How To Sell A Luxury High End Planner - Case Study of the Carrie + Co The Perfect Planner
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- Опубліковано 28 сер 2024
- Today is a case study on the Perfect Planner by Carrie & Co, aka Carrie Green. This is an excellent example of how to sell a high-end luxury planner at a high price point with zero accessories like stickers or pens and do it only once a year as an additional revenue line for your existing business.
This planner sold out in pre-sales for $59 + shipping. Carrie Green is the author of She Means Business and online founder of the Female Entrepreneur Association.
Today we're walking through
What went right in this Planner Launch
1 | Already has a captive audience of thousands
2 | Focused on Pre-Sales
3 | Access to an online course called Perfectly Planned
4 | Excellent Packaging
5 | Minimalist Clean Design
NOTE: This video was re-uploaded from this AM - the original had a 3 minute dead zone in it at the end which was fixed in this version.
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Video designed by Lisa Siefert of Pretty Fabulous Designs
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That's quite a premium for a planner that seems to take up valuable real estate on your desk. The paper does not look luxe at all. Reminds me of the planners you'd get at Target for $15, which is fine, but not for the premium planner market. A luxe planner will tell you the gsm of the paper. It looks like one of those binders you'll see professionals have of codes and regs, or a law textbook. C'mon ladies, your hard earned money could go to a planner that is of better quality.
Hi There Michelle: So true! I think this is a great example of selling the sizzle and not the steak. LOL. XOXO Lisa
You have to decrease your brightness, I can't barely see you.
I thought about buying one but I couldn't see enough of the inside from the video and I'm super picky about the layouts but now I am back to considering it lol
IKR - they're super secret about the planner interior pages. I think it's because the pizzazz and glamour are the cover and the box it comes in.
Thank you for this great video. I am considering designing a planner and it seems your name always comes up top. This video did give me some powerful ideas to start from. Seems your name keeps coming up tops on UA-cam and google when i look up stuff on how to design planners. The only thing is I am familiar and use Canva. Thanks for the amazing content .p.s I am a member of Carrie's Female entrepreneur association. I havent gotten around to buying this particular planner but I love how well rounded it is!I find most planners lacking in nutting down the specifics of reviewing goals every month.Also that part of daily goals has me sold.
Thanks for sharing your knowledge, very helpful. Thanks!
A simplified version would be lovely. Anyone knows who she uses to put it together. It’s so perfect to me. Just a bit too big.
Carrie isn't Australian - she's British 😂
Ha! Yes, you are correct. LOL. Most of her UA-cam videos are her talking and walking on the beach under blinding sunlight so I guess I just heard the accent and assumed Aussie. Oops.
nice
I’ve thought about offering a planner to my audience, but they are soooo picky! I love how hers has a minimalistic feel. What goes into designing a planner on this scale and how long would the entire process take?
Hi Carey: There's a ton that goes into designing a planner like this - I have a FREE course Planner 101 that walks you through everything. You can sign up at rebrand.ly/planner101 XOXO Lisa
Do u know what vendors print on demand for luxury planners like these. For example, what company did she use? I've also purchased Simplified Planner who also is top-end but I couldn't find what printing company she uses. I really want to start my own planner, actually 2 and their niches but don't know how to design what I want or printing companies will do what I want. Can u help?
Can you help me understand ....when making a planner, for resale, can you use illustrations and graphics from canva ? Is this legal ?
Hi Somara: I have never used Canva for anything so I have no idea but you could check with them directly. XO Lisa
It's a trapper keeper?! 🤷🏽♀️🤦🏽♀️
CageLand TV 🤣🤣🤣🤣🤣🤣
lol you Petty 😆😆😆
How do i consult with you for my stationary business? I am in search of a mentor!
who did she use to print this planner/journal?
the inside looks totally boring and cheap! Can't believe it sold so much :O probably good social media marketing
I would never buy this. And for that price?! I wouldn’t buy it even if it was $1. It’s basically a normal hard cover binder with basic starter sheets. Only it probably don’t fit in your bag and weighs 50 tons. Sorry but the design isn’t even good. It doesn’t look high end at all. Am I crazy?!
Waaaaaaay prettier planners on Etsy... I don't know a thing about planners but it looks boring af and the paper sounds like it's cheap and too fine.
Hi Marie: Yes, there are tons of great planners on Etsy and for way less $. The paper is super thin and I believe bleeds thru and ghosts if you're using a liquid pen marker which are the only ones that I use. So yes - totally agree with you. XOXO Lisa
@@PrettyFabulousDesigns Thanks for replying, I didn't meant to sound hateful towards the product but yeah totally, girls you can find better stuff online 😄 Great videos ! xoxo 💕
Noe of your videos are playing past the intro
Hi Dorothy: Sorry to hear you're having tech issues. I'm not able to replicate your error on the videos. They play fine for me. Did it get fixed? Thanks, Lisa