races is such a big thing now, remember while putting up banner at fort bill world cup & seeing fasted lines, then told Steve Pete & told him what l saw, but could see he did not know whither to believe me or not, so do not need to be fast guy, but do need race experience?
One bit BK nailed is that WB/Disney/ESO fundamentally does not understand mountain bike racing.
That's the overarching theme to the problems last year. They don't get how / why Enduro is exciting. They don't understand what parts of a downhill race are exciting. That's why we get drone shots that don't show the rider's lower body or bike at all, or cutting away from the rider on track to a shot of the team manager.
That's also why there is a lack of story telling through practice, qualifying, semis, and finals. They don't understand the sport.
This is a great observation that needs highlighting
I'm sure Bernard 'overshares' information but this is great for us race fans. Fantastic insight and one of the top guests.
Love Bk and Lada. Doing so much for down hill racing and your lsd channel makes the race season even more epic
Yesss lads… so good having BK on the episode again… his knowledge and opinions on the topic are always super valuable 💕
Love these podcasts guys. I feel like I am sitting in the living room chatting bikes with my mates. This is the community spirit we need in the sport now more than ever. Thanks!
He’s always a brilliant guest, always positive, down to earth, hard working, and you never hear a bad word about him! His relationship with BK is pure love 😂 Bernard had some interesting things to say too 🤣🤘❤️🌈🕊️🌎
Hahahahaha #ladaman
😂
Sounds like Barney’s living my bike mechanics wet dream with that warehouse setup! Give me a shout if he ever needs a hand building up those 31 frames and all the wheels! 😎
Hey guys, love the podcast! just wanted to let you know that there is a fair bit of pitchy noise in the background, not sure what it is but can hear it a heap with studio headphone & monitors
Hi mate, see the pinned comment. Lada unfortunately nudged a cable and we really really worked hard to get this to this point. Apologies!
@@TheRideCompanion sorry mate, didn’t read the comment, just click on the podcast as I started working. Wasn’t meant as a criticism, I just know that it’s something you can overlook from time to time as a creative (from personal experiences). Keep up the good work guys, loving it!
You guys crack me up.... best podcast, even better than a long sleep in on a Saturday morning... cheers to you 🤟🎶
Now now, let’s not get carried away. Those lay ins never fail
As a ‘normal’ mountain biker that grew up 90s XC - everything at DYFI just looks painful! Would love to be able to ride it just seems bit out reach vs bike park wales trails etc.
Sick, love listening to BK (also a massive fan of him, and Lada) such a honest, happy go lucky, likeable bloke. Hoping the DH gods shine down on him this upcoming season and let him get his first WC win.
Super kind words and we’re rooting for him too!!! #tiger24
Macynlyth speed shop. But also a coffee shop/ BK sport and pivot bike one stop location sounds so rads 😍
Well good episode really interesting, I bought an SC Bullit a couple years back from a little store in Surrey and it was set up for by a young dude who was absolutely brilliant turns out it was Bernards little brother 🤙
This is the best pod het men! Dang, well done!
Appreciate you Gary, there’s hundreds more too!
Been a while but back on it for the 1st time in a good few mad months, Happy new year all - BK is always going to be a good watch!!
Now is as good of a time as ever to support riders through merch in my opinion
I’ve been buying BK Sport and Gas To Flat to hopefully boost two absolute legends where possible
Moi Moi TV Merch is next!
(And Ride Companion)
This was SUPER interesting. Love a bit of honest inside scoop. Cheers boys. Cheers BK. Good luck this season 🐅
I’m going insane listening to the neon sign behind BK the whole interview
I've reconnected *my headphones twice wondering what that was 😂
Yeap. Not the best audio this time.
As a local, it’s so cool to hear this from BK. Everyone asks “why don’t you want to leave the area”… if they rode bikes they would understand 🤣 best place in the Northern Hemisphere to ride bikes in winter. Period.
allways a great talk from all you three (4) awesome people, thank you for the episode, lot of good insights!
Our pleasure! THANK YOU and hopefully the sound was ok 🙏🏼
Great episode fellas. Regarding the 'skin suits' bit, GMBN have recently done some proper tests regarding speed/drag created by different types of MTB clothing. Very interesting and I'm guessing this was filmed before the GMBN vid otherwise you guys would have mentioned it.
HE is the freaking GOAT! I’m so impressed by this guy. On many levels (racer, manager, businessman, UA-camr, mentor, …). So excited for 2024!
Mach is so easy to get to from the Midlands too - direct train from Brum.
Plus, there's some ace wild swimming in the area. Great cafes, loads of live music nights, really good community spirit. If Pivot can engage with the community, it'll really work. (Someone needs to get into the Mach Whatsapp community - it's full of info.)
Anyway, I'll try to pop in to Dyfi next time I'm passing.
Yewwww
Interesting views on Queenstown. I haven't ridden there since 2005... I would imagine that for anywhere that builds a economy around lifestyle stands the risk of the Vegas/money effect. I live out here in Kelowna BC, quite similar to Queenstown in it's landscape, also great MTB out here although the local city has on vision
More than ANY other racer I want to see BK win a WC! Is there a more deserving racer?
Good kid, some talent, deserves a WC win and I hope it's this year.
Insanely good vid 👌
A good media company should be able to do good coverage. Come onnnn! Love enduro!
BK not having a wage is NOT INSANE! BK is the team owner. This is how team ownership works! You reap the benefits 10X when the team is up, but when it’s down you can suffer. Totally normal and the way things work in ALL forms of racing!
brilliant interview, cant wait for DH season to start.
didnt know bk actually owns the pivot factory racing team. always thought he was a paid pivot manager/rider.
which makes the set up even more impressive.
Be careful blaming the man's dog, he might go all John Wick on you 😂
Hahahaha!! GREAT point
One of the very few who dares to critize certain things and ongoings... Salute to Mr. Kerr.
I'd love to come out there and build all those wheels and frames. Hit me up!
The video gmbn did on clothing recently was an eye opener. I don’t want skin suits but most dh riders two piece kits these days are bordering on it anyway.
BK is such a good steward for the entire DH and Enduro world.
Would Bernard have use for a mini ramp in the warehouse? I know somebody who’s had to move out of their warehouse and close their skate park
Reach out to him directly bud!
I think the broadcaster needs to treat the Enduro the same as a WRC Rally with a camera man and a reporter interviewing the riders at the end of each stage/section, the reporter would have live timing and be able to tell the riders where they stood in comparison to other riders.
It took the WRC until 2017 to have full live coverage; it's so expensive, and Enduro won't have that type of money. Best to do what the WRC did before; nightly highlights with interviews, etc
can you put the link to the bike park Bernard is mentionning at around 14 min 45 , he says the best Bike park in the northen hemisphere during winter . Thanks !
Dyfi Bike Park
What you Lot think of 20mph Limit in Places in Wales
Pretty sure Peaty was at Dyfi at the weekend 😂
2024 Hardline winner right there 💪🏼
Both rounds?
@@TheRideCompanion Ooooh well I can't say no can I. I've got a ticket for Wales though so it would be great to be there to see the win.
@@darrenwright6713 Sick, see ya there!
@@TheRideCompanion Sure will guys. Great episode by the way. Bernards blunt honesty is great 🤣🤣.
I just tried the like button it's working for me can others try and see if it works for them.
Can’t believe it makes a fart sound!!
BK is a legend
Quality 👍
Red Bull to produce Enduro? I’d watch it
Any sound design/mixer jobs going off in Wales so I don't have to live in London? Can make your mtb edits sound magical.
I think people forget just how important media coverage is for the success of a sport. Take aggressive inline skating, in the 90s and early 00s you have a triumvirate of "street sports" or "action sports" Skateboarding, BMX and Inline. All 3 sports appeared equally in the X-Games and so had a global media presence. In 2005 ESPN made the call to drop inline and within a year or 2 it totally bladers near disappeared from skateparks.
Great point. Long live fruit boots
@@TheRideCompanion I believe the correct term is binliners
BK (aka Christian Horner of Red bull F1 fame) is an absolute legend. So hard working and passionate about the sport and a true role model for other riders and team managers alike. I decided to name my chocolate lab Lada in honour of the original Ladaman! 😂
Happy new year men of science and many skills. Olly i have a idea
HNY!!
Ranual better be on a pivot this season 😮
Is Danny Hart joining Pivot then?
Heads up the audio has static
Please see the pinned comment on the video
Pivot e bike rental would be worth the trip alone!
YT Mill is 2 Miles from my place it by. Artington Park & Ride Guildford
Lada Man!!!
Wonders if these sponsors sell more enduro bikes than DH bikes
Seems like a smart model BK has setup, with risk shared between everyone. Yes, BK has a lot to do, but he seems to get freedom from the sponsors and a chance to leave profits in the pot. Pivot providing frames, R+D, funds etc seems like a good trade for a team that's managed and promoted by someone else (who happens to be well liked in the community). I'm sure the facotry teams need several payroll staff for one BK. Props for the trust shared between everyone. Compared to a factory team, this seems smart to me. I wonder if other teams could have avoided the cull by being lighter on their feet.
9 nuggies meal btw 😉
Hard to believe Danny H won’t be on a pivot this year given what he’s up to & who he’s hanging out with now but have seen folk say he’s riding a Nukeproof in NZ. Dream team with Brayton in the works?
Loads of buzzing/static in this on Spotify 😢
It's only for the first few minutes... Lada managed to dislodge a cable so just blast through that bit and it's all good!
@@TheRideCompanion awesome, will have another go at it! Great work as always
So who we guessing BK was talking to regarding skin suits at Dyfi.. :D
Peaty/Syndicate I'm guessing
How many ppl is Bern employing in his warehouse?
Who knew BK did such a good Brendog impression!? 😂
Maydew]na was the bst event of the year. and you can see how the umbers reflect that
Re the skin suits, loads of weekend warriors are not going to buy them and wear them. So it will actually impact sales of 'regular' kit as the regular kit won't be getting the top level exposure it currently gets through race coverage, photoshoots, interviews, etc. From a marketing perspective, it would be a huge mistake and financial loss for the MTB industry. Fact.
Innerleithen is the same its almost unrecognisable compared to 25 yrs ago all because mtb.
So no BK sport one piece spandex skin suits then? :p
I'm gonna go with the reason the viewing figures for last years world cup haven't been released is because it was dramatically lower than expected....
I want to see some big Pivot wins this year, let's have the TV bigwigs eat some humble pie!
The coverage of EWS sucks. Anyway....
Nothing would be better than seeing BK win a world cup race.
Just really, really hope that the bike park doesn't out price itself as we are in a financial crisis and would be a shame to only cater fir ppl with money or sponsors its already nearly 50quid add fuel stop overs etc it becomes very expensive for us mere mortals
It was pretty clear the moment the UCI took over Enduro that it was dead...
26:54 Enduro racing is not that entertaining to watch live on video, and the riders are not that charismatic as i Downhill e.g. Brendog, Kerr,,,, - and the competition is far too great from other stand alone riders like Sam Pilgrim, Kilian, Rémy, The Jones´, and the big events like Hardline, Rampage and so on, it just mean that there is not enough demand and thus "space" for Enduro racing among a wider audience
The riders are not that charismatic?! 🤔
Moi Moi TV would like a word...
ua-cam.com/video/1Mz6m4WcJeg/v-deo.html
its sadly unhearable for me with the high pitched backround noise
It goes away around 6:30 into the podcast. Lada pulled a cable out a little. Give it another chance, man!
@@DontWorryImAPilot thank you
Bernard has not tried Rincine Trail Area .... ;-) When he has tried that he will change his best world comment....lol
If Pivot are quibbling over the cost of McDonald's which is one of the cheapest ways to eat, then money must be tight. It's certainly cheaper than having a chef and a nutritionist which you would assume a factory team would have. Pivot need to up their budget.
UCI needs to give enduro better coverage
$2K at Wacarnolds? That's why Kerr can't take it to the next level - shyte nutrition.
All MTB racing is in a similar position; far too few World Cups, and most of the non World Cup events that aren't streamed, so no one can watch.....Why would any sponsors be interested? There's not enough ROI........
So, these sponsors go to road racing which races from Jan - Oct......with loads of exposure.
Lada really had to poop, and perhaps Ollie too....
He’s sinking his ship
Kerr is upper-class the budget allowed him to fail